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Business

Breakthrough Brand Podcast – Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates

Welcome to The Breakthrough Brand Podcast — your go-to for relatable, raw, and tactical business training designed to help you hit those big goals! I’m Elizabeth McCravy, a website designer and business educator for female entrepreneurs. I’ve built a multiple six-figure web design business in my 20s, and I’m passionate about sharing what I’ve learned so you can do it too. No secrets, just real talk and proven strategies for building a thriving business.

I’m a Christian business owner, mama to two boys (with baby #3 on the way!), and married to my high school sweetheart. I sell Showit website templates at elizabethmccravy.com and teach fellow designers how to build booked-out businesses through my course, Booked Out Designer. I also teach business owners how to start and scale a podcast in my program, Podcast Success Blueprint.

On this podcast, you’ll find solo episodes packed with actionable, easy-to-follow advice and inspiring expert interviews. We’ll dive into everything from online marketing, branding, podcasting, and business strategy, to faith, motherhood, productivity, and scaling your business. Let’s create a business that not only looks amazing from the outside but feels amazing on the inside too. It’s time to build your breakthrough brand!

Latest Episodes:

BONUS: The Ultimate Black Friday Roundup: Inside My Sale and 4 Affiliate Deals Worth Checking Out Nov 21, 2025

Show notes

A quick bonus episode giving you the full rundown of my Black Friday sales (including links, codes, and a few affiliate deals I think you should know about) so that you can easily decide what to shop this Thanksgiving week. See ALL the details of my biggest sale of the year here: https://elizabethmccravy.com/bf

Showit Website Templates are 35% Off: https://elizabethmccravy.com/shop

All my Showit templates (both full sites and add-ons!) are 35% off, including the “All the Add-Ons Ever” bundle (which is deeply discounted already!). Whether you're planning a brand-new site or want some add-ons for your current one, this is the best time to shop.

Podcast Success Blueprint is 15% Off: https://elizabethmccravy.com/psb

This is my course all about podcasting. It walks you step-by-step through starting and growing a podcast, from choosing your niche and launching to marketing, monetization, and building sustainable systems, PLUS advanced training on hosting, interviews, and earning income without a big audience.

Booked Out Designer is $800 Off: https://elizabethmccravy.com/bod

Booked Out Designer is returning to its ORIGINAL BETA PRICE (hear me talk about the beta during episode 110 and listen to this episode to hear what’s changing). Inside, I teach you how to build a profitable, sustainable, in-demand service business.

Affiliate deals (starts at 12:35)

Flodesk email marketing software: This is your LAST chance to sign up and get the same low monthly price regardless of how big your list grows! Use code ELIZABETH for 50% off your first year at https://elizabethmccravy.com/flodesk

Dubsado: I’ve used the same CRM since Day 1 of my business. Use code ELIZABETH30 for an extra discount before December 1st at https://elizabethmccravy.com/dubsado

Haute Stock: This is my favorite stock photo and video company. Head to elizabethmccravy.com/hautestock to get $150 off your annual subscription.

Riverside: If you want to record for video for your podcast or Youtube (solo or guest episodes!), you need Riverside. My favorite feature is the AI-generated clips that help me share on social media. Get 35% off annual plans with the code BF2025 here: https://elizabethmccravy.com/riverside

324: Before You Hit Record: The Money Conversation Every Podcaster Should Have Nov 18, 2025

Show notes

In this episode, I’m having a real conversation about something every podcaster eventually thinks about: how (and when) to make money from your show. I’m sharing why having a simple plan in place, whether you’re just getting started or already well into your podcasting journey, can completely change the way you show up for your episodes and your audience.

That doesn’t mean I think you need to start pressuring yourself to monetize immediately, either. Instead, I want to help you get clear about knowing your direction so the work you’re doing actually supports your bigger goals.

I also talk about what this has looked like in my own business after producing hundreds of episodes (over 320+ at this point). Having clarity early on shaped so many decisions for me… from the structure of my episodes to how I think about promotion and long-term growth. I’m pulling back the curtain a bit on the mindset and strategy that helped my show become a real asset instead of something that drained my time and energy.

If you’ve ever felt unsure about the “money side” of podcasting or wondered how to connect what you’re creating to something deeper in your business, this episode will help you make a 15-minute money plan that actually works!).

Links mentioned:

Read the full shownotes: https://elizabethmccravy.com/324
Get on the waitlist for Black Friday: https://elizabethmccravy.com/bf
Sign up for the Podcast Success Blueprint: https://elizabethmccravy.com/psb
Shop our Showit Website Templates: https://elizabethmccravy.com/shop
Join me inside Booked Out Designer: https://elizabethmccravy.com/bod
Want the insider scoop? Join my Free Facebook community: https://elizabethmccravy.com/facebook
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy

If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/

Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

323: 5-Minute Website Audit: Is Yours Helping or Hurting Your Business? Nov 11, 2025

Show notes

Is your website working for your business or quietly holding you back? In today’s episode, I’m walking you through a simple (yet powerful!) 5-minute website audit you can do right now to find out. We’re talking clarity, brand alignment, mobile design (hello, 60%+ of your viewers!), personality, and whether your site is actually doing its job (whether that’s booking clients, bringing in inquiries, growing your email list, or selling digital products).

The truth? A lot of business owners think they have a “pretty good” website… until they do this quick check and realize it may be confusing visitors, looking outdated, or completely under-delivering on results. And that’s okay! Your business evolves, and your website needs to evolve with it. This episode is all about catching those gaps early and making changes that create real connection and real conversions.

If this mini-audit brings up some “oh wow, yep… that needs fixing” moments, you’re not alone — and you don’t have to start from scratch. Whether you’re ready for a full refresh or just need a strategic add-on page (think quiz, sales page, services flow, podcast page, or link-in-bio), I’ve got templates to help you elevate your brand beautifully and strategically.

And if you want early access to my biggest sale of the year, hop on the Black Friday list: elizabethmccravy.com/bf

Links mentioned:

Get on the waitlist for Black Friday: https://elizabethmccravy.com/bf

See REAL Elizabeth McCravy templates in action: https://elizabethmccravy.com/showcase

Shop our Showit Website Templates: https://elizabethmccravy.com/shop

Join me inside Booked Out Designer: https://elizabethmccravy.com/bod

Want the insider scoop? Join my Free Facebook community: https://elizabethmccravy.com/facebook

Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

322: The Truth About Scaling a Business With Limited Hours (and Little Kids) with Shanna Skidmore Nov 04, 2025

Show notes

You’re in for such a treat with today’s episode! I’ve brought on the wonderful Shanna Skidmore to talk about something that’s so close to my heart: how to work less, mom more, and still hit your goals.

In this episode, she shares why you don’t need a nap time hustle, a 40-hour workweek, or a “passive income” empire to run a profitable business as a mom. In fact, she’s pulling back the curtain on how she built (and rebuilt) a multi-six-figure business while raising two kids and working just 15–20 hours a week.

From burning out before she even had babies to doubling down on her core philosophy of defining enough, this episode is full of mindset shifts, financial strategies, and practical systems that have helped her grow revenue without losing her sanity (or her Sundays).

If you’ve ever felt like you’re constantly behind, or you’re struggling to balance business growth with motherhood, this episode will leave you feeling encouraged, grounded, and equipped with practical steps to create your own version of success.

Links mentioned:

Read the Shownotes: https://elizabethmccravy.com/322
Sign Up For Shanna’s Free Class with 6 Money Moves to Make in 2025 to Cozy Up with Your Business's Numbers (Without Spreadsheet Meltdowns or Budgeting Burnout): https://shannaskidmore.com/watch
Grab Shanna’s Simple One Year Business Budget: https://shop.shannaskidmore.com/one-year-business-budget-template
Grab Shanna’s Simple One Year Home Budget: https://shop.shannaskidmore.com/one-year-personal-budget-template
Toggl Time Tracking Tool: https://elizabethmccravy.com/toggl
Ep. 127 What Work-Life Balance really looks like as a mom & CEO: https://shannaskidmore.com/how-to-balance-motherhood-and-business/
Take my Showit template quiz (and get free Canva templates!): https://elizabethmccravy.com/quiz
Connect on Instagram: https://www.instagram.com/elizabethmccravy/
Shop Showit templates: https://elizabethmccravy.com/shop
Join me inside Booked Out Designer: https://elizabethmccravy.com/bod
Sign up for Podcast Success Blueprint: https://elizabethmccravy.com/psb

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

321: Three Babies Later: My 13 BEST Tips For the Postpartum Season Oct 28, 2025

Show notes

In today’s episode, I’m wrapping up my birth series with something I’ve been so excited to share — my best postpartum advice (after three very different experiences). I’m currently three months postpartum with baby Sofia, and after walking through this season three times now, I’ve learned so much about what truly matters, and what doesn’t, in those early months after birth.

Instead of focusing just on recovery or baby care, this episode is all about the real-life side of postpartum — how to rest, ask for help, nurture your body, and actually enjoy this fleeting season. I’m sharing 13 pieces of advice that go beyond the typical “sleep when the baby sleeps” kind of tips — from taking the rest your body is inviting you into, to embracing freezer meals, saying yes to help, getting ready for the day (even a little bit!), how to make meal times easier, and finding rhythms that actually make you feel like yourself again.

Whether you’re a first-time mom or welcoming your third (or beyond!), my hope is that this episode reminds you that every postpartum journey is unique. I’m also sharing encouragement for my fellow business owners on planning a real maternity leave and giving yourself permission to rest because your business will still be there when you’re ready.

Links Mentioned:

- Read the full shownotes: https://elizabethmccravy.com/321

- If you missed the earlier parts of this series, you can go back to listen to:

Episode 318: My Pregnancy + Home Birth Plans
Episode 319: Sofia’s Home Birth Story
Episode 320: Your Birth Questions Answered

- My best home birth and VBAC resources: elizabethmccravy.com/birth

- Colin’s birth story: Episode 148

- Ethan’s birth story: Episode 265

- Maternity Leave Prep Episodes: Episodes 139, 276

- BTS of my maternity leaves with Colin and Ethan: Episodes 158, 277, 278

- Shop our Showit Website Templates (use code BBPODCAST for 10% off!): https://elizabethmccravy.com/shop

- Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

320: My Birth Story Q&A: 15 Honest Answers About My Home Birth and VBAC Oct 21, 2025

Show notes

This week on the podcast, I’m wrapping up my birth story series with something really fun - a Q&A episode! After sharing Sofia’s birth story and the journey leading up to it, I wanted to take some time to answer the most common questions you all sent me about birth, mindset, and preparation.
In this episode, I’m chatting through everything from what surprised me the most to the mental and emotional work that went into preparing for this season. I also open up about some behind-the-scenes parts of the experience that I haven’t shared yet and what I learned along the way.
If you’ve ever been curious about home birth or considering a VBAC, this episode is a real, honest look at both. I share what I loved most about being at home (like the peaceful atmosphere, the lack of interventions, and how supported I felt) as well as the mindset shifts that helped me feel confident and calm despite being scared.
Whether you’re planning a home birth, hospital birth, or just love hearing real birth stories, my hope with episodes like these is always to encourage you and help you see what’s possible when you’re informed, supported, and trust your body.

Links mentioned:

- Read the full shownotes: https://elizabethmccravy.com/320

- Home birth and VBAC resource guide (with links): https://elizabethmccravy.com/birth/

- Shop our Showit Website Templates (use code BBPODCAST for 10% off!): https://elizabethmccravy.com/showit-website-templates/

- Join me inside the Podcast Success Blueprint: https://elizabethmccravy.com/psb

- Join me inside Booked Out Designer: https://elizabethmccravy.com/bod

- Want the insider scoop? Join my Free Facebook community: https://elizabethmccravy.com/facebook

- Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

319: Sofia’s Birth Story: Our Dream Faith-Filled Home Birth After C-Section Oct 14, 2025

Show notes

In this episode, I’m sharing Sofia’s incredible birth story, and how God provided me with truly everything I’ve ever wanted in a birth. After two very different births with my boys (one ending in an unexpected C-section and another full of surrender and faith), this home birth felt like everything coming full circle. From the moment labor began to the second I held her in my arms, I could see God’s hand over every single detail.
You’ll hear all about the final days leading up to Sofia’s birth, when I was trying to balance faith and patience while waiting for labor to begin. I share how I prepared my heart and home, the ways I sensed God guiding me through my fears, and even how my midwife’s gentle encouragement helped me rest and trust His timing. I also walk through her actual birth story… including what it was like to realize things were moving fast, how supported I felt by my husband and birth team, and the calm presence that filled our home that day (even with our boys home!).
This episode is full of answered prayers, quiet miracles, and reminders that God cares about every part of our story, even the smallest details of birth. Whether you’re preparing for your own home birth after a C-section (HBAC), a VBAC, hoping to experience peace after a difficult birth, or simply love hearing stories of faith and motherhood, I hope Sofia’s story encourages you the way it has encouraged me. I feel incredibly grateful to be able to share it with you.

Links Mentioned:

- Read the full shownotes: https://elizabethmccravy.com/319

- Home birth and VBAC resource guide (with links): https://elizabethmccravy.com/birth/

- Shop our Showit Website Templates (use code BBPODCAST for 10% off!): https://elizabethmccravy.com/showit-website-templates/

- Join me inside the Podcast Success Blueprint: https://elizabethmccravy.com/psb

- Join me inside Booked Out Designer: https://elizabethmccravy.com/bod

- Want the insider scoop? Join my Free Facebook community: https://elizabethmccravy.com/facebook

- Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

318: From C-Section to Home Birth: BTS of My Pregnancy, Choosing to Try For a VBAC, Finding an HBAC Supportive Provider, and the Journey to Home Birth Oct 07, 2025

Show notes

In this episode, I’m sharing one of the most personal journeys I’ve ever shared: the path from having a C-section with my second baby to experiencing a home birth with my third, our sweet Sofia Kate McCravy.

Just seven months after my C-section, I found myself pregnant again, facing a decision I never expected to make so soon: Would I try for a VBAC, schedule a repeat C-section, or try for the home birth I had always quietly longed for (but felt unlikely)?

I walk you through the ups and downs of that decision-making process (and yes, there’s a business lesson in here), from being told “no” by multiple midwives, sitting in doctor’s offices feeling dismissed and even shamed, and ultimately learning how to advocate for myself and dig into the research around VBACs (vaginal birth after cesarean) and HBACs (home birth after cesarean).

I also share how journaling, prayer, and conversations with supportive providers helped me process both my fears and my desires. And I’ll tell you about the persistence it took (17 inquiries later!) to find the right midwife who believed in me and my ability to have this birth.

If you’re curious about home birth, considering a VBAC, or simply love hearing honest, real birth experiences, I hope my journey encourages you. And if you’re a business listener who found this episode in your feed, stick around. You’ll be surprised at how many lessons from pregnancy and birth apply directly to entrepreneurship, resilience, and trusting your instincts.

Links Mentioned:

- Read the full shownotes: https://elizabethmccravy.com/318

- Home birth resource guide (with links): https://elizabethmccravy.com/home-birth-resource-guide-vbac-hbac/

- Shop our Showit Website Templates (use code BBPODCAST for 10% off!): https://elizabethmccravy.com/showit-website-templates/

- Join me inside the Podcast Success Blueprint: https://elizabethmccravy.com/psb

- Join me inside Booked Out Designer: https://elizabethmccravy.com/bod

- Want the insider scoop? Join my Free Facebook community: https://elizabethmccravy.com/facebook

- Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

317: 3 Business Strategies For Moms Who Want To Run a Successful Business While Staying Home With Kids Sep 23, 2025

Show notes

In this episode, I’m pulling back the curtain on what it really looks like to run a business while raising little ones at home. At the time of recording, I had two young kids by my side (and was deep into preparing for baby #3!), so I know firsthand the challenges of balancing work and motherhood.

I’ll share what this season looks like for me right now, the mindset shifts that have made all the difference, and a few of the PRACTICAL ways I’ve structured my business so I can be present with my kids without letting everything else fall apart.

If you’ve ever felt torn between growing your business and soaking up these years with your kids, this conversation is for you. My hope is that you’ll walk away encouraged and with fresh ideas for making both possible in a way that truly fits your life.

Links Mentioned:

Read the full shownotes: https://elizabethmccravy.com/317
Shop our Showit Website Templates: https://elizabethmccravy.com/shop
Join me inside Booked Out Designer: https://elizabethmccravy.com/bod
Sign up for the Podcast Success Blueprint: https://elizabethmccravy.com/psb
Want the insider scoop? Join my Free Facebook community: https://elizabethmccravy.com/facebook
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

316: How To Run Your Business Like God Pays You with Natania Creates Sep 09, 2025

Show notes

Ever felt like your entire business depends on your hustle, your content calendar, or the algorithm? On this episode of the Breakthrough Brand Podcast, I’m bringing you business coach and digital marketer Natania of Natania Creates to share a truth every entrepreneur needs to hear: your business is sustained by God, not your grind.
Natania gets real about her own forced season of rest after becoming a first-time mom, and how it exposed her wrestle with ambition, identity, and control. She shares scripture-based wisdom that will challenge you to stop eating “the bread of anxious labor” and instead build a business with God at the center. If you’ve ever struggled with comparison, questioned your pace, or wondered if slowing down will cost you success, this conversation will hit home.
You’ll hear her talk about:

Why hustle can’t produce the peace or success you’re chasing
How to avoid the comparison trap as an online business owner
What it practically looks like to build your business with God, not without Him
The surprising truth about rest as a business strategy

This episode is equal parts sermon and strategy packed with both encouragement and tangible steps to help you release the pressure, trust God with your finances, and build something that lasts. Whether you’re in a season of uncertainty or riding high on a business win, this one’s for you.

Links mentioned:

- Read the full shownotes: https://elizabethmccravy.com/316

- Follow Natania on Instagram: https://www.instagram.com/nataniacreates

- Learn more about Natania: https://nataniacreates.com/

- Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy

- Sign up for Podcast Success Blueprint: https://elizabethmccravy.com/psb

- Take Our Website Quiz (+ Get Free Canva Templates!): https://elizabethmccravy.com/quiz

- Join Booked Out Designer: https://elizabethmccravy.com/bod

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop