Stay ConnectedA podcast for creative entrepreneurs who want practical tips and strategies to build engaging brands and craft high converting websites.
We’re your hosts Davey and Krista, cofounders of a brand + website design agency specializing in visual brand design and Showit + WordPress websites.
Krista joins me on the podcast today to chat about what I think are the ONLY TWO STEPS of effective marketing. Yes, I believe effective marketing only requires two steps, and if you focus on doing these two things well you’ll see more engagement, more leads, and more bookings or sales.
We chat about why content marketing is so effective, common mistakes we see people make, and what businesses can do to get the most out of their content marketing efforts. We then review why lead generation is pivotal to the health of any business.
If you haven’t listened to our episode on lead generation (episode 173), you’ll want to check that one out as well.
As always, be sure to check out the show notes at daveyandkrista.com for the resources we mention during the episode.
Episode sponsor: This podcast episode was made with Zencastr. Use my special link zen.ai/daveyandkrista and use daveyandkrista to save 30% off your first three months of Zencastr professional. #madeonzencastr
And can I ask a favor? If you enjoy the Brands that Book podcast and find this episode helpful, would you mind heading over to Apple Podcasts and leaving us a review? Reviews are helpful for so many reasons, but most importantly they let us know that we’re producing the kind of content you want to hear.
Do you have a content marketing strategy? Do you create content at all? In this episode, Davey and Krista discuss how to put together a content marketing strategy like you're the CMO of your business.
See more at https://daveyandkrista.com/create-cmo-marketing-plan/
SPONSOR: This podcast episode was made with Zencastr. Use my special link zen.ai/daveyandkrista and use daveyandkrista to save 30% off your first three months of Zencastr professional. #madeonzencastr
0:00 Intro
5:22 How to create a marketing plan like a CMO
5:44 Some people have no problem creating content
5:56 Some people struggle with the overall vision of implementing the content
7:18 Just get started creating content
8:14 Your business will grow and evolve as should your content
8:48 Create a marketing plan in 3 steps
9:25 Step #1 Vision and content planning
9:41 Map out the customer journey in a timeline format
12:15 Create your customer avatar
16:25 What action do you want people to take?
17:06 Step #2 Implementation and create systems
18:02 People want to focus on creating a core piece of content
22:40 Step #3 When thinking about content, you need an idea of the resources you have in place
26:21 Stay consistent and constantly go back to reference customer journey and avatar
We've either created or reviewed HUNDREDS of freebie lead generation offers, and we've identified four characteristics of a high converting lead generation offer. Nailing these four characteristics in your next lead generation offer can lead to a freebie that generates hundreds or thousands of emails.
How much do you enjoy sending cold emails or DMs to find clients or customers? If you’re like 99% of business owners, that answer is none.
However, you have to connect with potential clients somehow if you want your business to thrive.
Enter lead generation.
See more at https://daveyandkrista.com/lead-generation-formula/
SPONSOR: This podcast episode was made with Zencastr. Use my special link zen.ai/daveyandkrista and use daveyandkrista to save 30% off your first three months of Zencastr professional. #madeonzencastr
Find it quickly...
0:00 Intro
5:57 What is lead generation?
6:22 The FREE lead gen resources that we have available (see below).
8:20 What is a lead?
9:20 What is a marketing lead?
11:31 Why is lead generation critical to running a successful business?
13:02 The importance of understanding your customers' journeys.
14:00 A few lead generation examples.
17:15 What makes for a great lead generation campaign?
18:08 Tip #1: Actionable and manageable
19:10 Tip #2: Profitable for your audience
20:03 Tip #3: Urgent and critical
22:28 Tip #4: Relevant for your target audience and business
Want to get more done in less time?
Before I say anything else, hear me when I say this:
I don’t think life is about being as productive as you can.
The goal of a productivity hack isn’t to help you produce an endless amount of work. It’s to help you get your work done easily and efficiently. In doing so, you have more time for the other important things in your life— your family and friends, hobbies, and health.
Our latest podcast episode dives into many of the productivity hacks that work in our home and business. We elaborated on several of them in the corresponding blog post / show notes and added other practices that can help you have more time for the things that matter.
Use my special link zen.ai/daveyandkrista and the code "daveyandkrista" to save 30% off your first three months of Zencastr professional. #madeonzencastr
Find it Quickly Here (in the podcast):
0:00 Intro
5:25 Morning and evening routine
7:01 End the work day transition
10:57 Identify one goal for the month
13:37 Block Scheduling
15:32 Prioritize more productive tasks when you are at peak energy and vice versa for least productive tasks
16:47 Batch tasks, meetings, meal prep, etc
18:43 Get outside in the morning
21:52 Keep a running list of ideas
Get access to the resources and show notes: https://daveyandkrista.com/productivity-hacks-entrepreneurs/
Find It Quickly (in the episode):
0:00 Intro
2:45 Pursue Whole clients
3:30 Transitioning your professional life to focus on your personal life
6:25 Key differences and common themes among clients
7:00 Common theme is for clients ability to say no
10:01 Leaders fear disappointing other people so they say yes
12:30 For every yes, you're saying no to something else
14:41 How do you set yourself up to say yes in a healthy way?
16:52 When you say yes, without follow through, you are breaking trust
20:00 Relationships are repaired by closing doors and making amends
21:35: 2 types of responses for repairing after breaking trust
24:40 How do you move from saying yes to saying no?
25:24 Define who is in your inner circle
26:06 Delay gratification
28:28 Hold onto your values
36:51 Resource for defining your values and saying no in your email
For show notes and resources go to: https://daveyandkrista.com/the-most-important-skill-for-high-performers/
Find It Quickly Here (in the episode):
0:00 Intro
1:55 How to organize planning for summer
4:50 How Greenhouse Coaching started
8:00 From engineering to the next phase
10:43 How did you start the business after corporate work
12:58 People want to help you
13:27 LinkedIn vs Facebook
15:40 Obstacles faced to necessitate coaching
16:40 Growth Hacks specific for businesses
19:20 Greenhouse method
21:15 Trello System - weekly planning rhythm
22:45 3 steps that actually matter
22:58 #1: Weekly recurring block
26:15 #2: What to do during the time block
34:34 #3: Deep work block
37:35 Why coaching is so effective
42:04 Quarterly revisit business and goals
43:25 Macro vs micro-thinking
For shownotes and other resources: https://daveyandkrista.com/focus-what-matters-business/
Find it Quickly Here (In the Episode):
0:00 Intro
2:30 Website consultations
3:15 What your website can do vs what you need it to do
4:34 5 things local businesses should focus on when it comes to your website
5:16 Revisit Google Business Listing
7:40 Get reviews
10:02 Website structure
12:39 Website designer to help organize content
14:36 Page Structure
15:34 Give your page an optimized title
20:27 Local PR
22:36 Google Ads
23:07 Create content on a weekly basis
Show notes and other resources: https://daveyandkrista.com/local-businesses-seo/
Find it Quickly (In the Episode):
0:00 Intro
3:06 User generated content intro
3:45 Content based marketing vs curated ad marketing
4:07 Memes
5:06 User generated content is content created by your customers or clients
8:53 User generated content builds trust
9:19 Types of user generated content
13:45 How to source user generated content
19:43 Directions to make a specific request
Show notes and additional resources: https://daveyandkrista.com/guide-to-user-generated-content/
We got early access to the new tool, and we've already created a demo sales page. It took Krista less than an hour to get the page up-and-running using Flodesk Checkouts (note: the page is only a demo—Designer Touch Sessions are currently closed, but you can join the waitlist here.).
Find it Quickly (in the episode):
0:00 Intro
4:17 Flodesk in Portugal, Paris, Germany, Lisbon, etc
6:00 Remote-first benefits
9:00 August in Europe
11:10 Flodesk Checkouts
11:37 Flodesk was created for small businesses
13:45 Break in flow to third-party website
15:18 Emails are the best converting sales channel
15:50 Launch a business without a website using Flodesk
17:21 Flodesk designs beautiful email templates
17:54 Many problems lie behind the work for launching a website
18:20 Flodesk checkouts is in early Alpha access stage
18:45 Releasing in Beta on September 13
19:19 Tips for making it effective
19:49 Flodesk provides bumpers
22:10 Success of Flodesk
22:52 Viral loop to create more Flodesk users
23:20 Customer-first approach
25:02 Remove barriers to support small businesses
25:16 Flodesk checkouts + current subscription or add on
26:38 Incentive to bundle during Beta
28:16 Customers showing creativity through Flodesk products
30:44 Lessons learned along the way
32:15 Mental health
34:01 Time off
35:40 Humility
Show notes and additional resources: https://daveyandkrista.com/flodesk-checkout-review/
Google announced a major update to its algorithm that will hopefully help people "see more original, helpful content written by people, for people, in search results."
Podcast Version - Find It Quickly
0:00 Intro
2:32 Google's helpful content update
2:37 Biggest update since Google's Penguin Update
3:45 Google's panda Update
3:53 Google's interstitial (pop-up) Update
4:56 Have you been affected by the updates?
5:08 Organic search
5:20 Google Analytics or search console
5:54 Google's helpful content update: focusing on people-first content
8:09 Jasper.ai
8:48 G2
10:06 Google wants to focus on people-first content
13:23 Remove content that isn't people-first content
13:57 This will be a site wide update, not just pages
14:36 How can you check for red flags on your website?
15:25 Won't know ramifications until after the fact
17:18 Action Step: Add our site to Google analytics or verify with google search console
17:40 Action Step: Consider removing "grey or black hat" strategies from your site
17:55 Action Step: Avoid focusing on search engine-first content
20:23 Past updates to digital marketing world
Show notes and additional resources https://daveyandkrista.com/google-helpful-content-update/
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