Stay ConnectedA podcast for creative entrepreneurs who want practical tips and strategies to build engaging brands and craft high converting websites.
We’re your hosts Davey and Krista, cofounders of a brand + website design agency specializing in visual brand design and Showit + WordPress websites.
Find it Quickly Here (In the Episode):
0:00 Intro
1:21 Hiring to build a team, applying for a job within DK or Till or a job in general
3:30 Key traits we look for when hiring
3:54 Trait: Dependability and Trustworthiness
4:15 Trait: Proficiency
4:24 Trait: Teachable
4:50 Trait: Good fit for team, their lives
7:03 What we care about when hiring
7:12 Email etiquette
8:55 Does their personality fit with the job? - job dependent for some positions
9:33 Familiarity with the company, understand values, ideal clients, etc
11:14 Social media, reflects your personality
12:55 Proficiency - teachable, show your work in a portfolio, experience, resume
13:13 Tailor your portfolio or resume - job dependent
16:53 Know your values as a business owner when hiring, design application process around that
17:53 What we don't value when hiring
18:18 Where you went to college, GPA, major
22:22 Long, detailed resumes
Show notes and additional resources https://daveyandkrista.com/episode-165-5-things-we-care-about-when-hiring/
Find it Quickly (In the Episode):
2:50 - Transition to Minimalist movement on websites
4:00 - Focus on simplicity, prioritize performance
4:44 - Purpose of a marketing website
5:48 - Why you shouldn't overcomplicate your website
6:00 - Should you sign contracts on your website?
9:16 - Why mass emails from your website are a bad idea
11:51 - Transactional Emails
12:48 - Should your website Host PDFs or big deliverable files?
14:05 - Can your website host galleries?
15:17 - Best platforms for gallery hosting
16:27 - How to embed videos on your website
17:29 - If you find a dedicated solution that handles the heavy lifting, go with that
18:29 - What your website should focus on
Show notes and additional resources https://daveyandkrista.com/websites-should-not-do/
"If want better conversion rates during your launch, you can't only focus on lead gen. You also have to qualify those leads. And that's why getting new leads to take an additional action like joining a Facebook group or watching a free video is so important before you ever put an offer in front of them."
Find it quickly:
0:00 - Intro
3:32 - What we would do before we launch a product
6:25 - Step 1: Generate Leads (instead of asking for a purchase, you ask for an email)
7:44 - How much lead gen do I need to do before actually launching a course?
9:20 - Do I need more leads for a high ticket item?
9:50 - What is a typical conversion rate for an email list?
10:51 - What if I've built trust but haven't launched yet?
13:11 - Step 2: Engage your leads
14:09 - Best ways to engage your audience
16:20 - Using Mighty Networks to qualify leads + sell
17:17 - Step 3: Beta Launch + gather testimonials
20:35 - How to avoid cannibalizing your sales
21:45 - Pre-sell to our list (at a discount)
23:10 - Are live webinars still worth it?
26:50 - Are webinar replays worth it? What are the alternate options?
29:15 - Should you run ads to your webinar?
30:25 - Should you do an open/close cart? How long should it stay open?
33:25 - What kinds of emails should you send?
37:50 - Should you run retargeting ads?
39:40 - What happens after the cart closes? How do you decide to do a downsell?
Show notes and additional resources can be found at: https://daveyandkrista.com/how-launch-course-2023/
Find it quickly:
0:00 - Intro + the stress of moving
6:15 - What to do when interruptions happen in life
8:00 - Accepting the limitations of time
9:15 - What to do when it feels like life is preventing you from reaching your goals
10:15 - How to be more efficient if you don't have kids yet
13:11 - What they regret about their pre-kid life
14:05 - A+J's daily routine and priorities
16:45 - The importance of a strong marriage
17:45 - How to structure your day around your priorities
21:00 - Defining your legacy
23:00 - How to set boundaries to avoid regrets
26:00 - A+J's morning routine
29:15 - How to stay productive during the workday (make every minute count)
33:10 - Managing kids' expectations about work
34:00 - What is the bottom line impact of limiting your work time
34:55 - Batching tasks and the truth about multi-tasking
38:00 - Focusing on needle-moving tasks
40:00 - How to incorporate new habits
42:00 - Establishing a smooth bedtime routine
46:05 - Why the bedtime routine with kids matters
50:00 - How to carve good habits
54:00 - Teaching kids to do hard things (any why it's important)
59:55 - Is it too late to instill these habits in older kids?
1:01:11 - Impact of nutrition and exercise
1:10:45 - Turning off the tv
1:14:10 - What to do if you feel guilty about being a working parent
Show notes and additional resources can be found at https://daveyandkrista.com/intentional-marriage-parenting-business/
"Everyone is trying to make a living and so they over-exaggerate the power of what they do. Not everything can be a magic bullet that makes you an overnight 7-figure business. Marketing is more like investing. If you put all of your eggs in one basket and there is problem (privacy laws, algorithm shift, etc) you're going to slow your exposure. But when you spread your content across channels, if things slow down in one area, the other areas can hold them up." - Dr Tiffany Eurich
If you are doing something the same way you were doing it five or six years ago, chances are there's a better way to be doing it now." - Dr Tiffany Eurich
Find it quickly:
0:00 - Intros
6:49 - Becca's marketing strategy (content)
8:10 - How to come up with topics for content
10:01 - Choosing your channels
12:00 - Turning a podcast into a blog post
13:05 - How PR fits into content strategy
16:32 - How to splinter content
18:32 - How long does it take to see traction. When to hire a PR person.
22:00 - How to stay in the know about relevant topics (for content ideas)
23:02 - Help a reporter out (to find trends)
24:02 - Biggest PR Impact (from Becca's perspective)
27:50 - What do you need to do PR (does a business need content?)
30:00 - Finding a distinct voice within your industry (how to stand out to publications)
31:31 - What is voice hacking and how to use it to figure out relevant content for your channels
35:00 - How content and ads work together
37:55 - Should you outsource your content?
39:07 - Does content need to be written? What if I'm a bad writer?
41:01 - How ads, social proof and content work together
42:35 - Does my brand need to be national to benefit from PR? Will being featured in big publications help my business?
49:00 - Reddit, Clubhouse and other types of searches
55:10 - If you're starting with nothing, do this...
58:30 - Strategies that compliment each other (such as SMS + email)
1:02:00 - One trend you're paying attention to. One trend you want people to stop.
Show notes and additional resources can be found at: https://daveyandkrista.com/2023-marketing-round-table/
So earlier this summer, we started offering Designers Touch Sessions.
If you've ever seen a woman walk over to her husband and adjust his tie a little bit so it sits a little bit straighter or watched the maid of honor fluff a bride’s dress just before she walks down the aisle so it lays perfectly while she walks, that's what these sessions are designed to do.
Basically, these are 90 minute sessions where our team jumps into a website and gets it to the next level.
As our team was working on these site cleanups, we noticed a few common design "mistakes" on many of the sites. We use mistakes in quotes because while these elements aren't necessarily awful, they could inadvertently make it more difficult for visitors to buy/book/decide to work with you.
So just what are these mistakes and how can you fix them?
In June, we released a few spots and they sold out QUICKLY. We'll likely open up a few more spots again soon. Learn more about DT Sessions + grab a waitlist spot: https://daveyandkrista.com/designers-touch/
Episode blog + show notes: https://daveyandkrista.com/website-fixes-uplevel-website/
About a year ago, we had a little too much in common with a 24-hour dinner. Not in the way of aging fluorescent lighting or the smell of greasy french fries—but if you walked into our house any time before 5pm, it's likely that there was a pot of coffee on.
4am wake up? Time for a coffee.
10am mid morning slump? _Don't mind if I do.
_
2pm post-lunch debate: nap or coffee? _How much is too much? _
And on really exhausting days, Davey was known to mix a little pre-workout in.
If you're keeping track, that's a LOT of caffeine.
Thankfully, these days we've found a few alternate ways to stay organized, energized and focused throughout the day. Not only do the methods we're about to discuss help us stay focused on summer days when the pool is calling our names, but they also help us avoid burnout.
Find it quickly:
4:17 - Krista's Organization tips (TeuxDeux)
8:15 - Block Scheduling
11:41 - Cutting out coffee
14:01 - Carnivore Diet
17:40 - Exercise, Learn Something New, Do Something Fun
18:15 - Stay Hydrated (and add electrolytes)
20:30 - Short periods of work time
22:01 - Remove Slack & Email from Your Phone
23:02 - Davey's task board
For show notes and other resources, check out https://daveyandkrista.com/organized-energized-focused-tips/.
Find it Quickly
2:09: What is Refined Elevation?
2:29: How can you style business owners?
8:09 What does a brand stylist do?
09:43 What challenges have you faced?
12:51 What aspects can you help people convey with your style?
14:53: How much do you think an outfit affects your client?
17:02 What are a few practical ways to elevate my brand?
24:01 What if my personal values aren’t the values of my ideal client?
25:05 How can I find more about your services?
View the show notes at https://daveyandkrista.com/btb-episode-158-how-style-can-level-up-your-brand-refined-elevation/
Affiliate and reward programs can be an effective way to increase traffic to your website with hopes of increasing revenue. In this episode we will explain the differences between an affiliate, reward and referral program and the best features to look for when starting your program.
Find it quickly;
3:20 - What is an affiliate program?
3:50 - What is a reward and referral program?
7:56 - What platform should I use?
8:50 - Should I change platforms in the future?
10:22 - What features should I look for in a program?
12:45 - What incentives should I offer my affiliates?
18:28 - How do I share my affiliate program?
An effective membership program requires several key elements. From choosing the right membership platform to creating a seamless checkout, this episode will explain a few membership must haves for your business.
Find it quickly
4:20 What membership platform is right for me?
9:25 How do I keep members?
14:05 What are the best ways to communicate with my members?
20:23 How do I create a seamless member checkout?
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