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Brand & New

Brand & New is a podcast produced by the International Trademark Association (INTA) and focused on innovation. Published monthly, each episode consists of an open dialogue with experts, visionaries, and influential people from all over the world in order to learn more about the evolution of the legal and intellectual property ecosystem, its concepts, and all actual or potential consequences. Because we consider innovation as a pillar of INTA’s Strategic Plan, and because it is key to “walk the talk,” we invite you to follow Brand & New, to expand your knowledge about the transformation of this industry and to stay curious! Brand & New guests contribute to this podcast in their personal capacity and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or its members.

Latest Episodes:

How to Build an Agile and Cost-Effective Anti-Counterfeiting Strategy: Tips for SMEs, with Philippe Van Eeckhout (Founder & CEO of ContrAtak, Canada & France) Sep 28, 2021

Show notes

Global sales of counterfeits are growing at a furious 15 percent each year and have reached over US $1.82 trillion in 2020. This represents 3.3 percent of global trade (according to the OECD8), with e-commerce making up more than a quarter of that, according to the Global Brand Counterfeiting Report. The rise of digital channels facilitating the sale and purchase of consumer goods has indeed fueled a rapid increase in the trade of counterfeit products around the world. No retail products seem to be spared: from cosmetics to electronics, clothing and accessories, automotive parts, and even pandemic-related medical supplies. While we usually discuss the issue of counterfeiting in the context of large international groups, often in the luxury sector, with extensive brand portfolios, in practice, smaller brands may also be the targets and victims of this crime – with very high costs, too, for their business in the short and long run.

What are the risks – for the revenue, the business, the brand – associated with counterfeiting as it relates to small and medium-sized enterprises (SMEs)? What can be done, realistically, to prevent fakes and to remove them after they appear on the market? What about e-commerce platforms: is counterfeiting a necessary evil?

Our guest is an expert in brand protection and practical anti-counterfeiting strategies especially as they apply to SMEs. Philippe Van Eekhout, a lawyer, is the CEO of ContrAtak, where he develops and implements impactful strategies to overcome counterfeiting- related issues, with a focus on serving SMEs. Prior to founding ContrAtak 15 years ago, he worked for LVMH Fashion Group as its Asia-Pacific anti-counterfeiting coordinator, and for the French company BIC as IP manager.

Also of interest:

INTA’s 2021 Annual Meeting Virtual+: Enforcement and Anticounterfeiting track (November 17, 2021) (link to www.inta.org/2021AM)

INTA: Addressing the Sale of Counterfeits on the Internet (link to: https://www.inta.org/wp-content/uploads/public-files/advocacy/committee-reports/Addressing_the_Sale_of_Counterfeits_on_the_Internet_June_2021_edit.pdf)

INTA Fact Sheet on Counterfeiting (link to: https://www.inta.org/fact-sheets/counterfeiting-intended-for-a-non-legal-audience/)

INTA: Gen Z Insights: Brands and Counterfeit Products (link to: https://www.inta.org/perspectives/gen-z-insights-brands-and-counterfeit-products/)

INTA Board Adopts Resolutions to Strengthen Anticounterfeiting Enforcement (link to:

Insight into the Mindset of the Generation Z Population: Leaving its Mark on the World (with A. Gerosa & C. Smuzynska, initially posted in May 2019) Sep 14, 2021

Show notes

Today’s episode is dedicated to a generation of people born in the late 90s to early 2000, post-millenials, called Generation Z. This cohort of millions of kids, teens, and young adults, exposed to social media and new techs in their upbringing, shall redefine the relationships with brands in the future. That’s why INTA researched this group, and released a multi-country study, Gen Z Insights: brands and counterfeit products, which explores Gen Z’s relationships with brands and attitudes toward counterfeit products. Brand&New's guests are well-versed in this demographic and others.
Andrea Gerosa is a true entrepreneur, who started working with and for young people 17 years ago. He is the Chief Thinker and Founder of a think tank called Think Young, focused on the young generation and new trends, based in Brussels, Belgium and present in other countries. Andrea also leads a consulting company focused on student housing and other ventures.
Cynthia Smuzynska is IP Counsel at Gilead Sciences, a biotech company of 11.000 people specialized in the development and distribution of innovative therapeutics treating notably HIV and hepatitis, based in San Francisco, California. She helps manage Gilead's trademark portfolio worldwide and is involved in anti-counterfeiting efforts. She was before in private practice, at Cooley LLP.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:

About Andrea Gerosa (link to https://www.linkedin.com/in/andreagerosa/ and https://www.thinkyoung.eu)

About Cynthia Smuzynska (link to https://www.linkedin.com/in/cynthia-smuzynska-06610130/)

Also of interest:
- INTA new attitudinal study "Gen Z Insights: Brands and Counterfeit Products" (link to www.inta.org/impactstudies, http://www.inta.org/Communications/Documents/INTA%20Gen%20Z%20Insights_Global.pdf and https://www.inta.org/INTABulletin/Pages/Gen_Z_Insights_Impact_Study_7408.aspx)
- New York Times Article about Gen Z (link to https://www.nytimes.com/2018/01/23/style/generation-names.html)
- Harvard Business Review Publication about generations X, Y & Z (link to https://hbr.org/2017/08/a-survey-of-19-countries-shows-how-generations-x-y-and-z-are-and-arent-different)
- Pew Research Center Publication about millennials and Gen Z (link to https://www.pewresearch.org/fact-tank/2019/01/17/where-millennials-end-and-generation-z-begins/)

How SMEs Can Leverage Brand Value for Growth: A Discussion with Finance Experts, Joy Macknight (The Banker, Editor, UK) & David Haigh (Brand Finance, Founder & CEO, UK) Aug 31, 2021

Show notes

As the world begins to adjust to the short and long-term impact of the COVID-19 pandemic, many companies are seeking ways to preserve cash on their balance sheets while simultaneously raising funds to ensure a continuation of operations and a growth of their business and customer base. In particular, the sudden drop in revenues created acute liquidity shortages about a year ago, threatening the survival of many viable businesses. Having in mind this very challenging context, how do brands factor in and create value to support SMEs’ growth process? How can they increase brand value and leverage it for growth? What are the main considerations that impact a small business’s successful search for investors and funding? Do intellectual property (IP)-related issues factor in a bank’s lending decisions? How can SMEs be proactive in this respect? To discuss these issues, Brand&New welcomes two renowned guests with first-hand experience in business growth through financing.

David Haigh is the founder and CEO of Brand Finance plc, one of the world's leading branded business valuation and strategy consultancy. Brand Finance, based in London, UK, helps clients solve brand challenges using financial valuation techniques and advanced market research analysis to deliver value-based insight and recommendations to assist with strategic decision making. Before launching Brand Finance in 1996, Mr. Haigh worked in international financial management, moving then to Interbrand as director of brand valuation in its London-based global brand valuation practice. He has over 30 years’ experience in brand valuation consulting, and is a regular speaker at financial, brand, and tax conferences worldwide and at the London and Oxford Business Schools.

Joy Macknight is finance writer and editor at The Banker, the well-established UK-based website covering global banking and finance. Prior to joining The Banker in 2015, she spent more than 15 years as a writer and editor specializing in the banking and fintech industries at various financial news companies, including Profit & Loss, Treasury Today, and GTNews. In addition, Ms. Macknight serves on the advisory board of the Fintech Circle Institute, a peer-to-peer online learning platform designed to empower finance professionals with the necessary digital skills to adapt to the rapidly changing industry.

About Joy McKnight (link to https://www.linkedin.com/in/joy-macknight-1079b112/?originalSubdomain=uk)

About David Haigh (link to https://www.linkedin.com/in/david-haigh-1614684/?originalSubdomain=uk and https://brandfinance.com)

Also of interest

https://www.thebanker.com/
https://brandfinance.com/insights/brand-strategy-why-should-i-value-brand
https://www.inta.org/wp-content/uploads/public-files/perspectives/industry-research/Brand-Value-Special-Task-Force-Report-Executive-Summary-1.pdf
https://www.inta.org/why-is-brand-value-important-for-trademark-professionals/
https://www.inta.org/events/2021-brand-resilience-risk-recovery-and-the-future-of-the-brand-practitioner-confere

What Does Being Innovative Really Mean for Legal Professionals? (with Firoz Dattu, Chair & Founder of AdvanceLaw, initially posted in September 2019) Aug 17, 2021

Show notes

What does being innovative mean for legal professionals, in relation to work quality, client relationships, responsiveness, proactiveness, cost efficiency? Firoz Dattu, the Chair and Founder of AdvanceLaw, based in Washington D.C. and present in several countries, shares his views on the legal market dynamics and the changes–including the impact of automation—in the relationships between in-house clients and their law firms. Founded 10 years ago, AdvanceLaw, focuses on management and strategy advice for legal professionals, and gathers a group of about 250 general counsel who are working together to share best practices and information on external counsel.

About Firoz Dattu (link to https://www.linkedin.com/in/firozdattuadvancelaw/)
About AdvanceLaw (link to https://www.advancelaw.com/commentary)

Also of interest:
About the INTA’s 2019 Asia Conference: Brands in Changing Times (link to https://www.inta.org/Programs/Pages/2019Asia_Overview.aspx)
About the State of Law Firm Innovation 2018 (link to https://www.law.com/2019/01/23/the-state-of-law-firm-innovation-2018/)
About measuring law firms relationships (link to https://www.law.com/corpcounsel/almID/1202792672714/)
About legal practice management in general (link to https://www.law.com/topics/legal-practice-management/)
Report from the Financial Times about innovative lawyers (Europe) (link to
https://www.ft.com/reports/innovative-lawyers-europe)
About innovative law firms and information flow (link to https://abovethelaw.com/2017/12/if-a-tree-falls-in-biglaw-and-no-one-hears-it-does-it-make-a-sound-meet-firoz-dattu/)
INTA Daily News (page 4): https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day4.pdf
INTA Daily News (page 10): https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day4.pdf

IP, the Key Asset to Support SMEs' Development (with Yann Ménière, European Patent Office, Chief Economist) Aug 03, 2021

Show notes

Considering small- and medium-sized enterprises (SMEs) from an intellectual property (IP)perspective, it is all the more critical that SMEs don’t play by the same rules as larger businesses. Indeed, SMEs and larger firms in the European Union perform very differently with regard to their ownership and use of IP rights (IPR).

The European Patent Office (EPO), based in Munich, Germany, recently reported that, although only a smaller proportion of SMEs (9%) own or use patents, trademarks, or designs when compared to larger firms (60%), the advantage that these IPRs provide in terms of revenue per employee is far greater for SMEs (+68%) than for larger firms (+18%). Understanding the role, impacts, and challenges associated with IP assets in the SME context is therefore necessary to design successful R&D, branding, and financial strategies – whether from a policy perspective or at the company-level.

Brand & New’s guest is EPO Chief Economist Yann Ménière, who joined the Office in 2016. Though currently on leave as a result of his role with the EPO, Mr. Ménière is professor of economics at MINES ParisTech, in France, where he led the chair on "IP and Markets for Technology." His research and expertise relate to the economics of innovation, competition, and IP. In recent years, he has been focusing more specifically on IP and standards, markets for technology, and IP issues in climate negotiations., He has written articles for academic publications as well as a number of policy studies for the European Commission, the French government, and other public organizations. In addition to MINES ParisTech, he is still teaching the economics of IT standards at Imperial College Business School and the economics of IP law at the Law School of Université Catholique of Louvain in Belgium.

Also of interest:
European Patent Office (https://www.epo.org/service-support/publications.html?pubid=225#tab3)
High-Growth Technology Business Forum (https://www.epo.org/news-events/events/conferences/2021/high-growth-technology-business-forum.html)
European Inventor Award 2021 (www.inventoraward.org)
INTA: For SMEs (https://www.inta.org/resources/for-smes/)
INTA Pro Bono Clearinghouse (https://www.inta.org/resources/pro-bono-clearinghouse/)
Brand Value Special Task Force Report (https://www.inta.org/wp-content/uploads/public-files/perspectives/industry-research/Brand-Value-Special-Task-Force-Report-Executive-Summary-1.pdf)
Brand & New: SMEs—Navigating IP Issues, a Discussion Between an Entrepreneur and His IP Counsel (https://www.inta.org/podcast/smes-navigating-intellectual-property-issues-a-discussion-between-an-entrepreneur-and-his-ip-counsel/)

Tech Startups and IP: Y-generation Entrepreneur Knits Sustainable Textiles into Fashion (with Regina Polanco, CEO of Pyrates, initially posted in January 2019) Jul 20, 2021

Show notes

Y-generation entrepreneur Regina Polanco, founder and CEO of Pyrates smart fabrics in Madrid, Spain, shares her experience in following her passion for textiles after legal studies to develop this sustainable clothing company, and how she put a special focus on the IP protection of its signature smart fabric technology from the very beginning of the business journey.

To go further

About Regina Polanco (link tohttps://www.linkedin.com/in/regina-polanco-6a989a76/)

About Pyrates (link to: http://pyratessmartfabrics.com)

Also of interest
- INTA's 2021 Annual Meeting Virtual+ Track on Building a Better Society Through Brands (link to www.inta.org/2021am)
- INTA "For SMEs" Resources (link to https://www.inta.org/resources/for-smes/)
- Brands & CSR Survey Report (link to https://www.inta.org/wp-content/uploads/public-files/perspectives/industry-research/INTA_Brands_and_CSR_Survey_Report_033120.pdf)
- INTA To-Go: The B Corp--Should Your Brand Get Certified (link to https://learning.inta.org/products/the-b-corp-should-your-company-get-certified#tab-product_tab_speakers)

- Trademark Basics: A Guide for Business (link to http://www.inta.org/Media/Documents/2012_TMBasicsBusiness.pdf)

- INTA Fact Sheets (link to http://www.inta.org/TrademarkBasics/FactSheets/Pages/FactSheets.aspx

- Trademarks Matter in Business – Here’s Why (link to http://www.inta.org/TrademarkBasics/Pages/Presentations.aspx)

- Forbes: 10 Intellectual Property Strategies for Technology Startups (link to https://www.forbes.com/sites/allbusiness/2017/06/06/10-intellectual-property-strategies-for-technology-startups/#12adae49ab1b)

Copyright Advocacy and Policy Leadership: A Discussion with Shira Perlmutter, 14th U.S. Register of Copyrights Jul 06, 2021

Show notes

With computer-generated artwork, streaming platforms licensing models, artificial intelligence tools in need of an increasing amount of input data to deliver better predictions, copyright law and protection seem as challenging as trademark law these days, if not more. These challenges are unfolding in a period marked by acute political, social, and legal uncertainty, an ongoing pandemic, a new U.S. Administration, and recently appointed U.S. Supreme Court Justices—just to name a few developments from 2020 that are setting the stage for 2021 and beyond. In this context, it is no surprise that creators and copyright holders fear for their interests and look for advocates and champions.

Copyright is an important topic for INTA. The Copyright Committee has been advocating on behalf of copyright owners, notably by monitoring and analyzing copyright cases, legislation, and regulation in various jurisdictions. In the U.S., the national copyright system is administered centrally by the Copyright Office, which promotes creativity and free expression by administering the U.S.'s copyright laws. The Copyright Office also provides advice on copyright law with a real sense of leadership to Congress, federal agencies, the courts, and the public.

Our guest, Shira Perlmutter, the 14th U.S. Register of Copyrights, has served in this position since October 2020. She is the director of the U.S. Copyright Office, the principal advisor to Congress on national and international copyright matters, and one of the key leaders and institutional representatives overseeing copyright law and policy.

Previously, Ms. Perlmutter was chief policy officer and director for international affairs at the United States Patent and Trademark Office (USPTO). She has served as a policy advisor under the Secretary of Commerce and has overseen the USPTO’s domestic and international intellectual property policy activities. Before joining the USPTO, she was executive vice president for global legal policy at the International Federation of the Phonographic Industry, and she spent some time with AOL Time Warner as vice president and associate general counsel for intellectual property policy. She also worked at the World Intellectual Property Organization as a consultant on the copyright issues involved in electronic commerce.

Ms. Perlmutter shares her incredible wealth of experience, both domestically and internationally, as well as her vision for the Copyright Office and copyright protection generally.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:

About Shira Perlmutter (link to https://www.copyright.gov/about/leadership/shira-perlmutter.html)

Also of interest:

https://www.copyright.gov/events/copyrightofficepresents/celebrating-creativity/
https://www.copyright.gov/policy/section512/
https://www.inta.org/copyright-committee-update-a-cross-jurisdictional-look-at-criminal-copyright-enforcement/
https://www.inta.org/wp-content/uploads/public-files/advocacy/committee-reports/Copyright-Protection-for-Logos-An-International-Chart.pdf
https://www.inta.org/podcast/justice-ru

Women's Empowerment in Intellectual Property (with Myrtha Hurtado Rivas, Global Head Legal Brand Protection, Novartis International AG, initially posted in June 2020) Jun 22, 2021

Show notes

What does diversity bring to the intellectual property industry and practice? What does it mean, in practice, to champion minority empowerment in the IP world?

In this third episode of our Women's Empowerment in IP series, Myrtha Hurtado Rivas, the Global Head of Trademarks and Domain Names at Novartis International AG, Basel, Switzerland, talks about gender equality in the legal profession today. At the pharmaceutical company for more than 14 years and currently the chair of INTA’s Anticounterfeiting Committee, she discusses some of the lessons she learnt in her own personal path to the top of the group’s IP legal department, and future opportunities for the IP profession to maintain the momentum for change for women and other minorities.

Of note, Novartis AG recently released its 2020 preferred panel of global and U.S. law firms with strict staffing requirements to help create a more diverse legal profession. Each of the firms on the panel committed to having females, racially/ethnically diverse professionals or members of the LGBTQ+ community provide no less than 30 percent of associate time and 20 percent of partner time.

About Myrtha Hurtado Rivas (link to https://www.linkedin.com/in/myrtha-hurtado-rivas83b3204/?originalSubdomain=ch)

Also of interest:

- International Trademark Association: “The Women’s LeadershIP Initiative” (link to https://www.inta.org/Press/Pages/The_Womens_LeadershIP_Initiative_0320.aspx)
- INTA Insights : Myrtha Hurtado Rivas on Trademarks (https://www.youtube.com/watch?v=2jORkbBbCek)
- Forbes: "How IP Rights Empower Women" (link to https://www.forbes.com/sites/lorenzomontanari/2018/04/26/how-ip-rights-empower-women/#7f464a296e73)
- Managing IP: "IP Counsel Reflect on Gender Phallenges and progress (link to https://www.managingip.com/Article/3863249/International-Womens-Day-IP-counsel-reflect-on-gender-challenges-and-progress.html)
- American Bar Association: "Making Strides Towards Gender Equality in the Legal Profession” (link to https://www.americanbar.org/groups/business_law/publications/committee_newsletters/bcl/2019/201902/fa_7/)
- IP Watchdog: “Are Women Under-Represented in IP Litigation?” (link to https://www.ipwatchdog.com/2018/02/07/women-under-represented-ip-litigation/id=93243/)

SMEs: Navigating Intellectual Property Issues - A Discussion between an Entrepreneur and His IP Counsel (with Alexandre Koiransky, Founder, FAIR, and Annick Pairault, Partner, Ab Initio, Paris, France) Jun 08, 2021

Show notes

It is well-known that intellectual property (IP) has become the life blood of most markets and companies over the last decades, with the generalization of the knowledge economy, the all- encompassing digital transformation, and the increased dependence of businesses on intangible assets. With that, IP has taken a critical place in the way businesses make decisions to develop a new product, to launch a new brand, to hire employees with niche skills, to invest in repository infrastructure, etc.

While international groups and large companies often have resources handy to address IP issues, whether in staff, time, or cash, it is much less the case for small- and medium-sized enterprises (SMEs) that are often late in factoring in these considerations. However, spin-offs, small startups and other SMEs increasingly depend on large firms or companies as suppliers or customers, for venture finance, for knowledge and product development, and for opening new markets. This actually makes it even more critical for SMEs to know how IP works, so that they can better protect and defend their rights throughout their development and to make sure they don’t base part of their development on IP assets they are not fully free to use.

Our two guests share their respective experiences on SMEs navigating IP issues in an ever-innovating world, both from the business owner side and from the IP counsel side.

Our first guest is Alexandre Koiransky, the founder of FAIR, which is a leading 12-year-old fair-trade liquor brand built on a mission to support small farmers in developing economies. Prior to this, he co-founded another startup, which he successfully sold. A true entrepreneur at heart, he is also a partner with WeLike StartUp, which is a startup incubator and a platform of resources for innovative companies.

Our second guest is Annick Pairault. Annick is an attorney specializing in IP, and partner with Paris, France based law firm Ab Initio. She advises clients across a broad spectrum of sectors and focuses on trademark law, distinctive signs, brands, copyrights, domain domains, and unfair competition. She is FAIR’s IP counsel.

About Alexandre Koiransky (link to https://www.linkedin.com/in/alexandre-koiransky-756b913/)

About Annick Pairault (link to http://www.abinitio.eu/ab_initiobase_equipe_e/)

Also of interest:

- Entrepreneur: Protecting your IP as a Small Business (link to https://www.entrepreneur.com/article/355187)
- INTA: For SMEs (link to https://www.inta.org/resources/for-smes/)
- INTA: Learn the Language: Introduction to Trademarks (link to https://www.inta.org/fact-sheets/learn-the-language/) and Trademark Symbols (link to https://www.inta.org/fact-sheets/trademark-symbols/)
- INTA: Pro Bono Resources (link to https://www.inta.org/resources/pro-bono-clearinghouse/)

Doing Well by Doing Good: Inspiration, Innovation and Social Commitment in Brands (with Michael Haddad and David Lossignol, initially posted in May 2019) May 25, 2021

Show notes

Today’s episode is about how to make the world a better place, the values to promote -integrity, sustainability- and the role played by brands now and… in the future. This ambitious topic is discussed with two inspirational individuals, who have followed exceptional paths. Michael Haddad is a professional athlete, adventurer, social entrepreneur, and environmental advocate (assigned by the United Nations as UN Development Program Climate Change Champion. Despite an accident that left him paralyzed during his childhood, and thanks to his strong determination and positive attitude, Michael has achieved over the years three world records in walking and climbing, and has been honored by Lebanon authorities, academia, and multiple entities around the world. He is deeply involved in social responsibility projects to enhance the life of people. David Lossignol is the Head of Pharma Legal Brand Protection, based in Basel, Switzerland. Novartis is one of the Top 10 pharmaceutical companies in the world. David has spent the last 18 years working in IP in this industry, and now serves as INTA 2019 President. Among the objectives of his mission, he has set up a presidential task force focused on brands for a better society.

Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About Michael Haddad (link to http://www.michaelhaddad.org)
About David Lossignol (link to https://www.linkedin.com/in/david-lossignol-a5414714/?locale=en_US and https://www.inta.org/Officers/Pages/Lossignol.aspx)
Also of interest:
- INTA Bulletin: INTA Committee Looks to ‘Walk” with Global Effort for Inclusive COVID-19 Recovery (link to: https://www.inta.org/inta-committee-looks-to-walk-with-global-effort-for-inclusive-covid-19-recovery/)
-INTA: Brands and CSR Survey Report (link to: https://www.inta.org/wp-content/uploads/public-files/perspectives/industry-research/INTA_Brands_and_CSR_Survey_Report_033120.pdf)
- INTA’s Unreal Campaign (link to https://www.inta.org/Advocacy/Pages/UnrealCampaign.aspx)
- Article about the vision of INTA 2019 President (link to http://www.ippromagazine.com/interviews/interview.php?interview_id=32 and https://www.leadersleague.com/en/news/interview-with-david-lossignol-inta-president)
- Stories about Michael Haddad remarkable journeys (link to https://www.landrover-me.com/en/explore-land-rover/myland/my-journey-my-inspiration/michael-haddad-lebanon.html

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