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Brand & New

Brand & New is a podcast produced by the International Trademark Association (INTA) and focused on innovation. Published monthly, each episode consists of an open dialogue with experts, visionaries, and influential people from all over the world in order to learn more about the evolution of the legal and intellectual property ecosystem, its concepts, and all actual or potential consequences. Because we consider innovation as a pillar of INTA’s Strategic Plan, and because it is key to “walk the talk,” we invite you to follow Brand & New, to expand your knowledge about the transformation of this industry and to stay curious! Brand & New guests contribute to this podcast in their personal capacity and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or its members.

Latest Episodes:

IP Offices Series 2/3 - What Does it Take to Transform IP, with Marco Aleman (Assistant Director General IP and Innovation Ecosystems Sector at WIPO) & Lisa Jorgenson (WIPO Deputy DG Patents & Tech), Switzerland Mar 21, 2023

Show notes

When we think about IP systems, we often think of national or regional IP Offices (IPOs) and policies. Yet, IPOs heavily defer to, rely on, and follow the tracks of the World IP Organization, which remain the highest authority when it comes to developing balanced and effective IP systems supporting innovation and creativity. Cooperating closely with IPOs, over the last couple of years the World Intellectual Property Office (WIPO) has participated in the discussions and policymaking to address most of the recent and new challenges felt by IPOs – think pandemic, export control issues, supply chain disruption, and markets turmoil – and developed tools, programs, task forces, to support IPOs efforts and more importantly IP protection and innovation through these unprecedented times. How does WIPO envision its mission in 2023? What sort of initiatives does the organization carry out to ensure they stay in tune with innovators, businesses big and small, and the market at large? How much of a transformative force is WIPO for the IP world today?

To discuss WIPO’s actions and priorities, our first guest is Marco Alemán, whose role is Assistant Director General IP and Innovation Ecosystems at WIPO, which he joined in 1999. During over 20 years at WIPO, Marco Alemán assumed several key roles including Director of the Patent Law Division. Prior to joining WIPO, Marco headed the Colombian Industrial Property Office.

Our second guest is Lisa Jorgenson, who has been Deputy DG Patents & Tech at WIPO for 2 years. Over the past 30 years, Lisa has served in a variety of legal positions, including Executive Director of the American Intellectual Property Law Association (AIPLA) and Group Vice President, Intellectual Property and Licensing, of STMicroelectronics, where she spent over 24 years.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG

To go further:
About Lisa Jorgenson: https://www.linkedin.com/in/lisa-jorgenson/
About Marco M. Alemán: https://www.linkedin.com/in/marco-m-alemán/
Also of interest:
https://www.wipo.int/about-ip/en/frontier_technologies/news/2022/news_0001.html
https://www.who.int/news/item/10-11-2022-who--wipo--wto-to-hold-technical-symposium-on-response--preparedness-to-future-pandemics
https://www.wipo.int/en/green-technology-book/
https://www.lexology.com/library/detail.aspx?g=3a24ca2a-7ba9-430c-a107-f3a91fe1cf50

IP Offices Series 1/3 - What Does it Take to Transform IP, with Koichi Hamano, Commissioner of Japan Patent Office Feb 21, 2023

Show notes

Like most organizations, intellectual property offices (IPOs) have faced significant challenges in recent years. From the pandemic to financial market turmoil, through supply chain issues, to increased cyberthreats, IPOs have had to navigate these hurdles and more, stretching their budget, information technology, and organizational resources in unexpected ways. Yet, IP registrations have been soaring globally, and IPOs generally seem to have been riding those waves with success, often transforming challenges into opportunities to evolve and better meet the needs of creators, businesses, and the market.

Beyond their role as processors of IP applications and registrations or an inventory of registered assets, how do IPOs envision their mission in 2023. What sort of initiatives do they carry out to ensure they stay in tune with innovators, businesses big and small, and the market at large? How much of a transformative force can they be for the IP world?

Our guest today is Hamano Koichi, the Commissioner of the Japan Patent Office (JPO). Appointed in July 2022, he manages JPO operations and oversees Japan's policy on patents, trademarks, and design rights. Prior to chairing JPO, Mr. Hamano has served in a wide range of senior roles at the Japanese Ministry of Economy, Trade, and Industry (METI), including as Director of the Finance Division, Business Environment Department; Counselor for Energy Policy; Executive Vice President and Advisor of Japan Oil, Gas and Metals National Corporation (JOGMEC); and Director-General of the Regional Economic and Industrial Policy Group, among others.

Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG

To go further: https://www.meti.go.jp/english/aboutmeti/profiles/individual/hamano_koichi.html

Also of interest:
https://www.jpo.go.jp/e/introduction/message/august2022.html
https://sdgs.un.org/fr/goals
https://www.uspto.gov/about-us/events/international-perspectives-intellectual-property-smalland-medium-sized-enterprises

IP in Space: From Science Fiction To Science Fact Guests (with Sheja Ehtesham, ALG India Law Offices LLP, India and Clark Lackert, World Trade Centers Association’s Deputy General Counsel, USA) Jan 17, 2023

Show notes

If there is a concern that is almost never factored in by most intellectual property (IP) practitioners when managing their asset portfolios, it may well be what happens to those assets in outer space!

However, as the scientific community continues to explore and study outer space, it's likely that practitioners may soon experience a certain sense of urgency, the question not being if but when some research or manufacturing activities will be outsourced to outer space or when space resources will be mined. This will be a major commercial shift away from Earth into a space economy, projected to grow to US $1 trillion by 2040.

So, who will have the right to claim and profit from these resources and related IP rights? Will there be a new “IP Gold Rush,” where companies create rights as soon as they can? Many industries, such as space tourism and manufacturing, will be impacted. Think for a moment about the ownership of the rights to images produced by space tourists, or manufacturing that will be moving to a gravity free environment. Beyond these examples, the key issues of who owns what and who can profit from IP assets created off planet become increasingly important as we continue to explore and commercialize outer space.

In this podcast, we'll be discussing the current state of the IP law in space, the need to act at the national and international levels to develop a clear legal framework and to be prepared for what the future may hold for IP in the evolving space economy. Our guests today, who have been actively involved in the INTA Project Team on IP in Space, are experts in this area.

Our first guest is Sheja Ehtesham, who is the Managing Partner at ALG India Law Offices LLP, an Intellectual Property firm in India. Ms. Ehtesham is ranked among the world’s leading trademark law practitioners. Her practice focuses on IP enforcement and prosecution strategies. She works with her clients to devise global brand filing strategies that align with their business requirements and advises clients in strategizing negotiations. She has also successfully represented several clients in domain name dispute proceedings. Ms. Ehtesham has been an active INTA member for nearly 15 years.

Our second guest is Clark Lackert, who is current Deputy General Counsel for the World Trade Centers Association. Prior to joining this association, Clark spent over 20 years as a partner in major international law firms, focused on trademark, copyright, domain name, licensing, and anticounterfeiting matters, with an expertise in the international area. Mr. Lackert is a domain name arbitrator for the World Intellectual Property Organization (WIPO) and has been a consultant with the U.S. government on the implementation of the Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPs). He has lectured globally and is a prolific author.

Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
- Sheja Ehtesham: https://www.linkedin.com/in/sheja-ehtesham/
- Clark Lackert: https://www.linkedin.com/in/clarklackert/

Also of interest:
IP in Space, a Report from the IP in Space Project Team(INTA, December 2022)
Trademarks in outer space: supporting the off-world economy (WIPO, December 2021)
IP in Outer Space: The Next Frontier(INTA Bulletin, December 2021)
Intellectual Property Protection in Outer Space: Conflict in Theory and Application in Practi<

IP Reporting – The New Must-Have of a Sound IP Management Strategy (with Zeeger Vink, INTA 2022 President & IP Director at MF Brands Group) Dec 06, 2022

Show notes

In an economy where intangibles increasingly drive economic growth, reporting to shareholders, lenders, and the market more generally on substantial intellectual property (IP) assets, IP management, and IP strategies have become an expectation for any company – whether young or established.

Consequently, IP reporting is increasingly impacting the practice of IP professionals across all industries and can constitute a competitive advantage for businesses and their IP departments.

However, IP reporting goes way beyond IP inventory and legal management and extends into matters including asset valuation and accounting procedures, among many others, and necessitates cooperation across departments, alignment on objectives, and the design and implementation of internal processes to support IP reporting through time.

To discuss this topic and related trends on IP management, our guest is INTA 2022 President Zeeger Vink (MF Brands Group, Switzerland).

Over the past year, Mr. Vink has served as the chair of INTA’s Planning Committee and Advocacy Group, and as a member of the Executive and Finance Committees. He has been a member of INTA’s Board since 2015, and actively engaged in many Association initiatives through his tenure. Notably, and as it relates to this month’s podcast, Mr. Vink convened a Presidential Task Force on IP Reporting for Brands at the start of the year, which is preparing a report on the topic due for publication in early 2023.

Based in Geneva, Switzerland, he is the IP Director at MF Brands Group, the Swiss group that owns fashion and lifestyle brands LACOSTE, GANT, AIGLE, TECNIFIBRE and THE KOOPLES. In this role with MF Brands Group, he oversees the organization’s global IP and brand protection function. Prior joining MF Brands Group in 2010, Mr. Vink was in-house IP counsel at L’OREAL in Paris, France, where he oversaw global IP protection for several brands. He started his career as attorney, practicing in Amsterdam and London.

Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG

To go further: https://www.linkedin.com/in/zeegervink/?originalSubdomain=ch

Also of interest:
https://www.linkedin.com/pulse/quantifying-financial-value-intellectual-property-assets-broughan/?trk=articles_directory

https://www.iam-media.com/article/how-outsourcing-ip-reporting-might-be-key-successful-ip-strategy

https://www.inta.org/wp-content/uploads/public-files/advocacy/board-resolutions/20220518_INTA-Board-Resolution-on-International-IP-Accounting-Standards.pdf

INTA Releases ‘Report on the Taxation of Trademarks and Complementary Rights in Europe’

Iconic CEOs Series: Managing a Brand Portfolio at the Crossroads of Tradition and Modernity (with Alexandre Ricard, Chairman & CEO, Pernod Ricard, France) Nov 08, 2022

Show notes

A company? It is all about people and brands. The Brand & New Iconic CEO Series features leaders from global iconic companies rooted in Asia, Europe, and the United States, share their vision in full transparency about the impact of intellectual property, brands' social commitments, and much more.

Over the last couple of years, we seem to have witnessed an acceleration of history, prompted by the COVID-19 pandemic as well as uncertain economic, social, geopolitical and environmental landscapes. At the same time, innovation and market potentials keep expanding. From blockchain to social media and the metaverse, digital transformation is also accelerating, providing brands with increasingly powerful tools that affect the way companies engage with their customers.

What challenges and opportunities do these circumstances present? What role should brands play in these events? What commitments should they make to stay aligned with evolving social values and consumer expectations, including as they relate to diversity, equity, and inclusion?

Our guest today is Alexandre Ricard, Chairman and Chief Executive Officer of Pernod Ricard, a world leader in the wine and spirits industry. Present in more than 160 countries, the company holds one of the most iconic and internationally recognized brand portfolios in the sector, including Absolut, Chivas Regal, Jameson, and Martell, to name a few. Grandson of emblematic co-founder Paul Ricard and a graduate from ESCP and Wharton, Mr. Ricard joined Pernod Ricard in 2003. After serving in several roles in its affiliates in Asia and Europe, he rejoined the parent company in 2011 and successively held various strategic positions within the group, finally as Chairman and CEO since 2015. Despite his impressive resume, Mr. Ricard currently stands as one of the youngest CEOs of the 40 top companies of the French stock market. He is also board member and member of the Strategy & Sustainability Committee of the cosmetics giant L'Oréal.

Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG

To go further:
https://www.linkedin.com/in/alexricard/

Also of interest:
https://www.pernod-ricard.com/en/sustainability-responsibility
Brands in Times of Crisis: CSR in Action(INTA Bulletin, April 2020)
INTA’s Brands and CSR Survey Report
The Women’s LeadershIP Initiative Report and Best Practices Toolkit
The Women’s LeadershIP Initiative Report – 2022 Update
Our responsibilities beyond intellectual property (World Trademark Review 2021-2022 Yearbook)
Diversity, Equity, and Inclusion Series: Managing a Timeless Brand in Changing Times (Brand & New, March 2022)
Striving for Diversity, Equity, and Inclusion as an Outside IP Counsel (Brand & New, April 2022)

Tackling One of the Most Critical Threats: Counterfeit Drugs (with Rory Corcoran, Assistant Director, Organized and Emerging Crime Directorate, INTERPOL, repost of November 2021) Oct 18, 2022

Show notes

Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Over these last few months, public authorities have warned citizens about the alarming increase in the lethality and availability of counterfeit prescription pills. These counterfeit drugs are mass-produced by criminal drug networks in labs, deceptively marketed as legitimate pills, and sometimes even killing unsuspecting or vulnerable individuals.

Fueled by easy Internet sales, global supply routes, and minimal effective punishments, counterfeit prescription drugs have become an exploding industry worth over US $75 billion a year worldwide, and at the same time, a massive economic, social, and public health issue. This trend has been reinforced by the COVID-19 pandemic, which fueled a global demand for medical supplies and medications.

What is the reality of this underground market at the global scale? How big of a threat are fake medications? What are the impacts, from an economic perspective as well as social and healthcare perspectives? What is the role of international organizations such as Interpol, focused on fighting criminal acts?

Our guest is Rory Corcoran, Assistant Director, Organized and Emerging Crime Directorate, INTERPOL, the global network of police forces representing 194 member countries, making it the world’s largest police organization, sharing data on crimes and criminals.

Mr. Corcoran joined INTERPOL in 2018 and is now responsible for overseeing several of its organized crimes programs, including Environmental Security, and Illicit Goods and Global Health. Most recently, he has been in charge of leading INTERPOL’s worldwide fight against COVID-19-related crime. He has over 30 years of experience in law enforcement and spent the majority of his career in the Irish Counter Terrorism Unit and the Irish National Economic Crime Bureau.

Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About Rory Corcoran: https://www.linkedin.com/in/rory-c-051685195/
Also of interest:
Fake medicines (interpol.int)
INTA Report: Addressing the Sale of Counterfeits on the Internet: https://www.inta.org/wp-content/uploads/public-files/advocacy/committee-reports/Addressing_the_Sale_of_Counterfeits_on_the_Internet_June_2021_edit.pdf

Fake drugs: How bad is Africa’s counterfeit medicine problem? - BBC News

DEA Issues Public Safety Alert on Sharp Increase in Fake Prescription Pills Containing Fentanyl and Meth

Global operation sees a rise in fake medical products related to COVID-19 (interpol.int)

Successful drug seizures leaves our community a safer place – Long | Department of Justice (justice-ni.gov.uk)

Counterfeiting of Drugs in Africa: current situation, c&

Iconic CEOs Series - How Brands Can Be The Change (with Mohit Malhotra, CEO, Dabur India Ltd, India) Oct 04, 2022

Show notes

Over the last couple of years, we all seem to have been the witnesses of some kind of acceleration of history, with the COVID-19 pandemic and the various policies it triggered, the uncertain economic landscape with a global recession now followed by inflation and global supply chain issues, increased natural disasters resulting from global warming, Brexit taking effect, the war in Ukraine, and the myriad social movements and protests in relation to these events and others social issues.

At the very same time, innovation and market potentials keep expanding, with technologies such as social media and targeted advertising, artificial intelligence (AI) and data mining, and blockchain and crypto currencies becoming increasingly powerful and available to businesses and consumers alike. How are these extreme circumstances impacting large businesses and traditional, legacy brands, both as challenges to overcome and also opportunities to evolve? To what extent are such brands playing a active role in these social events?

Our guest today is Mohit Malhotra, Chief Executive Officer of Dabur India Limited, the leading Indian Herbal & Ayurvedic Personal Care Group founded 138 years ago, one of the top four fast-moving consumer goods companies in India. While Mr. Malhotra has been CEO since 2018, he has been with the Dabur group for almost 30 years. He previously served as CEO of Dabur International Ltd., one of the group’s subsidiaries, and prior to that held various sales and marketing positions including Head of Marketing at Dabur India Ltd. He was ranked in Forbes Middle East's list of the Arab World's leading Indian Executives for 4 years in a row from 2014 to 2017.

Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG

To go further:
https://www.linkedin.com/in/mohit-malhotra-1a8776168/?originalSubdomain=in

To go further:
Also of interest:
Brands in Times of Crisis: CSR in Action(INTA Bulletin, April 2020)
INTA’s Brands and CSR Survey Report
The Women’s LeadershIP Initiative Report and Best Practices Toolkit
The Women’s LeadershIP Initiative Report – 2022 Update
Our responsibilities beyond intellectual property (World Trademark Review 2021-2022 Yearbook)
Diversity, Equity, and Inclusion Series: Managing a Timeless Brand in Changing Times (Brand & New, March 2022)
Striving for Diversity, Equity, and Inclusion as an Outside IP Counsel (Brand & New, April 2022)

International Sanctions, Export Compliance, and IP: A New Landmine for Businesses to Navigate (with Ethan Heinz, Counsel, Dentons) Sep 06, 2022

Show notes

As businesses try to navigate the broader macro-economic problems caused by the Russian aggression – such as rising energy prices, disrupted supply routes, inflation, currency fluctuations, financial markets volatility, etc. – , they are also facing new regulations, as a result of the international sanctions taken against Russia following its declaration of war on Ukraine on February 24, 2022. Indeed, several governments and international organizations, mainly led by the U.S. and the E.U., massively expanded pre existing sanctions on Russian individuals and businesses right on the day the war started. Almost overnight, the Russian government responded in kind, with sanctions against many countries and international organizations. Today, we discuss the most recent set of international sanctions against Russia, what they mean for businesses, and how to practically navigate the challenges they raise.

Our guest today is Ethan Heinz, attorney and counsel at Dentons. Currently based in Prague in Czech Republic, Ethan focuses on M&A/corporate work, sanctions, ABC, and other compliance work in the European region. Ethan worked in the Dentons Moscow office for over 13 years and continues to assist international and Russian companies on compliance issues involving Russia and neighboring jurisdictions, in particular with respect to the sanctions programs of the US, EU and other jurisdictions, and also with respect to the US Foreign Corrupt Practices Act, the UK Bribery Act, and other anti-bribery regulations. He also advises from time to time on shareholder conflicts and commercial disputes, and has participated in various arbitrations, litigations and mediations.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG

To go further:

- About Ethan Heinz: https://www.dentons.com/en/ethan-heinz
Also of interest:

https://www.inta.org/resources/the-status-of-intellectual-property-in-russia-and-ukraine/

https://ec.europa.eu/info/sites/default/files/business_economy_euro/banking_and_finance/documents/faqs-sanctions-russia-ipr_en.pdf

The Virtual Work Order: Generate Higher Performance and Stronger Relationships (with Keith Ferrazzi, Ferrazzi Greenlight, CEO, USA, repost of October 2020) Aug 23, 2022

Show notes

Our social lives have been turned upside down over the last six months, to say the least. While we have all appreciated first-hand the consequences of the COVID-19 pandemic on our personal life, it has also impacted our professional relationships and daily interactions. Remote work seems to be here to stay with an estimated close to 30% of the workforce working at home multiple days-week by the end of 2021.

How to overcome the challenges due to remote working when it comes to building, entertaining, and thriving through our professional relationships? How to leverage technologies, without too much trade-off in terms of authenticity and true connection? How to remain engaged and present when most interactions remain remote?

Just a few weeks before the International Trademark Association’s first-ever virtual Annual Meeting & Leadership Meeting, scheduled for November 9 to 20, 2020, who better to discuss these topics than Keith Ferrazzi, entrepreneur, TED Talk speaker, and author of the best sellers Never Eat Alone and Who's Got Your Back? as well as Leading Without Authority, recently published and the website goforwardtowork.com, for the future of work. Keith is a frequent contributor at publications such as Forbes, The New York Times, The Wall Street Journal, Fast Company, among many others. He has also been at the forefront of remote team transitions with his research, available on the website virtualteamswin.com, that also appeared in Harvard Business Review.

As the founder and CEO of the strategic consulting firm Ferrazzi Greenlight, based in Los Angeles, California, USA, Keith has been focusing on the importance of positive relationships to reach business success, addressing the behavioral issues that block organizations from reaching their goals. His previous experiences as chief marketing officer of the global hospitality company Starwood, have also contributed to build his vision on success redefinition, on the ways to Co-Elevate® to innovate and to team out to bring in the right expertise and “go higher together”. His insights shall be eye-opening for intellectual property and legal teams, and beyond.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats

To go further:
About Keith Ferrazzi (link to https://www.keithferrazzi.com, https://www.goforwardtowork.com and https://www.linkedin.com/in/keithferrazzi/)

Also of interest:

- Inc.com: 6 Ways to Come Back from the Pandemic with a Stronger Team (link to https://www.inc.com/magazine/202009/keith-ferrazzi/remote-team-skills-agility-collaboration-candor.html)
- INTA 2020 Annual Meeting & Leadership Meeting (link to https://www.inta.org/events/2020-annual-meeting-leadership-meeting/)
- TED Talk Keith Ferrazzi: Interdependent Leadership (link to https://www.ted.com/talks/keith_ferrazzi_interdependent_leadership)
- Chief Executive: Better Meetings during Covid (link to https://chiefexecutive.net/better-meetings-during-covid-simply-practical-tips-from-a-seasoned-ceo/)

Tax Implications Across the Trademark Lifecycle in Europe (with Jeff Marowits, President of Client Services, Keystone Strategy, and Scott Phillips, Managing Director, Epsilon Economics, U.S.A) Aug 02, 2022

Show notes

Taxes likely don’t spring to mind when discussing IP management and IP law practice generally. Yet, as assets to every organization, IP rights, including trademarks, have financial and tax implications that are critical from a financial and business perspective, and cannot be dismissed or overridden by IP professionals.

To address this topic, INTA released in May of this year a new report dedicated to tax implications across the trademark lifecycle in the European Union, Switzerland, and the United Kingdom. A couple of months after the release of an OECD report on Global Anti-Base Erosion Model Rules covering the tax challenges arising from the digitalization of the economy, the INTA report is particularly timely and provides critical insights for IP owners and IP law practitioners alike.

To discuss the report, authored by PricewaterhouseCoopers (PwC), we welcome today Jeff Marowits and Scott Phillips, both members of INTA’s Research Advisory Council, and both intimately involved in the report.

Jeff Marowits is the President of Client Services at Keystone Strategy, where his practice focuses on IP, including patent, trademark, and copyright issues, transfer pricing, contractual disputes, business strategy, and public advocacy. Mr. Marowits enjoys over 20 years of experience guiding top technology firms on crucial strategic, legal, and regulatory challenges. His work includes partnering with global law firms representing clients in the technology and social media industries. Scott Phillips is a Certified Public Accountant and Managing Director at Epsilon Economics. His expertise focuses on the economic aspects of trademarks, brands, advertising, reputation, and related areas. With that, he assists companies in valuation and strategy projects, and has provided expert testimony in federal district, state, bankruptcy, and tax courts in commercial disputes involving trademark infringement, false advertising, unfair competition, brand valuation, and related matters. Prior to joining Epsilon Economics in 2017, Mr. Phillips served as vice president at Charles River Associates, as a leader of its trademark practice.

Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG

To go further:

- About Scott Phillips: https://www.linkedin.com/search/results/all/?keywords=scott%20phillips&origin=RICH_QUERY_SUGGESTION&position=0&searchId=c8f30bc6-c929-456a-b840-be14dd9040e2&sid=TrT
- About Jeff Marowits: https://www.linkedin.com/search/results/all/?keywords=jeff%20marowits&origin=TYPEAHEAD_ESCAPE_HATCH&sid=Pgc
Also of interest:

https://www.inta.org/perspectives/report-on-the-taxation-of-trademarks-and-complementary-rights-in-europe/

https://www.inta.org/wp-content/uploads/public-files/perspectives/industry-research/INTA-IP-Taxation-Report_Executive-Summary_5_2_22.pdf

https://newtonmedia.foleon.com/inta-daily-news/day-4-2022/solving-a-taxing-problem

https://youtu.be/AAP5felvnh4

https://www.inta.org/inta-releases-report-on-the-taxation-of-trademarks-and-complementary-rights-in-europe/

https://www.oecd.org/tax/beps/oecd-releases-detailed-technical-guidance-on-the-pillar-two-model-rules-for-15-percent-global-minimum-tax.htm