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    Brand & New

    Brand & New is a podcast produced by the International Trademark Association (INTA) and focused on innovation. Published monthly, each episode consists of an open dialogue with experts, visionaries, and influential people from all over the world in order to learn more about the evolution of the legal and intellectual property ecosystem, its concepts, and all actual or potential consequences. Because we consider innovation as a pillar of INTA’s Strategic Plan, and because it is key to “walk the talk,” we invite you to follow Brand & New, to expand your knowledge about the transformation of this industry and to stay curious! Brand & New guests contribute to this podcast in their personal capacity and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or its members. 

    Advertise

    Copyright: ℗ & © 2019 Brand & New

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Women in IP History: Pioneers and Progress Mar 12, 2025
    Show notes

    Today we're kicking off the first of four episodes of our Women Leaders Series, presented in collaboration with INTA’s Women's LeadershIP Initiative.

    Now in its fifth year, the Women's LeadershIP Initiative was launched to champion and advance women's leadership in intellectual property (IP), and today's episode is the perfect embodiment of that mission as we explore the remarkable history of women in IP.

    On this episode of Brand & New, host Ayala Deutsch talks with two distinguished guests who offer unique perspectives on women in the field — Virginia S. Taylor, who has had an illustrious career spanning decades in IP law, and Professor Amanda Levendowski, founding director of The Intellectual Property and Information Policy Clinic at Georgetown Law.

    Resources:

    Amanda Levendowski

    Virginia S. Taylor

    About Florence King

    About Edith Griswold

    About Miriam E. Benjamin

    About Barbara Ringer

    The Women’s LeadershIP Initiative Marks Five-Year Anniversary


    Inside the Dupe Revolution | Part 2 Feb 19, 2025
    Show notes

    In part one of our special series, we examined how brands are responding to the dupe revolution. As young consumers embrace affordable alternatives, traditional brands face a choice: adapt or risk losing an entire generation of customers.

    Here, brand expert Jessica Binns returns to analyze how some brands are successfully navigating this new landscape and the broader implications for brand loyalty. IP attorney David Lipkus delves into the legal tools available to brands and explores how different jurisdictions approach the legality of dupes. The episode features an extended conversation with influencer Cassandra Bankson.

    This episode is part two of a special series in collaboration with INTA's Unreal Campaign, an initiative that educates young consumers about the importance of trademarks and brands.

    Inside the Dupe Revolution | Part 1

    RESOURCES:

    • INTA's Gen Z Insights: Brands and Counterfeit Products Study (2019)
    • About the Unreal Campaign
    • INTA Fact Sheet: Protecting a Trademark
    • About Cassandra Bankson
    • About Jessica Binns
    • About Alastair Gray
    • About David Lipkus

    Inside the Dupe Revolution | Part 1 Feb 19, 2025
    Show notes

    In part one of our special investigation, guest host Alastair Gray, Director of Anticounterfeiting at INTA, explores how dupes evolved from simple product alternatives into a cultural movement that's reshaping retail. The episode traces this evolution from INTA's 2019 study on Gen Z's relationship with counterfeit products to today's viral dupe culture.

    The journey begins with intellectual property attorney David Lipkus breaking down the crucial legal distinctions between dupes and counterfeits. Brand strategist Jessica Binns then examines how social media has normalized and amplified dupe culture among young consumers. The episode culminates with insights from beauty influencer Cassandra Bankson, who shares a unique perspective from the front lines of this movement, including how she evaluates and recommends dupes to her more than two million followers.

    This episode is part one of a special series in collaboration with INTA's Unreal Campaign, an initiative that educates young consumers about the importance of trademarks and brands.

    Inside the Dupe Revolution | Part 2

    RESOURCES:

    • About Cassandra Bankson
    • About Jessica Binns
    • About Alastair Gray
    • About David Lipkus
    • INTA's Gen Z Insights: Brands and Counterfeit Products Study (2019)
    • About the Unreal Campaign
    • INTA Fact Sheet: Protecting a Trademark

    How To Build Trust in AI Featuring Jon Iwata (Originally Published February 26, 2024) Feb 03, 2025
    Show notes

    The World Wide Web launched in the public domain on April 30, 1993, a little over 30 years ago. It was a major technological leap forward for humanity. It was a game changer, full of possibility… and uncertainty.

    Experts are reminding us a lot lately that artificial intelligence (AI) has also been around for many decades. Nevertheless, much like the Internet in the 1990s, ChatGPT becoming publicly available in November 2022 represents another paradigm shift for humanity and its relationship with technology. One billion ChatGPT web visits took place following its launch. According to PwC, AI is predicted to contribute $15.7 trillion to the global economy by 2030. Yes, the stakes are high. Yes, it’s a game changer. Yes, it’s full of possibility… and uncertainty.

    Last month, the International Monetary Fund (IMF) released a study predicting that AI will affect close to 40 percent of all jobs. For some, it will be beneficial, boosting their productivity. For almost everyone else, their jobs are at risk. This report was published as business and political leaders from around the world prepared to gather in Davos, Switzerland, for the World Economic Forum, where AI took center stage. Highlighting the apprehension around this “disruptive” technology, the response from governments has been surprisingly swift. A number of countries signed a declaration on the safe development of the technology at an AI Safety Summit hosted by the UK late last year. And we’re seeing increased regulation around the world, including in the European Union, China, and the U.S., meaning in the world’s largest economies.

    As businesses across all sectors explore AI’s potential, they must also wade through its unknowns and navigate evolving regulation. In other words, they must innovate and use AI responsibly.
    Our guest today is Jon Iwata. He is an Executive Fellow at the Yale School of Management where he co-leads a program studying the leadership implications of stakeholder capitalism. He also directs the Data & Trust Alliance, a not-for-profit organization established in 2020 by CEOs of major companies including American Express, Johnson & Johnson, Nike, Pfizer, Starbucks, and Walmart. The Alliance develops and promotes the adoption of responsible data and AI practices. Among his various accolades and accomplishments, Mr. Iwata is also the co-inventor of a U.S. patent for a nanotechnology and process for atomic-scale semiconductors.


    Resources:

    • About Jon Iwata
    • The Data & Trust Alliance
    • AI Will Transform the Global Economy. Let’s Make Sure It Benefits Humanity. (IMF, January 2024)
    • AI - artificial intelligence - at Davos 2024: What to know (WEF, January 2024)
    • AI and the Legal World: A Revolution Happening in Real Time (Brand & New, November 2023)
    • Will AI Take Your Job? (INTA Daily News, May 2023)
    • How AI Will Impact Trademarks (INTA Daily News, May 2023)

    AI and the Legal World: A Revolution Happening in Real Time, with Richard Susskind, Author & Adviser (United Kingdom) -Initially posted on November 21, 2023 Dec 30, 2024
    Show notes

    Artificial intelligence (AI) can streamline processes, improve efficiency, and provide valuable insights. Zooming in on its impact on the legal industry, AI has already proven to excel at tasks such as legal research, document analysis, and contract review. This is enabling lawyers to handle large volumes of data more quickly and accurately than ever before. However, some of the legal profession fear how AI will impact their jobs. And that fear isn’t unfounded. Goldman Sachs estimated in a 2023 report that 44 percent of current work tasks in the legal field could be automated. What does AI hold for the legal practice? Is it the threat that we most commonly hear about—Are we all going to be replaced by machines? Or is it an opportunity to evolve? Or maybe both? In short, is AI the revolution that many talk about for the legal world, and how can we prepare for it?

    Our guest today is no less than Richard Susskind. Mr. Susskind is a renowned expert and visionary in the field of law and technology. With a career spanning several decades, he has made significant contributions to our understanding of how AI is transforming the legal profession. Mr. Susskind is not only a prolific author but also a sought-after speaker and consultant, advising governments, law firms, and legal organizations on how to adapt in the Digital Age.

    His work has been translated into 18 languages, and he has been invited to speak in over 60 countries. He has written 10 books including The Future of Law, Tomorrow’s Lawyers, and, with three editions, The Future of the Professions with Daniel Susskind, with the last edition was published in 2022. He has also published two editions of an online course titled, “The Future of Justice.” He has also contributed more than 150 columns to The Times. In 2000, he was appointed an office of the Order of the British Empire by Her Majesty, the Queen. In 2022, it was announced that His Majesty the King, had approved Mr. Susskind appointment as an Honorary King’s counsel.

    Brand & New is a production of the International Trademark Association
    Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats
    FOR MORE INFORMATION, VISIT INTA.ORG

    To go further:
    https://www.linkedin.com/in/richardsusskind/?originalSubdomain=uk

    Also of interest:

    Richard Susskind’s official website
    Beware of "Technological Myopia," Richard Susskind Says About GPT-3.5 (law.com, February 2023)
    How will leveraging AI change the future of legal services? (Reuters, August 2023)
    India: The Artificial Intelligence Revolution and Its Intellectual Property Implications (Brand & New, June 2022)
    Artificial Intelligence Threatens Trademark’s Gatekeeper Role (INTA Bulletin, February 2022)
    Artificial Intelligence and Legal Research in the 21st Century (INTA Bulletin, December 2020)
    The IPO of the Future—Think Tank Report & Checklist (INTA, November 2022)


    Rapid Fire Wisdom (Bonus Episode) Dec 13, 2024
    Show notes

    We're wrapping up the year with a special episode of Brand & New. Throughout the year, we concluded each episode by posing the same three thought-provoking questions to our distinguished guests, generating fascinating and sometimes surprising responses that reveal their diverse perspectives of the world today.

    Today, you'll hear rapid-fire insights from our incredible lineup of guests that represent the brightest minds in IP, business, and beyond. Whether you're a longtime listener or new to Brand & New, this episode—featuring our hosts Ayala Deutsch, Willard Knox, and Heather Steinmeyer—offers a perfect snapshot of the critical conversations driving brands and intellectual property forward.
    Resources: The International Trademark Association (INTA)


    Breaking Barriers Boldy | A Conversation with Daniela Pierre-Bravo Nov 25, 2024
    Show notes

    In this fourth and final episode in the “Women Leaders Series,” Ayala Deutsch, host of Brand & New and Executive Vice President & Deputy General Counsel at NBA Properties, speaks with Daniela Pierre-Bravo.

    Ms. Pierre-Bravo is a force to be reckoned with in the media world and beyond. As a journalist, bestselling author, and fierce advocate for young professionals and women of color, she brings a fresh perspective that's both inspiring and actionable. From her journey as a former DACA recipient to becoming a prominent voice in career development, her story is one of resilience, determination, and breaking barriers. Ms. Pierre-Bravo shares how she's redefining success on her own terms.

    The Women Leaders Series is a collaboration between Brand & New and The Women’s LeadershIP Initiative. The series brings together women leaders in diverse roles, not just in the IP space, but within brands, small businesses, and beyond.

    This episode is sponsored by Sideman & Bancroft LLP and includes an interview with partner Kelly P. McCarthy. Based in San Francisco, California, Sideman & Bancroft LLP is proud to be a women-owned business and leader within the IP community in terms of its commitment to diversity and how it promotes equal opportunity. It is also the sponsor of INTA’s recently published gender indicator study, Shattering Systemic Barriers: How to Advance Gender Diversity in the Intellectual Property Profession.
    Thank you to Sideman & Bancroft LLP for sponsoring this episode of Brand & New.
    RESOURCES:

    • About Daniela Pierre-Bravo
    • About Sideman & Bancroft LLP
    • About Kelly P. McCarthy
    • Shattering Systemic Barriers: How to Advance Gender Diversity in the Intellectual Property Profession(INTA, 2024)
    • Shattering Systemic Barriers Press Release

    IP and the Changing Media Landscape Oct 23, 2024
    Show notes

    We're diving into a challenge that's been brewing in the world of intellectual property (IP) for quite some time: The public's misunderstanding of IP, particularly trademarks.

    Earlier this year, an INTA Presidential Task Force published a report titled Unlocking IP. The report shed light on a critical issue: the consequences of inaccurate or incomplete IP reporting in mainstream media. The message was clear—the media bears a responsibility to educate the public accurately on IP matters.

    In this episode of Brand and New, we're turning the tables.

    We're exploring the perspective of a visionary media CEO and a seasoned IP journalist, both experts at navigating and communicating intricate subjects in our rapidly evolving media landscape. Nicholas Thompson is the CEO of The Atlantic and Trevor Little is Managing Editor of IAM and World Trademark Review. Mr. Little is also a long-time INTA member and one of two INTA members who led the Unlocking IP Presidential Task Force.
    Related Resources

    • About Nicholas Thompson
    • About Trevor Little
    • Unlocking IP Presidential Task Force Report
    • Unlocking IP Press Release
    • Unlocking IP: INTA’s Media Mission (INTA Bulletin, July 2024)

    Brands: Past, Present, and Future Jul 01, 2024
    Show notes

    This is the third episode in the “Women Leaders Series,” a collaboration between Brand & New and The Women’s LeadershIP Initiative. It brings together women leaders in diverse roles and representing various organization types in the brands and IP ecosystem. These women are at the forefront of industry trends and the conversation around how the landscape for women leaders is being shaped today.

    Our guest today is Dr. Joanna Seddon, Founder and Managing Partner at brand consultancy Presciant, where she specializes in helping clients maximize the financial potential of their brand and marketing strategies.

    Before founding Presciant, Dr. Seddon was Principal and Global Managing Partner, Brand Consulting, at Ogilvy for 10 years. At Ogilvy, she developed a new focus on branding in M&A and brand architecture and portfolio strategy.

    Dr. Seddon was previously the founder and CEO of Millward Brown/Kantar’s global brand consulting practice. In this role, she was responsible for the development of fresh approaches to brand and marketing strategy. This included the creation and implementation of the BrandZ Top 100 ranking of the world’s most valuable brands, published annually in the Financial Times.

    Prior to joining Kantar, Dr. Seddon was a founding partner and Executive Vice President for Worldwide Strategy at FutureBrand, pioneering the integration of brand strategy and brand identity.

    Notably, Dr. Seddon is also CEO of the Marketing Accountability Standards Board (MASB) since 2022, leading the trustees of the Marketing Accountability Foundation and MASB staff.

    Dr. Seddon has more than 20 years of experience in providing strategic recommendations with measurable financial impact to leading clients worldwide and is recognized as a global expert on brand positioning, brand architecture, brand valuation, branding in M&A, brand and marketing investment, brand measurement and ROI and growth strategies.

    Dr. Seddon holds a Doctorate from Oxford University and is well known as a speaker and writer on brand strategy, brand valuation, and marketing ROI issues. She is the author of The Brand in the Boardroom, which won the WPP top Atticus prize, and has also collaborated with Jim Stengel, former CMO of P&G on several books, including Grow and Unleashing the Innovators, an analysis of how to infuse innovation and modernity into established brands by taking them into new areas and partnerships.

    Resources:

    • About Joanna Seddon
    • The Marketing Accountability Standards Board
    • The Brand in the Boardroom(Ogilvy, 2014)
    • Intellectual Property Reporting for Brands Presidential Taskforce Report (INTA, 2024)
    • International IP Accounting Standards Board Resolution (INTA, 2022)

    Progress in Europe: Advancing DEI, Leveraging AI, and Protecting Consumers Jun 10, 2024
    Show notes

    The European Union formed in 1992 with the signing of the Maastricht Treaty in the city located at southern tip of the Netherlands. 12 counties initially joined the EU, and this has since grown to 27 member states. The European Union was once described as the “grand experiment.” Experiments are not without challenges… and setbacks. The exit of the United Kingdom—or Brexit—in 2020 was a major disappointment for the EU, but it has otherwise proven successful, albeit fragile and, in many respects, continues to strengthen as a unified citizen-led democracy.

    The last few years have been tough on the EU. Economic uncertainty, rising inflation, and high energy prices, largely linked to Russia’s invasion of Ukraine, have left Europeans with a deepening sense of pessimism. In a survey of Europeans in the 2023 Edelman Trust Barometer, only 20 percent agreed that they or their family will be better off in next five years. Trust in government is low and there is a deepening divide on critical issues.

    At the same time, the EU is the largest single market globally today. With a population approaching 450 million people and a GDP of €16 trillion, if it was a country, it would be the world’s third largest (by both these metrics). The EU is ultimately a political and economic partnership, but it faces similar challenges to other economies. And these challenges are frequently compounded by the need to find consensus—and often compromise—among the 27 member states on very complex issues. No doubt, that is essentially how democracy works—it’s difficult by design—but the EU government and member states do just that: They find consensus and compromises, and they legislate. A recent example is the Artificial Intelligence Act, the first-ever legal framework on AI, which was unanimously endorsed by all 27 member states.

    Our guest today is Karen Melchior. In 2019, Ms. Melchior became a Member of the European Parliament (MEP). Frustrated with the state of politics in both Denmark and the EU, she first ran for office in 2014 and was elected the following year to the Copenhagen City Council, where she served on the Social Committee and the Health and Care Committee.

    Ms. Melchior has worked as a diplomat for the Danish Ministry of Foreign Affairs and in data protection law and IT security at the Danish Agency for Labor Market and Recruitment. She holds an MA in Law and a Masters of Public Administration.

    As a MEP, Ms. Melchior serves on three committees: Legal Affairs, Women’s Rights and Gender Equality, and Internal Market and Consumer Protection. She is also a member of Renew Europe, the third-largest political group in the European Parliament.

    In an online biography, Ms. Melchior said the following: “Political systems are created by people. They can also be changed by people. We cannot afford to let our frustrations grow to the point where they overshadow our capacity for action. Hate can be triggered as easily as hope. The society we have built, based on cooperation and freedom, is fragile. We need to fight every day to sustain it. We can achieve a lot if we dare to try! Let’s roll up our sleeves, lift our gaze, and work together to create the kind of world we want.”

    Resources:

    • About MEP Karen Melchior (European Commission)
    • About MEP Karen Melchior
    • The EU Artificial Intelligence Act
    • Corporate Sustainability Due Diligence (European Commission)

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