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Professional

Brand Food

Hosted by brand marketing experts Jeremy Darlow and Michael Ehrlich, Brand Food is the only podcast analyzing and ranking athletes, coaches, and teams by brand strength. To continue the discussion, follow Darlow, Ehrlich, and their host/referee Alex Crawford on Twitter via @JeremyDarlow, @MichaelEhrlich, and @dr_crawf.This podcast is the brain child of sports marketing geeks and friends Jeremy Darlow, a 2x best-selling sports marketing author and brand consultant, and Michael Ehrlich, a global sports communications executive.

Latest Episodes:

029 - RAMS > EVERYONE Aug 30, 2019

NFC West - Both experts pick Rams and Crawford picks a Seahawk as the guys discuss which athletes from the NFC West will make the biggest social media jump during the 2019-20 season.

028 - BROWNS > EVERYONE Aug 20, 2019

AFC North - The Browns dominate the discussion as the guys predict which athletes from the AFC North will make the biggest social media jump during the 2019-20 season.

027 - RAIDERS > EVERYONE Aug 06, 2019

AFC West - Which athletes will make the biggest social media jump during the 2019-2020 season? The guys take a look at the brand heavy AFC West and make predictions about who will see the biggest increase in social media following and which rookies to look out for.

026 - QUENTON NELSON > JALEN RAMSEY Jul 30, 2019

AFC South - Which athletes from the division will make the biggest social media jump during the 2019-2020 season?

025 - ROSEN > DARNOLD Jul 12, 2019

AFC EAST: Which athletes in the AFC East will make the biggest social media jump during 2019-20 season? Also, a discussion of which AFC East rookie brands will be the strongest.

024 - TRAE > LUKA Jun 26, 2019

The guys give their own NBA Awards (based on brand performance) for Rookie of the Year, Most Improved Player, and MVP.

023 - DIGGINS > SWOOPES Jun 12, 2019

Joined by WNBA rookie and NCAA champion Arike Ogunbowale, the guys rank the top-5 WNBA personal brands of all-time.

022 - NETS > KNICKS Jun 06, 2019

With free agency rumors swirling, the guys rank the top-3 brand fits for Kevin Durant next season.

021 - KAWHI > GIANNIS May 23, 2019

Giannis vs. Kawhi...who you got? With the NBA Eastern Conference Finals tied 2-2, the guys compare the two superstars based on five essential brand pillars.

020 - DAME > STEPH May 16, 2019

With Shea Serrano joining them, the guys rank the top-5 personal brand performances of the 2019 NBA Playoffs thus far.

019 - BELICHICK = THANOS May 10, 2019

The guys compare athlete brands to superheroes from The Avengers.

018 - KD > HARDEN Apr 30, 2019

While Kevin Durant and James Harden face off in the NBA Playoffs, the guys compare the two based on five brand pillars.

017 - BRAND SCHOOL: NFL Draft Apr 25, 2019

The guys discuss ways that an athlete can crash the NFL Draft and elevate their personal brand. This comes from Brand Food's university program, specifically professor Patrick Walsh's class.

016 - WALTON > LILLARD Apr 16, 2019

The guys rank the top-5 all-time personal brands on the Portland Trail Blazers.

015 - MAILBAG: NCAA Athletes Are Brands Too Apr 10, 2019

The guys do their first ever mailbag, taking questions from listeners (via Twitter) covering topics from March Madness and MLS to National Signing Day and having lunch with listeners.

014 - BRAND SCHOOL: Fixing Baseball Apr 05, 2019

The guys discuss ways that the MLB can increase overall attendance in the 2019 season.
This comes from Brand Food's university program where member schools and their students are tasked with coming up with solutions to industry challenges. As those ideas come in and winners are selected, we’ll bring them onto the show, pick favorites and discuss.
This week’s partner school is Syracuse University, specifically Professor Dave Meluni’s Sports Management class.

013 - GRONK > TEBOW Mar 27, 2019

With Gronk announcing his retirement from the NFL, the guys rank the top-5 athlete brand fits for the WWE.

012 - BRAND SCHOOL: Crash The Dance Mar 21, 2019

With March Madness starting, the guys discuss the ways in which a school, regardless of seeding or notoriety, can crash the tourney and be the most talked about team brand of the 2019 tournament.

011 - STEPH > KD Mar 19, 2019

The guys rank the top-5 personal brands on the Golden State Warriors.

010 - OBJ > BAKER Mar 14, 2019

With OBJ being traded to the Browns, the guys compare OBJ and Baker Mayfield based on five brand pillars. Also, a discussion on what the move to Cleveland does to OBJ's brand.

009 - BRAND SCHOOL: March Madness Merch Mar 11, 2019

The guys discuss how merchandise launched at the NCAA basketball tournament can both drive sales and generate media coverage for a school.
This comes from Brand Food's university program where member schools and their students are tasked with coming up with solutions to industry challenges. As those ideas come in and winners are selected, we’ll bring them onto the show, pick favorites and discuss.
This week’s partner school is Syracuse University, specifically Professor Dave Meluni’s Sports Management class.

008 - ZION > DUKE Mar 06, 2019

March Madness is fast approaching so the guys rank the top-5 Duke Basketball personal brands of all-time. Also, a discussion on college basketball's branding problem.

007 - PHILLY BRYCE > LA BRYCE Feb 27, 2019

The guys rank the top-5 brand fits for Bryce Harper and also discuss what could be done to help the MLB from a brand perspective.

006 - HAPPY > ROCKY Feb 21, 2019

With The Oscars this Sunday, the guys rank the top-5 all-time fictional athlete brands from movies.

005 - VINCE CARTER > EVERYONE Feb 12, 2019

For NBA All-Star Weekend, the guys rank the top brand performances all-time in the NBA Slam Dunk Contest.

004 - CLIPPERS > LAKERS Feb 07, 2019

At the NBA Trade Deadline, the guys rank the top fits brand-wise for Anthony Davis.

003 - BEARD > HEISMAN Feb 05, 2019

The guys rank the top athlete brands from the 2018-19 college football season.

002 - ROMO > EVERYONE Jan 31, 2019

The guys rank the hottest brands heading into Super Bowl LIII.