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Brand Food

Hosted by brand marketing experts Jeremy Darlow and Michael Ehrlich, Brand Food is the only podcast analyzing and ranking athletes, coaches, and teams by brand strength. To continue the discussion, follow Darlow, Ehrlich, and their host/referee Alex Crawford on Twitter via @JeremyDarlow, @MichaelEhrlich, and @dr_crawf.This podcast is the brain child of sports marketing geeks and friends Jeremy Darlow, a 2x best-selling sports marketing author and brand consultant, and Michael Ehrlich, a global sports communications executive.

Latest Episodes:

009 - BRAND SCHOOL: March Madness Merch Mar 11, 2019

Show notes

The guys discuss how merchandise launched at the NCAA basketball tournament can both drive sales and generate media coverage for a school.
This comes from Brand Food's university program where member schools and their students are tasked with coming up with solutions to industry challenges. As those ideas come in and winners are selected, we’ll bring them onto the show, pick favorites and discuss.
This week’s partner school is Syracuse University, specifically Professor Dave Meluni’s Sports Management class.

008 - ZION > DUKE Mar 06, 2019

Show notes

March Madness is fast approaching so the guys rank the top-5 Duke Basketball personal brands of all-time. Also, a discussion on college basketball's branding problem.

007 - PHILLY BRYCE > LA BRYCE Feb 27, 2019

Show notes

The guys rank the top-5 brand fits for Bryce Harper and also discuss what could be done to help the MLB from a brand perspective.

006 - HAPPY > ROCKY Feb 21, 2019

Show notes

With The Oscars this Sunday, the guys rank the top-5 all-time fictional athlete brands from movies.

005 - VINCE CARTER > EVERYONE Feb 12, 2019

Show notes

For NBA All-Star Weekend, the guys rank the top brand performances all-time in the NBA Slam Dunk Contest.

004 - CLIPPERS > LAKERS Feb 07, 2019

Show notes

At the NBA Trade Deadline, the guys rank the top fits brand-wise for Anthony Davis.

003 - BEARD > HEISMAN Feb 05, 2019

Show notes

The guys rank the top athlete brands from the 2018-19 college football season.

002 - ROMO > EVERYONE Jan 31, 2019

Show notes

The guys rank the hottest brands heading into Super Bowl LIII.

001 - BAKER > BRADY Jan 23, 2019

Show notes

The guys rank the top NFL athlete brand performances from the 2018-19 season.

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