Business

Brand Authority Podcast

In a busy online world where everyone is screaming for attention, building brand authority creates differentiation and blows open the door of opportunity. Join Rebekah Radice as she shares the social media processes, systems, and strategies you can use to win more customers, increase revenue, and gain the competitive edge.

Latest Episodes:

017: The Secret Sauce to Effective Social Selling Nov 22, 2017

Show notes

Anyone can post to social media, but turning that into lead-driving content that sells is another story. The key to turning followers into customers is to fix a few roadblocks you've put into place.

In this episode of the Brand Authority Podcast, Rebekah Radice is going to share how you can get to the bottom of it and then reverse engineer your lead conversion funnel. Are thy ready to increase social media conversions by transitioning looky-lou's into clicks, subscribers, and sales?!

* Join the Brand Authority community on Facebook:

https://www.facebook.com/groups/brandauthoritygroup/

* Learn more about Rebekah Radice:

https://rebekahradice.com/

016: The Most Important Digital Marketing Skills in Demand Right Now Nov 14, 2017

Show notes

The digital world is evolving at an incredible pace. So, if you're a digital marketer, you need to keep up and be on a constant learning spree. If you're not, your knowledge will become outdated in a few years (or even months!) time.

That's why I wanted to talk about the most important digital marketing skills in demand right now. Chances are that they're not the same skills that were in demand when you were in college or were starting your marketing job, so keep listening! Who knows, there might be a few skills you'll need to brush up on!

* Join the Brand Authority community on Facebook:

https://www.facebook.com/groups/brandauthoritygroup/

* Learn more about Rebekah Radice:

https://rebekahradice.com/

015: 5 Ways to Use Social Media to Instantly Connect With Anyone Oct 31, 2017

Show notes

Let's face it. As an entrepreneur or small business owner, networking isn't always at the top of the to-do list. Between meetings, calls, and other daily essentials, it can feel like a drain.

And yet, networking is a critical aspect to business success and career advancement. But it's not enough to simply collect business cards. You must be intentional in your outreach, and that's where social media comes in.

The steps shared in this podcast will help you break down barriers and create connections that last.

Full Show Notes:

https://rebekahradice.com/best-ways-to-network-on-social-media-grow-your-business/

* Join the Brand Authority community on Facebook:

https://www.facebook.com/groups/brandauthoritygroup/

* Learn more about Rebekah Radice:

https://rebekahradice.com/

014: How to Write with Confidence, Build Business Authority, and Make Better Connections Oct 27, 2017

Show notes

Rebekah Radice recently had the chance to sit down with a few of her colleagues - people doing amazing things with content marketing. And she had just one question for them: How do you improve your content, so you're actually creating content people want to read and share? In other words, how can you build your confidence as a writer, connect with your audience, and convince them to take action?

What they shared is terrific advice and she's sharing it today in this episode of the Brand Authority Podcast!

Full Show Notes:

https://rebekahradice.com/write-better-social-media-content-starting-today/

* Join the Brand Authority community on Facebook:

https://www.facebook.com/groups/brandauthoritygroup/

* Learn more about Rebekah Radice:

https://rebekahradice.com/

013: The 3-Step Formula for Social Media Growth Oct 13, 2017

Show notes

Have you ever felt like you're doing all the right things on social media - you're posting valuable content, paying attention to your analytics, defining clear calls to action - and yet - still feel as if you're failing to see any noticeable growth? While there's many reasons to see stalled or even non-existent growth, I'm sharing the 3 key components you can put in place to ensure you move any and all roadblocks.

Full Show Notes:

https://rebekahradice.com/formula-you-need-for-social-media-growth/

* Join the Brand Authority community on Facebook:

https://www.facebook.com/groups/brandauthoritygroup/

* Learn more about Rebekah Radice:

https://rebekahradice.com/

012: How to Build Your Brand with Content Marketing Oct 02, 2017

Show notes

If you use social media to market your business, creating great content is a must. Valuable content can elevate awareness, encourage interaction, and drive engagement.

But the challenge for most companies is getting started. Many struggle with writing content their audience actually wants to share and doing it consistently.

If that's you, don't worry. Simply try to understand your audience's needs, appetite, and willingness to consume. Once you know that, you have the recipe for success.

In this episode of the Brand Authority Podcast, Rebekah Radice will tell you how to build your brand with content marketing.

Full Show Notes:

https://rebekahradice.com/content-strategy-need-create-personal-brand/

* Join the Brand Authority community on Facebook:

https://www.facebook.com/groups/brandauthoritygroup/

* Learn more about Rebekah Radice:

https://rebekahradice.com/

011: How to Future Proof Your Business with Social Media Sep 28, 2017

Show notes

It's easy to see that the online world is rapidly changing. Innovation that was a dream only a short time ago is now reality. As a startup or small business, ensuring that the wave of change doesn't pull you under is more important than ever.

That's why adopting a future-proof social media strategy--one that becomes your first line of defense--helps you overcome the uncomfortable truth that 50 percent of all businesses fail within their first five years.

To protect yourself, use social media as an insulator from negative outside forces. How can you do this? Rebekah Radice shares four ways you can use social media to future-proof your business right now.

Full Show Notes:

https://rebekahradice.com/use-social-media-to-future-proof-your-business/

* Join the Brand Authority community on Facebook:

https://www.facebook.com/groups/brandauthoritygroup/

* Learn more about Rebekah Radice:

https://rebekahradice.com/

010: Expert Advice on How to Build Social Media Influence Sep 17, 2017

Show notes

In this episode of the Brand Authority Podcast, Rebekah Radice dissects the topics of influence, authority, and credibility - and what it takes to build it all within your business.

Just like a plant requires constant care, so does your social and brand presence. It takes time to nurture relationships and grow your online influence.

It may be a long process, but it's possible. You just need the right strategy, and that's what you'll learn today.

Full Show Notes:

https://rebekahradice.com/use-social-media-to-build-influence/

* Join the Brand Authority community on Facebook:

https://www.facebook.com/groups/brandauthoritygroup/

* Learn more about Rebekah Radice:

https://rebekahradice.com/

009: How to Recover From a Social Media Disaster Sep 14, 2017

Show notes

Unfortunately, no business is completely safe from a social media disaster. A tiny mistake or slip-up can rock or even destroy a company's reputation - and that's scary!

The only thing you can do is be prepared. Don't wait for the catastrophe to happen. Instead, have a plan in place and know exactly what to do when a social media disaster strikes.

In this episode of the Brand Authority Podcast, I talk about how to get this operating plan in place and share the steps that will guide you during a social media crisis.

Full Show Notes:

https://rebekahradice.com/recover-from-a-social-media-disaster/

* Join the Brand Authority community on Facebook:

https://www.facebook.com/groups/brandauthoritygroup/

* Learn more about Rebekah Radice:

https://rebekahradice.com/

008: Why Most Businesses Get Branding Wrong (and How to Fix It) Sep 14, 2017

Show notes

On this episode of the Brand Authority Podcast, I'm going to tackle why most businesses get branding all wrong. Everything from:

No Clearly Defined Brand
A Hit or Miss Strategy
No Social Media Voice

When branding goes wrong, it kills your chance to make valuable online connections. This is a big topic, but we're going to whittle it down to a few key points - why it matters now more than ever to build your brand and why it's so important that you to get your branding right.

So here we go! Learn how to nail your branding and stop making mistakes that crush your positive momentum.

Full Show Notes:

https://rebekahradice.com/why-most-businesses-get-branding-wrong/

* Join the Brand Authority community on Facebook:

https://www.facebook.com/groups/brandauthoritygroup/

* Learn more about Rebekah Radice:

https://rebekahradice.com/