Brand Authority Podcast

026: The 8-Step Formula to Creating a Marketing Roadmap Feb 26, 2018

Show notes

A marketing roadmap is the foundation of your marketing strategy. It's what will allow you to build awareness, drive traffic, attract attention, and create relationships. In fact, it's the best relationship builder and brand connector out there. With the right plan in place, your business can establish authority and credibility. Are you ready to find your focus and continuously provide value to your audience? Listen in as I share the 8-step formula to create a successful marketing roadmap.

* 30 Day Challenge on Facebook: https://www.facebook.com/radicalentrepreneur

* This episode is sponsored by The Radical Entrepreneur: rebekahr.com/masterpotential

* Social Media Calendar Template:

https://rebekahradice.com/social-media-calendar-strategy-template/

* How to Fill Up Your Social Media Calendar:

* 2018 Goal Setting Guide:

https://www.facebook.com/groups/brandauthoritygroup/

* Join the Brand Authority community on Facebook:

* Learn more about Rebekah Radice:

* 024: How to Easily Develop Your Content Marketing Strategy

025: How to Use Marketing Automation to Grow Your Business Feb 08, 2018

Show notes

This episode of the Brand Authority Podcast is the third installment in my content marketing series. Today we're going to focus on automation - the systems, processes, and tools you should be using to grow your business.

* 023: How to Build a Social Media Editorial Calendar:

* This episode is sponsored by The Radical Entrepreneur: rebekahr.com/masterpotential

* Social Media Calendar Template:

https://rebekahradice.com/social-media-calendar-strategy-template/

* How to Fill Up Your Social Media Calendar:

* 2018 Goal Setting Guide:

https://www.facebook.com/groups/brandauthoritygroup/

* Join the Brand Authority community on Facebook:

* Learn more about Rebekah Radice:

*Clickfunnels: https://clickfunnels.com/?cf_affiliate_id=842937&affiliate_id=842937

*Get Response: https://www.getresponse.com/?a=rebekahradice

*Interact: https://www.tryinteract.com#oid=78632_4020

024: How to Easily Develop Your Content Marketing Strategy Feb 04, 2018

Show notes

If you didn't catch last week's episode, this is the second installment in a 3-part series on content marketing and mapping your content calendar. This week it's all about developing your content strategy so you can become a content marketing powerhouse.

* Sneak peek of The Radical Entrepreneur: rebekahr.com/masterpotential

* Social Media Calendar Template:

https://rebekahradice.com/social-media-calendar-strategy-template/

* How to Fill Up Your Social Media Calendar:

* 2018 Goal Setting Guide:

https://www.facebook.com/groups/brandauthoritygroup/

* Join the Brand Authority community on Facebook:

* Learn more about Rebekah Radice:

023: How to Build a Social Media Editorial Calendar Jan 26, 2018

Show notes

Want to organize your social media marketing campaigns more effectively? You need a social media editorial calendar. This will allow you easily manage all the great content you've created or want to create in and around your business. In this episode of the Brand Authority Podcast, I'm sharing part 1 of my process that will help you to stop scrambling and take control of your content.

* Social Media Calendar Template:

https://rebekahradice.com/social-media-calendar-strategy-template/

* How to Fill Up Your Social Media Calendar:

* 2018 Goal Setting Guide:

https://www.facebook.com/groups/brandauthoritygroup/

* Join the Brand Authority community on Facebook:

* Learn more about Rebekah Radice:

022: How to Determine Your Social Media Budget Jan 22, 2018

Show notes

Have you ever wondered what goes into a social media budget or what the costs are associated with social media success? This is a topic that is so perplexing to many entrepreneurs and small business owners, which is why in this episode of the Brand Authority Podcast, Rebekah Radice talks about budgeting time and money. She shares how do you do it, how to you know what you should invest in, and what a realistic cost might be.

* 2018 Goal Setting Guide:

https://www.facebook.com/groups/brandauthoritygroup/

* Join the Brand Authority community on Facebook:

* Learn more about Rebekah Radice:

021: 3 Ways to Set Achievable Social Media Goals for Your Business Jan 18, 2018

Show notes

In this episode of the Brand Authority Podcast, Rebekah Radice talks about something that so often we don't give ourselves the right time and space to work through: setting social media goals. It's no secret that it increases the likelihood of your success. When you have a target and roadmap you're following and working through every day – you're committing to achieving your goals.

Listen in as she shares the 3 ways you can create goals that you are going to stick with and accomplish.

* 2018 Goal Setting Guide:

https://www.facebook.com/groups/brandauthoritygroup/

* Join the Brand Authority community on Facebook:

* Learn more about Rebekah Radice:

https://www.facebook.com/groups/brandauthoritygroup/

020: How Social Media Can Grow Your Business, Help You Sell More Products, and Make More Money Jan 03, 2018

Show notes

As an entrepreneur, you know your business and your goals. What many struggle with is putting a rock solid marketing foundation in place that supports and promotes the health of your business.

There's a lot of social media experts or pros or gurus or whatever you want to call them telling you what you should or shouldn't do. Problem is, I find that almost all of them share one-off strategies. Whether it's Facebook Ads or why you should have a LinkedIn presence, they're solution solves one problem, but doesn't give a realistic or holistic solution.

So, let's jump in and talk about some real ways you can use social media to generate revenue, increase your bottom line, and create a consistent flow of income for your business.

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* Learn more about Rebekah Radice:

https://www.facebook.com/groups/brandauthoritygroup/

019: How Influencer Marketing Can Change Your Business Dec 23, 2017

Show notes

Imagine this situation. You're looking to buy a product and have two options: a brand you found online, and possibly even seen ads for, and one that was recommended to you by someone you trust and look up to. Which do you pick?

I'm pretty sure that you'll pick the brand recommended by someone you know. I know that because 92 percent of people trust recommendations from individuals (even if they don't know them personally) over brands. That's exactly why influencer marketing is such a big deal, and the topic of today's discussion.

If you're still not sold on influencer marketing, stay tuned and I'll show you what the big deal is about influencer marketing and why it will change your business forever!

* Join the Brand Authority community on Facebook:

* Learn more about Rebekah Radice:

https://www.facebook.com/groups/brandauthoritygroup/

018: This is Why Your Social Media Content Isn't Converting Dec 09, 2017

Show notes

I know so many marketers who invest all their time and energy in social media, only to find that their lead generation results are meager at best. That shouldn't be the case.

Did you know that social media has a 100% higher lead-to-close rate than outbound marketing? Tap into that!

Whether you're building buzz around a new launch, or marketing your newest blog post, you should work to increase your lead capture and conversion rate. It's the key to building a strong and profitable business.

In this episode, I want to take that even deeper, into the why behind your social media content and the reasons why it's not converting… and how to fix it.

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