Show notes
With over two decades of experience in the spirits industry, Edwards brings a wealth of knowledge, passion, and expertise in whiskeys. As the East Coast Ambassador, he represents the brand by educating consumers, trade professionals, and media on the rich history and craftsmanship behind Heaven Hill’s renowned portfolio.
Edwards, a Louisville native, has deep roots in Bourbon country, which fuels his commitment to sharing the heritage of Bourbon Whiskey with enthusiasts nationwide. In his previous roles, Edwards gained extensive experience in brand advocacy, trade marketing, and education with many respected names in the industry. Most recently, he served as a National Brand Ambassador for Heaven’s Door, where he was responsible for developing trade relationships, executing events, and educating consumers about the brand’s portfolio. Additionally, he spent time as a Field Marketing Manager for Heaven’s Door Whiskey, focusing on trade advocacy and development for the rapidly growing whiskey brand. Prior to these roles, Edwards worked as a Digital Brand Ambassador and was later promoted to Whiskey Specialist and Single Barrel Experience Manager at Rabbit Hole Distillery, contributing his expertise for nearly four years.
Edwards holds several notable certifications, further emphasizing his qualifications in the spirits industry. He is a Certified Executive Bourbon Steward and holds the Spirits WSET II with Distinction Certificate. Edwards also holds a Degree in Music Performance from the University of Louisville, highlighting his diverse background and passion for arts and culture.
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