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    Business

    Bold with Brooke by Brooke Summer

    Bold with Brooke is the podcast for creative business owners to learn the marketing and business skills they need to get more clients and design their lives on THEIR terms. So we can actually make a living, doing what we love, right? I’m your host Brooke Summer. I’m an entrepreneur, educator, and champion of women, reminding them to embrace and step into their power. I’m bringing almost 20 years of business and marketing experience straight to you to help you get more clients and run a sustainable and successful business without burnout or overwhelm.

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    Latest Episodes:
    Marketing for Photographers & Small Businesses - Why You Need Backups: It's Good Business {Ep 075} Oct 15, 2021
    Show notes

    Full shownotes: https://boldwithbrooke.com/075

    Facebook and Instagram went down, the news is CHAOS, right? What if you ONLY had Facebook for your business? What if Instagram is the only way that you can connect with your people? You would be pretty upset with it being down for 7 hours on a Monday! In this episode we are going to talk about another option that you might want to explore - email marketing. WHY do you need email marketing, why do you need a backup at all, instead of relying solely on social media? You might be surprised at some of the statistics! Listen in, then let me know - what is YOUR backup in your marketing efforts, so that you can reach the people that want to work with you?


    Facebook Ads, Feminism And Confidence With Jenn Spivak {Ep 074} Oct 01, 2021
    Show notes

    Full Shownotes: https://boldwithbrooke.com/074

    Are you ready for an episode that might make you... a little uncomfortable? In the BEST possible way, of course! Jenn Spivak is the CEO and Founder of #TEAMSPIVAK, and our conversation is FIRE. If you are a female business owner, you need to hear this episode. If you are a male business owner, you need to hear this episode. Basically, if you have a pulse and run a business - you need this episode! We break down Facebook ads for small business - because that is Jenn's zone of genius, but we also talk about what it means to have CONFIDENCE in business. Because I am not exaggerating when I say that can be LIFE CHANGING. We are going to break down being a WOMAN in business: what that really means and what it can look like, how Facebook ads for small business can be SUPER freakin' easy, and owning confidence in your own expertise and your business! Sounds awesome, right? I'm a little biased but... it is. Seriously, keep reading and listening!


    Work Life Balance: Does it Really Exist? with Andrea Maxim {Ep 073} Sep 02, 2021
    Show notes

    Full Shownotes: https://boldwithbrooke.com/073

    Hey there amazing entrepreneurs & business owners - ready to talk about that elusive unicorn of work life balance? Quite frankly - this is something I really struggle with chatting about on the podcast because I feel like it is sexist to even ask women how they handle it all as a mom and business owner, when men are not asked the same question, but I know that so many of my students are trying to figure this out, so we are going to dive into it today! Andrea Maxim is a naturopathic doctor and Founder of the MAXIMized Practitioner Method helping health and wellness practitioners create a 6-figure business while having a life outside of the office. And if you're thinking of hitting that stop button - wait - because the amazing wisdom that she has to share is applicable for ANY business owner. Even if you don't have kids, chances are you have other things that are vying for your attention, whether you have other family members, friends, responsibilities, or even a day job, so we are going to look at the reality of really working on your dreams, even when you have other responsibilities too! Listen in as we talk about growing a business while trying to balance LIFE with working towards your biggest goals!


    Marketing for Small Businesses by Adding Products with Christina Scalera {Ep 072} Aug 26, 2021
    Show notes

    Full Shownotes: https://boldwithbrooke.com/072

    How the heck can we diversify our income? As a service based business owner, it is something that I have been asked and considered myself as well as marketing for small businesses. I'm so excited for today's guest and the information that we have available today, because the struggle is REAL - am I right? I am super excited to be able to have this boss on my podcast today! Christina Scalera is an attorney and founder behind The Contract Shop - providing contract templates and legal paperwork for business owners without hiring an attorney. She now has an online course that teaches people how to take their service based businesses, and start selling digital products online. Marketing for small business owners can seem DAUNTING - so why add another thing to your never ending to-do list? Because having multiple streams of income is not only a smart move and how most millionaires get to where they're at financially, but in our current climate with the chaos around us - it is absolutely necessary. Having an online shop might seem kind of silly for a service based business owner, but think of some of the things that people ask you regularly for inside of your business, that you can be repurposing and selling online! Marketing for small business owners does NOT just mean social media or ads, you have so many options when it comes to sharing your business and your skills. Christina has a ton of ideas and has taken her online shop WAY past what she ever thought was possible, I can't wait for you to listen in on Christina's expertise!


    Grow Your Photography Business Legal & Mistakes & Outsourcing With Rachel Brenke {Ep 071} Jun 24, 2021
    Show notes

    Full Shownotes: https://boldwithbrooke.com/071

    Welcome back awesome business owners - I know I say this a lot, but I am truly excited to bring you today's episode! Today I have the honor to spend time with the ever amazing Rachel Brenke, who is multi-faceted entrepreneur who has created businesses from the ground-up that supports the life she wants to lead. And can I just tell you on a personal note, that Rachel's resources are AH-mazing, I always check her site first if there's a contract or something that I need! I have used her contracts with my team, with my clients, and with my students, they are solid and so easy to download and implement! So sidenote - if you need a template, check out Rachel's site HERE. Back to the episode, right? So you pull out all the stops to grow your photography business or creative business, but is it possible that you might be missing something? I work with a lot of photographers and creative entrepreneurs that are primarily service based - like aestheticians, wedding professionals, even chocolatiers - and most of them are not brand new, but have a few years under their belts. They're starting to learn that maybe they can't do it all, all the time. I have heard SEVERAL of my students tell me that they don't really need a full contract, because they're not charging THAT much, and they're just not big enough to really need something legal in place. Rachel and I talk about contracts. Legal requirements and things to think about. Niching down, how to grow your photography business or creative business, and website help - in short, this episode has a TON of valuable information!


    Building A Team & Outsourcing Hiring Tips For Small Business Owners With Liz Goddard {Ep 070} Jun 17, 2021
    Show notes

    Full Shownotes: https://boldwithbrooke.com/070

    Welcome back to another episode of Business Straight Up! In today's episode, we are going to talk all about building a team and hiring tips for small business owners. SO IMPORTANT for building a business that is sustainable! Today's guest is Liz Goddard, and she runs Bosun and works with small business owners to scale quickly and safely, so that they set their business up for success & sustainability - even in times of crisis or recession. Now before you switch this episode off, thinking that it doesn't apply to you because you might be a more service based business, can I just tell you how much working with my team has been absolutely life changing for me in my business? I don't use those words lightly! Being able to work with a team who can help me with the day to day tasks is so crazy valuable, even when it seems overwhelming or like something that you can't quite afford just yet. So today we are going to talk all about outsourcing and getting the help you need when it comes to running your business. And without further ado, let's dive right in!


    How To Run A Creative Business In The Midst Of Challenges 4 Things You MUST Know {Ep 069} Jun 10, 2021
    Show notes

    Full Shownotes: https://boldwithbrooke.com/069

    Welcome back to the Business Straight Up podcast, the place to be if you want to be able to market your business and run it smarter, not harder, so you can actually make a living doing what you love! Welcome to episode 069! I've put this off because it wasn't perfect - something we're going to talk about in a few - but I gave up putting it off because done is better than perfect. Even if my voice is a little rough and my hair isn't dried yet - we're doing this! So where the heck have I been? Loaded question, I know. If you're in my Facebook group, which you can access at https://boldwithbrooke.com/community , you'll know that life has been a little crazy for me lately. In this episode I wanted to share where I've been and why the podcast had a little break, but even more importantly, I'm going to share 4 things I really want you to know when outside circumstances affect you and your business and you feel like freaking the EFF out. Scheduling your days as a CEO... when it all goes awry, what do you do? One of the best parts of running your own business is that you get to build your own schedule - which can be both a blessing and a curse.

    I've done episodes on this before, so if you want to hear more about creating your own schedule so that your business fits into your life, instead of your life fitting into your business, check out https://boldwithbrooke.com/043 and https://boldwithbrooke.com/044 for more details on how our schedule runs every day. Let's talk about 4 things you must know when it comes to running a creative business when things are NOT going as planned in your life or business!


    Alignment & Habits To Grow Your Business With Erika Diaz - Castro {Ep 068} Apr 21, 2021
    Show notes

    Full Shownotes: https://boldwithbrooke.com/068

    Habits to grow your business are absolutely necessary for every successful business, however, this is not an easy task, especially with the turmoil and chaos that we're all seeing right now. In this episode, we're going to talk about thriving instead of just surviving, what does that actually look like? We are are going to talk about consistency and habits and integrity and commitment. All of these things that are crazy important for the success of your business. Today's guest is Erika Diaz Castro, who is an amazing business owner and podcaster. Erika loves helping female leaders bridge the gap between their personal and professional growth, so that they can break through those personal limitations that we all hear in our brains to create a life that they love. Before you press that play button, I just want to share a note, you ARE worth the life that you want. You deserve everything you desire, and you can HAVE it!


    Sneak Peek Into Websites That Convert FREE Class {Ep 067} Mar 31, 2021
    Show notes

    Full Shownotes: https://boldwithbrooke.com/067

    Are you ready for a sneak peek? A secret look, the inside scoop? In today's episode, we are going to chat about creative business & photography website tips that you can implement to really embrace putting your website to WORK. Websites that convert will turn into one of the most valuable pieces of your business! The reality is that you can be the best photographer, artist, teacher or WHATEVER YOU DO in the world and still make nothing if you can't market yourself and your business. A huge part of that marketing strategy is your website. Websites that convert are very much possible and in this episode, we will be discussing effective photography website tips that you need to do ASAP to get the website of your dreams! So come join me in this episode as we discuss the valuable steps you can take to market your business through your website.


    Tiny Offers & Expanding Your Audience With Allie Bjerk {Ep 066} Mar 24, 2021
    Show notes

    Full Shownotes: https://boldwithbrooke.com/066

    I am SUPER excited to have an amazing guest today! Allie Bjerk is a visibility strategist, coach and consultant that has helped hundreds of business owners create visibility strategies and marketing plans to grow their business to be super profitable. I am personally one of her students, and while I haven't had the time to completely finish her Tiny Offers course, I can attest to the knowledge and drive that is behind this powerhouse coach, and I'm excited to have her as a guest today! In today's episode, we talk about the fears that you may be facing when it comes to really showing up in your business and marketing and your messaging and achieving consistency. Expanding your audience can be a challenge for ANY small business owner, and Allie is a rockstar when it comes to marketing and growing. We are going to talk about growth. Expanding your audience and offerings to meet your clients where they're at. Goals - how to set them to be successful, and what it really means to invest in yourself.


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