Stay ConnectedWelcome to The Bokeh Podcast, where we help photographers build sustainable businesses!
Host Nathan Holritz and his guests will help you build your brand, focus your marketing efforts, refine your workflows, and dial in your photographic technique – all with efficiency in mind.
In the end, we not only want you to succeed as a photography business owner, but to still have a life through it all.
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Copyright: © Copyright Photographer's Edit
We’ve all heard the term “niching down,” but have you considered how you could apply the concept to your business?
In episode 215 of the Bokeh Podcast, Kaycee Lunde shares how she combined her passion for farming and photography to find her niche in country weddings. Listen in as Kaycee shares about life on the farm, branding her business to attract her ideal clients, and how you can discover a niche that combines your passions.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Technique for Time: Create systems in your business so you can spend more time out of your business.
How to Focus on Being Centered:
Long-range planning and saying no to overbooking yourself.
Take a Sabbatical.
Book a mobile massage therapist to come to you.
The Lesson: Give yourself grace.
The Gear Bag: Canon 5D Mark IV & Canon 6D w/ 70-200mm f2.8 and Sigma Art 35mm, 50mm, & 85mm
Mentioned in this Episode:
Brands that Book with Davey Jones
Goal Digger Podcast with Jenna Kutcher
Links:
NATHAN’S MASSAGER
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Do you get overwhelmed when it comes to focusing on the goals you create for yourself and struggle with actually accomplishing what you set out to do?
In episode 216 of the Bokeh Podcast, transformational life coach, Jaime Gordon joins us to share the components of creating a vision (rather than goal), and the long-term impact that short-term vision casting can make in your life and business. Listen in to as she explains how you can transform your view on goal-setting by adjusting the way you're approaching the process.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Technique for Time: Wake up 45 minutes before everyone else to journal have time to reflect on yourself and the things you’re thankful for.
Book Recommendation: Three Laws of Performance by Steve Zaffron & Dave Logan: bit.ly/bp-3laws
The Components of Vision:
1. Includes future-based language.
2. Clear and and specific with measurable results.
3. Action steps and how you’ll get there.
4. Include completion dates for each action step and final completion.
5. Add in a way of being or a posture of the heart that will support your vision.
Links
instagram.com/jaimegordonlifecoaching
Bombsell Business Podcast Episode: bit.ly/bp-bbp63
The Untethered Soul - Michael Singer: bit.ly/bp-untethered
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Are you creating a personalized experience for your couples that begins the moment they inquire with you?
In episode 215 of Bokeh Podcast, our hosts and special guest, Ryn Loren discuss how you can make small adjustments to your workflow to create a unique and personalized experience for your clients! Listen in as Ryn walks through how she approaches her sessions, the personal touches she puts on her experience, and how she connects with her clients on Instagram!
The audio from Workflow Wednesday episodes is from our weekly Facebook Live videos. Tune in live on Wednesdays at 2:00PM EST, at facebook.com/photogsedit
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Connect:
nathan@photographersedit.com
haylee@photographersedit.com
January's Workflow Wednesday Theme: Client Experience
The Inquiry Form
1. Include a scale of readiness that's personalized to your interests to understand how invested your potential client already is in you!
2. Allow your potential client to ramble on with details about their love story.
3. Pose a question that highlights your client's favorite type of gift.
Connecting with Clients
To better connect with clients, Ryn likes to go out for drinks before the session to really get to know the clients! This helps them feel comfortable when she asks them to do funny prompts, like waffle and jello.
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Converting wedding leads in an over-saturated market can be challenging, especially when you’re competition is charging less than you. Are you providing your potential couples with the best tools to understand the value you'll bring on their wedding day?
In episode 214 of the Bokeh Podcast, wedding photographer and educator, Jordan Correces discusses the importance of nurturing your leads to help build trust in the potential relationship! From lead generation to conversion, Jordan shares the three steps he takes to turn those generated leads into paying customers!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Time Technique: Plan tomorrow, today.
PPA: Profit Producing Activities
Book Recommendation:
One Thing - bit.ly/bp-one-thing
How to Win Friends and Influence People - bit.ly/bp-winfriends
Influence - bit.ly/bp-influence
Rich Dad Poor Dad - bit.ly/bp-richdad-poordad
Posing Tip:
Make sure you’re posing your clients in a way that is flattering to their body. In the image below, Jordan advises:
1. Have your couples stand as if a string is pulling them up by their heads, bring the shoulders an inch back, and make sure the bottom of the spine have a curve.
2. Take a look at their legs. Michael is putting all of his weight on his back leg and Kayla has raised one hip over the other to relax the post.
The Lesson: To be successful in business, you have to become a different person (for the better).
The Gear Bag: Canon 5D Mark III & 6D + Sigma Art 35mm 1.4 & 85mm | Excellent 100T
3 Steps to Conversion:
Lead Generation
Lead Nurture
Client Conversion
The Strategy:
1. Create a lead magnet that provides a compelling offer.
2. Collect their email address and place them in an educational email series about your business.
3. Send these leads to the places you’re most active online, where you’re sharing 90% content and 10% CTA.
Links:
instagram.com/jcorrphotography
bit.ly/weddingleadmachineaccelerator
Untethered Soul - bit.ly/bp-untethered
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Are you struggling to build a brand that truly represents you and attracts your ideal client? Maybe it’s time to take a look at how your skills can set you apart from your competition!
In episode 213 of the Bokeh Podcast, Michelle Garayua introduces the importance of understanding your strengths and the significance they can have in branding your business. If you’re ready to hone in on your strengths and implement them into your brand to grow your business in 2019, this episode is for you!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Technique for Time:
Minimize distractions by planning out the week on “Reset Sundays.”
Plan out monthly and weekly tasks in a written calendar.
Focus Keeper App - 25 minutes of work and 5 minutes of break.
Workout Happy Youtube Channel
Book Recommendations:
Sacred Marriage by Gary Thomas - bit.ly/bp-sacred-marriage
Sacred Parenting by Gary Thomas - bit.ly/bp-sacred-parenting
The Lesson:
To be successful as a business owner with photography, I have to look at my business as a CEO of my company more than a worker bee. Look at the big picture view of your business and determine what you can do to create a better business model, where you can outsource, and where you can grow.
Strengths Based Leadership:
1. Who are you leading, guiding, and developing in your business? If it’s you, you need to be growing.
2. How can you add value into you and your business?
Strengths Based Leadership in Your Branding:
1. Intake - Self-awareness through journaling activities.
2. Assess - Take the Strengths finder Assessment
3. Journal Activity - Set time aside to journal for self discovery. How will your strengths impact your marketing?
4. Strategy Session - Discuss the discovery of the journaling activity, and brainstorm changes that need to be made in the business and marketing strategy.
5. Evaluate - Set aside time to review changes and the impact they’ve made.
Questions to Ask Yourself:
1. What is your brand position and marketing plan? What’s working and not working?
2. Are you attracting your ideal clients?
3. Do you feel like your clients value your approach?
Links
Instagram.com/michelle_ray_photography
The Emyth Revisited: bit.ly/emyth-revisited
Strengths Based Leadership by Tom Rath: bit.ly/bp-strengths-based
See
Calling all senior portrait photographers! Are you offering a boutique experience that provides a valuable and memorable experience for your clients?
In episode 212 of Bokeh Podcast, our hosts and special guest, Renee Bowen discuss the opportunities that providing a boutique experience can bring to your business! Listen in to learn how she created a efficient workflow that also created value proposition in her business for her clients.
The audio from Workflow Wednesday episodes is from our weekly Facebook Live videos. Tune in live on Wednesdays at 2:00PM EST, at facebook.com/photogsedit
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Connect:
January's Workflow Wednesday Theme: Client Experience
Renee's Boutique Senior Photography Experience:
1. An inquiry comes through the website into Tave.
2.Renee sends out a template email to the potential client with her signature Senior Portrait Magazine that includes all the pricing and information and frequently asked questions, along with links for her site and instagram (and highlights) with all the information of how and why Renee does what she does. It’s a gateway into knowing who she is - as well as sharing pricing.
3. After a few emails/follow up, they're booked. This process can be automated, but Renee prefers to have a little dialogue with the client beforehand; and helps them figure out which session would be best for them.
4. Once booked, Renee sends a physical Welcome Packet (includes a digital copy as well) that includes samples announcements, branded swag, and album ordering information - the most important thing here being the How To Prep info (what to wear/what to expect with hair/makeup, etc.) - A few weeks before the session, she sends out an email preparing them for the session. This includes information on what to wear, a hair and makeup guide, and any additional session information.
5. The in-person ordering session is also scheduled and on the calendar.
6. On the day of the shoot, hair and makeup are provided. While getting hair and makeup done, Renee is looking through the outfits the client brought, deciding which would look best at each location.
7. On the evening of t
Are you making an effort to provide value and connect with your clients on Instagram?
In episode 211 of the Bokeh Podcast, Ellie Koleen introduces the concept of lifestyle Instagramming, and how it can be beneficial to your business. Listen in as she discusses the importance of sharing more than just your portfolio online, and how you can provide value through creating content about your personal interests outside of your business.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Time Technique: Outsourcing to a part-time assistant who handles album design, blogging, and client gifts.
Staying Present: Set a routine that keeps you motivated.
Book Recommendation: Building a Storybrand by Donald Miller
The Gear Bag: Nikon D850 with 35mm, 50mm, & 85mm
The Lesson: Hire a bookkeeper that handles your expenses each month.
Instagram Insights Tips:
Review post insights to see how many people have saved your photos to understand what content your audience wants to come back to.
Lifestyle Instagramming: Being human & finding ways to relate to your audience. Giving your followers a reason to follow you beyond your work.
Lifestyle Topics Ellie Shares Unrelated to Photography:
1. Travel inspiration that will engage followers who want recommendations.
2. Interior design as she remodels her own home.
3. Food, recipes, & restaurants.
4. Style, fashion, & product reviews.
Links:
See acast.com/privacy for privacy and opt-out information.
Are you overwhelmed from taking on too much work in your photography business, but are afraid to ask for help? As entrepreneurs, the state of your mental health should be a priority in your life and your business.
In episode 210 of the Bokeh Podcast, we're joined by Vanessa Hicks to discuss the importance of taking your mental health seriously. Listen in as she opens up about her battle with anxiety and depression, and shares solutions to avoiding the six triggers of mental health challenges.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Time Technique: Give yourself days off.
Book Recommendations:
168 Hours - bit.ly/bp-168hours
Girl Code by Cara Leyba - bit.ly/bp-girlcode
The Lesson: Make sure the foundation of your home is sturdy before you take on this journey of entrepreneurship.
The Gear Bag: Canon bodies and Sigma lenses. (Sigma 35mm Art)
6 Triggers for Anxiety:
1. Stress & Lack of Self Care to Manage
2. Uncertainty
3. Social Isolation
4. Barriers to Mental Health Resources
5. Identity and Self-worth is Attached to Our Business
6. Shame & Feeling Alone
Solutions:
1. Find free time so you have a break between business and yourself.
2. Set specific and realistic goals for your business.
3. Connect with a community you can relate to.
4. Find free resources through Google.
5. Put yourself and your family first.
6. Vanessa is here, you’re not alone, reach out to her.
Links:
instagram.com/vanessahicksphotography
facebook.com/vanessahicksphotography
Defining Your Brand’s Position with Bonnie Bakhtiari - bit.ly/bp-110
How to Design Your Photography Business with Taylor Jones - bit.ly/bp-162
Developing a Distinct Photography Brand with Jess Onesto - bit.ly/bp-186
World Health Organization - who.int
Rising Tide Society Creative & Chronically Ill - bit.ly/bp-rtscci
Tony Robbins Reawaken the Giant Within - bit.ly/bp-reawaken
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Are you creating an impressive experience for your clients that is consistent each and every time?
In episode 209 of Bokeh Podcast, our hosts and special guest, Laura Neff, explore the potential of automation with CRMs, and how you can create a consistent client experience through workflows! Listen in as Laura shares her how she's utilized her CRM, her favorite features in Honeybook, and how she's saved time through creating automated workflows!
The audio from Workflow Wednesday episodes is from our weekly Facebook Live videos. Tune in live on Wednesdays at 2:00PM EST, at facebook.com/photogsedit
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Connect:
January's Workflow Wednesday Theme: Client Experience
Sample Email Types:
Vendor Recommendations
Wedding Education Blog Posts
Timeline Recommendations
Album & Print Education
Officiant Script for Unplugged Weddings
Laura's Questionnaires:
1. Relationship
2. Engagement Session
3. Wedding Day Questionnaire
4. Preliminary Timelines
5. Vendor Sheet Social Handle
Milestones Deserves Texts: This allows you to be the first person to tell them about the milestone! Examples: Sneak Peaks & Blog Posts
Get 50% OFF your first year of Honeybook here!
Links:
Wedding Photographer's Playbook: lauraleecreative.com/wedding-photographer-playbook
Google Assist: assistant.google.com
Alexa: bit.ly/bp-alexa
The Fireside Retreat: lauraleecreative.com/the-fireside-retreat
Have you attempted to outsource your editing, but have a hard time giving up control over your work?
In episode 208 of the Bokeh Podcast, Teshorn Jackson shares his experience with outsourcing, and how he finally let go of the control. Listen in as he explains the significance of trusting your editors to create the edits your brand requires.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Time Technique: Set reminders for tasks on your phone to manage your time.
Book Recommendations:
4 Hour Work Week - bit.ly/bp-4hr
The Richest Man of Babylon -bit.ly/bp-richestman
Brand Position: Mid to High-End Wedding Photographer focusing on client experience.
The Lesson: Get a professional help with the financial and business paperwork.
The Gear Bag: 35mm
Links:
Pause & Pursue Thou Shalt Live the Life You Are Meant to Live: bit.ly/bp-pausepursue
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