Stay ConnectedWelcome to The Bokeh Podcast, where we help photographers build sustainable businesses!
Host Nathan Holritz and his guests will help you build your brand, focus your marketing efforts, refine your workflows, and dial in your photographic technique – all with efficiency in mind.
In the end, we not only want you to succeed as a photography business owner, but to still have a life through it all.
See acast.com/privacy for privacy and opt-out information.
Copyright: © Copyright Photographer's Edit
Are you searching for community that is more than just a networking group?
In episode 227 of the Bokeh Podcast, Devon Rowland shares the importance of finding a community of people that you enjoy being around and can also relate to. If you're ready to find a group of like-minded people, listen in!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Brand Position: Personality driven portraits and emotional candids (for weirdos).
The Lesson: Learn from others and do what feels right for you.
The Gear Bag: Sony 90mm Macro Lens
Create a community with the people you enjoy spending time with and keep it genuine.
Links:
instagram.com/devonrowlandphotography
facebook.com/devonrowlandphotography
How to Win Friends & Influence People: bit.ly/bp-winfriends
See acast.com/privacy for privacy and opt-out information.
Are you ready to strategically place your photography brand in front of your ideal clients online?
In episode 226 of the Bokeh Podcast, Chip Dizard reveals the benefits of Facebook advertising and how to easily market to potential clients! Listen in as he shares three simple ways you can improve your Facebook advertising campaigns today!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Brand Position: Helping people tell their story and assisting creators create.
The Lesson: Know your customers are so you can focus on your target market.
The Gear Bag: Canon 24-70mm 2.8
3 Ways to Improve Your Facebook Ads:
1. Know who your customer is.
2. Know what cold traffic is and how to approach those people.
3. Offer something of value for free.
"The sweetest thing for someone’s ears is to hear their name and know that you know them."
Links:
chipdizardweddings.com/fbadsimpact
tomayiacolvineducation.com/thecookout2019
chipdizardweddings.com/moments
Jab Jab Jab Right Hook by Gary Vaynerchuk: bit.ly/bp-jab
See acast.com/privacy for privacy and opt-out information.
Are you creating unique, original work that helps you stand out in a market where everyone is a photographer?
In episode 225 of the Bokeh Podcast, Jesse and Moira LaPlante discuss why and how they created unique sessions, called Alt Sessions, focusing on the important interests of their couples! Listen in as they share their process with Alt Sessions and four key ideas to creating a unique experience.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Technique for Time: Mental Health Monday - Force yourself to do something fun one day a week.
Book Recommendations:
Outliers by Malcom Gladwell: bit.ly/bp-outliers
The Sirens of Titan by Kurt Vonnegut: bit.ly/bp-SirensTitan
One Perfect Day by Rebecca Mead: bit.ly/bp-OnePerfectDay
The Lesson: Find your niche & don’t try to copy others.
Tenebrism: Violent contrasts of dark and light.
Brand Position: Striving to take unique photos
The Gear Bag: MagModifiers & Godox AD200
The Alt Session Process:
1. Start each process with a “good fit” phone call to explain the idea behind the Alt Session.
2. Once booked, schedule another phone call that allows you to get to know them so you can plan a unique session for them.
3. Set the expectation that this is unique and anything can happen.
4. Bond with your couple through the experience.
4 Key Ideas to Creating Unique Sessions:
1. Start shooting for yourself, because you’ll start attracting like-minded clients and it will make your job so much more enjoyable.
2. Don’t worry about what the wedding industry tells you to do.
3. Don’t feel like you have to take every single client that comes to your door.
4. Listen to your client without expectations of what they’ll say so that you can truly get to know them.
Connect:
instagram.com/j.laplante.photo
Iconoclasm Workshop: jlaplante.com/workshops
Links:
Mating in Captivity - Esther Perel: bit.ly/bp-micaptivity
Ted Talk - The Secret to Desire in a Long Term Relationship : bit.ly/bp-TedTalkEP1
Ted Talk - Rethinking Infedelity: bit.ly/bp-TedTalkEP2
Kurt Vonnegut: vonnegutlibrary.org
Ray Bradbury
Philip K Dick
The Darkest Hour
Pride & Prejudice
To the Wonder
Have you considered serving other businesses and brands by offering brand photography as a service?
In episode 224 of the Bokeh Podcast, Erica and Jon Hayes share the role that brand photography can play in a client's marketing, and how you can best serve that niche. Listen in as they discuss the key elements of great brand photography.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Time Technique: Wake up early for coffee and quiet time, then plan out the day based on priority.
Book Recommendations: Total Money Makeover by Dave Ramsey
The Lesson: Don’t jump off your business too soon.
Brand Position: We partner with commercial and personal brands to plan, style and intentionally create compelling imagery.
The Gear Bag:
Erica - Canon 5d Mark III with 50mm 1.2
Jon - 70-200mm
Both - 100mm Macro Lens
Key Elements of Good Brand Photography:
1. Focus on the product or service that they are trying to sell and don’t distract from it.
2. Less is more.
3. Focus on the colors.
4. Adapt your style to serve your client’s brand well.
See acast.com/privacy for privacy and opt-out information.
Are you ready to start advertising your business on Facebook, but have no idea where to start??
In episode 223 of the Bokeh Podcast, our special guest, Jordan Jones shares the five biggest mistakes that photographers make with facebook ads, and what to do instead. If you're ready to take the next step in your advertising efforts, this episode is for you!
The audio from Workflow Wednesday episodes is from our weekly Facebook Live videos. Tune in live on Wednesdays at 2:00PM EST, at facebook.com/photogsedit.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Connect:
February's Workflow Wednesday Theme: Marketing & Advertising
3 Basic Components of a Facebook Ad:
1. Capture Attention
2. Offer a Unique Value Proposition
3. Convert
The 5 Biggest Mistakes People Make When Advertising on Facebook (And What to Do Instead):
1. They Use Boosted Posts (Instead: Use the feature-rich Facebook Ads Manager.)
2. They Don't Establish the Right Objective...or Any Objective at All (Instead: Be clear about what you're trying to accomplish with your business, and take advantage of Ads Manager to choose a relevant objective.)
3. They Don't Use the Facebook Pixel (Instead: Use it! It only takes a few minutes to install!)
4. They Only Target Cold Traffic (Instead: Develop a retargeting campaign to follow up with those that saw your first ad, in order to build on the message communicated in that ad.)
5. They don't Analyze Their Data (Instead: Capture it using the Facebook Pixel, and use the data to make intelligent marketing decisions.)
Links:
Petapixel's Article About Apple's Use of the Word Bokeh
As a photography business owner, establishing your pricing structure can feel complicated and overwhelming.
In episode 222 of the Bokeh Podcast, Mary Breuer shares important ideas you should take into consideration for establishing your fees. Listen in as she shares her simple formula to determine just how much money you should be charging in order to run a successful photography business.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Time Technique: Planning is key.
Book Recommendation: Captivate by Vanessa Van Edwards
The Lesson: Find a mentor that inspires you.
The Gear Bag:
Tamron 35mm 1.8
Nikon d610
How to Determine Your Pricing:
1. Determine how much you actually need to survive personally.
2. Multiply that amount by 70%. This should be your bottom package. Divide that by 3 to account for your take home pay, your taxes, and investing in your business. See how you can add more services and upsell.
3. After you’ve had time to try out your pricing, take time to reevaluate to price higher than you need to survive.
Mentioned in this Episode:
Sue Bryce
Links
instagram.com/marybreuerphotos
Untethered Soul - Michael Singer: bit.ly/bp-untethered
Emyth Revisited: bit.ly/emyth-revisited
Time Management from the Inside Out: bit.ly/bp-timemanagement
See acast.com/privacy for privacy and opt-out information.
Do you find the consistent creation and scheduling of good content for social media overwhelming?
In episode 221 of the Bokeh Podcast, our special guest, Meredith Ryncarz presents manageable solutions to the stress of establishing a valuable brand presence through social media. Listen is as Meredith shares a simple strategy for creating interesting content, and pushing it out to your most important channels!
The audio from Workflow Wednesday episodes is from our weekly Facebook Live videos. Tune in live on Wednesdays at 2:00PM EST, at facebook.com/photogsedit
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Connect:
February's Workflow Wednesday Theme: Marketing & Advertising
Content Buckets: Content types that your business should consistently share about that you can pull from when planning.
Battle Rythm: A consistent set of tasks that you must accomplish before anything else on a set date.
Link:
Craig Groeschel Podcast: bit.ly/bp-craig
See acast.com/privacy for privacy and opt-out information.
Are you making an effort to network and build relationships for your photography business? If not, you may be missing out on opportunities to grow!
In episode 220 of the Bokeh Podcast, Kelsey Christine and Britt Hyatt of Launch Your Day Dream discuss three significant relationships you should be focusing on in your business. Listen in as they share how to approach these relationships, and where you can find them!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Time Technique:
Britt - Set office hours and communicate them to your clients.
Kelsey - Create a structured schedule based on categories.
How to Stay Focused:
The Power of Now
You Are a BadAss at Making Money
The Lesson:
Kelsey - Figure out what you want to specialize in and embrace that niche.
Britt - Build relationships and network with others.
Relationships for Your Photography Business:
1. Client Relationships
2. Collaborative Relationships
3. Community
Think About the Client Experience:
Are you making it easy to move through your process?
Are you setting expectations?
Are you giving your clients motivation to continue to work with you?
Places to Create Collaborative Relationships:
Facebook Groups
Meetup.com
Styled Shoots and Vendor Relationships
Workshops and Networking Events
Links:
instagram.com/launchyourdaydream
WTF is Branding FB Group: bit.ly/bp-wtfbranding
Rising Tide Society: risingtidesociety.com
Paper Cover for iPad: bit.ly/bp-papercover
The Rise of Superman: bit.ly/bp-superman
The Untethered Soul: bit.ly/bp-untethered
See acast.com/privacy for privacy and opt-out information.
Are your family portraits missing connection between your subjects?
In episode 219 of the Bokeh Podcast, Brooke Schultz shares three simple ways you can adjust your approach to family portraits to capture love-soaked and soulful images.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Technique for Time:
Automation is the magic sauce for solopreneurship.
Batch work can help save you time.
Book Recommendations: The Big Leap by Gay Hendrix - bit.ly/bp-bigleap
The Gear Bag:
Pentax 645 N2 w/ 75mm 1.2
Nikon F100 w/ Sigma Art 1.4
Brand Position: Soulful Family Photographer
The Lesson: You’re going to fail and you’re going to look stupid, but be willing to show up for that.
What story do you want to tell about what a family is?
How to Get Love-Soaked Family Portraits:
1. Create connection through touching heads.
2. Expect things to go wrong so you can prepare to handle anything that could come up.
3. Invent games out of simple poses, so it will make the session fun.
Links:
http://brookeschultzphotography.com/bokeh
The Untethered Soul - Michael Singer - bit.ly/bp-untethered
See acast.com/privacy for privacy and opt-out information.
Are you creating a comfortable and inviting environment for your boudoir clients to experience?
In episode 218 of Bokeh Podcast, our hosts and special guest, Traci Miller of Indium Boudoir discuss the importance of making your client feel natural in a very intimate setting! Listen in as Traci shares her full client experience from start to finish, and highlights some of her go-to poses for boudoir photography!
The audio from Workflow Wednesday episodes is from our weekly Facebook Live videos. Tune in live on Wednesdays at 2:00PM EST, at facebook.com/photogsedit
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Connect:
nathan@photographersedit.com
haylee@photographersedit.com
January's Workflow Wednesday Theme: Client Experience
Create a Relaxing Environment:
1. Tour the studio to give an idea of where they'll be.
2. Offer wine or water for comfort.
3. Create casual conversation with them during hair and makeup.
4. Play music they enjoy the whole time.
Key Principals for Posing:
1. Encourage them to arch their back consistently.
2. Have them keep their lips apart during poses.
3. Ensure your lighting is flattering their figure and highlighting features.
Link:
Ore Adesena Episode: bit.ly/bp-200
Photomechanic: camerabits.com
See acast.com/privacy for privacy and opt-out information.
Our TOPPODCAST Picks 
