Stay ConnectedWelcome to The Bokeh Podcast, where we help photographers build sustainable businesses!
Host Nathan Holritz and his guests will help you build your brand, focus your marketing efforts, refine your workflows, and dial in your photographic technique – all with efficiency in mind.
In the end, we not only want you to succeed as a photography business owner, but to still have a life through it all.
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Copyright: © Copyright Photographer's Edit
Are you ready to take your portraits to the next level by offering an edgy, intimate, and creative style of portraiture?
In episode 237 of the Bokeh Podcast, Heather Jackson walks us through the thought process of offering romantic sessions that encourage couples to feel comfortable in little to no clothing. Listen in as she shares how you can attract the clients that are interested in these sessions, and make your clients feel comfortable enough to get undressed in front of the camera.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Technique for Time: Understand Quality over Quantity
Staying Present: Limit Your Internet Usage
Book Recommendation: How to Win Friends and Influence People - bit.ly/bp-winfriends
The Lesson: Believe in yourself and the final goal/dream.
The Gear Bag:
Sigma 50
Canon 70-200
Canon 35
Canon 24-70
Canon Flashes
Waterhousing
Wonderboom - bit.ly/bp-wonderboom
Inspiration:
How to Get Your Couples Comfortable:
1. Bond over food or drink.
2. Loosen up with music.
3. Read into the couple and their personality to determine what they’re up for.
4. Keep the conversation going and continuously check in on them.
Links:
instagram.com/jackson.takes.photos
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Have you researched the market that you're servicing with your photography business and the opportunities that lie beyond your specific market?
In episode 236 of the Bokeh Podcast, Scott Choucino shares his opinion on why it's important for every market to have affordable photography, and how those charging less aren't undercutting high-end photography services.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Time Technique: Create time for yourself by focusing on tasks that are positive on your life.
Brand Position: Commercial Food Photographer in London
Why You’re Not Happy with Your Payment:
1. Are you trying to pitch a service to a client who doesn’t need it?
2. Is your skillset as good as you think it is?
Are less expensive photographers undercutting the market?
No, everyone has a type of client they work best with and their price will reflect that.
How to Create a Scalable Business For the Largest Segment of the Wedding Market:
1. Create great systems.
2. Determine your service for your price so you don’t lose money.
3. Don’t focus on your gear.
Links:
FStoppers Article: bit.ly/bp-cheapphotogs
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Are you giving your high school seniors the opportunity to express who they are in their senior portraits?
In episode 235 of the Bokeh Podcast, Isaac Coffy of Coffy Creations discusses the importance of providing a creative space for seniors to feel comfortable being themselves. Listen in as he shares how he's helping his male clients creatively tell their story through their senior portraits.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Technique for Time: After having a heart attack in his early twenties, Isaac realized he needed to focus on what was important in his life, so he began to outsource.
Staying Present: Meditation
Book Recommendations: Never Split the Difference - bit.ly/bp-nstd
The Lesson: Set goals that are attainable, but don’t have to be what everyone else’s are.
How to Connect With Your Market:
1. Focus on the market that you’re able to relate to.
2. Get creative with their session by asking what they’d love to be photographed with if no one ever saw the photos.
3. Create an environment that they feel comfortable in with music.
The Biggest Difference in Shooting Males vs. Females:
Posing
Marketing to Seniors:
1. Show seniors who you are by being on your social media.
2. Show your impactful and unique images in your marketing.
3. Do Instagram story takeovers during your sessions, because their friends could be watching it!
Links
The Untethered Soul: bit.ly/bp-untethered
How to Win Friends and Influence People: bit.ly/bp-winfriends
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Are you aware of how far the photography industry has progressed over the last few years?
In episode 234 of the Bokeh Podcast, join long-time industry friends, Nathan Holritz of Photographer's Edit, Todd Watson of Showit, and Shaun Austin of Kiss Books to discuss the state of the photography industry. Listen in as they discuss the advantages photographers have now compared to years ago, and how that has impacted their own businesses.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Mission Statement:
Showit - To cultivate creativity.
Kiss- To pursue simple.
The Biggest Changes in the Industry:
1. Educational Opportunities
2. Technology
3. The Emphasis on Experience
Links:
Essentialism: bit.ly/bp-essentialism
The Power of the Other: bit.ly/bp-other
Episode 216: bit.ly/bp-216
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Are you looking to incorporate print sales into your senior portrait sessions while maintaining a boutique experience?
In episode 233 of the Bokeh Podcast, Britney Smith of The Glam Lab Photography provides three key principals for making the transition to in-person sales! Tune in as she walks through her own process and why she decided to make the switch!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Technique for Time: She had to decide to take time for herself and her business and send her children to daycare for half days. After drop-off, she’ll meditate and journal to get in the right mindset to accomplish tasks for the day.
Book Recommendations: Rich Dad, Poor Dad - bit.ly/bp-richdad-poordad
The Lesson: You need to charge your worth in order to run a successful photography business.
The Gear Bag: Canon 6D w/ 85 mm 1.4
The IPS Process:
1. Have a consultation to discuss how it works, expectations, and get to know each other.
2. Capture the photoshoot with intent of delivering 25-30 images to the client.
3. Send over 2 sneak peaks.
4. Two weeks later, reveal their images via slideshow at Premier Ordering Session (or IPS session) for the first time.
5. During ordering session, label images as Favorite, Maybe, and No’s.
3. Determine the products that they’d like to order for themselves, then allow add-ons after they hit the minimum ordering fee.
4. Determine the products that they’d like to order for their family members.
Principles:
1. Build a relationship with your clients.
2. Remind your clients of the value of prints and products.
3. Do not undercut yourself.
Links:
instagram.com/theglamlabphotography
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Do you dream of photographing professional athletes in their element while exploring some of the most beautiful places in the world?
In episode 232 of the Bokeh Podcast, action sports photographer Erin Hogue shares her advice on how to break into the sports photography industry, and what challenges you can expect to face in this niche!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Brand Position: Action, Adventure, and Lifestyle Photographer
The Lesson: Never stop or underestimate your value.
The Gear Bag: 70-200mm & Sony A9 (Weather-sealed)
Top Three Challenges of Action Sports Photography:
1. The Gear Needs to Hold Up in Conditions
2. Getting to Locations for Shooting
3. Be Able to Show Your Value in a Competitive Industry
How to Break Into Action Sports Photography:
1. Start shooting in the parks/places that host the sport you’re looking to focus on.
2. Build relationships with the athletes that you want to work with.
Links:
See acast.com/privacy for privacy and opt-out information.
Are you taking the appropriate steps to helping your boudoir clients feel comfortable?
In episode 231 of the Bokeh Podcast, Anna Johnson shares the importance of creating a welcoming environment for your clients, from your initial conversation through the final delivery. Listen in as she shares four important ideas that you can incorporate into your business to create an amazing and comfortable experience for your boudoir clients!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Brand Position: Serving boudoir clients who are ready to just be.
The Lesson: Be authentically you.
The Gear Bag: Canon 35mm
Creating a Comfortable Environment for Boudoir:
1. Throw out the negative aspects of shame from the conversation.
2. Talk with your clients and engage in conversation.
3. Try not to make it a production with too much equipment and lighting.
4. Start them out with comfortable positions to ease them into it.
Links:
See acast.com/privacy for privacy and opt-out information.
Are you struggling to be present in your personal life due to the overwhelming amount of work you're trying to accomplish for your business?
In episode 230 of the Bokeh Podcast, Lisette Gatliff describes the moment she realized her business was taking over her life. Listen in as she shares three ways you can start creating a healthier balance between your personal and business life!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Brand Position: Wedding & family photographer capturing everything from your “I Do’s” to your child’s first birthday.
The Gear Bag: Canon 135mm 2.0
How to Create Balance:
1. Create a distinction between personal and business life.
2. Outsource what you can.
3. Create templates for faster responding.
Links:
instagram.com/Lisettegatliffphoto
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Sometimes the most bizarre experiences can help us develop as a photographer.
In episode 229 of the Bokeh Podcast, Alex Arnold tells the story of how documenting photos of safe-houses from the Cold War helped prepare him for the hectic pace of wedding photography!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Brand Position: Capture weddings, portraits and food.
The Lesson: Find a mentor.
The Gear Bag: 50mm & 70-200mm
Alex’s Cold War project relates to wedding photography because you’re having to work fast and on a specific schedule to ensure everything is captured.
Links:
See acast.com/privacy for privacy and opt-out information.
Are you a new photographer looking to build your portfolio, but struggling to grow it without any experience?
In episode 228 of the Bokeh Podcast, Elizabeth Burgi highlights the importance of portfolio building when you're just starting out, and shares three attainable ways to gain experience.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Brand Position: Creating a safe & friendly space to capture the best pictures of her clients.
The Lesson: Be ok with rejection! Not every client is a good fit for you.
The Gear Bag: 50mm
Building Your Portfolio:
1. Reach out to photographers you admire and ask to shadow their 2nd shooter.
2. Create your own small-scale styled shoots.
3. Attend a styled shoot or workshop (after doing your research).
Links:
instagram.com/elizabethburgiphotography
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