Stay ConnectedWelcome to The Bokeh Podcast, where we help photographers build sustainable businesses!
Host Nathan Holritz and his guests will help you build your brand, focus your marketing efforts, refine your workflows, and dial in your photographic technique – all with efficiency in mind.
In the end, we not only want you to succeed as a photography business owner, but to still have a life through it all.
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Copyright: © Copyright Photographer's Edit
At some point in the last eight months, you've probably questioned why you decided to become an entrepreneur. We know that keeping your small business afloat during COVID hasn't been easy.
Brandon Wong of Photo Booth Supply Co joins us for his second episode of the Bokeh Podcast to explain how COVID impacted his business, and the shifts he made to continue to stay profitable. Listen in as he describes conceptualizing the plan to pivot their marketing, product offerings, and even team responsibilities.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You're Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
How COVID Impacted PBSC (7:48)
Cautious Optimism
Things They Could Control during COVID: (10:00)
Team
Marketing
Product Strategy
Proactivity (12:19)
Team Members (15:43)
- Froze hiring process.
- Keeping 10/10 Team
- Developing Processes
Marketing (27:51)
- The Photo Booth Podcast
- Youtube Channel
- The Photo Booth Academy
Product Strategy (40:54)
- Sanitation Opportunities
- Virtual Events (Booth Summit)
4 Ways They've Stayed Profitable:
- Only a 21% churn rate
- Maintained profitability every month except for April
- Maintained team size
- Better equipped to scale than before
Links
instagram.com/photoboothsupplyco
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Sales aren't your forte, huh? We get it! Like most photographers, your heart is probably in the craft of your work, not the sales process.
What if you could master the art of up-selling your services, without having to be salesy?
In episode 435 of the Bokeh Podcast, McKenzie Bigliazzi joins us to share about developing an intentional contact form, designing custom client guides, and utilizing a dynamic pricing system, all with the intent of up-selling (without being salesy).
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You're Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Brand Position: Help couples plan their Colorado weddings no matter where they are. (2:28)
Technique for Time: Time blocking (11:44)
Outsourcing/Delegating: Albums (13:28)
Book Recommendations:
So, You Want to Talk About Race
The Subtle Art of Not Giving a Fuck by Mark Manson
Doubling Income in 9 Months (20:27)
Communicating Value to Clients (27:34)
Creating Custom Guides for Every Client (30:50)
Create a Killer Contact Form (37:28)
Dynamic Pricing (41:33)
1. Create base prices.
2. Find out their location, budget, size, photography, etc.
3. Estimate your expenses
4. Evaluate what your time is worth
Up-selling from the Base Package (53:41)
Links
instagram.com/mckenzie_bigliazzi/
facebook.com/groups/cultivateeducation
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Combining light sources can lead to extremely powerful images, but the technique requires a level of comfort and experience for proper execution!
I recently saw Drae Brown post a few images on Facebook of a stunning portrait session where he combined flash and a gorgeous sunrise to highlight his model. The image was so well-lit that I knew I needed to bring him on the show to share how he managed to capture these images.
Listen in to episode 434 of the Bokeh Podcast as we get to know Drae, and hear his approach to mixing strobe and sunlight!
Plus, head to our show notes at bokehpodcast.com to check out his breathtaking images!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You're Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Brand Position: Lighting, locations, and angles. (2:49)
Head to the Show Notes to see the Instagram Post at bokehpodcast.com/434
Client Experience: Be prepared for your clients. (11:00)
Finding What You Love (14:09)
Technique for Time (17:52)
Outsourcing/Delelgation (27:31)
Book Recommendation: (30:04)
Rich Dad, Poor Dad
The Process for Creating (36:08)
- Create a Mood Board
- Collaborate with the Client on Outfits & Ideas
- Location Search
Head to the Show Notes to see the Instagram Post at bokehpodcast.com/434
Reviewing Image 1: See the image at bokehpodcast.com/434(47:36)
Reviewing Image 2: See the image at bokehpodcast.com/434 (49:15)
Developing Off Camera Lighting Skills (33:18)
Setting the Mood with High Speed Sync (50:08)
Reviewing Image 3: See the image at bokehpodcast.com/434 (50:43)
Reviewing Image 4: See the image at bokehpodcast.com/434 (51:55)
Camera Settings for Mixed Lighting (54:20)
Links
instagram.com/dbrown615_photography
Tomayia Colvin Education Facebook Group
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As entrepreneurs, we know that running a business can be tough, but what happens when your health is a factor in how you run that business?
In episode 433 of the Bokeh Podcast, Emilie Steinmann joins us to share her experience in running a successful business while managing a chronic illness. Listen in as she shares three key ideas that will enable you to grow your business no matter what obstacles you may have to overcome.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You're Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Japan & Japanese Language (00:53)
Brand Position: The only brand agency for photographers and wedding professionals that provides copywriting, brand design, and web design with conversion in mind. (9:15)
Customer Experience: Gift giving is great, but outlined workflows and processes are better! (12:08)
Technique for Time: (15:24)
1. Accept that there are busy seasons and slow seasons.
2. Set boundaries for yourself and turn your computer off on weekends.
Book Recommendation: (24:06)
Anything by Brene Brown,
Fix this Next - Mike Mecolowitz
Simon Sinek
Challenges with Chronic Illness (26:45)
Developing Systems Within Business (32:47)
Big Ideas to Help Accomplish What You Want (41:25)
Self Compassion
Community Support
Link:
buoyantmarketing.com
instagram.com/buoyant.marketing
Website Audit Checklist: Buoyantmarketing.com/bokeh
The Freelance CEO - Katelyn Magnuson
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Are you taking the appropriate steps to ensure your website is optimized for search rankings?
In episode 432 of the Bokeh Podcast, Corey Potter and Dylan Howell of Fuel Your Photos join us to explain how search engine optimization works in favor of photographers. Listen in as they share tools and steps to optimize your website content for search engine optimization (SEO)!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You're Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Brand Position: Education & empowerment for photographers to take control of their SEO. (5:01)
Customer Experience: (6:49)
Let your customers know you care and that you’re invested in the results.
Book Recommendations: 4 Hour Work Week (13:50)
Local SEO (24:13)
Indexing with Google (29:22)
Google Search Console (29:58)
Questions to Ask Yourself (39:16)
- How can I make it fast and easy for people?
- How do I make sure that google’s crawlers and algorithms determine this is the solution to people’s problems?
- How do I make sure that people are going to click it?
Optimizing Your Site (44:03)
- Great Title
- Meta-description*
*Google is doing a decent job of pulling this on their own.
AMP - Accelerated Mobile Pages (51:41)
Blogging & Content Creation for SEO (55:07)
Links
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Have you set your mini sessions up to be as profitable as your regular sessions?
In episode 431 of the Bokeh Podcast, Rebecca Rice joins us to break down how she's structured her mini sessions to allow her to successfully up-sell additional digitals after the session! Listen in as she shares four steps to successful mini sessions, along with how to approach your marketing strategy.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You're Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Brand Position (1:44)
Client Experience: Preparation & Education (5:32)
Technique for Time: Set boundaries (8:53)
Outsourcing/Delegation: Editing & Virtual Assistant (12:37)
Finding a VA (14:24)
Book Recommendations: Traction by Gino Whickman (15:39)
Why Mini Sessions (20:24)
Pricing Structure for Mini Sessions: (22:40)
15 minutes
20 proofs
5 images included
$285
Upselling:
$65/image
Set of 3 $90
Full Gallery for $200
Steps to Market Your Minis
1. Give Yourself 6 Weeks to Advertise
2. Open up one date at a time.
3. Open Up to Your Email List
4. Go Public With It on Facebook and Ads
4 Keys to Successful Mini Sessions (35:03)
1. Setting Up the Right Structure (35:03)
2. Upsell Your Full Gallery (36:29)
3. Excellent Communication (38:45)
4. Automate Where You Can (42:09)
Links
instagram.com/rebeccaricephotography
rebeccaricephoto.com/freeclass
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In light of recent events, we've seen a positive shift in the approach our industry is taking when it comes to inclusivity, diversity, and equality. We've posted on social media, we've marched, but now what?
In episode 430 of the Bokeh Podcast, Ashley Canay joins us to discuss the responsibility we have in continuing the fight for equality, along with ways we can support the movement.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You're Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Brand Position: Lux Couples & Weddings (1:40)
Customer Experience (9:38)
Technique for Time: Outsourcing Editing, Investing in a CRM, and Hiring a Social Media Manager (14:31)
Book Recommendations: Profit First (23:11)
Ashley’s Experience & Perspective (28:05)
Racism vs. Implicit Bias (35:24)
Drawing the Line (37:58)
Promoting Equality (41:01)
Organizing Support for Equality (44:07)
Other Episodes on Diversity, Equality, and Inclusion
Episode 400: Let's Address Racism with Saori & Devonte Sorrel
Episode 398: How to Move Towards Racial Equity in the Photography Industry with Chip Dizard
Episode 378: Encouraging Inclusion in the Photography Industry with George Mitchell
Episode 395: Encouraging Inclusion in the Photography Industry, Pt 2 with George Mitchell
Links
facebook.com/AshleyCanayVideoPhoto
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What if I told you that your copywriting could be amplified by answering four simple questions?
In episode 429 of the Bokeh Podcast, Kaitlin Senter, conversion copywriter and strategist, joins us to discuss the importance of copy and conversion on all mediums in your business. Listen in as she shares the four questions to ask yourself to take your copy to the next level!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You're Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Brand Position: Help small creative businesses put an end to the guesswork. Taking their copy from “well, it’s paying the bills” to breaking sales records. (2:37)
Customer Experience: Listen well and pair that with open and clear communication. (4:27)
Technique for Time: (11:54)
- Batch working
- Time Blocking
Outsourcing/Delegation: Design work. (15:58)
Book Recommendations: The Writer’s Diet (17:54)
Bokehbookshelf.com
The Jobs to Be Done Concept (19:43)
Concept by Clayton Christenson
Joanna Weaves - Copyhackers.com
Four Main Questions to Ask: (21:44)
1. What is the push?
2. What is the pull?
3. What is the anxiety?
4. What is the habit?
Communication (33:17)
Links
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Are you limiting yourself based on a belief that who you are is holding you back?
In episode 428 of the Bokeh Podcast, Jordan Correces joins us to discuss how your identity is a myth. That's right—you can overcome the challenge of labels impacting your perception of you.
Your identity is a myth.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You're Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Jordan’s Motivation (7:29)
Identities Culture Expects You to Identify With: (10:31)
Introversion
ADHD
Introversion (15:41)
ADHD (28:13)
Meditation (29:16)
Hyperfocus (30:31)
Three Principals to Overcome Limiting Beliefs (36:28)
1. Adapt (36:55)
2. Break (37:14)
3. Change (37:39)
Links
Wedding Lead Machine Accelerator - Free Masterclass
Joe Rogan Podcast - podcasts.joerogan.net
Breaking the Habit of Being Yourself by Joe Dispenza
Reawaken the Giant Within by Tony Robbins
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Have you refined your brand position? In this special series called Brand Position Consultations, we explore developing unique brand positions with professional photographers.
In episode 427 of the Bokeh Podcast, Tiffany Hix joins us to discuss how she should refine her brand position to highlight creating legacy items and artwork for families in Boise.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You're Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Brand Position: The unique value prop that our businesses offer to our market.
Benefits of a Clear and Distinct Brand Position:
A. Enables Potential Clients to Immediately Know Your UVP
B. Filters Irrelevant Potential Clients
C. Simplifies/Focuses Marketing Efforts
D. Encourages Better Time Management
Based in: Boise, ID (4:29)
Years in Business: 14
Current Brand Position Options: (5:55)
From Instagram - "Curating your family’s legacy with gorgeous artwork for you to enjoy for years to come”
From Website - “Fun, Fine Art Photography for Boise Families: Your Family Story Told One Frame at a Time."
Competition (20:10)
Potential Brand Position: Curating your family’s legacy with gorgeous artwork for your home.
Links
Want to learn more about the importance of a brand position?
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