Blazing Trails

Latest Episodes:

Road to Dreamforce Sep 07, 2022

Show notes

Remember all those great conversations in the office? Well, consider this the world’s biggest water cooler, our 20th Dreamforce onsite in San Francisco AND on Salesforce+ is less than a month away. Dreamforce is where innovation meets inspiration. This week on Blazing Trials we’ll give you a preview of the world’s largest software conference. You'll hear about our new product launches, the list of luminaries including keynotes from our CEO's Marc Benioff, Bret Taylor, Jennifer Hudson, Bono, Jane Goodall, Laurence Summers and many more. Our in-person and online event from Sept 20-22 has something for everyone, at every level and from every industry. So tune in this week to find out more and don't forget to sign up at https://www.salesforce.com/plus/experience/Dreamforce_2022/ Learn more about Dreamforce: https://www.salesforce.com/dreamforce/

Sustainability as a Competitive Advantage: A Conversation with Marriott’s Denise Naguib and Salesforce’s Patrick Flynn Aug 31, 2022

Show notes

We’re less than a month away from Dreamforce— As many of you know–our 4 core values here at Salesforce are trust, innovation, equality and customer success. And this year we added sustainability.Today we want to share a very important conversation we recorded last year with Denise Naguib, vice- president for sustainability and supplier diversity at Marriott International and Patrick Flynn, Senior Vice President of Sustainability here at Salesforce.

In this episode, they share what they are doing to make it easier to understand our impact - one data point at a time. They discuss sustainability as a competitive advantage, carbon accounting, the power of partnerships, and how they are using technology to understand the climate crisis - and cure - better than ever before.

Wow But How: Learn How RBC Wealth Management Exceeded Client and Advisor Expectations Aug 24, 2022

Show notes

Today’s episode is part of our ongoing series ‘Wow But How’ where we showcase how companies are using Customer 360 to unite teams and create wow moments for their customers. In this episode we'll learn how RBC Wealth Management consolidated 26 systems into one to exceed client and advisor expectations.

Lessons to Save Your Life: A Conversation with Holocaust survivor, and Best-Selling Author Dr. Edith Eger Aug 24, 2022

Show notes

Today we are featuring a heartening conversation with Holocaust survivor, psychologist and New York Times best-selling author Dr. Edith Eva Eger about choosing to embrace what’s possible, overcoming trauma, and inspiring others through story.

This conversation originally aired on our sister podcast B-Well Together- A weekly series that highlights luminary speakers and wellbeing experts to provide insights and tips related to all aspects of mental, physical, and social wellbeing. You won't want to miss it!

Connections: Trusted Marketing and Ethical Personalization for Marketers Aug 10, 2022

Show notes

Are you grappling with how to balance consumer personalization demand with consumer privacy expectations? On this episode you'll hear Dea Lawrence, Chief Operating and Marketing Officer for Variety share her guidance for using data ethically and employing trust-building personalization.This conversation was recorded at our annual Connections conference that took place in Chicago in July.

Connections: The Power of Inclusive Marketing with Lauren Carnell and Molly Ford Aug 03, 2022

Show notes

As our societies become more diverse and interconnected, it’s more important than ever that companies are thoughtful about the messages, images, voices, and values that represent their brands — as well as their greater social impact. In our second episode of our marketing series, we'll hear Lauren Carnell, Vice President of Marketing for The Memphis Grizzlies and Molly Ford, Vice President, Global Talent Brand Marketing at Salesforce discuss the power of inclusive marketing. This conversation was recorded at our annual Connections conference that took place in Chicago in July. Tune in!

Connections: How to Develop a Next Generation Marketing Team with Sabrina Heise and Jessica Cobarras Jul 27, 2022

Show notes

What should you look for when you want to build your next generation marketing team? What are the skills that are needed? Who are the key players? In this episode you'll get some expert advice on how to answer all of those questions from Sabrina Heise, Vice President, Consumer Engagement at NBC Sports Group and Jessica Cobarras, Senior Vice President, Cloud Marketing at Salesforce. This is the first episode in our three part series on marketing which we recorded at our annual Connections conference that took place in Chicago in July. Tune in to find out more!

The Summer's Best Books According to Fortune Magazine Jul 20, 2022

Show notes

It’s summertime and there is no BETTER time to do a bit of reflection, turn off the zoom meetings and dig into some good books. In this episode, Nick Lichtenberg, executive editor of news at Fortune Magazine talks about his favorite titles on topics ranging from reinventing work to the history of venture capitalists. Stories that both teach you something useful and keep you occupied on the beach. Tune in! Titles include The Power Law: Venture Capital and the Making of the New Future by Sebastian Mallaby, The Lords of Easy Money: How the Federal Reserve Broke the American Economy by Christopher Leonard, The Nowhere Office: Reinventing Work and the Workplace of the Future by Julia Hobsbawm, Blood in the Garden: The Flagrant History of the 1990s New York Knicks by Brian Hutchison and The Candy House by Jennifer Egan.

Redefining the Fintech Landscape with Sumit Maniyar, Matthew Liu and Marc Mathieu Jul 15, 2022

Show notes

The latest business maxim tells us that trust is the new currency. But currency itself—from cold hard cash to cutting-edge crypto—requires trust in those who trade in it and the systems that oversee it. I

In today's episode we bring together two executives who have tried to foster that trust in divergent arenas: the physical world of gold-based lending and the digital investing world of non-fungible tokens, or NFTs.

Marc Mathieu, EVP, Digital Transformation & Innovation here at Salesforce, sat down with Sumit Maniyar, founder and CEO of Rupeek and Matthew Liu, co-founder of Origin Protocol, to discuss how to get buy-in from the customer and trust in the financial process. Tune in!

How to turn setbacks into success. A Conversation with Sarah Friar Nextdoor CEO Jul 06, 2022

Show notes

“Have at least three mentors in your career. One you work with, one who loves you and a third one who scares the living daylights out of you.”

That’s career advice Sarah Friar lives by and credits for her incredible journey from Wall Street to executive roles at Salesforce, Square and most recently Nextdoor.

Sarah delves into the role of mentorship in a successful career, including how she became a mentee of Marc Benioff, and discusses why she believes slower growth is benefitting her company. Plus, she and host Michael Rivo touch on the ways that Nextdoor continues to serve communities and address shifting needs to enhance connection, respect, and trust. All this up next on Blazing Trails.

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