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    Business

    Blazing Trails

    Blazing Trails explores Salesforce values in action through thought provoking conversations with global leaders, innovators and icons who are shaping the world for the better. Join host Michael Rivo to dive into topics surrounding innovation, equality, net zero energy, work and well-being. New episodes debut Wednesdays.

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    Latest Episodes:
    The Future of Travel & Hospitality Industry with Marriott President Steffanie Linnartz Dec 14, 2022
    Show notes

    Don't wait to book that holiday travel! Because Stephanie Linnartz, president of Marriott International, says travel is back and busier than ever. Tune in to hear her discuss how the hospitality giant is reimagining what service means to help revive the travel industry and keep customers at the center of everything they do.


    Cyber Week Recap Dec 09, 2022
    Show notes

    The numbers don’t lie! Today we’re talking about the holiday shopping season and how retailers are doing. We’ll discuss what’s happening in stores, what’s happening online and what are the trends. To help us make sense we’re joined by Rob Garf, VP and GM of retail at Salesforce, Scot Wingo, CEO of Spiffy and Co-founder of ChannelAdvisor and Jason 'Retailgeek' Goldberg, Chief Commerce Strategy Officer at Publicis. Tune in to find out how you retailers can better connect with customers.


    How to Run an Effective Meeting with Reddit COO Jen Wong Dec 07, 2022
    Show notes

    What's the secret to ending unproductive meetings forever? Jen Wong, COO of Reddit has cracked the code! On this week's episode she shares her tips on how she runs incredibly effective meetings and empowers her teams. She also talks about how to lead as an introvert, the best ways businesses can be authentic on Reddit and how to grow killer vegetables– with help from her friends on Reddit. Tune in!


    Re-Release: Seth Godin and Brian Solis: How to Better Connect to Your Customers Nov 30, 2022
    Show notes

    How can companies better know and connect to their customers and build more trust? That's a question Seth Godin, marketing guru and founding editor of The Carbon Almanac and Brian Solis, VP and Global Innovation Evangelist at Salesforce and best-selling author, try to answer in this week's episode. They discuss some fascinating findings from our just released State of the Connected Customer report. It’s our 5th edition and features insights from nearly 17,000 consumers and business buyers worldwide. Tune in to find out what's at the heart of it.


    Salesforce Execs Unpack How Automation and AI Deliver Success Now for Service Teams Nov 23, 2022
    Show notes

    Today’s service leaders are struggling to meet growing customer expectations amid a 19% average annual turnover rate and tightening operational budgets. But Salesforce Service Cloud CEO Clara Shih and Global Innovation Evangelist Brian Solis see automation and AI as a solution. On this episode they explain how you can drive growth by empowering agents to do more with less, increase efficiencies by streamlining time-intensive processes, and deliver immediate cost savings to organizations across every industry. Tune in to find out more!


    The Metaverse And The Future Of Consumer Engagement with Erika Wykes-Sneyd, Marc Mathieu and Devin Wenig Nov 16, 2022
    Show notes

    The metaverse promises to be a virtual world of innovation, experimentation and opportunity. It has the potential to change the way brands and creators engage with their customers in this new virtual space. Today we are sharing a special session recorded at Dreamforce where we'll dive into the impact of Web 3 innovation on commerce with Erika Wykes-Sneyd, Vice President of Adidas Web3 Studio, Marc Mathieu, SVP of Web3 Studio at Salesforce, and Devin Wenig, former President & CEO of eBay.


    Listening to the customer for 150 years and counting… Nov 10, 2022
    Show notes

    Unless you’ve been living under a rock, you’ve heard of Levi’s denim. And they’ve heard of you, too. We talk to their staff historian (yes, that’s a job) Tracy Panek about how much customer wants and needs (and sometimes complaints!) have always been the driving force behind what they make, how they make it and what’s coming next for this 150 year old brand.


    How good is your customer service - in your marriage? Nov 09, 2022
    Show notes

    One of the most important, significant, but also complicated customer service relationships we have… is with our significant other. They are significant to us; naturally we want to make sure their needs are met. This universal experience is so similar to providing good customer service in the marketplace. We first talk to Francesca Beauman who traces the history of personal ads: what we’ve wanted and not wanted and wanted again from our clients (aka partners) over hundreds of years. Then we turn to Dr. Jess Carbino, who has a PhD from UCLA in 21st century dating, a ton of dating experience herself, and thoughts about how the transaction of love works these days. Also Adam asks his wife if he’s providing good customer service. You’ll want to stick around for her answer.


    It’s not easy being the big cheese Nov 03, 2022
    Show notes

    This thousand-year-old protein continues to delight the palettes of artisanal cheese-loving patrons. But how do cheese makers Mateo and Andy Kehler, owners of Jasper Hill since 2003, keep up with so many mass-produced options on the shelves? Though it’s a slow, difficult process to arrive at an award-winning cheese – you might even need a cheesemonger like Rich Murrillo to guide you – Mateo shares why a taste is all it takes to birth fine cheese-lovers for years to come.


    Meet the Customer Trailer Oct 22, 2022
    Show notes

    LAUNCHING OCT 26: Meet The Customer is a six-part series on Blazing Trails taking you through the history of the relationships between businesses and customers.


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