Show notes
Darrell Stern was the voice of Scooter Computer on ABC’s School House Rock. His upcoming book, “Slay Your SEO” (and everything else at the same time) will teach you that you are a gift to the world and the world needs your gifts. Darrell is the CEO of Stern.Marketing and the Stern Marketing Academy
The Biz4GoodShow
#Begooddogood #Biz4goodshow #Goodagainstthenoise
Two GIVEAWAYS!!!
Watch the Livestream on Facebook & YouTube every Thursday at 2:30 P.M. (MT)
About The Show
Welcome to the Biz4GoodShow, introducing your hosts Bobby Glen James & the… Ryan Pilkington. Where we highlight misfits outcasts and renegades for the being good and doing good movement. We spotlight people that are changing the world by having integrity and honesty and creating an environment of connection, thus showing the true seeker to success and creating a life of greater impact. So come on board and create your own Biz4Good Life. #GoodAgainstTheNoise #BeGoodDoGood #Biz4GoodShow
Follow us on: Instagram, Facebook, Twitter, Youtube, iTunes, Stitcher, Spotify, Google Play Music, and all other podcast outlets.
About Darrell Stern
Darrell Stern was the voice of Scooter Computer on ABC’s School House Rock. His upcoming book, “Slay Your SEO” (and everything else at the same time) will teach you that you are a gift to the world and the world needs your gifts. Darrell is the CEO of Stern.Marketing and the Stern Marketing Academy
He is an internationally known digital marketing thought leader who believes that marketing IS theater and the art of starting meaningful conversations.
His Stern Storming process brings drama and emotion to inbound marketing. His perseverance in his belief that “YOU are a gift to the world and the world needs your gifts,” which has lead his clients to international influence and massive profits.
Mission Statement: “YOU are a gift to the world and the world needs your gifts.”
Follow and Contact Darrell Stern:
President of Stern Marketing and the Stern Marketing Academy
Join The Stern Marketing Academy and Grow Your SEO while you Grow Your Influence:
https://www.sternmarketingacademy.com
1.303.353.4354 (O)
720.301.5525 (C)
http://darrellstern.com
VISIT THE ALL NEW
stern.marketing website!
B2C Digital Marketing ROI
B2B Digital Marketing ROI
Download my public speaking sheet and ROCK your EVENT!
(I am also available as a speaker/emcee.)
CLICK HERE TO DOWNLOAD
Schedule a complimentary 15 minute mini Stern Storming with me.
#GetStern on Twitter #GetStern on Facebook #GetStern on LinkedIn
#GetStern on Instagram #GetStern on Youtube
Episode Notes: You Are a Gift to the World
With Darrell Stern!
(Fear Con Ticket Giveaway and a Stern Storming Giveaway)
Bobby: Welcome to the Biz4GoodShow ladies and gentlemen. Episode 92… WOOO WOOO WOOO!!! I am your host Bobby Glen James along with theeee Ryan Pilkington. And of course, we have an AMAZING guest. Darrell Stern ladies and gentlemen.
Ryan: Have you had some caffeine?
Bobby: No! I have had no caffeine for at least two weeks….
(Crickets… Lies)
Bobby: Tell us about the show Ryan.
Ryan: Darrell Stern is an internationally known digital marketing thought leader who believes that marketing IS theater and the art of starting meaningful conversations.
His Stern Storming process brings drama and emotion to inbound marketing. His perseverance in his belief that “YOU are a gift to the world and the world needs your gifts,” which has lead his clients to international influence and massive profits.
Ryan: We are so glad to have him on the show. We met Darrell at the Outliers Podcast Festival last year in St. George, Utah.
Bobby: This whole podcasting community is so powerful and cool and absolutely at the forefront is Mr. Darrell Stern and we are excited to have you on the show my friend.
Bobby: Welcome to the Biz4Good Show! Where two fun adventurous entrepreneurs share their experiences of the real secret to success. The business of doing all things with a be good do good mindset. There is so much bad noise in the world, lets get out there and fight against the noise and flood the world with the good.
Follow us on: Instagram, Facebook, Twitter, Youtube, iTunes, Stitcher, Spotify, Google Play Music, and all other podcast outlets and spread the word #Begooddogood #Goodagainstthenoise and #Biz4goodshow.
FYI, tell Alexa to play the Biz4GoodShow. She will do it!
A Ryan Rant: Please, if you are a hacker STOP! I am done… with increasing my security every other day.
Darrell: Really, why are hackers doing this? What are they trying to prove? The funny thing is, a lot of them go on to get high-paying jobs in security because they were so good at hacking. Now they are trying to stop other hackers. You almost think… “Wait a minute that’s kind of an odd loop.” The better hacker I am, the more eventually I will be able to get a job to prevent other hackers.
(Don’t click on that link in your email, it’s not really from your bank. That’s it!)
Linda Pilkington: It takes a thief to catch a thief.
Darrell: Copy links and check them before opening in your browser. Go to Whois.org. They can track who is behind the domain name that is in the email. Paste the link into your notepad, plug it into whois.org, and check it out before opening in your browser.
On a side note, buy a MAC.
Ryan: Yes, Thank you.
Bobby: Check us out folks. The Biz4GoodShow has been consistently above 100 on iTunes in business. We were above Tony Robbins.
Ryan: I have a picture to prove it.
Bobby: We have been working hard getting the message out guys. The #Begooddogood business model is the most impactful business model you can use in the business world. Please people, this is not just foo-foo this is the real deal. Doing good is business if you really want to make an impact and be ultra successful
(Bobby lost track… Laughs)
Bobby: We have giveaways! We have two, two day passes to Fear Con October 12th and 13th in SLC, Utah.
Ryan: If you’re into the fear side of things these tickets are for you. And Darrell is going to sweeten the pot. So you are going to have to stay until the end of the show if you want to know how to win.
Darrell: I am going to give away a 30 minute complimentary Stern Storming session, with me. That’s basically 30 minutes to look at where your company is and where all this digital marketing stuff is at and how we can start to create influence and profits and more business for your business. By of course doing what the Biz4GoodShow stands for, doing good for others.
Bobby: Lets just jump right into the interview I mean He** I mean.. Heck.
Ryan: Bleep.
Bobby: This is our show and we can do what we want.
(All laugh)
Bobby: Darrell, could you tell us the story about Saul Reisman and how you transformed his business? This opens the box to what you create and what you are all about. When I first heard this story at the Outliers Festival I found it really fascinating and I thought… That right there is how to make an impact on social media.
Overview: Story Time
Darrell grew up in the theater and his parents were educators. His father was a philosophy professor and so Darrell was always learning about cognitive thinking, logic, and the meaning of words. When he got into business he wanted to start the worlds first ethical website design company, in the 90s. As media developed and evolved Darrell realized marketing was theater.
Living in a very media driven society driven by sound bytes, sound clips, and video blogs Darrell thought… “How could I kill two birds with one stone and simply use and teach ones skills to demonstrate and create profits and influence.”
Saul Reisman a local auto mechanic from Englewood, Colorado has a Master Degree in Physics, and owns a shop off of an alleyway on main, in Englewood. He came to Darrell with a one-page website. Darrell realized how much of a genius Saul was. He was an encyclopedia knowing everything on how to repair cars and all the kinds of auto manufacturers. Darrell said, “Look, we are going to make you an international sensation. We are going to quintuple your business and I’m going to make you a millionaire. Here is what we are going to do….”
1. Every single week Darrell went down to Saul’s shop and videoed him demonstrating and teaching auto mechanics and how to repair cars and trucks.
2. The videos were uploaded to Youtube, optimized, and transcribed. Meaning, every word out of Saul’s mouth became a blog on his website.
3. Interlinking, AKA hyperlinks. You interlink all of your key words in a blog or post to other related articles regarding the topic at hand. This is beneficial for better ranking.
Darrell’s philosophy in marketing is to be very specific. If you are specific on a topic and get straight to the point you will reach a high volume of people searching the same thing. Do your homework and research what is trending.
Saul was specific with many of his videos on Youtube, especially the video called We Can FIX The Jeep Death Wobble In Denver And Englewood Colorado Lifetime Guarantee, receiving 112,165 views. Darrell and Saul created 150 videos in the first 8 months making over a million dollars in direct sales.
Saul was called up by Forbes 30 under 30. They flew him to Tel Aviv to work with Google and Apple on driver safety apps. He has become an international influential person and receives calls from all over, from Hawaii to France, just to teach and demonstrate what he loves to do.
Darrell: Don’t take your knowledge, your experience, and what you can teach for granted, it is a gift to the world.
What I do is simply help digitalize and utilize tools such as SEO and Facebook to market your brand and spread the word.
If you woke up everyday and said “You know all I want to do is use my brilliant mind to do the brilliant things that I am really brilliant at.” Hold on to that and repeat it every morning and become who you want to be.
Bobby: Its all about your art.
Ryan: What does Biz4good mean to you or doing good in business?
Darrell: Its serving. Using your talents to the best of your ability and really helping those that can really benefit from you the most. It is the art and science of inbound marketing instead of outbound marketing. Its how to help those who will become your biggest fan and spread the word to others on how awesome you are.
Bobby: Awesome!
Darrell’s Yoda impression: “That was a big sentence it was, I speak long at you.”
(All laugh)
To be continued….
Bobby: This leads to our final question. What kind of action item can you give our audience members?
Bobby & Ryan signing off: Everybody! #BeGoodDoGood, #BeGoodDoGood, #BeGoodDoGood……
Sponsors:
We want to give a big thanks to Media Agency HQ for providing their social media services to our Instagram https://www.instagram.com/biz4goodshow/. Directly targeting and marketing our brand for our audience.
“Media Agency HQ is a premium web design agency based in South Jordan, Utah that focuses on quality, innovation, & speed. We utilized technology to bring results to grow our clients businesses.”
For more information contact Jordan (801-948-0133) and personally say Ryan Pilkington sent you and visit their official site https://www.mediaagencyhq.com.
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