BigDeal

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Broke to Billionaire: How to Turn a Sidehustle Into Your Salary | Allison Ellsworth Sep 24, 2025

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Join me as I sit down with Allison Ellsworth, the co-founder of Poppi, who built a billion-dollar soda company from scratch. Allison shares her incredible journey from working in oil and gas to landing a life-changing deal on Shark Tank. Discover her secrets to successful branding, attracting celebrity partnerships, and navigating a multi-billion dollar acquisition by Pepsi. We dive deep into the challenges she faced, the pivotal moments, and her invaluable advice for aspiring entrepreneurs. Don't miss her insights on how to pitch investors and build a thriving community around your brand. If you’ve ever wanted to launch a brand, today’s episode is for you.

Thanks to SoFi for sponsoring this episode! Need funding? Shop and compare providers in minutes + get up to $2M—with no credit hit for exploring your options. Start here → ⁠http://sofi.com/contrarian

(*Contrarian Thinking (CT) receives a referral compensation from SoFi Bank N.A. on each funded loan. This compensation is paid under a separate agreement between CT and SoFi and will not affect your loan's pricing.)

00:00:00 Introduction 00:03:37 From Oil and Gas to Beverage Industry 00:06:19 Health Issues and the Birth of Poppy 00:08:44 Navigating Early Challenges and Going Digital 00:14:28 Building a Billion Dollar Brand 00:15:54 The Importance of Team and Culture 00:23:40 Personal Life and Business Balance 00:30:27 Celebrity Endorsements and Marketing Strategies 00:35:10 The Road to Acquisition by Pepsi 00:36:53 The Right Time for Acquisition 00:37:28 Building Relationships for Success 00:38:06 Challenges as a Female CEO 00:39:51 Handling Disrespect and Conflict 00:40:44 The Importance of a Business Coach 00:47:17 Balancing Passion and Profit 00:50:06 Letting Go of Control 00:51:26 Hiring and Culture Fit 00:56:22 Brand Building and Community 01:08:38 Inspiring the Next Generation

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Former Monk: Master Your Focus In 3 Simple Steps | Dandapani Sep 18, 2025

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I sat down with Dandapani, a Hindu priest and former monk turned entrepreneur, for a conversation that blended the spiritual with the practical. We explored his deep expertise on why focus is a superpower, why a healthy ego mattered, and how karma shaped our lives. He shared actionable strategies to build willpower, manage energy, and stay focused at work and at home. We also dove into his years in a monastery, the role of awareness, and how to structure spiritual practices so they actually stuck. If you’d ever wondered how to bring spirituality into daily life without the fluff, that episode was for you.

Thanks to GoDaddy for sponsoring this video! Head to http://godaddy.com/codiesanchez to get started with GoDaddy Airo® today

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Get three free gifts from Dandapani at https://dandapani.org/codie and begin your path to clarity and a more rewarding life. Follow @DandapaniLLC on Instagram & YouTube.

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00:00 Introduction

00:10 Understanding Ego and Karma

01:33 Living as a Modern Hindu Priest

04:50 The Power of Awareness and Focus

07:57 Developing Willpower Through Daily Rituals

11:32 Integrating Spiritual Practices into Daily Life

28:49 Resolving Problems and Clearing the Mind

35:15 The Uncomfortable Truth of Meditation

35:24 The Subconscious Mind Revealed

36:28 Meditation vs. Alcohol: A Surprising Comparison

37:49 Energy Management: Treat It Like Money

38:33 Evaluating Relationships: An Energy Audit

40:10 Time vs. Energy Management

41:59 Cutting Off Energy Vampires

42:58 Plugging Energy Leaks

45:38 The Importance of Clarity and Focus

01:04:13 The Power of Commitment in Spirituality

01:06:40 Final Thoughts

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If I Wanted To Become A Millionaire Creator in 2025, This Is What I’d Do Sep 15, 2025

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I sat down with my friend Jon Youshaei ( @youshaei ) to get real about what it takes to build content that actually drives business. We dug into how I face down public speaking fears, deal with critics, and why showing both the grit and the glam is essential. I also shared exactly how I make money—through my holding company of “boring” businesses, my media brand, and investments—plus the systems I use to scale it all. We talked deal-making, financial literacy as a moat, and the responsibility creators have to tell the truth. If you’re serious about building wealth and not just followers, this episode is for you. 00:00 Introduction 00:02 Navigating the World of Business Content 00:23 Overcoming Fear and Criticism 01:27 The Concept of 'Show Don't Tell' 02:41 The Moment of Realization 03:01 Curiosity and Financial Literacy 03:31 Changing the Investment Landscape 06:48 The Importance of Processes and Systems 12:38 Creating High-Quality Content 14:47 Repurposing Content and Finding Viral Moments 20:08 Building a Community with Cult Sayings 22:36 Consistency in Personal and Professional Identity 23:00 Building a 21st Century Media Company 24:31 Breaking Down Income Streams 29:05 The Challenges of Brand Deals 32:55 The Value of Education and Info Products 38:59 The Importance of Deal Making 44:44 Facing Business Challenges MORE FROM BIGDEAL: 🎥 Youtube: / @podcastbigdeal 📸 Instagram: / bigdeal.podcast 📽️ TikTok: / big.deal.pod MORE FROM CODIE SANCHEZ: 🎥 Youtube: / @codiesanchezct 📸 Instagram: / codiesanchez 📽️ TikTok: / realcodiesanchez OTHER THINGS WE DO: 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u

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My Conversations With Charlie Kirk Sep 12, 2025

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I wasn’t sure about filming this, but the moment felt wrong not to. I hope it makes you think, and also reminds you to hold your loved ones close.

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Seven Finance Terms You Need To Know To Get Rich Sep 05, 2025

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Join me as I reveal the seven essential finance terms you need to know to succeed in business. From "free cashflow" to "leveraged buyouts," I break down the most vital concepts that will level up your financial life. Plus, stick around for an inspiring story of how Cody (not this Codie, a different Cody) transformed from an employee to a business owner in just 90 days, leveraging the financial strategies I share.

Reserve your spot and join the owner revolution → ⁠http://contrarianthinking.biz/3Hon5uW⁠

00:00 Introduction 00:02 The Importance of Financial Literacy 00:28 Seven Key Acquisition Terms 00:36 Understanding Free Cash Flow (FCF) 01:29 Working Capital Explained 02:14 EBITDA and Business Valuation 03:19 Leveraged Buyouts (LBO) 03:43 Seller Financing 05:16 Cody's Success Story 08:41 Conclusion

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Side Hustle King: 3 Easy Businesses Anyone Can Start Aug 28, 2025

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Join me as I sit down with today's guest, Chris Koerner, a serial entrepreneur who has founded 75+ businesses and built a career discovering under-the-radar "sleeper" businesses that print cash. Chris shares jaw-dropping stories, from his unique venture into pet cremation to partnering with the infamous John McAfee. We dive deep into three underrated, yet highly profitable side hustles you can start today. Plus, Chris reveals shocking personal anecdotes about his journey, the challenges he's faced, and how he's managed to stay resilient. Don't miss out on his invaluable advice and real-world examples that could help you kickstart your entrepreneurship journey!

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39 Harsh Truths I Wish I Knew In My 20s Aug 24, 2025

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Join Codie Sanchez on her 39th birthday as she reveals the 39 indispensable lessons she wishes she knew earlier in life. From the importance of choosing your hard paths and asking the right questions, to prioritizing relationships and building urgency—these insights cover all realms of life including health, wealth, relationships, and personal growth. Discover why it's crucial to work hard before working smart, the power of being disliked, and how faith can fuel your dreams. Don't miss her reflection on the significance of acting now, embracing courage over comfort, and the vital importance of reputation. 00:00 Introduction 00:07 Choosing Your Hardships 00:20 The Power of Questions 00:36 Amateurs vs. Pros 00:48 Chasing Purpose, Not Billions 01:01 Weaponized Distraction 01:26 Financial and Fitness Wisdom 01:41 Surround Yourself with Good People 02:04 Prioritizing Relationships 02:20 Private Reps Lead to Greatness 02:29 Advice from the Right People 02:52 Inconvenience Yourself for Others 03:34 The Muscle of Urgency 03:52 Understanding Leverage 04:18 Building and Criticizing 04:45 Inputs Become Outputs 04:51 The Cost of Inaction 05:08 Simplicity Over Complexity 05:21 Momentum and Success 05:39 Keeping Promises 06:01 Stand Out and Fight 06:05 Faith Over Worry 06:25 Nobody Cares, So Do What You Want 06:57 Play the Long Game 07:22 Wake Up Early 07:29 Work Hard to Work Smart 07:59 Reputation Matters 08:19 Ask Questions, Get Dirty 08:31 Overcoming Self-Doubt 08:42 Go Big or Go Home 09:05 Comfort is the Enemy
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Why Playing Small Is Keeping You Broke Aug 18, 2025

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Live from the main stage at Create & Cultivate LA, Codie Sanchez reveals how to go from hustle mode to owner mode and take control of your financial future. She also shares her tactical frameworks on how to approach deals, with examples of why her best investments succeeded, and her worst investments failed. Learn why deal terms matter more than price, practical ways to rethink your finances, and how smart deal-making and mindset shifts can unlock true wealth and freedom.

Looking to scale your business to $1M in monthly revenue? ⁠Get in touch with my consulting team today!

00:00 Introduction

00:59 Challenges Women Face in Business Acquisition

02:15 Mindset Shift: Thinking Bigger in Business

04:50 Decision-Making Framework for Business Deals

05:35 Red Flags and When to Walk Away from a Deal

10:05 Lessons from a Failed Investment

14:43 Practical Steps for Women to Build Wealth

19:14 Final Thoughts and Encouragement

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17 Years Of Brutally Honest Business Advice In 25 Minutes Aug 12, 2025

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On stage at Forward Las Vegas, Codie Sanchez shares why building a personal brand is essential in the AI era, where content is booming and jobs are increasingly automated. She traces her journey from spreadsheet hound to creator, and her journey to discovering the power of owning your platform and distribution. This video is for entrepreneurs, creators, and professionals who want to stand out in crowded markets, offering practical insights on building a personal empire that attracts opportunities and fuels long-term success.

Looking to scale your business to $1M in monthly revenue? Get in touch with my consulting team today!

00:00 Introduction to Personal Branding 00:55 The Power of Distribution 02:27 Facing Adversity as a Female Content Creator 06:11 Choosing the Right Platforms 10:02 Content Creation Strategies 13:20 Building a Business and Content System 15:44 Future Trends in Content 20:08 Balancing Revenue and Followers 22:37 The Importance of Focus and Hard Work

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Negotiation Expert: Stop Arguing, Start Winning | Kwame Christian Aug 07, 2025

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Join host Codie Sanchez as she delves into the art of communication and negotiation with Kwame Christian, a seasoned lawyer, mediator, and negotiation expert. Kwame offers invaluable insights on staying calm during arguments, avoiding common pitfalls in negotiation, and the importance of compassionate curiosity. Learn practical techniques such as anchoring, effective listening, and emotional regulation to enhance your negotiation prowess. Discover how to handle gaslighting, end arguments gracefully, and maintain positive relationships. This episode is packed with actionable advice to help you navigate tough conversations with confidence and poise.

Looking to scale your business to $1M in monthly revenue? 👉 Get in touch with my consulting team today!

Big thank you to Donald Miller and the whole @StoryBrand family for letting us use their incredible studio for today's episode! 00:00 Intro & Personal Journey into Negotiation 00:51 Handling Arguments and Maintaining Relationships 02:07 Common Mistakes in Negotiation 05:47 The Power of Anchoring in Negotiations 09:48 Compassionate Curiosity: A Negotiation Framework 11:18 Dealing with Difficult Conversations and Gaslighting 16:20 Ending Arguments and Overcoming Overexplaining 27:25 Building Trust and Positive Interactions 30:20 Understanding Emotional Communication 30:49 Practical Tips for Better Relationships 31:26 Addressing Bad Behavior in Communication 35:45 Handling Emotional Triggers in Conversations 46:15 Managing Interruptions and Power Dynamics 49:21 Core Skills for Effective Negotiation 54:51 Final Thoughts and Takeaways

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