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    Business

    Behind the Numbers: an EMARKETER Podcast

    EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday wherever you find podcasts.

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    Copyright: © Copyright 2024 All rights reserved.

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    Latest Episodes:
    King YouTube: Who’s Coming for the Crown—and How | Behind the Numbers Mar 27, 2026
    Show notes

    In today’s podcast episode, we discuss why YouTube is the “new king of all media,” the strategies most likely to help competitors catch up, and what—if anything—might trip YouTube up. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Forecasting Writer Ethan Cramer-Flood and Analyst Marisa Jones. Listen everywhere, or watch on YouTube or Spotify.

    Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters
    Follow us on Instagram at: https://www.instagram.com/emarketer/
    For sponsorship opportunities contact us: advertising@emarketer.com
    For more information visit: https://www.emarketer.com/advertise/
    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
    For a transcript of this episode click here: https://www.emarketer.com/content/podcast-king-youtube-who-s-coming-crown-and-how-behind-numbers

    © 2026 EMARKETER

    Rokt helps marketers reach high-intent customers in the Transaction Moment™—when they’re actively completing a purchase online. Powered by AI and first-party data, Rokt Ads connects your brand with over 400 million global shoppers and delivers outcomes you can count on. Learn more at rokt.com/emarketer to get started today.

    The Endless Aisle: Infinite Assortment to Real-Time Relevance—and Beyond | Reimagining Retail Mar 25, 2026
    Show notes

    On today’s podcast episode, we discuss what “the endless aisle” means today, how to best organize it, how AI takes it to the next level, and why the Transaction Moment matters so much. Listen to the discussion between Vice President of Content and host Suzy Davidkhanian and CEO of Rokt Catalog, Bennett Carroccio.

    Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters

    Follow us on Instagram at: https://www.instagram.com/emarketer/

    For sponsorship opportunities contact us: advertising@emarketer.com

    For more information visit: https://www.emarketer.com/advertise/

    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

    For a transcript of this episode click here: https://www.emarketer.com/content/podcast-endless-aisle-infinite-assortment-real-time-relevance-and-beyond-reimagining-retail

    © 2026 EMARKETER

    Rokt helps marketers reach high-intent customers in the Transaction Moment™—when they’re actively completing a purchase online. Powered by AI and first-party data, Rokt Ads connects your brand with over 400 million global shoppers and delivers outcomes you can count on. Learn more at rokt.com/emarketer to get started today.

    Social Media’s Growing Role in Healthcare Decisions | Behind the Numbers Mar 23, 2026
    Show notes

    In today’s podcast episode, we discuss why Americans are turning to social media for health advice, the kinds of help they are seeking, and how the information they receive compares with what they hear from their offline physicians. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analysts Rajiv Leventhal and Beth Snyder Bulik. Listen everywhere, or watch on YouTube and Spotify.

    Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters

    Follow us on Instagram at: https://www.instagram.com/emarketer/

    For sponsorship opportunities, contact us: advertising@emarketer.com

    For more information, visit: https://www.emarketer.com/advertise/

    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

    For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-social-media-s-growing-role-healthcare-decisions-behind-numbers

    © 2026 EMARKETER

    Rokt helps marketers reach high-intent customers in the Transaction Moment™—when they’re actively completing a purchase online. Powered by AI and first-party data, Rokt Ads connects your brand with over 400 million global shoppers and delivers outcomes you can count on. Learn more at rokt.com/emarketer to get started today.

    Creator Marketing Gets More Competitive, Complicated, and Confusing | Behind the Numbers Mar 20, 2026
    Show notes

    On today’s podcast episode, we discuss where creators make their money, why nano-influencers are becoming increasingly sought after, why it’s getting harder for creator content to break through, and the biggest challenges in measuring the impact of influencer campaigns. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Minda Smiley and Principal Analyst Max Willens. Listen everywhere, and watch on YouTube and Spotify.

    Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters
    Follow us on Instagram at: https://www.instagram.com/emarketer/
    For sponsorship opportunities contact us: advertising@emarketer.com
    For more information visit: https://www.emarketer.com/advertise/
    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
    For a transcript of this episode click here:
    https://www.emarketer.com/content/podcast-creator-marketing-gets-more-competitive-complicated-confusing-behind-numbers
    © 2026 EMARKETER

    Rokt helps marketers reach high-intent customers in the Transaction Moment™—when they’re actively completing a purchase online. Powered by AI and first-party data, Rokt Ads connects your brand with over 400 million global shoppers and delivers outcomes you can count on. Learn more at rokt.com/emarketer to get started today.

    Walmart vs. Target: Retail Strategy, Loyalty Programs, and What’s Driving Their Success | Reimagining Retail Mar 18, 2026
    Show notes

    On today’s podcast episode, we discuss whether Walmart and Target were ever truly competing on the same promise of mass retail, or whether they were solving different consumer needs all along. We also explore the differences in their loyalty program strategies and consider whether their recent success has been driven more by business models or by execution. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Analyst Rachel Wolff.

    Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters
    Follow us on Instagram at: https://www.instagram.com/emarketer/
    For sponsorship opportunities contact us: advertising@emarketer.com
    For more information visit: https://www.emarketer.com/advertise/
    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
    For a transcript of this episode click here:
    https://www.emarketer.com/content/podcast-walmart-vs-target-retail-strategy-loyalty-programs-whats-driving-success-reimagining-retail


    © 2026 EMARKETER

    Rokt helps marketers reach high-intent customers in the Transaction Moment™—when they’re actively completing a purchase online. Powered by AI and first-party data, Rokt Ads connects your brand with over 400 million global shoppers and delivers outcomes you can count on. Learn more at rokt.com/emarketer to get started today.

    Formula One’s American Takeover: Will Brands Race Into F1 or Hit the Brakes? | In the Game Mar 17, 2026
    Show notes

    On today’s podcast episode, we discuss what’s been driving Formula One’s growth in America, whether F1 has finally broken through in the US or if we’re in a temporary hype cycle, and what brands get from the sport that they can’t get anywhere else. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analysts Ross Benes and Blake Droesch. Listen everywhere, and watch on YouTube and Spotify.

    Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters

    Follow us on Instagram at: https://www.instagram.com/emarketer/

    For sponsorship opportunities, contact us: advertising@emarketer.com

    For more information, visit: https://www.emarketer.com/advertise/

    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

    For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-formula-one-s-american-takeover-will-brands-race-f1-hit-brakes-game

    © 2026 EMARKETER

    Rokt helps marketers reach high-intent customers in the Transaction Moment™—when they’re actively completing a purchase online. Powered by AI and first-party data, Rokt Ads connects your brand with over 400 million global shoppers and delivers outcomes you can count on. Learn more at rokt.com/emarketer to get started today.

    Why Warner Bros. Discovery Chose Paramount Over Netflix—and How It Impacts the Streaming Universe | Behind the Numbers Mar 16, 2026
    Show notes

    On today’s podcast episode, we discuss why Warner Bros. Discovery chose Paramount's bid over Netflix's, what impact this will have on the streaming universe, and how all of this will affect marketers. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Analyst Marisa Jones. Listen everywhere, and watch on YouTube and Spotify.

    Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters

    Follow us on Instagram at: https://www.instagram.com/emarketer/

    For sponsorship opportunities, contact us: advertising@emarketer.com

    For more information, visit: https://www.emarketer.com/advertise/

    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

    For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-why-warner-bros-discovery-chose-paramount-over-netflix-and-how-impacts-streaming-universe-be

    © 2026 EMARKETER

    Rokt helps marketers reach high-intent customers in the Transaction Moment™—when they’re actively completing a purchase online. Powered by AI and first-party data, Rokt Ads connects your brand with over 400 million global shoppers and delivers outcomes you can count on. Learn more at rokt.com/emarketer to get started today.

    How AI Is Changing the Workplace: Efficiency Gains or Higher Demands? | Behind the Numbers Mar 13, 2026
    Show notes

    On today’s podcast episode, we discuss how much AI is really helping with productivity, the hidden trade-offs of using the technology in the workplace, how to counter slow and uneven adoption, and how AI is affecting the way workers view their roles. Join Senior Director of Podcasts and host Marcus Johnson, along with analysts Jacob Bourne and Grace Harmon. Listen everywhere, and watch on YouTube and Spotify.

    Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters
    Follow us on Instagram at: https://www.instagram.com/emarketer/
    For sponsorship opportunities contact us: advertising@emarketer.com
    For more information visit: https://www.emarketer.com/advertise/
    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
    For a transcript of this episode click here:
    https://www.emarketer.com/content/podcast-how-ai-changing-workplace-efficiency-gains-higher-demands-behind-numbers

    © 2026 EMARKETER

    Rokt helps marketers reach high-intent customers in the Transaction Moment™—when they’re actively completing a purchase online. Powered by AI and first-party data, Rokt Ads connects your brand with over 400 million global shoppers and delivers outcomes you can count on. Learn more at rokt.com/emarketer to get started today.

    The New Creator Video Play: Moving From Shorts to CTV | Behind the Numbers Special Edition Mar 12, 2026
    Show notes

    Recorded at the EMARKETER Creator Trends 2026 Virtual Summit, this panel explores how creator video is opening new territory for brands on CTV. EMARKETER Analyst, Emmy Liederman along with Nicole Marcus, Manager of Influencer Strategy at Dick’s Sporting Goods and Allison O’Keefe, Senior Manager, Influencer and Creator Marketing at Best Buy, discuss how to shape programming cadence, package content for bigger screens, measure ROI, ensure brand safety and suitability, and build partnerships that make the most of this expanding format. Listen everywhere you find podcasts and watch on YouTube and Spotify.

    Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters

    Follow us on Instagram at: https://www.instagram.com/emarketer/

    For sponsorship opportunities, contact us: advertising@emarketer.com

    For more information, visit: https://www.emarketer.com/advertise/

    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

    For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-new-creator-video-play-moving-shorts-ctv-behind-numbers-special-edition

    © 2026 EMARKETER

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