Behind the Numbers: an EMARKETER Podcast

Latest Episodes:

How GIFs Outlive the Moment | Behind the Numbers Nov 05, 2026

Show notes

In today’s podcast episode, we discuss what makes certain moments GIF-worthy, how young people are changing the way GIFs are created, shared, and understood, and how brands use GIFs to connect with and engage their audiences.
Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Minda Smiley, and Lindsay Aston, Senior Managing Director at GIPHY, for the discussion.
Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters
Follow us on Instagram at: https://www.instagram.com/emarketer/
For sponsorship opportunities contact us: advertising@emarketer.com
For more information visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-how-gifs-outlive-moment
© 2026 EMARKETER
Want to reach your customers where they’re already talking? Over the past decade, GIPHY has built a platform used daily by millions everywhere conversations are happening. Now, GIPHY Ads enables brands to connect with their audiences through ads people share, not just see. For more, head to ads.giphy.com.

Walmart vs. Amazon: Agents, Memberships, and the Fight for Cool | Reimagining Retail Nov 04, 2026

Show notes

In today’s podcast episode, we explore the three big questions surrounding Walmart: Can the retail giant become a true fashion destination? Can it accelerate growth in Walmart+ and Sam’s Club memberships? Will its agentic initiatives give it an edge over Amazon? Plus, more. Tune in for a conversation featuring Vice President of Content and host Suzy Davidkhanian, Analyst Rachel Wolff, and Principal Analyst Zak Stambor.

Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters

For sponsorship opportunities contact us: advertising@emarketer.com

For more information visit: https://www.emarketer.com/advertise/

Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

For a transcript of this episode click here: https://www.emarketer.com/content/podcast-walmart-vs-amazon-agents-memberships-fight-cool-reimagining-retail

Smart Supply by AI Digital is the supply intelligence layer built for programmatic buyers. Powered by AI and 450+ media experts, it scores and gates every bid request across 12 SSPs before your DSP bids, so inventory arrives optimized for your KPI, with every AI decision visible. Learn more at aidigital.com

Why a New Content Chief? Are Live Sports Its Future? — The 3 Big Questions for Netflix | Behind the Numbers Nov 02, 2026

Show notes

In today’s podcast episode, we explore the three biggest questions surrounding Netflix: Will a new content chief turn around its programming fortunes? Which type of content is most likely to help the company gain and retain subscribers? And how significant is its downward revision of 2026 ad revenue expectations? Plus, more.

Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, and Daniel Konstantinovic, Senior Editor of our Marketing and Advertising Briefing, for the discussion.

Listen wherever you get your podcasts, or watch on YouTube or Spotify.

Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters
Follow us on Instagram at: https://www.instagram.com/emarketer/
For sponsorship opportunities contact us: advertising@emarketer.com
For more information visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-why-new-content-chief-live-sports-its-future-3-big-questions-netflix-behind-numbers

The Digital Lives and Lifestyles of Everyone in the World: Short-Form Video Surges, AI Use Cases, and More | Behind the Numbers Oct 30, 2026

Show notes

In today’s podcast episode, we discuss why short-form video is gaining attention faster than other major formats, why people in different countries are using AI, and some of the most surprising insights into how people around the world spend their time online.
Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Paul Briggs, GWI Chief Insight Officer Jason Mander, and Starcom EVP and Head of Growth Planning Eddie Parker. Link to report: https://content-na1.emarketer.com/global-media-intelligence-report-2026 Episode transcript: https://www.emarketer.com/content/podcast-digital-lives-lifestyles-of-everyone-world-short-form-video-surges-ai-use-cases-more Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters
Follow us on Instagram at: https://www.instagram.com/emarketer/
For sponsorship opportunities, contact us: advertising@emarketer.com
For more information, visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2026 EMARKETER
Atmosphere TV is the largest streaming TV platform purpose-built for shared, social spaces like bars, restaurants, gyms, and airports. Atmosphere TV is the creator of ChiveTV and 30+ mesmerizing, audio-optional channels that entertain over 150 million monthly viewers.
Built for business, made for fun. Atmosphere TV. https://atms.tv/emarketer

Fenty Beauty's Mega Livestream, Rivian’s Ghostbusters Halloween Mode, and More | Reimagining Retail Oct 28, 2026

Show notes

In today’s podcast episode, we present our (somewhat Halloween-themed) Unofficial Monthly Retailer Awards (UMRAs) for October. The awards include “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.”

Join Vice President of Content and host Suzy Davidkhanian, Principal Analysts Sky Canaves and Zak Stambor, and Senior Director of Content Becky Schilling for the discussion.

Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters

For sponsorship opportunities contact us: advertising@emarketer.com

For more information visit: https://www.emarketer.com/advertise/

Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

For a transcript of this episode click here: https://www.emarketer.com/content/podcast-fenty-beauty-s-mega-livestream-rivian-s-ghostbusters-halloween-mode-more-reimagining-retail

Atmosphere TV is the largest streaming TV platform purpose-built for shared, social spaces like bars, restaurants, gyms, and airports. Atmosphere TV is the creator of ChiveTV and 30+ mesmerizing, audio-optional channels that entertain over 150 million monthly viewers.

The Next Marketing Battleground Is Real Life | Behind the Numbers Oct 26, 2026

Show notes

In today’s podcast episode, we explore why real life is becoming marketing’s next big frontier, what it means for brands to return to the real world, what B2C can learn from how B2B brings people together, and what the future of brand attention looks like.

Join host Marcus Johnson, Senior Director of Podcasts, in conversation with Lindsay Sutton, Senior Vice President and Head of Marketing at Atmosphere TV, and Melissa Levy, President of Sparks.

Listen wherever you get your podcasts, or watch on YouTube or Spotify.

Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters

For sponsorship opportunities, contact us: advertising@emarketer.com

For more information, visit: https://www.emarketer.com/advertise/

Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-next-marketing-battleground-real-life-behind-numbers

Built for business, made for fun. Atmosphere TV.

Click through URL: https://atms.tv/emarketer

Beyond Attention as Intent Eyes a Bigger Role in Ad Spending | Behind the Numbers Oct 23, 2026

Show notes

In today’s podcast episode, we discuss the shift from attention to intent, whether ad spending forecasts are really defying gravity, and an interesting storyline unfolding for Meta.

Join Marcus Johnson, Senior Director of Podcasts, and Senior Forecasting Analysts Zach Goldner and Drew Spink for the discussion.

Listen wherever you get your podcasts, or watch on YouTube or Spotify.

Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters

For sponsorship opportunities, contact us: advertising@emarketer.com

For more information, visit: https://www.emarketer.com/advertise/

Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-beyond-attention-intent-eyes-bigger-role-ad-spending-behind-numbers

Built for business, made for fun. Atmosphere TV.

Click through URL: https://atms.tv/emarketer

America is Falling Out of Love with Baseball | In the Game Oct 22, 2026

Show notes

On today’s podcast, we discuss whether baseball is actually growing, if its traditions are a strength or a weakness, whether it has a star power problem, and which sponsorship opportunities marketers might be overlooking.

Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Forecasting Director Oscar Orozco. Listen wherever you get your podcasts, or watch on YouTube or Spotify.

Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters

Follow us on Instagram at: https://www.instagram.com/emarketer/
For sponsorship opportunities contact us: advertising@emarketer.com
For more information visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-america-falling-of-love-with-baseball-game

Kendra Scott on How to Unwrap Shopper Intent During the Holidays | Reimagining Retail Oct 21, 2026

Show notes

In today’s podcast episode, we explore the differences between customers shopping for themselves and those shopping for someone else, the signals that help retailers identify each shopper’s mission, and what happens when those signals don’t align.

We’ll also discuss whether shoppers arriving from Google, Instagram, or ChatGPT have different types of intent, and what retailers can realistically adjust before the biggest shopping weeks if they’re seeing unexpected signals.

Tune in for a conversation featuring Vice President of Content and host Suzy Davidkhanian, Analyst Rachel Wolff, and Kristi Carlson, Vice President of Digital Technology at Kendra Scott.

Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters

For sponsorship opportunities, contact us: advertising@emarketer.com

For more information, visit: https://www.emarketer.com/advertise/

Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-kendra-scott-on-how-unwrap-shopper-intent-during-holidays-reimagining-retail

Built for business, made for fun. Atmosphere TV.

Click through URL: https://atms.tv/emarketer

Meta’s Muse Will Make Us Rebuild the Internet | Behind the Numbers Oct 19, 2026

Show notes

In today’s podcast episode, we discuss whether Meta is best positioned to launch a personal AI agent like Muse, which use cases are most likely to drive adoption, and how we’ll need to rebuild the internet for this new reality.

Join Senior Director of Podcasts and host Marcus Johnson, Vice President of Content Suzy Davidkhanian, and Principal Analysts Yory Wurmser and Max Willens for the discussion.

Listen wherever you get your podcasts, or watch on YouTube or Spotify.

Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters

For sponsorship opportunities, contact us: advertising@emarketer.com

For more information, visit: https://www.emarketer.com/advertise/

Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-meta-s-muse-will-make-us-rebuild-internet-behind-numbers

Built for business, made for fun. Atmosphere TV.

Click through URL: https://atms.tv/emarketer