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Behind the Book Cover — Health
Behind the Book Cover

A book can do more than sell copies. It can build your authority, strengthen your personal brand and create entirely new opportunities for your business.

Hosted by New York Times bestselling author Anna David, Behind the Book Cover explores how successful entrepreneurs, authors and thought leaders use books, media and marketing to become better known, reach more people and grow their businesses.

Through candid conversations with traditionally published authors and independently published entrepreneurs—including business owners whose books have added seven figures to their bottom lines—Anna reveals what really happens behind the cover. The show goes beyond book publishing to explore marketing for entrepreneurs, CEO personal branding, thought leadership strategy and how turning your expertise into a book can help make you an authority in your industry.

Anna’s books have been published by HarperCollins and Simon & Schuster, and she is the founder of Legacy Launch Pad Publishing, a leading hybrid publisher for entrepreneurs. In other words, she knows both sides of the publishing industry—and isn’t afraid to share what traditional publishers don’t want you to know.

Behind the Book Cover is brought to you by Authority Network.

Find out whether a book could help grow your business:
https://www.legacylaunchpadpub.com/book-score-card

Latest Episodes:

The Scribe Publishing Scandal: What Happens When the Leader in Your Field Goes Down in Flames Jun 26, 2023

Show notes

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.

This special episode is a solo chat about the implosion of Scribe Media. While it doesn't contain tips about how to launch a book that transforms your career, it's a deep dive into what NOT to do when building a business from your book. Everything in here is, like all episodes, just my opinion but I've been in a unique position where I've been receiving constant updates and information from people who have the inside scoop on the Scribe sh*tshow.

Find Out What People Really Think of Your Cover & Title with John Li Jun 21, 2023

Show notes

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.

Regular listeners know that I'm obsessed with PickFu, a software that, in technical terms, provides actionable pre-launch feedback on creative options. (How obsessed? I never had ads on the podcast because I wanted to wait until there was something I loved so much that I could recommend it without reservations. And, well, PickFu is it!)

That's why I was delighted to welcome PickFu's co-creator John Li onto the show. And it's also why I'm delighted to use PickFu to get feedback on my covers, titles, book descriptions and Amazon book pages, among many other things. Yes, you can go onto PickFu set up a poll and ask between 50 and 500 people—hand-selected based on interests, income and thousands of other options—for feedback. This isn't "Yeah, that's good" feedback either; it's feedback that people who want to participate in polling are being compensated to do—millions and millions of people, as it turns out.

In this episode, John walks us through how PickFu started, the craziest things it's used for and why someone with no need for an income would want to participate in something like polls.

Listen in and my God, if you know what's good for you, please give PickFu a try. If you use the code Pickfu.com/anna, you'll get 50% off your first poll!

Lessons Learned from my Most Recent Launch Jun 14, 2023

Show notes

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.

It was a meta on top of a meta on top of a meta experience to record this episode, which is all about what worked and didn't work for the launch of my most recent book (which happened to be based on podcast interviews I've done on this show).

This means that for the launch, I tried out a lot of the things experts have recommended on this very show...some were very effective, some not so much. While it's impossible to say what the end result of all my launch efforts will be because our books have long lives and what we do at launch could end up paying off 100-fold down the line, I give you here the bird's eye view from six weeks post-launch.

WANT TO SEE THE BOOK I'M TALKING ABOUT IN THIS EPISODE? GO TO WWW.ONGOODAUTHORITYBOOK.COM

Making Millions from Your Book with Cameron Herold Jun 07, 2023

Show notes

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.

Cameron Herold is the Founder of the COO Alliance & Second In Command Podcast as well as the author of five books and an international public speaker. By the age of 35, he’d help build his first TWO $100 MILLION DOLLAR companies and by 42, he engineered 1-800-GOT-JUNK?’s spectacular growth from $2 million to $106 million in revenue.

So you get it. The guy's a machine. And he's a machine well worth talking to about what a book (let alone five) can do for a career, seeing as his have added millions of dollars to his bottom line. He also knows how to engineer a fantastic book launch, since he's an expert on generating PR (exhibit A: his 2019 book, Free PR). Exhibit B: his tactics have landed him everywhere from The New York Times to Oprah.

In this episode, we talked about how to get the media to care about you (hint: it involves picking up the phone), why to put an 800 number on your book cover and how paying for 1000 copies of your own book to give away may be the smartest business decision you can make.

FOR MORE INFO ABOUT THE PODCAST AND OTHER STUFF, GO TO WWW.ONGOODAUTHORITYPOD.COM

The Power of a Writing Group with Tim Gager May 31, 2023

Show notes

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.

When someone says they're in a writing group, that can mean many things.

They may be doing a "write your book in a weekend" class or sitting down with fellow writers once a month.

For Tim Gager, it means showing up five days a week, online, for the past three years.

That's because Tim runs the writing group I started when the pandemic hit. In those three years, at least 10 of its members have launched books and numerous movie projects, in-person readings and lifelong friendships have come to be.

Yet, in all that time, I've somehow never talked about the writing group on the podcast. Well, that all changed with this episode, where we dove into how a writing group transformed Tim's life and career. I should mention that when he joined the group, he was already a critically acclaimed author of 16 books!

For more information about the writing group, click here. For more information about Tim Gager, click here.

Why You’re More Important Than Your Book with Nicolas Cole May 24, 2023

Show notes

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.

Nicolas Cole is an author and the #1 personal development writer on the internet with more than 75,000,000 views on his work.

Cole rose to internet stardom in 2015 when he became the #1 most-read writer on Quora, accumulating tens of millions of views on his viral articles, and his work being republished in Time, Forbes, Fortune, Business Insider, CNBC, The Chicago Tribune, and more. In 2016, Cole became one of Inc Magazine's Top 10 contributing writers, accumulating millions of views on his business & creativity column, and in 2017 he founded a ghostwriting and thought leadership agency called Digital Press, for Fortune 500 executives, Silicon Valley founders, venture capitalists, Grammy-winning musicians, Olympians, NYT best-selling authors, international public speakers, and more.

Cole has written two books, Confessions of a Teenage Gamer, a memoir about his high school years as one of the highest-ranked World of Warcraft players in North America (while simultaneously undiagnosed with Celiac Disease), and Slow Down, Wake Up: 150 Short Meditations For A More Present Life.

He is also someone who forever changed my business, with an offhand remark he made to me when we had coffee a year or so ago. I know of no one better at merging writing passion with entrepreneurial success and in this episode, we get into why caring about book sales is silly, what journalism professors get wrong and why having no launch strategy is the best strategy of all.

FOR MORE INFO ABOUT THE PODCAST AND OTHER STUFF, GO TO WWW.ONGOODAUTHORITYPOD.COM!

Getting Local Love for Your Book with Carlyn Montes De Oca May 17, 2023

Show notes

Carlyn Montes De Oca is a passionate animal advocate, international speaker and multi-award winning author of Dog as My Doctor, Cat as my Nurse who has also been featured on ABC and CBS and in Woman's Day magazine.

But it was what she did for her most recent book, Junkyard Girl: A Memoir of Ancestry, Family Secrets, and Second Chances, that we focused on. Rather than trying to tackle the whole wide world, she focused on her local area: Santa Fe, New Mexico. As a result, she got in with the local bookstores, pitched the local TV shows and set up local events. Now she's become a bit of a local celebrity.

Steal her techniques and dominate your hometown! From there, take on the world.

Want my authority-building secrets every week? Grab 'em at www.authoritysecrets.club.

Using Your Book to Build Your Business with Ian Altman May 10, 2023

Show notes

Ian Altman is one of the world's top expert on sales, with his Same Side Academy rated as one of the top 5 Sales Development programs globally.

But instead of focusing on sales, we talked about how he has used the book he co-authored, Same Side Selling, to attract clients to his business.

We also touched on having a podcast and everything else with the same name as the book, producing an accompanying book workbook, updating a book five years after its release and so much more.

Only listen to this if you want to make money from your book!

Want my authority-building secrets every week? Grab 'em at www.authoritysecrets.club.

22 Words That Will Get You Speaking Gigs (with Joel Weldon) May 03, 2023

Show notes

Joel Weldon is not just a Hall of Fame speaker who's been speaking for over four decades but he is also a true legend in the speaking industry—having been paid to speak at over 3,000 events and personally coached over 10,000 speakers.

In this episode, we talked about how to nail your pitch letter if you want to get into corporate speaking (he actually recites, off the top of his head, a letter that you'd be crazy not to type up and send). He also gave us the 22 words that will get you speaking gigs, why you need to replace every "I" in your speech with "you," how to make your audience want to read your book and so much more.

This one is gem after gem after gem! I highly recommend getting out the pen and taking some notes. And if you already know you want to work with Joel, you can go ahead and book a free slot here.

The Secret to Launching Your Authority Building Book Apr 26, 2023

Show notes

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.

This week, I usher a new baby into the world...

My book, On Good Authority: 7 Steps to Prepare, Promote and Profit From a How-to Book That Makes You the Go-to Expert, is now out and this week's episode is an excerpt from the audiobook.

It's the book's introduction, which is all about how we're in the Golden Age of authority building from a book and how you can take advantage of that.

Only listen if you want to build authority with your book.

GRAB THE BOOK BY GOING TO WWW.ONGOODAMAZON.COM!

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