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Behind the Book Cover — Health
Behind the Book Cover

A book can do more than sell copies. It can build your authority, strengthen your personal brand and create entirely new opportunities for your business.

Hosted by New York Times bestselling author Anna David, Behind the Book Cover explores how successful entrepreneurs, authors and thought leaders use books, media and marketing to become better known, reach more people and grow their businesses.

Through candid conversations with traditionally published authors and independently published entrepreneurs—including business owners whose books have added seven figures to their bottom lines—Anna reveals what really happens behind the cover. The show goes beyond book publishing to explore marketing for entrepreneurs, CEO personal branding, thought leadership strategy and how turning your expertise into a book can help make you an authority in your industry.

Anna’s books have been published by HarperCollins and Simon & Schuster, and she is the founder of Legacy Launch Pad Publishing, a leading hybrid publisher for entrepreneurs. In other words, she knows both sides of the publishing industry—and isn’t afraid to share what traditional publishers don’t want you to know.

Behind the Book Cover is brought to you by Authority Network.

Find out whether a book could help grow your business:
https://www.legacylaunchpadpub.com/book-score-card

Latest Episodes:

Connect Your Way to a Successful Book Launch with Ryan Paugh Apr 19, 2023

Show notes

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.

Do the words "networking for your book launch" make you want to curl up in a small ball and rock back and forth?

This week's guest will assuage your anxieties...or at least get you to uncurl.

Ryan Paugh isn't just a thought leader, but also a community-building, relationship-forging, entrepreneur-enabling force to be reckoned with. And he's a self-proclaimed introvert!

The co-author of the book Superconnector: Stop Networking and Start Building Business Relationships That Matter, Ryan shares in this episode how any author, introvert or extrovert, can use basic skills for connection in order to have a successful book launch.

Want my authority-building secrets every week? Grab 'em at www.authoritysecrets.club.

Why It's Better to Sell 100 Books Than 10,000 Apr 12, 2023

Show notes

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.

Traditional publishers lie.

They tell you that you have to sell 10,000 copies of your book for it to be successful.

Or 5000.

Or 1000.

They're wrong. I'd rather sell 100 copies of my book to the right reader than 10,000 copies to readers who won't really care.

In this episode, I explain why.

This is another of the episodes based on the book I'm writing. Speaking of, if you want exclusive stories, resources and info about this book as I write it, you can sign up for that on annadbook.com.

Why Podcasts are the Best Promo for Authors (and How to Get on Them) Apr 05, 2023

Show notes

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.

Good news: going on podcasts is the best way to promote your book. Podcast listeners are eager to learn and read books.

Even more good news: Podcast hosts love to book authors.

So there has to be a catch, right?

Well, here it is: most of us are pitched daily, in the worst ways.

Listen to this episode to find out the absolute best way to pitch yourself to the podcasts you want to be on...and then how to slay once you're on there.

This is another of the episodes based on the book I'm writing. Speaking of, if you want exclusive stories, resources and info about this book as I write it, you can sign up for that on annadbook.com.

Make Sure You're Writing the Right Book with Nicole Kalil Mar 29, 2023

Show notes

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.

Nicole Kalil is someone who practices what she preaches.

A fugitive of the C-suite at a Fortune 100 company, she has coached hundreds of women in business and speaks around the world.

When she was gearing up to her launch her book, Validation is for Parking, she heavily invested in social media (to the tune of $9,000 a month!) She also set out to write a book debunking some of the advice doled out by male entrepreneurs. But she realized two things: one, social media didn't make her feel good. And two: she didn't want to write the book she had already started working on.

In this conversation, she talked about how she switched courses for her book topic, why she left social media when she was "at the top," how she handles the "head trash" that creeps up when you're writing and launching a book and how her book has impacted her speaking career, among many other topics.

WANT TO ENHANCE YOUR AUTHORITY? GO TO WWW.OGAUTHORITYPOD.COM

Using Affiliates to Launch a Book with Matt McWilliams Mar 22, 2023

Show notes

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.

Matt McWilliams is the go-to affiliate guy, which means he's very good at helping people—including Tony Robbins and Dean Graziosi, Shark Tank's Kevin Harrington and Lewis Howes—get their networks on board to help them sell their products.

Now he's launched his first book, and he employed those same strategies to drive pre-sales. While his efforts didn't land him on any bestseller lists, they did help him add numerous people to his newsletter list and sell a bunch of other products.

He has numerous tips for those who want to find the right people to help them launch books, including studying how marketing-savvy authors do book launches, using Amazon for all its worth and remembering that no response just means reach out again.

The Business Transforming Book with Tamar Hermes & Carla Moreno Mar 15, 2023

Show notes

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.

Tamar Hermes is a real estate investor with more than 20 years' experience and the CEO of Wealth Building Concierge. Carla Moreno is a serial entrepreneur, realtor and real estate investor who has more than a decade of experience buying and selling family and luxury real estate.

The two have something in common in addition to real estate: they were both published by Legacy Launch Pad. Also, Tamar is Carla's coach! In this episode, we talked about what Tamar's book has done for her business a year later (including how she signed the baker who created the launch day cake we sent her as a client) and how Carla is going to use her just-launched book as her platform for the rest of her career.

Listen in for their best tips on making the most of a book and what they say are the must-do's for the launch.

Get Over Yourself and Pay for Media with Jay Jay Mar 08, 2023

Show notes

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.

Jay Jay is tired of people thinking they just deserve media attention.

A former magician who now helps personal brands become seen as the number one in their industry, he's also tired of publicists overpromising and underdelivering.

And he has good reason to be tired of it: Jay is excellent at guaranteeing people media attention—in publications like Forbes, LA Weekly and Ocean Drive, and even Maxim, WWD and Us Weekly.

In this episode, he broke down why media attention matters, how it should be used and how authors seeking PR need to stop focusing on the wrong things.

How to Manifest a Today Show Appearance with Rachel Luna Mar 01, 2023

Show notes

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.

Rachel Luna kinda defies explanations and bios.

But if you're going to make me put her into one of these boxes, FINE! Here goes: she's an international speaker, podcast host, former U.S. Marine and cancer thriver. In addition to all that, she's a coach who hosts retreats.

As if that wasn't enough, she's now also a bestselling author: her new book, Permission to Offend, has not only been creating waves with its unapologetic, brazen and yet hilarious voice but has also landed Luna on the Today show.

In this episode, she walks us through the exact steps she took to make that Today show appearance happen—as well as who's been sliding into her DMs since that appearance, how to make self-help material fresh, methods for speaking up around your book launch and so much more.

Without Readers, You've Written a Journal Feb 22, 2023

Show notes

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.

Journals are awesome. Been using 'em since I was six. I've even published a few myself.

But the difference between the journals I've published and the books I've written is that the journals are not meant to be read by anyone once I've filled them with words.

The books are.

But Field of Dreams was wrong! Just because you write it does not mean that they will come.

You have to determine your audience, find them and write a book specifically for them. This episode breaks down how.

It's based on the book I'm writing. Speaking of, if you want exclusive stories, resources and info about this book as I write it, you can sign up for that on annadbook.com.

Sanity in the Time of Social Media Feb 15, 2023

Show notes

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.

Social media sucks.

It's also wonderful.

And it's my opinion that you need it if you're going to build your authority around a book.

This episode breaks down why I think it's important and how you can do it without going crazy...in fact, how you can use material in your book for your posts, and build your entire online authority in just few hours a week.

This is another episode based on the book I'm writing. Speaking of, if you want exclusive stories, resources and info about this book as I write it, you can sign up for that on annadbook.com.

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