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Behind the Book Cover — Health
Behind the Book Cover

A book can do more than sell copies. It can build your authority, strengthen your personal brand and create entirely new opportunities for your business.

Hosted by New York Times bestselling author Anna David, Behind the Book Cover explores how successful entrepreneurs, authors and thought leaders use books, media and marketing to become better known, reach more people and grow their businesses.

Through candid conversations with traditionally published authors and independently published entrepreneurs—including business owners whose books have added seven figures to their bottom lines—Anna reveals what really happens behind the cover. The show goes beyond book publishing to explore marketing for entrepreneurs, CEO personal branding, thought leadership strategy and how turning your expertise into a book can help make you an authority in your industry.

Anna’s books have been published by HarperCollins and Simon & Schuster, and she is the founder of Legacy Launch Pad Publishing, a leading hybrid publisher for entrepreneurs. In other words, she knows both sides of the publishing industry—and isn’t afraid to share what traditional publishers don’t want you to know.

Behind the Book Cover is brought to you by Authority Network.

Find out whether a book could help grow your business:
https://www.legacylaunchpadpub.com/book-score-card

Latest Episodes:

Get Clear (And Not in a Scientology Sort of Way) Before You Write Feb 08, 2023

Show notes

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.

If someone asks you why you're writing your book and your answer is "To help people," go volunteer.

It's much easier, less time consuming and less costly than writing a book!

Or you can just listen to this episode. It's another one based on the book I'm writing. Speaking of, if you want exclusive stories, resources and info about this book as I write it, you can sign up for that on annadbook.com.

ARE YOU A NON-FICTION AUTHOR? IF SO, YOU NEED AN ELEVATOR PITCH. GET YOUR BOOK ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Why Rose-Colored Publishing Glasses Will Bite You in the Ass Feb 01, 2023

Show notes

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.

You're not a delusional person.

At least not usually.

But you may be one when it comes to publishing.

And that's why I made this episode.

It's based on the book I'm currently writing and it's about the delusions I see first-time authors suffer from. Seriously, publishing seems to inspire more delusions than Hugh Grant movies!

So here's your wake-up call. Don't hit snooze!

And if you want exclusive stories, resources and info about this book as I write it, you can sign up for that on annadbook.com.

Getting Book Launch Support From Your Peeps with Amber Vilhauer Jan 25, 2023

Show notes

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.

Amber Vilhauer is a leading digital strategist but she's so much more.

The founder of NGNG (No Guts No Glory) has come up with a system more ingenious than any I've ever seen when it comes to helping authors corral their network to support their book launches. Longtime listeners know that I'm a pretty jaded person who's tough to impress so you know how much it means when I say that when Amber shared her system and copy and videos with me, I was as blown away as I've been by any strategy I've seen during my decades in publishing.

In this episode, she breaks that strategy down by explaining how authors should approach the people they know, what to say when they do and how to make sure that getting support for a book launch is just as much about giving as it is receiving.

WANT TO BUILD YOUR AUTHORITY? GO TO www.ogauthoritypod.com

What a Book Coach Does—and How to Become One—with Jennie Nash Jan 18, 2023

Show notes

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.

Jennie Nash is the book coach whisperer.

Or at least that's what I've named her after talking to her. The founder and CEO of Author Accelerator, a company that trains, certifies and supports book coaches so they can help writers do their best work, Nash has helped clients land top agents, six-figure book deals and make both the New York Times and Wall Street Journal bestseller lists.

Also the author of 11 books in three different genres, Nash has certified over 130 coaches. If you've ever thought, "Hey, I might like to be a book coach," get this: the cost for certification is only $2400. If you're instead interested in hiring a coach, listen in on this episode to find out more. You can also find out more about both becoming a coach and hiring one here.

WANT TO BUILD YOUR AUTHORITY? GO TO OGAUTHORITYPOD.COM

How to Launch a Book by Giving First with Kay Allison Jan 11, 2023

Show notes

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.

Kay Allison is a former Senior Vice President at a global ad agency who increased her income by six, met and married a man she’s still crazy about 21 years later, helped Fortune 200 companies generate two billion in new revenue, adopted a child and invented four successful businesses since going alcohol free over two decades ago.

In short, she's learned how to live a JUICY AF life. And now she's written a book it.

While we talk a bit in this episode about being AF and her program for women who want to go AF, mostly we focused on how she went from behind-the-scenes power woman to forward-facing voice of freedom from alcohol.

And Allison did it all by giving first. This means that when she locates a podcast she wants to be on, she listens to episodes in the car while sending herself voice notes about how she thinks she could provide something as a guest. She also sends bookers handwritten notes, makes personal videos and, in short, thinks of how she can be of service. As you can imagine, her success rate for getting booked is quite high.

In this episode, she breaks down the giving-first mentality, including a not-to-be-missed method for getting people to actually open your book and not just let it sit on the shelf.

Enjoy this delightful strategy...and delightful woman.

ARE YOU A NON-FICTION AUTHOR? IF SO, YOU NEED AN ELEVATOR PITCH. GET YOUR BOOK ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Behind the Book Cover Jan 10, 2023

Show notes

Welcome to the book podcast that's going to save you from making some very expensive mistakes.

Here's the thing nobody tells you about publishing: if you go into it thinking your book is going to make you wealthy, or turn you into a household name, you're setting yourself up for devastating disappointment. And I've watched it happen to hundreds of authors.

The stats are brutal. Eighty-five percent of book advances never earn out. Most authors make less than minimum wage when you calculate their hourly rate. First-time authors routinely suffer from what I call post-book depression - that crushing realization that publishing your dream doesn't automatically transform your reality.

But this won’t be a downer! Who wants to listen to a downer? Not you! That’s why this is all actually GOOD news: in the first season, I’m going to interview people who will give you the reality, and make you feel way better if your traditional book dreams haven’t come true, or, conversely, have come true and left you wanting.

We're going to talk about all of it. The jealousy that eats authors alive when their friends get better deals and the way authorpreneurs avoid that because they know it’s not about the book advance. The underpaid reality of most writing careers and how people who sell 100 books can end up making more money in the long run than people who sell 10,000. The marketing myths that waste your money and the ones that work. The way publishers lie to their authors and how to see beyond the veil. And we'll dish about why some terrible books succeed and wonderful ones fail to sell a lot of copies.

Whether you're thinking about writing a book, struggling with your first one or are an entrepreneur wondering if a book makes business sense, you need to hear these conversations. Because delusion is a luxury people writing books can’t afford.

So if you want the unfiltered truth about what publishing is really like, and how to use it strategically instead of getting crushed by it, you're in the right place. Let's pull back the book cover and talk about books like the business they actually are.

Where Experts Say Publishing is Heading in 2023 Jan 04, 2023

Show notes

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.

The new podcast name debuts with a first-of-its-kind (at least for me) episode: a compilation of thoughts from the different publishing experts who have been on the show.

I was able to get both recorded and written thoughts from a bunch of my favorites, including Dave Chesson, Roseanne Cheng, Amber Vilhauer, Shelby Leigh, Derek Murphy and more. And they talked about everything from social media to AI to taking success into your own hands to so much more.

Give it a listen and get ahead of everything that 2023 has in store for us.

ARE YOU A NON-FICTION AUTHOR? IF SO, YOU NEED AN ELEVATOR PITCH. GET YOUR BOOK ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

How to Make Writing (or Finishing) Your Book Your NY's Resolution Dec 28, 2022

Show notes

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.

This solo episode is all about how you can make writing (or finishing) your book your New Year's Resolution.

The main points are:

Give yourself a month in 2023 your first draft will be done
Give yourself a daily (or weekly) page count
Have accountability
Build your audience
Don't set yourself up for failure
Get clear on your "why"
Set up small goals along the way

Listen to get all the deets!

ARE YOU A NON-FICTION AUTHOR? IF SO, YOU NEED AN ELEVATOR PITCH. GET YOUR BOOK ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Why Authors Should Be Using Pinterest with Roseanne Cheng Dec 21, 2022

Show notes

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.

Roseanne Cheng is the author of six books, including The Evergreen Author: Master the Art of Book Marketing and Portable Magic: How to Write and Publish a Great Book. The co-founder of Evergreen Authors—an online school that helps authors figure out the business of being a writer—she is also a Pinterest Queen. Or so I have named her.

In this episode, she broke down why Pinterest is the mostly-undiscovered platform for book promotion, how to create boards that attract the readers you want, whether you should have a page for yourself as an author or each of your books and so much more.

Plus she and her co-founder offer a FREE course on Pinterest that you can get here.

How helpful is this? Well, it's about to make me break my Pinterest cherry (will let you know how that works out).

It's all in this episode! Enjoy.

ARE YOU A NON-FICTION AUTHOR? IF SO, YOU NEED AN ELEVATOR PITCH. GET YOUR BOOK ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

How Authors Can Master TikTok with BookTok Sensation Shelby Leigh Dec 14, 2022

Show notes

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.

If you hear words (but are they words really?) like "TikTok" and "BookTok" and go, "Ugh" or "I'm too late" or "I'm too old" or anything of the sort, this episode is for you.

Shelby Leigh got into the TikTok game relatively late and, in under two years, has sold 40,000 books as a result of her videos (one video in particular sold roughly 7000 copies!) This success has led the poet and mental health advocate not only to traditional publishing deals but also to a career as a book marketer.

And she makes the whole thing sound so DO-able! In this episode, she breaks down ways to hook TikTok scrollers, what TikTok "likes," how to grow your account to sell books and why BookTok truly can work for any book genre out there (yes, even yours).

Oh, and she sells products (including a $23 TikTok for Authors course) and consults with authors about growing their TikTok accounts. Go to her site to get in on all of it (and check out her TikTok here). Also! Enjoy our conversation, which provides a whole bunch of highly implementable tips and techniques.

ARE YOU A NON-FICTION AUTHOR? IF SO, YOU NEED AN ELEVATOR PITCH. GET YOUR BOOK ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

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