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    Business

    Behind Her Empire

    Behind Her Empire is focused on highlighting self-made women leaders & entrepreneurs and how they tackle their career, money, family and life.

    Each episode covers their unique journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what’s possible & inspire you to create financial freedom in your own life.


    Hosted on Acast. See acast.com/privacy for more information.

    Advertise

    Copyright: © Yasmin Nouri

    • Apple Podcasts
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    Latest Episodes:
    #76: How Balancing Your Hormones Can Propel Your Life & Career with Stephanie Estima, Founder of Betty Body & Women's Health Expert Nov 15, 2021
    Show notes

    Dr. Stephanie Estima is a chiropractor with a special interest in metabolism, functional neurology, and body composition who has devoted her time to analyzing hormones and creating a system to help women naturally overcome painful periods.


    She's the creator of the Estima Diet, host of the Better! podcast, and author of the best-selling book, The Betty Body. She's had over 3.5 million article reads with her content on Medium and has helped thousands of women lose weight, regulate hormones, and get off medications with her signature program.


    In this episode, you’ll hear Dr. Estima break down what may be contributing to your own hormonal imbalances and PMS as well as what is “common” vs “normal”. Dr. Estima shares why you don’t need to live with painful periods and how it can be corrected through stress management, movement, and nutrition. We also chat about how your cycle can be incredibly empowering and ways to balance your hormones so you can achieve better health, a better mind, and a more fulfilling and successful life.


    In this episode, we talk to Stephanie about:

    * Why we shouldn’t consider painful periods as normal. [2:31]

    * How Dr. Stephanie sees your menstrual cycle as a hormone report card. [3:56]

    * How women may be contributing to their hormonal imbalances starting with stress. [5:28]

    * The need for non-exercise activity thermogenesis, or NEAT, for reducing stress [7:49]

    * The role of nutrition in balancing your hormones. [9:18]

    * Dr. Stephanie’s personal experience of painful periods. [10:19]

    * Why we shouldn’t follow male-led protocols for how we treat our bodies. [15:20]

    * The different phases of a woman’s hormonal cycle. [19:25]

    * The role of estrogen and testosterone in a woman’s body during week two. [23:05]

    * How luteinizing hormone affects your body in the second week of your cycle. [26:06]

    * The role that progesterone plays in week three of your cycle. [27:23]

    * What happens in week four of our cycles when our hormones drop. [29:21]

    * How patriarchal society is based on male circadian rhythms. [30:29]

    * What the negativity bias is and how to use it to propel you forward. [32:39]

    * Tips to be more in tune with your body to be empowered by your natural cycle. [35:08]

    * Why we need to be gentle with ourselves and how we can make nutrition easy. [46:50]

    * What Dr. Stephanie likes about Beeya and seed-cycling. [48:41]

    * How your exercise plan should change with your cycle. [50:16]

    * Dr. Stephanie’s encouragement for any women who have given up hope. [56:51]


    This episode is brought to you by beeya:

    * Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances.

    * Get $10 off your order by using promo code BEHINDHEREMPIRE10


    Follow Stephanie:

    * Stephanie Instagram: https://www.instagram.com/dr.stephanie.estima

    * Hello Betty with Dr. Estima: https://hellobetty.club

    * Dr. Estima's book: The Betty Body: A Geeky Goddess' Guide to Intuitive Eating, Balanced Hormones, and Transformative Sex: https://www.amazon.com/Betty-Body-Intuitive-Balanced-Transformative/dp/1544519095


    Follow Yasmin:

    * Instagram: https://www.instagram.com/yasminknouri/

    * Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

    Hosted on Acast. See acast.com/privacy for more information.


    #75: How to Remove Excuses & Get Started with Jane Wurwand, Founder of Dermalogica Nov 08, 2021
    Show notes

    Jane Wurwand is the Founder and Chief Visionary of Dermalogica, the number one professional skincare brand in the world.


    At the young age of 24, Jane immigrated to California and saw a distinct lack of continuing education with skin therapists in the US. Without a college degree or network, she set out to launch her own skin therapy education with only $14,000 in a small classroom in Los Angeles. This led her to also develop a line of skincare products and a system of teaching salon owners how to use them which is now a multi-million dollar international brand with a cult-like following.


    Under Jane’s leadership, Dermalogica has grown to be the leading professional skincare brand, used by more than 100,000 skin therapists in more than 100 countries. Dermalogica sold to Unilever in 2015 and the brand continues to be the most respected and requested professional skincare line in the world.


    In 2018, Jane launched FOUND/LA, a nonprofit initiative offering funding, mentorship, unique incubator programs, and educational resources for entrepreneurs who have been underserved. She also recently published her book, “Skin in the Game”, which Harvard Business Review called ‘brilliant’, and is the go-to guide for readers looking for their true purpose and the opportunity to live their biggest life.


    We’ll talk to Jane about how to turn your pain into the key to your success, find a deeper significance in life by connecting the dots, and use your authenticity as a tool for materializing your dreams.


    In this episode, we talk to Jane about:

    * Advice for women who feel that their baggage is holding them back. [3:34]

    * The five important words Jane’s mother spoke to her as a child. [7:23]

    * How Jane moved to South Africa in the '70s and the lessons she learned. [9:29]

    * Advice for building up a sense of trust in yourself by taking small steps of bravery. [17:14]

    * The lesson about the value of human connection Jane learned from an early client. [22:05]

    * Connecting the dots to find a deeper significance: How Jane moved to the US. [26:48]

    * The paucity of skills in LA and how Jane got the idea to start her company. [33:19]

    * How Jane built up a network of clients and secured a space to work in LA. [42:35]

    * The 20 percent rule and the story of how Jane developed Dermalogica. [46:28]

    * Relentless industriousness; how Jane found manufacturers for her products. [51:10]

    * The value of being authentic and how this helped Jane pitch her ideas. [59:11]

    * Getting into debt with her chemist and how Jane paid it back. [1:01:25]

    * Raising money versus self-funding and why Jane took the latter route. [1:06:46]

    * How tiny the amount of funding women receive is and how Jane is addressing this. [1:10:01]

    * The thought process leading to Jane selling Dermalogica to Unilever. [1:15:15]

    * Advice from Jane for women who around believing in their inner power. [1:19:51]


    This episode is brought to you by beeya:

    * Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances.

    * Get $10 off your order by using promo code BEHINDHEREMPIRE10


    Follow Jane:

    * Jane Instagram: https://www.instagram.com/janewurwand/

    * Website: https://www.dermalogica.com/

    * Jane's Book: Skin in the Game: Everything You Need is Already Inside You: https://www.amazon.com/Skin-Game-Everything-Already-Inside/dp/1400224306

    * Found/LA: https://www.foundla.org/


    Follow Yasmin:

    * Instagram: https://www.instagram.com/yasminknouri/

    * Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

    Hosted on Acast. See acast.com/privacy for more information.


    #74: How Balancing Hormones Can Supercharge Your Success with Dr. Sara Gottfried, World-Renowned Physician & Hormone Expert Nov 01, 2021
    Show notes

    Dr. Sara Gottfried is a World-Renowned Physician, Hormone Expert, Speaker, and 4x New York Times Best Selling Author.


    Dr. Gottfried’s interview marks the start of our first podcast in the world of health and wellness. One of the biggest myths that women have on their path to building their empire is that they have to sacrifice their health in order to be successful. This couldn't be further from the truth!


    Starting this week, in addition to my interviews with incredible founders, I’m going to be bringing on the top experts in women’s health to help you better understand your biology and how to personalize your health to achieve the success you deserve. In today’s episode, Dr. Gottfried helps us understand how hormonal imbalances are impacting every area of our life, including energy levels, weight gain, and debilitating PMS. She also discusses how addressing the root causes can radically change your life for the better.


    Dr. Gottfried is a global keynote speaker who practices evidence-based integrative, functional, and precision medicine. She is a Clinical Assistant Professor in the Department of Integrative Medicine and Nutritional Sciences at Thomas Jefferson University and Director of Precision Medicine at the Marcus Institute of Integrative Health where she focuses on career longevity for female CEOs.


    In this episode, we'll talk to Dr. Sara about:

    * The key role that hormones play in our bodies as a whole. [2:43]

    * Why it is important for us to make sure our hormones are in balance. [3:35]

    * How hormones show up in our lives, with a focus on estrogen and progesterone. [4:26]

    * Why testosterone is particularly important for female entrepreneurs. [6:36]

    * The role of insulin in making you crave carbs and sugar. [8:40]

    * Lifestyle factors that lead to modern women having hormonal imbalances. [12:22]

    * Dr. Gottfried tells the story of her journey to finding hormonal balance and health. [17:15]

    * The stress gap and how women tend to experience more stress than men. [22:05]

    * Why 88% of Americans are in a state of metabolic dysfunction. [30:29]

    * An explanation for why cutting out carbs is more effective for men than women. [35:32]

    * Her goal: for women to have the best metabolic health throughout their lives. [37:05]

    * Two methods to help you manage blood glucose in the body. [40:10]

    * The misinformation around carbs and why we actually need them as women. [43:26]

    * Emotional eating and why it isn’t constructive. [48:00]

    * Why food timing is important with a 14 hour overnight fast being ideal. [49:00]

    * Alcohol and its role in metabolic health, and overall health. [51:00]


    This episode is brought to you by beeya:

    * Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances.

    * Get $10 off your order by using promo code BEHINDHEREMPIRE10


    Follow Dr. Gottfried:

    * Website: https://www.saragottfriedmd.com/

    * Her Book: Women, Food, and Hormones: A 4-Week Plan to Achieve Hormonal Balance, Lose Weight, and Feel Like Yourself Again: https://amzn.to/3lopln5


    Follow Yasmin:

    * Instagram: https://www.instagram.com/yasminknouri/

    * Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

    Hosted on Acast. See acast.com/privacy for more information.


    #73: Trusting Your Intuition IS the Secret to Success with Sandra Campos, Retail Tech CEO & Entrepreneur Oct 25, 2021
    Show notes

    Sandra Campos is an internationally recognized retail technology CEO, entrepreneur, and retail executive.


    A child of entrepreneurial, immigrant parents, Sandra’s upbringing was characterized by a focus on education, helping out in her family’s tortilla business from a young age, and experimenting with her own entrepreneurial ventures in fashion. Sandra’s love for fashion and buying led her to New York City, where she was thrown completely in the deep end. Over the years, Sandra worked multiple jobs, paid off debt, and ate potatoes for lunch; all of which taught her resilience, grit, and never giving up.


    Sandra has been instrumental in launching brands like DKNY, Polo Jeans as well as her own venture with Selena Gomez which grew to over $100M in annual sales turnover per year over the course of six years. She then became president of Global Brands Group, which owned brands like Bebe, BCBG, and Juicy Couture. She most recently was the CEO of the iconic brand, Diane Von Furstenberg.


    Now, she’s the CEO of retail tech start-up Project Verte and the founder of Fashion Launchpad, an online education platform. Sandra advises various startups, is part of the advisory group for Athena Technology Acquisition Corp (a SPAC on the NYSE), and is on the Board of Directors for Big Lots.


    We talk to Sandra about changing careers from a small town in Texas to the runways of New York, making a major life pivot after getting divorced and raising her three children as a single mom, setting goals (and the magic number), listening to your inner voice and so much more!


    In this episode, we talk to Sandra about:

    * Sandra’s family history, the environment that she grew up in, and the role that her upbringing has played in her success. [3:20]

    * What Sandra has learned from her mother about financial management. [11:50]

    * Exposure to entrepreneurship that Sandra’s children have had from a young age. [16:27]

    * Push and pull factors that drove Sandra into the business world. [24:08]

    * Milestones that Sandra has set for herself throughout her life, and the value she sees in this practice. [30:17]

    * Three: the magic number when it comes to goal setting. [33:10]

    * Why, as an entrepreneur, you need to learn to say no. [34:32]

    * Challenges that Sandra was faced with after she made the decision to get divorced. [38:58]

    * Sandra’s involvement in her entrepreneurial venture with Selena Gomez. [40:19]

    * Something Sandra wishes she had done differently when she left the corporate world. [45:54]

    * Advice from Sandra about figuring out what balance means to you personally. [50:50]

    * Sandra shares what she learned about leadership from working alongside Diane von Furstenberg. [52:48]


    This episode is brought to you by beeya:

    * Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances.

    * Get $10 off your order by using promo code BEHINDHEREMPIRE


    Follow Sandra:

    * Sandra Instagram: https://www.instagram.com/sandracamposnyc/

    * Fashion Launchpad: https://fashionlaunchpad.com/


    Follow Yasmin:

    * Instagram: https://www.instagram.com/yasminknouri/

    * Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

    Hosted on Acast. See acast.com/privacy for more information.


    #72: How to Switch Careers and Build Your Dream Business & Life with Hitha Palepu, Serial Entrepreneur, Author, & Investor Oct 18, 2021
    Show notes

    Hitha Palepu is a serial entrepreneur, investor, activist, and author.


    Currently, Hitha is the CEO of Rhoshan Pharmaceuticals and author of her latest book, We're Speaking: The Life Lessons of Kamala Harris: How to Use Your Voice, Be Assertive, and Own Your Story. She also runs #5SmartReads, a social series that compiles five must-read articles every day to keep her community informed.


    As a multi-hyphenate, Hitha is used to things not working out, but this has never stopped her from trying. She has always been able to see the lesson where most others have not, and this trait has helped her succeed.


    In this wide-ranging conversation, we hear about Hitha’s incredibly inspiring family, the impact they had on her, and some of the values that were instilled in her early on. We talk to Hitha about her time in the corporate world, why she ultimately decided to go out on her own, and the many lessons she learned from her first “failure” in the start-up world.


    Hitha also shares how she became an angel investor focused on women-founded businesses, the inspiration around her latest book, why we should all “eat no for breakfast” and so much more.


    In this episode, we talk to Hitha about:

    * What holds most people back from getting started on something. [2:54]

    * The impact that Hitha’s immigrant parents had on her. [4:29]

    * How being treated like an adult at a young age influenced Hitha. [8:12]

    * The path Hitha thought she would go on when she went to college and where she needed up. [10:42]

    * Hitha’s time in the corporate world and what this taught her. [14:00]

    * What led Hitha to start her blog, which has morphed into other things and the value of having a side project. [16:28]

    * All of the lessons that Hitha learned from running her blog. [17:18]

    * You should do things that make you light up, even if you don’t have an end game in mind. [18:20]

    * The reflective period and subsequent pivot that happened when Hitha was pregnant. [22:50]

    * How Hitha came to be a serious investor. [26:32]

    * What Hitha typically looks for in companies she invests in. [29:55]

    * Why women founders and CEOs aren't allowed to "fail" in the media. [31:58]

    * There is so little room for women to fail and make a comeback. [34:00]

    * The need to have a flexible culture for parents. [35:45]

    * How Hitha divides her time and where her priorities lie. [37:42]

    * Insights into Hitha’s upcoming book. [42:34]

    * The influence that Kamala Harris had on Hitha. [44:04]

    * What surprised Hitha the most when she was writing the book. [46:30]

    * How motherhood has changed Hitha’s life. [49:35]


    This episode is brought to you by beeya:

    * If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about beeya’s seed cycling bundle.

    * Plus, get $10 off your order by using promo code BEHINDHEREMPIRE


    Follow Hitha:

    * Hitha Instagram: https://www.instagram.com/hithapalepu/

    * Hitha's Book: We're SpeakingThe Life Lessons of Kamala Harris: How to Use Your Voice, Be Assertive, and Own Your Story: https://www.hachettebookgroup.com/titles/hitha-palepu/were-speaking/9780316283052/


    Follow Yasmin:

    * Instagram: https://www.instagram.com/yasminknouri/

    * Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

    Hosted on Acast. See acast.com/privacy for more information.


    #71: How to Overcome Self Doubt & Unlock Your Full Potential with Angela Sutherland, Co-Founder of Yumi Oct 11, 2021
    Show notes

    Angela Sutherland is the Co-Founder and CEO of Yumi, a fresh, organic, and nutritious baby food delivery service.


    After many years working in private equity, Angela never imagined she’d one day be an entrepreneur and start a baby food company. When she became pregnant with her first child, she became hyper-aware of the importance of nutrition in a child's first 1,000 days of life. She realized most baby food offerings in grocery stores are low in nutrition and incredibly high in sugar.


    So, this made her think: what options do new working parents have to ensure their child gets proper nutrition without the hassle and clean-up of making every meal? The opportunity was clear. This led Angela to dive deep into research and discuss the problem with her longtime friend, Evelyn Rusli - and within weeks, they both decided to quit their jobs and create Yumi.


    It only took one and a half months to launch Yumi's first beta which was a massive success. They’ve raised over $30 million to date and are available nationally while also having a cult following with celebrities like Jessica Alba, Gabrielle Union, and Molly Sims to name a few.


    We’ll talk to Angela about the importance of taking a leap of faith when it comes to entrepreneurship, overcoming doubt, the power of community and brand when building your business, lessons learned when it comes to fundraising, and so much more.


    In this episode, we talk to Angela about:

    * Angela’s advice for anybody who is dealing with imposter syndrome. [3:04]

    * The inspiration that Angela has drawn from her mom throughout her life. [4:50]

    * How Angela became an entrepreneur. [6:10]

    * What Angela realized when she started researching baby food. [7:30]

    * Why Angela recommends taking the leap before doing too much planning. [10:23]

    * The value of community. [11:50]

    * How Angela and her long-time friend and Co-Founder, Evelyn Rusli, formed their business relationship [13:26]

    * Angela and Evelyn’s approach to raising funding initially. [19:30]

    * What the beta phase of Yumi looked like, and the response that they received. [22:02]

    * Learnings that Angela and Evelyn had when they started Yumi. [24:23]

    * How long Yumi’s beta phase lasted. [27:50]

    * Challenges of fundraising as a woman of color. [29:08]

    * Doubts that come with starting a company, and how to overcome them. [32:23]

    * What Angela sees as a key to the success of Yumi. [35:35]

    * Yumi’s approach to building community. [36:58]

    * More important learnings that Angela had as a first time founder. [38:10]

    * Meaning behind the name, Yumi. [40:14]

    * How Angela’s relationship with recovery has evolved over time. [42:30]

    * What wealth means to Angela. [43:33]


    This episode is brought to you by beeya:

    * If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about beeya’s seed cycling bundle.

    * Plus, get $10 off your order by using promo code BEHINDHEREMPIRE


    Follow Angela:

    * Yumi Instagram: https://www.instagram.com/yumi/

    * Website: https://helloyumi.com/


    Follow Yasmin:

    * Instagram: https://www.instagram.com/yasminknouri/

    * Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

    Hosted on Acast. See acast.com/privacy for more information.


    #70: Quitting Your Corporate Job & Building Your Empire with Helene Godin, Founder of By The Way Bakery Oct 04, 2021
    Show notes

    Helene Godin is the founder and CEO of By The Way Bakery, a unique, old-fashioned bakery where each treat is handmade, gluten-free, dairy-free, and certified kosher.


    Helene hasn't always been a baker. She spent over two decades as a successful lawyer when she decided that she was ready for a change, and took the bold step of starting her business.


    Although she was not an experienced baker, Helene leveraged her skill and passion as a researcher, along with her determination to exceed expectations, to learn and develop delicious gluten-free foods. Through her tenacity, she was able to create a unique gluten-free flour mix that now forms the cornerstone of her exceptional baked goods.


    Today her bakery has four locations and can be found in over 80 Whole Foods stores nationwide. Over the past 10 years, her brand has developed a cult following and is beloved by many celebrities.


    In our conversation with Helene, we discuss her transition from being a full-time lawyer to entrepreneurship and how this step changed her lifestyle and identity. We delve into how Helene prepared herself for the challenges that lay ahead as well as how she became comfortable with failure and taking risks after her very stable career.


    In this episode, we'll talk to Helene about:

    * Helene’s long, successful career as a lawyer and how she made the leap to pursue entrepreneurship and open up a bakery. [3:12]

    * What it meant for Helene’s sense of identity to no longer be a lawyer. [5:04]

    * The long and thorough process of preparation that Helene went through to open her bakery and why she felt confident about this transition period. [6:54]

    * The entrepreneurial traits that Helene’s husband recognized in her and the role he has played in her journey. [12:06]

    * How Helene identified and developed her passion after a long career as a lawyer. [14:18]

    * How Helene took a chance in entrepreneurship by pursuing a field she had virtually no experience in. [16:18]

    * Helene breaks down her process for making her business viable in the early stages and how she engineered her gluten-free flour mix. [18:18]

    * How Helene conducted market research for her gluten-free products and decided not to be entirely vegan, but still dairy-free. [22:10]

    * Some of the major pivots that Helene has had to make in life and business, especially due to the COVID-19 pandemic. [24:56]

    * Helene’s transition into wholesale during the earlier days of her business and how she got into her first Whole Foods through tenacity and patience. [28:45]

    * How the bakery had to adapt to a much larger new order from Whole Foods in a short period, why they couldn’t say no, and how the company has grown since. [32:01]

    * The devastating impact of the COVID pandemic, how it affected the demand for baked goods, and the steps Helene took to keep her bakers on staff. [37:47]

    * Helene’s self-care ritual and how it’s developed since the start of the COVID pandemic. [40:33]


    This episode is brought to you by beeya:

    * If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about beeya’s seed cycling bundle.

    * Plus, get $10 off your order by using promo code BEHINDHEREMPIRE


    Follow Helene:

    * By The Way Bakery Instagram: https://www.instagram.com/bythewaybakery/

    * https://www.btwbakery.com/


    Follow Yasmin:

    * Instagram: https://www.instagram.com/yasminknouri/

    * Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

    Hosted on Acast. See acast.com/privacy for more information.


    #69: How to Turn Your Hobby Into a Successful Business with Kaylin Marcotte, Founder of JIGGY Sep 27, 2021
    Show notes

    Kaylin Marcotte is the founder and CEO of JIGGY, a brand that supports emerging female artists by turning their art into exciting jigsaw puzzles that are worth framing.


    Kaylin’s fondness for jigsaw puzzles started when she was looking for a way to unwind after a long day at work. She was the first employee at the well-known digital media company, theSkimm, and was managing everything from their brand ambassador program, community building, to grassroots marketing. As one might expect with early-stage start-ups work can be all encompassing and exhausting, and Kaylin discovered that completing jigsaw puzzles helped to reduce her stress and the perfect nightly meditation for her.


    After discovering her newfound love of puzzling, Kaylin realized that many of the puzzle designs were outdated and there was an opportunity to make something more beautiful.


    Kaylin launched JIGGY in November 2019 and was able to navigate the pandemic challenges that hit her a few months in and grow the business to $1.6 million in sales within the first 9 months. Kaylin was also featured on Shark Tank and secured $500K from billionaire Mark Cuban.


    We’ll chat with Kaylin about how she built the confidence to turn her hobby into a real business, how she navigated the pandemic and manufacturing challenges, what thoughtful growth means to her, and the many lessons she’s learned building a company as a one woman show.


    In this episode, we’ll talk to Kaylin about:

    * The early stages of Kaylin's career, years after college, and getting a job at theSkimm. [02:46]

    * Kaylin's inspiring approach to getting in front of the founders of theSkimm [5:02]

    * Getting into the startup world; challenges coming from a more corporate space. [8:08]

    * Lessons in learning on the job: how Kaylin drew inspiration from the young founders she worked for. [11:43]

    * Bringing the idea of Jiggy to life and how Kaylin picked up the hobby of making puzzles. [16:55]

    * How Kaylin supported herself through consulting work while getting the business off the ground. [21:29]

    * The foundations and relationships that Kaylin built in the early days of Jiggy. [23:11]

    * Jiggy's first nine months and Kaylin's approach to the bootstrap philosophy. [29:28]

    * The important connection that Kaylin developed with Anthropologie. [33:40]

    * Kaylin's experiences appearing on Shark Tank and her thinking going into it. [36:46]

    * Nervous feelings and preparation; how Kaylin managed to nail her appearance on the show. [39:20]

    * The funding that Kaylin received from Mark Cuban and the fruits of this important relationship so far. [40:56]

    * The team structure at Jiggy and why Kaylin has chosen to keep the company relatively small. [43:09]

    * The surprising elements of the business that have brought Kaylin the most satisfaction and joy! [45:38]


    This episode is brought to you by beeya:

    * If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about beeya’s seed cycling bundle.

    * Plus, get $10 off your order by using promo code BEHINDHEREMPIRE


    Follow Kaylin:

    * Instagram: https://www.instagram.com/kaylinmarcotte/

    * Jiggy Puzzles Instagram: https://www.instagram.com/jiggypuzzles/

    * Website: https://jiggypuzzles.com/


    Follow Yasmin:

    * Instagram: https://www.instagram.com/yasminknouri/

    * Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

    Hosted on Acast. See acast.com/privacy for more information.


    #68: Failing Your Way to Success with Noura Sakkijha, Co-Founder of Mejuri Sep 20, 2021
    Show notes

    Noura Sakkijha is the co-founder and CEO of Mejuri, a fine jewelry brand that introduces handcrafted, everyday jewelry without the traditional retail markups.


    Looking from the outside in, entering the jewelry market can seem like a daunting endeavor. Not only is it seemingly saturated, but it’s also exceptionally expensive. Growing up in Jordan as a third-generation jeweler, Noura noticed that traditional high-end jewelry brands always targeted men, encouraging them to buy luxe jewelry for women. In 2015, Noura started Mejuri to change this narrative: A woman doesn't need a man to buy jewelry for her. She can buy it yourself.


    Noura was able to successfully raise over $40 million for her jewelry brand and shine in a competitive market. Noura’s products have been worn by A-list celebrities like Selena Gomez, Lizzo, Justin Bieber, Ariana Grande, Oprah, and more.


    We’ll talk to Noura about the difficult lessons she learned early in the business, why self-care and therapy have been game-changing for her in both her personal and professional life, and what it takes to build a high-growth brand & sell over 1.8 million pieces of jewelry since inception.


    In this episode, we’ll talk to Noura about:

    * How Noura's upbringing in Jordan impacted the woman she is today. [3:29]

    * Noura recounts a very busy time in her life when she moved to Canada to be a consultant while simultaneously earning an MBA. [5:30]

    * How Noura started Mejuri with her husband and what prompted her to pursue it [6:45]

    * What gave Nourra the confidence to enter a market like fine jewelry production. [08:33]

    * Noura's decision to join FounderFuel and 500 Startups, two top accelerators, and what she learned from the experience. [10:33]

    * How Noura changed her mindset around failure and learned from the tech world’s view on failure as a data point. [15:41]

    * How Noura gained traction during the early days of her company. [17:33]

    * Attracting in-house creatives without the resources of a larger, more established company. [20:21]

    * How she managed her mental health during a burnout period while building Mejuri. [21:44]

    * Advice Noura's mother gave her that has helped her honor self-care. [23:35]

    * Noura's experience with the demands that come with motherhood [24:31]

    * How she raised funds for her business while in the later stages of pregnancy. [27:29]

    * Managing her optimism and resilience during the difficult, early days of fundraising. [30:00]

    * Insights into ensuring the foundation of your business in the early stages. [31:10]

    * The time it took to find product fit and transition to the PR stage of their business. [32:45]

    * How Noura's family reacted to her starting Mejuri. [33:57]

    * One of the surprising things that Nourra is most proud of. [35:14]

    * What wealth means to Nourra at this point in her life. [37:07]

    * What it’s been like for her and her husband to be co-founders and business partners. [37:45]


    This episode is brought to you by beeya:

    * If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about beeya’s seed cycling bundle.

    * Plus, get $10 off your order by using promo code BEHINDHEREMPIRE


    Follow Noura:

    * Mejuri Instagram: https://www.instagram.com/mejuri/

    * Mejuri Empowerment Fund: https://mejuri.com/info/ourcommitment

    * Website: https://mejuri.com/


    Follow Yasmin:

    * Instagram: https://www.instagram.com/yasminknouri/

    * Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

    Hosted on Acast. See acast.com/privacy for more information.


    #67: Manifesting the Life You Want with Logan Hollowell, Designer, Founder of Logan Hollowell Jewelry Sep 13, 2021
    Show notes

    Logan Hollowell is the designer, founder and CEO of Logan Hollowell Jewelry. Logan started with little more than a dream board, some affirmations, and the right mindset and manifested her way to a jewelry empire. Her jewelry is a cult favorite and has been spotted on the likes of Rihanna, Jennifer Lawrence, Meghan Markle, and Jessica Alba, among others.


    Today she joins us to share her inspiring story with us. She tells us about her early fascination with gemstones, crystals, and spirituality and how this led her to her dream of becoming a jewelry designer. Being raised on the Outer Banks in North Carolina, she explains how the hurricanes she experienced as a child helped her to become comfortable with uncertainty, grow into a risk-taker, and move to LA at the age of 17 to pursue a career in fashion.


    We’ll chat about when Logan first discovered the law of attraction and how she used dream boards, mindset, self-love, affirmations, and rituals to create the life she wanted. We also talk about how Logan thinks about fundraising for her business, the role of mentorship in creating a high-growth brand, the challenges she’s overcome, and why she believes that in order to receive, you first have to give.


    In this episode, we’ll talk to Logan about:

    * How the uncertainty Logan experienced as a child impacted the woman she is today. [3:00]

    * The quote that Logan lives by ‘Faith is loyalty to an unseen reality’. [4:36]

    * How she always found herself drawn to crystals and spirituality from a young age. [6:23]

    * What motivated Logan to leave home and follow her dreams to LA at the age of 17. [7:32]

    * The struggles she overcame when she first moved to LA. [8:42]

    * How she first discovered the law of attraction. [09:51]

    * How reading other people’s stories helped her get into the right mindset. [11:02]

    * A quick story from Jasmine about how she overcame debilitating periods. [12:21]

    * How self-love and affirmations helped Logan create the life she wanted. [15:37]

    * The full moon and new moon rituals she practiced. [19:02]

    * The story of how Logan met a jeweler who changed her life and the importance of persistence. [20:15]

    * How Logan began designing and creating her own jewelry. [25:39]

    * How she got exposure through influencers even before she had a website. [27:48]

    * Logan’s belief that in life, in order to receive you have to first give. [29:06]

    * How she managed to fund and create her early orders. [30:07]

    * Logan’s advice for anyone who has a similar dream but no funding. [31:44]

    * The importance of following your bliss and how this leads to opportunities and miracles. [32:15]

    * Some of the biggest challenges that Logan has overcome as an entrepreneur. [34:22]

    * How Logan is funding her business. [36:51]

    * The role of mentorship in Logan’s business. [38:07]

    * How Logan’s most proud of the alchemy of creating her destiny. [39:34]

    * Why Logan believes that wealth means more choices. [41:03]

    * The story of Logan’s trip to India and why she believes that the best way to get out of a rut is to help people who are worse off than you. [41:43]


    This episode is brought to you by beeya:

    * If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about beeya’s seed cycling bundle.

    * Plus, get $10 off your order by using promo code BEHINDHEREMPIRE


    Follow Logan:

    * Instagram: https://www.instagram.com/loganhollowell/

    * Website: https://www.loganhollowell.com/


    Follow Yasmin:

    * Instagram: https://www.instagram.com/yasminknouri/

    * Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

    Hosted on Acast. See acast.com/privacy for more information.


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