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    Business

    Behind Her Empire

    Behind Her Empire is focused on highlighting self-made women leaders & entrepreneurs and how they tackle their career, money, family and life.

    Each episode covers their unique journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what’s possible & inspire you to create financial freedom in your own life.


    Hosted on Acast. See acast.com/privacy for more information.

    Advertise

    Copyright: © Yasmin Nouri

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    Latest Episodes:
    #86: Step by Step Approach to Rediscover Your Purpose & Interests with Eve Rodsky, Activist & New York Times Best Selling Author Jan 24, 2022
    Show notes

    Eve Rodsky is a Harvard-grad lawyer, Activist, and New York Times Best Selling Author.


    In Eve’s first book Fair Play, Eve uses her background in organizational management to ask the simple yet profound question: What would happen if we treated our homes as our most important organization?


    She created a step-by-step approach to help partners rebalance the work of running a home and reimagine their relationship, time, and purpose. She has been called the “Marie Kondo of Relationships” and her book has sparked a national conversation around how couples can more equitably share the work of running their lives.


    In her most recent book, Find Your Unicorn Space, Eve goes into much greater detail about one of the subjects from Fair Play which is our pursuit of joy… especially because so many are still missing this in their lives. Eve will teach you how to create time in your already-busy life to tap into your unique expression of creativity and find purpose that will allow you to live a happier, more fulfilled life.


    Eve’s work is backed by Hello Sunshine—Reese Witherspoon’s media company whose mission is to change the narrative for women through storytelling.


    In this episode, we cover everything from how to balance all the tasks that we as women shoulder in our homes and relationships to how to take back our time to thrive creatively. We also discuss in detail how you can reclaim your permission to have fun, manifest your own Unicorn Space in an already too-busy life, and unleash your special gifts and undiscovered talents into the world.


    In this episode, we’ll talk to Eve about:

    * Insight into Eve’s upbringing and what her mom taught her about decisions and feminism. [3:12]

    * Eve’s desire for an equal partner and the seminal moment that inspired her latest book. [6:23]

    * The value of time and how gender assumptions rob women of it. [10:08]

    * The toxic time messages we tell ourselves that make us complicit in our own oppression. [11:21]

    * Why the second most important question Eve has ever asked is “How did mustard get in your refrigerator?” [14:15]

    * The surprising responses from men to her book Fair Play and what’s in it for them. [20:16]

    * How LGBT+ couples relate to Eve’s concept of fair play in the home. [21:04]

    * Eve’s formula to broach conversations about fair play with your partner. [22:18].

    * The three ways people generally respond when they become resentful of the fact that things are unfair. [23:05]

    * The three things Eve did to protect her relationship with her partner: boundaries, systems, and communication. [24:10]

    * Why communication is the most important practice of our lives. [26:30]

    * What Eve means by ‘unicorn space’ and how it is a secret formula for thriving. [28:05]

    * The three elements of a unicorn space: curiosity, connection, completion. [29:16]

    * Advice for women struggling to rediscover their curiosity. [34:55]

    * Eve’s advice on how to maintain your unicorn space or build it into your life. [40:58]

    * The life-changing magic of long-term thinking to shape the values of those around you and avoid gender assumptions. [44:04]


    This episode is brought to you by beeya:

    * Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances.

    * Get $10 off your order by using promo code BEHINDHEREMPIRE10


    Follow Eve:

    * Website: https://www.everodsky.com/

    * Find Your Unicorn Space Book: https://www.everodsky.com/unicorn-space

    * Fair Play Book: https://www.everodsky.com/fair-play


    Follow Yasmin:

    * Instagram: https://www.instagram.com/yasminknouri/

    * Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

    Hosted on Acast. See acast.com/privacy for more information.


    #85: How to Leave Your Corporate Job & Do Your Own Thing with Nicole Gibbons, Founder of Clare Jan 17, 2022
    Show notes

    Nicole Gibbons is the Founder of Clare, the only Black-owned paint brand in the US, and is a favorite of Jessica Alba, Maria Sharapova, and Nate Berkus to name a few.


    Before pursuing interior design, Nicole spent nearly a decade managing PR for one of the world’s largest retail brands, Victoria's Secret. Although she was excelling in her career, Nicole felt uninspired and was looking for a new outlet for her creativity. She started working on a decorating blog on the side that ultimately gained serious traction and led her into the path of interior design.

    After working as a designer and establishing herself as a voice in the industry, Nicole decided to do another career pivot and had a yearning to build something that would be a household name. When working with clients, she always noticed the hassle around picking paints and saw an opportunity to disrupt the outdated paint industry and create a direct-to-consumer business that makes the entire process a way better experience.


    Nicole has been featured in top media outlets such as HGTV, The Rachael Ray Show, Good Morning America, and Oprah Winfrey’s OWN. She's also raised venture capital from the backers of Warby Parker, Casper, Peloton, and more.


    We talk to Nicole today about the power of patience when it comes to building your business, how to think about your finance before you take the leap, how she raised money and built a tech business with zero connections to start, and so much more!


    In this episode, we'll talk to Nicole about:

    * Nicole's thoughts on confidence and the nature of risk and reward in entrepreneurship. [3:09]

    * The familial links that Nicole has to entrepreneurship and her early corporate career. [4:44]

    * Starting a side hustle and how Nicole began working on her passion while still employed. [6:20]

    * How the blog organically evolved from a passion project into a business. [8:12]

    * Patience and consistency; how Nicole managed to take the leap into her interior design work full-time. [10:01]

    * Foregoing the safety of paychecks and betting on yourself. [13:16]

    * Signs from the universe and trusting a gut feeling; Nicole's experience of listening. [17:52]

    * Nicole's second pivot; executing on her research and ideas. [20:48]

    * The important meetings that helped build Nicole's confidence and send her on her way. [24:11]

    * How networking has played into Nicole's strategy throughout. [26:57]

    * Entering the world of venture capital; Nicole's philosophy towards funding. [29:32]

    * Nicole's advice for approaching investors; asking questions and due diligence. [37:15]

    * Sharing the story of your brand and creating a common thread through everything you do. [39:11]

    * The resources that Nicole draws on; the power of community, the right questions, and more! [43:33]

    * Nicole's thoughts on the idea of work-life balance and welcoming different seasons. [48:30]

    * Lessons from the early days of hiring for a new company. [51:07]

    * The next phase of growth with Clare; looking to the future with Nicole! [53:06]


    This episode is brought to you by beeya:

    * Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances.

    * Get $10 off your order by using promo code BEHINDHEREMPIRE10


    Follow Nicole:

    * Instagram: https://www.instagram.com/nicolegibbonsstyle

    * Clare's Instagram: https://www.instagram.com/clarepaint

    * Clare Website: https://www.clare.com/


    Follow Yasmin:

    * Instagram: https://www.instagram.com/yasminknouri/

    * Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

    Hosted on Acast. See acast.com/privacy for more information.


    #84: From Cocktail Server to Viral YouTube Star & Entrepreneur with Desi Perkins, Founder of Dezi & Dezi Skin Jan 10, 2022
    Show notes

    Desi Perkins is a digital content creator and Founder/CEO of her eyewear brand, Dezi, and skincare line, Dezi Skin.


    Before becoming a mega beauty influencer with over 4 million Instagram followers and over 3 million Youtube subscribers, Desi was working as a cocktail waitress looking to make a change in her life but wasn’t sure which step she was going to take.


    It all started with a last-minute Halloween costume that went viral in 2012. She used her background in art and what she learned on YouTube with special effects make-up to help make her husband’s skeleton costume come to life. This costume served as publicity for her skills and little did she know, would jumpstart her career in beauty and lead her to become the serial entrepreneur she is today.


    In this episode, we talk about taking chances and why you should always, even if only in a small way, do what lights your heart up because you never know where it could lead you. Desi also shares her biggest mistakes and lessons she’s learned in business, advice on dealing with negative comments online, how she’s balancing new motherhood with running her company, and even starting a second one, and so much more.


    In this episode, we'll talk to Desi about:

    * What Desi’s upbringing was like and the massive influence her mom had on her. [2:39]

    * The biggest lessons Desi gained from her time in the service industry and working as a cocktail waitress. [4:51]

    * When Desi decided to transition out of the service industry and pursue something more aligned with what she wanted to do. [6:18]

    * How Desi capitalized on the attention she got from doing Steven’s Halloween makeup in 2012. [7:55]

    * The power of taking chances, even when you don’t know how things will work out. [8:47]

    * The first YouTube video Desi made and how she overcame her nerves around putting herself out there. [10:20]

    * There is so much room to grow with your audiences on social media platforms. [11:12]

    * All you have to do sometimes is start because there’s no harm trying something. [11:48]

    * How Desi deals with negative comments online. [12:50]

    * There are double standards in the way men and women who succeed are treated. [13:49]

    * You have to let yourself feel what you are feeling. [15:39]

    * Desi’s top tips for women who are looking to create content and community online. [15:41]

    * The biggest lessons Desi learned from starting her own business. [17:14]

    * Fears Desi had around starting her business and how she managed to move past them. [20:42]

    * Why Desi, who has a range of interests, decided to start an eyewear business. [23:45]

    * The change Desi has experienced in her identity becoming a mother. [29:11]

    * Desi’s decision to share her fertility journey online and how it was received. [30:48]

    * The gratitude Desi feels getting to spend so much time with her family while also doing her dream work. [32:59]

    * How Desi manages to stay creative as a content creator. [34:26]


    This episode is brought to you by beeya:

    * Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances.

    * Get $10 off your order by using promo code BEHINDHEREMPIRE10


    Follow Desi:

    * Dezi Skin Website: https://deziskin.com/

    * Dezi Website: https://dezi.co/

    * Instagram: https://www.instagram.com/desiperkins/


    Follow Yasmin:

    * Instagram: https://www.instagram.com/yasminknouri/

    * Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

    Hosted on Acast. See acast.com/privacy for more information.


    #83: Get Out of Your Own Way with Keren Eldad, Founder of With Enthusiasm Jan 03, 2022
    Show notes

    Keren Eldad is an acclaimed motivational speaker, leadership psychology expert, and founder of With Enthusiasm, where she provides world-class personal and professional coaching.


    Before becoming an internationally-recognized coach, Keren had an illustrious business career. After spending years in the world of publishing, she then founded her own marketing company, Digiluxe. Despite all of this, Keren never felt fulfilled and aligned with her purpose. It wasn’t until she hit rock bottom after a divorce, running out of money, and losing her job that she learned how to cultivate self-worth and step into her true essence and power. She believes that we should all be welcoming adversity because of the rich lessons it brings if we are simply willing to look.


    Keren has worked with notable clients like LVMH, Richemont, Deutsche Bank, JP Morgan Chase, and Global Fashion Group, as well as several high-profile private clients.


    We’ll talk to Keren about why it’s in all of our destinies to achieve greatness, the power of self-love and compassion, and what we can do to get over our blindspots. As Keren highlights, if we keep limiting ourselves, we do not get to participate in the beauty of life and it’s up to us to view life through a lens of scarcity and fear or abundance and openness.


    In this episode, we'll talk to Keren about:

    * Keren’s childhood as the daughter of a diplomat and the experience of getting to live in different countries. [2:50]

    * How Keren believes we should view our childhoods. [5:12]

    * You cannot underestimate the influence that societal expectations and standards have on you. [6:35]

    * Keren’s early career and the exhaustion of chasing a dream she thought she should have. [7:53]

    * The Instagram-worthy life Keren was living in her early 30s that left her miserable. [10:37]

    * When Keren started to realize that all of her hardships were happening for her. [12:46]

    * The story of how Keren’s world collapsed; divorce, having no money, and losing her job. [15:07]

    * Why reaching rock bottom was the best thing that ever happened to Keren. [17:22]

    * The one thing that stands between you and living a beautiful life. [19:08]

    * Impatience is a lack of faith; you need to surrender and trust in the universe. [21:12]

    * The story of how Oprah came to star in The Color Purple and what it teaches us. [22:13]

    * Keren’s insights into manifesting and the importance of focusing and gratitude. [24:48]

    * Loving yourself is the precondition to having a great life. [27:58]

    * How we can reframe getting our businesses off the ground when it feels like we are behind. [28:53]

    * Changing our perspective on how we view dating & money and the importance of being open to receive. [29:29]

    * Careers are about more than a paycheck; they’re about fulfillment and self-actualization. [32:08]

    * Women should not be afraid to talk about making money and their desire to be financially abundant. [33:00]

    * How Keren’s mindset about money has changed. [0:34:40]

    * Why overachievers are more likely to suffer from imposter syndrome. [39:51]

    * Two strategies to help you overcome imposter syndrome. [44:23]


    This episode is brought to you by beeya:

    * Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances.

    * Get $10 off your order by using promo code BEHINDHEREMPIRE10


    Follow Keren:

    * Keren’s Instagram: https://www.instagram.com/coachkeren/

    * Keren’s Website: https://www.kereneldad.com/


    Follow Yasmin:

    * Instagram: https://www.instagram.com/yasminknouri/

    * Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

    Hosted on Acast. See acast.com/privacy for more information.


    #82: How to Turn Your Dreams Into Reality with Beatrice Dixon, Founder of The Honey Pot Company Dec 27, 2021
    Show notes

    In this week's episode, we're rebroadcasting one of our top interviews with Beatrice Dixon, the Founder of The Honey Pot Company, a plant-based feminine hygiene line created to provide women with healthy alternatives to feminine care.


    The Honey Pot Company began with a dream - literally. In 2014, Beatrice was struggling with an ongoing case of bacterial vaginosis. She visited her doctor and tried everything they recommended, but nothing worked.


    One early morning she was visited by her grandmother in a dream. She gave Beatrice a list of ingredients and told her what to do. When Beatrice woke up, she immediately went to whole foods, where she was working at the time, and got the ingredients. Within a few days, the infection was gone. It was at this stage Beatrice started working on Honey Pot and giving away the product to friends and seeing their results.


    Today The Honey Pot Company sells feminine care products nationwide at Target, Walmart, Whole Foods, Walgreens, and retailers across the US. We’ll hear from Beatrice about starting the world’s first plant-based feminine care company, scaling the business from her kitchen to mass production, advice she has about getting your product into retail outlets, candid thoughts around fundraising, and more.


    *Disclaimer: There is a bit of explicit language in our conversation, so be sure to put in headphones if you’re around kids :)


    In this episode, we'll talk to Beatrice about:

    * Beatrice’s life before Honey Pot, from pharmacy technician to Whole Foods. [2:36]

    * More on her struggle with BV and how the idea for Honey Pot came about. [7:08]

    * Why Beatrice doesn’t discount her dreams and takes dream interpretation seriously. [9:20]

    * How she engages with her intuition and her gut when making business decisions. [10:45]

    * The importance of being engaged in your business without micromanaging. [12:10]

    * The value of understanding that every first time founder is “winging it” at first. [13:34]

    * Advice for first time founders: be willing to ask questions and do whatever it takes. [16:21]

    * When Beatrice realized that she had a viable business idea: from day one! [17:27]

    * How she gained traction and brand awareness through the trade show circuit. [21:04]

    * How an email from Target changed the trajectory of the brand. [22:40]

    * Beatrice shares the process behind pitching to a major market retailer like Target. [24:15]

    * Learn Beatrice’s hack for getting into retail: how to build a foundational relationship with your first major retailer. [29:50]

    * The positive trend in access to capital for women of color entrepreneurs in the US. [33:13]

    * Lessons Beatrice learned from the fundraising process, including the power of authenticity. [35:30]

    * Why it is important to not only focus on where your business is, but where it’s going. [38:48]

    * You can’t raise money until you know what you will do with it; how to know when you’re ready to start fundraising. [39:27]

    * Begin with the end in mind; why it’s crucial that you think about your exit strategy. [40:57]


    This episode is brought to you by beeya:

    * Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances.

    * Get $10 off your order by using promo code BEHINDHEREMPIRE10


    Follow Beatrice:

    * Website: https://thehoneypot.co/

    * Instagram: https://www.instagram.com/thehoneypotco/

    * Personal Instagram: https://www.instagram.com/iambeadixon/


    Follow Yasmin:

    * Instagram: https://www.instagram.com/yasminknouri/

    * Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

    Hosted on Acast. See acast.com/privacy for more information.


    #81: How to Ask for More Money & Turn a “No” into a “Yes” with Alexandra Carter, Negotiation Expert & Author Dec 20, 2021
    Show notes

    Alexandra (Alex) Carter is a world-renowned negotiation expert, bestselling author of the book, Ask for More, and Columbia Law School Professor.


    The image that most of us have in our heads when we think about negotiation is people speaking over one another, fighting for the prize. But this is not what it takes to be a masterful negotiator. In fact, quite the opposite.


    As Alex explains in our conversation today, it’s about asking skillful questions, listening, and understanding how you can fulfill someone’s needs.

    We’ll chat with Alex about her journey, and some of the formative negotiating experiences she has had along the way to help us understand why we need to all ask for more. While we might believe we are taking something away from someone when we negotiate, we are actually contributing to the upliftment of all of those around us when we get what we are worth.


    We talk about ways of turning a no into a yes, why negotiation is not only about money, and the value of taking time when you make decisions. Alex’s actionable, simple tactics are easy to implement, and you will undoubtedly achieve the results you are looking for if you follow her advice!


    In this episode, we’ll talk to Alex about:

    * Even in the most turbulent times, you can always ask for more. [2:35]

    * Hear what Alex was like growing up, the social struggles she felt she had, and how she discovered her passion for teaching and leading. [4:28]

    * When Alex unearthed her love of negotiation and how she applied it to her own life. [6:48]

    * The story of how Alex negotiated her first salary and what she learned from this. [8:09]

    * Why negotiation is more about asking great questions than anything else, according to Alex. [10:22]

    * Stories of clients Alex worked with who negotiated their salaries and improved their standing in their companies. [13:16]

    * No does not have to be the end of the line; it’s an opportunity to ask about the other person’s concerns. [14:51]

    * How Alex thinks about questions and the role they play in negotiation. [17:19]

    * What Alex sees in her work with women and their thoughts of negotiation. [20:41]

    * Alex’s take on why negotiations are opportunities to steer relationships. [23:20]

    * How Alex, as a speaker, has turned no's into yes’s when negotiating speaking fees, and what other entrepreneurs can learn from this. [26:40]

    * Negotiating does not always have to be about money; you can find other ways to get value. [30:49]

    * The top three biggest mistakes people make when they negotiate. [33:50]

    * You are already enough, so go out there and ask for what you want. [38:32]

    * Unless you are working in an emergency room, you don’t have to make a decision on the spot. [39:42]

    * Alex’s struggles with imposter syndrome and what we can learn if we have this challenge. [42:38]

    * When you use your voice, you are inspiring others to do the same. [44:44]

    * Why Alex always knew she would be where she is today. [47:01]

    * Everyone, even those you look up to, struggle with imposter syndrome. [49:24]


    This episode is brought to you by beeya:

    * Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances.

    * Get $10 off your order by using promo code BEHINDHEREMPIRE10


    Follow Alex:

    * Website: https://alexcarterasks.com/

    * Alex’s Book: Ask For More - 10 Questions to Negotiate Anything: https://alexcarterasks.com/book/

    * Instagram: https://www.instagram.com/alexandrabcarter/


    Follow Yasmin:

    * Instagram: https://www.instagram.com/yasminknouri/

    * Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

    Hosted on Acast. See acast.com/privacy for more information.


    #80: Overcoming Fear of Embarrassment & Being Comfortable in Your Own Skin with Marcus Lemonis, Entrepreneur, Investor & Philanthropist Dec 13, 2021
    Show notes

    As we gear up for the holidays & get ready for more incredible interviews in the new year, ⁠we’re taking the opportunity to highlight our top 5 most popular episodes from 2021. Even if you are an avid listener of the podcast, chances are you may have missed one of these game-changing interviews.


    Marcus Lemonis is known for helping struggling businesses get back on their feet through investing his own money on the hit TV show, The Profit. Despite being a household name and TV personality, Marcus’ influence is far beyond television. He is one of the most successful entrepreneurs in America, serving as chairman and CEO of the multi-billion dollar company Camping World.


    He also is one of the biggest champions out there when it comes to small business entrepreneurs, and specifically women entrepreneurs. He’s created The Lemon-AID Foundation and seeded it with $50 million of his and his wife’s own capital to focus on backing talented founders, especially women and minorities who haven’t had equal access to resources and guidance in their careers.


    Marcus is unapologetically vulnerable, open to sharing all parts of himself, and truly generous in wanting to help others succeed. In today’s wide-ranging interview, we talk about how to work through fear of failure & embarrassment, the realities of burnout in entrepreneurship, why Marcus believes women are better business leaders, the importance of embracing your strengths & your flaws to be truly comfortable in your own skin, and so much more.


    In this episode, we'll talk to Marcus about:

    * How the fear of embarrassment holds us back and what we can do to move past these feelings. [4:00]

    * Acknowledging that privilege plays a role in taking chances. [6:01]

    * It is okay that you feel embarrassed; it is something we all experience. [8:50]

    * How Marcus uses clothes to make himself feel comfortable in his skin. [9:59]

    * The freedom that comes when you lean into what makes you unique. [12:45]

    * It is important not to make money the ultimate benchmark of success. [14:09]

    * The influence that Marcus's mother and grandfather had on him. [16:39]

    * Marcus's ultimate mission with the work that he does. [18:48]

    * Some of the reasons that Marcus thinks women are better businesspeople. [19:26]

    * You do not have to care what other people think; it is the way you think about yourself. [20:59]

    * Why Marcus believes the principles of running a coffee shop or a large corporation are the same. [23:17]

    * How entrepreneurs can develop a consumer point of view. [26:30]

    * Who Marcus believes should not be entrepreneurs. [28:21]

    * Why Marcus prefers the term business owner rather than entrepreneurship. [30:07]

    * Marcus's experience of burnout and why he believes business owners can’t have work-life balance. [31:11]

    * You have to curate your own mental, physical, and emotional health regimen. [33:13]

    * Marcus's advice for those of us who feel like we are not enough. [36:23]

    * What wealth means to Marcus at this stage in his life. [38:47]

    * Hear the two questions that Marcus asks Yasmin. [39:58]


    This episode is brought to you by beeya:

    * Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances.

    * Get $10 off your order by using promo code BEHINDHEREMPIRE10


    Follow Marcus:

    * Instagram: https://www.instagram.com/marcuslemonis/

    * Website: https://www.marcuslemonis.com/

    * One Hundred Percent with Marcus Lemonis Podcast: https://podcasts.apple.com/us/podcast/id1572332094


    Follow Yasmin:

    * Instagram: https://www.instagram.com/yasminknouri/

    * Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

    Hosted on Acast. See acast.com/privacy for more information.


    #79: Overcoming Imposter Syndrome & Stepping Into Your Power with Jesse Draper, Founding Partner of Halogen Ventures Dec 06, 2021
    Show notes

    Jesse Draper is the Founding Partner of Halogen Ventures, a venture capital firm focused on early-stage investing in consumer tech companies led by female and co-ed teams.


    With women making up to 80 percent of household purchasing decisions, Jesse and her team are betting big on early-stage, female-founded companies with billion-dollar potential. Jesse is a fourth generation venture capitalist as well as the creator and host of the Emmy-nominated television series, The Valley Girl Show.


    She is a fierce advocate for investing in women and the opportunity for using technology and innovation to solve some of the biggest issues facing women and families today. After creating Halogen Ventures in 2015, she now has more than 70 companies in her portfolio, including theSkimm, Babylist, ThirdLove, and The Flex Company.


    Jesse was listed by Marie Claire Magazine as one of the ‘50 Most Connected Women in America’ and she is also a regular investor and tech personality on Cheddar, CNBC, and CNN.


    In this episode, we have a candid conversation about why Jesse didn’t think she could be a venture capitalist and how she overcame her own fears and beliefs about imposter syndrome, and she shares her advice for anyone looking to manage burnout: delegate and make time for rest. We also get a behind-the-scenes look at what investors are looking for, from founder traits to the biggest mistakes that founders make, and so much more.


    In this episode, we talk to Jesse about:

    * Starting on the topic of rejection; why a ‘no’ isn’t necessarily a bad thing. [3:10]

    * How Jesse’s upbringing shaped her as a fourth generation venture capitalist. [7:35]

    * Her perception of success in her 20s and how it evolved with entrepreneurship. [14:18]

    * Find out why Jesse believes more women should prioritize networking. [21:48]

    * Overcoming her fears and beliefs about imposter syndrome; just try it! [26:21]

    * Jesse’s advice for managing burnout: delegate and make time to rest and plan. [30:10]

    * Learn more about her experience of fundraising while pregnant and during COVID. [37:07]

    * Three mistakes women are making when raising money: not showing confidence, overcomplicating the pitch, and underselling themselves. [40:16]

    * What investors look for, from a willingness to pivot to an ability to problem solve. [43:20]

    * Some of the red flags Jesse cautions founders against, including the tendency to overpromise and underdeliver. [47:37]

    * Jesse’s suggestions for women to feel more empowered when it comes to money. [51:56]

    * Two simple ways to take control: do it yourself and put your money to work. [55:17]


    This episode is brought to you by beeya:

    * Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances.

    * Get $10 off your order by using promo code BEHINDHEREMPIRE10


    Follow Jesse:

    * Instagram: https://www.instagram.com/jessecdraper/

    * Website: https://halogenvc.com/


    Follow Yasmin:

    * Instagram: https://www.instagram.com/yasminknouri/

    * Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

    Hosted on Acast. See acast.com/privacy for more information.


    #78: Stop Bloating, Improve PMS & Fix Your Gut with Dr. Mary Pardee, Founder of Modrn Med Nov 29, 2021
    Show notes

    Dr. Mary Pardee is a functional medicine practitioner and naturopathic medical doctor who specializes in integrative gastroenterology, hormones, and gut-brain health. She is also the Founder of Modrn Med, a telemedicine and virtual wellness company.


    We’ll talk to Dr. Pardee about what the heck gut health is and why it plays such a big role in your happiness, energy, confidence, and overall well-being. 74% of people live every day with embarrassing and uncomfortable issues such as bloating, constipation, reflux, or irregular stools. It doesn’t have to be this way!


    We’ll dive deep into the impact that your gut health has on your hormones, mental health, and physical health and the importance of prioritizing self-care. Dr. Pardee shares how the majority of our immune system is tied to the gut, and the role stress and emotion have on our microbiome. We also discuss details on your menstrual cycle and steps you can take today to get your body back in balance and thrive both inside and out.


    In this episode, we talk to Dr. Pardee about:

    * Things that are negatively impacting your gut health and what you can change. [02:09]

    * What Dr. Pardee means by “gut” and why it’s called the second brain. [4:24]

    * How Dr. Pardee ended up in naturopathic medicine: becoming the doctor that she didn’t have. [6:34]

    * The link between childhood trauma and stress-related conditions, and gut disorders. [12:45]

    * How gut health can affect your mental health, and vice-versa. [13:37]

    * Dealing with acute stress: the type of stress that humans have evolved to cope with. [14:24]

    * How holding tension in different areas can cause headaches and stomach issues. [17:11]

    * Constipation in women: what the frequency and size of a bowel movement should be. [18:32]

    * How gut health is tied to hormonal health and methods you can use to manage this. [20:18]

    * Why tracking your cycle can be helpful for women and couples. [24:33]

    * Dr. Pardee's perspective on under-eating: what it is, why it happens and how it affects your physical health. [26:38]

    * Understanding why you might not want to eat in the morning. [29:26]

    * Why Dr. Pardee tells women to try things and the importance of following your intuition. [32:24]

    * Dr. Pardee's three recommendations to improve gut health: movement, a morning routine, eating real foods. [33:00]

    * How the elimination diet works and why Dr. Pardee uses it for her patients. [36:43]

    * What some of the rituals and tools are that Dr. Pardee uses to improve her mental health. [40:08]

    * Why women in business need to feel their feelings. [44:02]


    This episode is brought to you by beeya:

    * Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances.

    * Get $10 off your order by using promo code BEHINDHEREMPIRE10


    Follow Dr. Pardee:

    * Instagram: https://www.instagram.com/dr.marypardee/

    * Modrn Med Website: https://www.modrnmed.com/


    Follow Yasmin:

    * Instagram: https://www.instagram.com/yasminknouri/

    * Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

    Hosted on Acast. See acast.com/privacy for more information.


    #77: How to Get Over Your Fear of Starting with Natalie Gordon, Founder of Babylist Nov 22, 2021
    Show notes

    Natalie Gordon is the CEO and Founder of Babylist, the fastest-growing universal baby registry in the U.S.


    In 2011, after she closed down her first business and did some consulting projects to make ends meet, Natalie came up with the idea for Babylist after becoming frustrated with the options available for baby registries at the time. What started as a side-project that launched two weeks before her first son was born, has become a multimillion-dollar empire that just keeps growing.


    Over the past 10 years with relatively little VC funding, Natalie has grown Babylist into the third largest baby registry service online. More than half of US parents registered with Babylist in 2020, creating 1.2 million registries last year alone. The company has doubled its revenue each year for the past three years and is on track to make $250 million in revenue this year.


    We’ll talk to Natalie about how her “failure” with her first business set her up for success with Babylist, how she balanced new motherhood with growing a new company, why you shouldn’t compare yourself to others, steps she took to scale her company without significant VC funding, and so much more.


    In this episode, we talk to Natalie about:

    * Why being scared is no reason to wait: the tips and tools Natalie uses to overcome her fear. [2:55]

    * What it was like growing up in Canada as a math geek and how Natalie moved into the world of computer science. [6:17]

    * How Natalie made the leap from a secure job to chasing her dreams. [7:55]

    * Why Natalie’s first startup failed and the lessons learned. [10:01]

    * The product-market fit and why this is crucial to every business. [14:02]

    * Why Natalie chose to found Babylist: filling a niche she identified. [15:51]

    * The yardsticks Natalie selected to define whether or not she continued to grow Babylist, or move on. [26:06]

    * Creating brand awareness: the different phases Babylist went through. [27:09]

    * What drove Natalie to join the accelerator program, 500 startups. [29:35]

    * How to tell when it’s time to hire a team. [31:29]

    * The lesson Natalie has had to learn over and over throughout her career. [34:04]

    * Why raising money is less important than an investor who aligns with the company values. [35:28]

    * Facing the COVID-19 pandemic: how Babylist thrived rather than just survived. [38:38]

    * Handling external stressors and how Natalie guided her company through the pandemic with transparency. [43:19]

    * Why an uncomfortable level of focus helped Natalie steer Babylist in the right direction. [44:59]

    * Saying “not yet” to every great idea: the importance of focus and good company culture in attracting the right kind of employee. [46:09]

    * Advice from Natalie to her audience: don’t compare yourself to others. [50:15]

    * How Natalie handles rejection. [52:12]


    This episode is brought to you by beeya:

    * Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances.

    * Get $10 off your order by using promo code BEHINDHEREMPIRE10


    Follow Natalie:

    * Babylist Instagram: https://www.instagram.com/babylist/

    * Babylist Website: https://www.babylist.com/


    Follow Yasmin:

    * Instagram: https://www.instagram.com/yasminknouri/

    * Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

    Hosted on Acast. See acast.com/privacy for more information.


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