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    Business

    Before The Bestseller

    This show is for book lovers and creators who want to go behind the scenes with their favorite authors to hear about how they were able to not just write a book but create a movement. 

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    Latest Episodes:
    BTB121: Everyday Awakening | Life, Love, and Spiritual Lessons with Catherine Duncan Mar 24, 2025
    Show notes

    In this episode, we sit down with Catherine Duncan, a board-certified chaplain, spiritual director, and author of Everyday Awakening. Catherine shares her powerful journey from surviving childhood cancer to becoming a compassionate chaplain and healer. We dive deep into the spiritual practices and life lessons Catherine has learned while helping thousands of people through their end-of-life experiences, revealing profound insights about life, love, and death.

    From the peace people find at the end of life to the chilling encounters with dark energy, Catherine opens up about the spiritual lessons she’s gained through her work. She discusses the importance of forgiveness, how love is the ultimate purpose of life, and how connecting to a higher power can transform our everyday experiences.

    We also explore how the way we live influences how we die, the transformative power of love in our final moments, and the role of forgiveness at the end of life. Catherine shares practical exercises for tuning into our own energy and connecting with a higher power—regardless of how you choose to define it.

    Everyday Awakening, offers exercises for embracing mindfulness and tuning into the energy around us. Tune in to hear how Catherine found success in sharing her message and learn how you can start living with more presence, love, and purpose today.

    —

    Check out Catherine’s book, Everyday Awakening here: https://a.co/d/6kT4dS1

    To learn more about Catherine’s work, insights, and her book Everyday Awakening, be sure to visit her website at www.catherineduncan.org

    —

    Subscribe and leave a review. Your support helps more people discover the show, the author and their books.

    —

    Get the popular weekly book marketing 3-2-1 and get access to our Free Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/

    Head to our new website for more content and updates.: www.getshelflife.com

    If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com


    BTB120: Over 1 Million Copies Sold and 20,000+ Reviews: Eric Jorgenson on How Viral Marketing, Self-Publishing, and Word of Mouth Made The Almanack of Naval Ravikant a Global Success Mar 17, 2025
    Show notes

    In this episode, we dive into the journey of Eric Jorgenson, entrepreneur, author, and thought leader, as he discusses his work behind The Almanack of Naval Ravikant—a book that has captivated readers worldwide, selling over 1 million copies in various formats and languages. Eric shares insights from his own experience, whether it's about making complex ideas more accessible or balancing business with personal growth.

    We chat about some unconventional strategies that contributed to the book’s success, from viral marketing to the power of word of mouth. We also explore the challenges and benefits of self-publishing, with Eric reflecting on how working with Scribe allowed for professional quality while maintaining the freedom to distribute as he saw fit. The episode touches on the framework of concentric circles in book marketing, starting with close relationships and expanding to broader audiences, as well as why staying true to your goals is crucial in the process.

    Plus, Eric gives us a glimpse into some of his favorite book recommendations and why certain books resonate with people. Whether you're an aspiring author or a book enthusiast, this episode offers valuable takeaways on marketing, self-publishing, and the power of universal topics like wealth and happiness. Tune in for a conversation that explores what truly makes a book impactful.

    —

    Check out Eric’s book, The Almanack of Naval Ravikant, here: https://a.co/d/7Osviux

    Connect with Eric on his website here: https://scribemedia.com/

    You can also schedule a consult here: https://scribemedia.com/consult-vpm/

    —

    Subscribe and leave a review. Your support helps more people discover the show, the author and their books.

    —

    Get the popular weekly book marketing 3-2-1 and get access to our Free Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/

    Head to our new website for more content and updates.: www.getshelflife.com

    If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com


    BTB119: The Almanack of Naval Ravikant | Eric Jorgensen on Wealth, Growth and Mental Models Mar 10, 2025
    Show notes

    Today, we're joined by Eric Jorgensen, a writer, entrepreneur, and the author of The Almanack of Naval Ravikant. Eric has a unique ability to take complex ideas and turn them into practical insights on business, personal development, and the power of curating valuable knowledge. In this conversation, we explore Eric’s journey—from the ideas that first inspired him to how he evolved into a writer and creator. He shares how powerful concepts like leverage and happiness have shaped both his personal and professional life, and how these ideas continue to guide his business decisions. We also dive into the importance of mental models, the art of being selective with your time and attention, and how Twitter has been a key platform in Eric’s personal and professional growth, despite its ever-changing algorithm. Plus, he teases his exciting new project—The Almanack of Eric Jorgensen, a collection of lessons and insights from his own journey that promises valuable takeaways for anyone looking to grow and learn, offering a fresh perspective on business and life that will leave you with plenty of ideas to think about and apply. Make sure you don’t miss it!

    —

    Check out Eric’s book, The Almanack of Naval Ravikant, here: https://a.co/d/7Osviux

    Connect with Eric on his website here: https://scribemedia.com/

    You can also schedule a consult here: https://scribemedia.com/consult-vpm/

    —

    Subscribe and leave a review. Your support helps more people discover the show, the author and their books.

    —

    Get the popular weekly book marketing 3-2-1 and get access to our Free Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/

    Head to our new website for more content and updates.: www.getshelflife.com

    If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com


    BTB118: Over Half a Million Books Sold: Garrett Gunderson’s Journey to Becoming a Best-Selling Author with Winning Book Launch Strategies and Marketing Tips Mar 03, 2025
    Show notes

    In this episode, we’re catching up with Garrett Gunderson as he shares his journey to becoming a successful author, having sold over half a million copies of his books like Killing Sacred Cows, What Would the Rockefellers Do?, and Money Unmasked. He opens up about what helped him get there, including the importance of building solid relationships with industry pros, using personal connections, and putting together a smart marketing plan. Garrett also talks about the challenges of creating amazing content and how to get the word out so it lasts. Plus, he gives us a behind-the-scenes look at launching multiple books and the lessons he’s picked up along the way.

    Garrett shares some real-world tips on his book launch strategies, like pre-selling, offering exclusive bonuses, and using word-of-mouth to build buzz. He also talks about the challenge of making it to the New York Times Bestseller list and breaks down the pros and cons of self-publishing versus traditional publishing. Garrett touches on the personal connection he has with his writing and why he values the artistic side of creating a book, while also explaining why he prefers books written by people over those generated by AI. He also shares how both good and bad reviews have influenced his writing and how he approaches his future books. If you’re looking to dive into the world of books or the mix of creativity and business, this episode is packed with practical tips and lessons you won’t want to miss.

    —

    You can learn more about the book here: https://a.co/d/bf7SAJe

    You can visit his website here: garrettgunderson.com

    Don't forget to follow Garrett on Instagram (@garrettbgunderson) and get an audiobook of Garrett's book Killing Sacred Cows 2

    Make sure to check out these 2 articles here: https://garrettgunderson.com/when-whole-life-insurance-works-when-it-doesnt/

    https://garrettgunderson.com/common-life-insurance-mistake-can-cost-legacy/

    —

    Subscribe and leave a review. Your support helps more people discover the show, the author and their books.

    —

    Get the popular weekly book marketing 3-2-1 and get access to our Free Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/

    Head to our new website for more content and updates.: www.getshelflife.com

    If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com


    BTB117: Killing Sacred Cows | Garrett Gunderson on Money, Myths, and Mindsets Feb 24, 2025
    Show notes

    In this episode, we sit down with Garrett Gunderson to explore the myths and misconceptions that often hold people back when it comes to money and financial freedom. Garrett, a financial expert and entrepreneur who became a multimillionaire by the age of twenty-six, is the author of Killing Sacred Cows: Overcoming the Financial Myths That Are Destroying Your Prosperity and co-author of Curriculum for Wealth. As the founder of Wealth Factory, Garrett has made it his mission to help people rethink conventional financial advice and take a more personalized approach to building sustainable wealth.

    Garrett opens up about his personal journey, from his frugal beginnings in a coal-mining family to his evolution in understanding what truly drives financial success. He reflects on his childhood, where a scarcity mindset and frugality influenced his financial beliefs, and how over time, he shifted to a more abundant and productive mindset. Garrett also shares the inspiration behind his book, explaining how the loss of his business partner motivated him to complete the project as a lasting legacy.

    Killing Sacred Cows challenges nine common financial myths, such as the scarcity mindset and misconceptions about debt, insurance, and financial independence. Throughout the conversation, Garrett highlights the importance of focusing on smart strategies for building wealth, including managing cash flow, making educated investment choices, and addressing the mental blocks that often prevent people from taking action. He also emphasizes the need to rethink financial beliefs and adopt smarter, more abundant financial strategies.

    The episode delves into the practical steps Garrett believes are crucial for achieving financial freedom, as well as the psychological factors that shape our financial decisions. Garrett introduces the idea of the Cash Cabin, where individuals can confront their money stories and resolve limiting beliefs, offering a unique approach that blends financial education with personal development. Tune in for a thought-provoking discussion that could change the way you think about money and set you on a path to unlocking greater financial possibilities.

    —

    You can learn more about the book here: https://a.co/d/bf7SAJe

    You can visit his website here: garrettgunderson.com

    Don't forget to follow Garrett on Instagram (@garrettbgunderson) and get an audiobook of Garrett's book Killing Sacred Cows 2.0

    Make sure to check out these 2 articles here:

    • https://garrettgunderson.com/when-whole-life-insurance-works-when-it-doesnt/
    • https://garrettgunderson.com/common-life-insurance-mistake-can-cost-legacy/

    —

    Subscribe and leave a review. Your support helps more people discover the show, the author and their books.

    —

    Get the popular weekly book marketing 3-2-1 and get access to our Free Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/

    Head to our new website for more content and updates.: www.getshelflife.com

    If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com


    BTB116: Building a Nonfiction Book Marketing Plan – Strategies Shared with Dr. Scott J. Vrzal Feb 17, 2025
    Show notes

    Today we're doing something a bit different from our usual episodes. Throughout the week, I have conversations with many authors, and I thought it would be valuable to share some of those discussions with you. You might hear something that sparks a new idea or something that resonates with your own journey. This way, you'll get a glimpse into the real-life strategies authors are using to market their nonfiction books. These episodes will typically be 15 to 30 minutes—short, but packed with valuable takeaways you’ll want to take note of.

    For this episode, we’re joined by Dr. Scott J. Vrzal, who brings over 30 years of experience and holds triple certification in Applied Kinesiology. Dr. V teaches nationwide on topics such as headaches, autoimmune conditions, thyroid health, and athletic performance. He is also the author of The Headache Advantage: 7 Pain Patterns as Tools for Total Body Transformation.

    We dive into strategies for effectively promoting the book, including the importance of giving away free copies and setting specific goals to move thousands of copies. Dr. Vrzal shares ideas for systematizing the marketing process, such as sending promotional boxes to doctors and offering bulk purchases at a discount. Tune in for practical tips on building a successful marketing campaign, increasing book visibility, and generating reviews to ensure long-term success.

    Learn more about Dr. Vrzal’s book here: https://a.co/d/j41RlwF

    —

    Subscribe and leave a review. Your support helps more people discover the show, the author and their books.

    —

    Get the popular weekly book marketing 3-2-1 and get access to our Free Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/

    Head to our new website for more content and updates.: www.getshelflife.com

    If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com


    BTB115: Lessons Learned with Brad Stulberg: Marketed 2 Bestselling Books and Over 100,000 Copies Sold Feb 10, 2025
    Show notes

    In this episode, we dive into the world of book marketing with Brad Stulberg, bestselling author of Master of Change and The Practice of Groundedness. Brad takes us through his journey from a management consultant to a successful writer, sharing the game-changing marketing strategies that helped him sell over 100,000 copies of his books. Whether you're just starting out or looking to take your author career to the next level, Brad reveals actionable tips for building a loyal audience, navigating social media, and maintaining momentum long after your book launch.

    Brad opens up about the importance of persistence, timing, and shameless self-promotion, while stressing the long-term mindset needed for lasting success. He also shares the "moonshot" strategies that helped him land high-profile media spots—even when his blog had only 100 readers—and how these bold moves led to massive exposure.

    Plus, Brad offers powerful advice for authors at every stage: From balancing a day job while building your writing career to maintaining flexibility and staying true to your core values as you grow. If you’re looking to unlock the secrets behind successful book marketing and gain insight into what it really takes to make a lasting impact in the literary world, this episode is a must-listen!

    —

    Learn more about his book here: https://a.co/d/amtJYp0

    Visit Brad's website here: www.bradstulberg.com

    —

    Subscribe and leave a review. Your support helps more people discover the show, the author and their books.

    —

    Get the popular weekly book marketing 3-2-1 and get access to our Free Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/

    Head to our new website for more content and updates.: www.getshelflife.com

    If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com


    BTB114: Master of Change | Brad Stulberg Feb 03, 2025
    Show notes

    We’re kicking off 2025 by diving deep into powerful lessons on personal growth, embracing change, and building resilience, all inspired by Brad Stulberg’s book Master of Change. Brad is a professor at the University of Michigan, co-founder of The Growth Equation (a platform helping high performers achieve sustainable excellence and success), and the author of multiple successful books, including Peak Performance, Passion Paradox, and The Practice of Groundedness—which has sold over 50,000 copies, with some selling over 100,000. He regularly writes for The New York Times, and his work has been featured in outlets like The Wall Street Journal and The Atlantic. Brad also coaches executives, entrepreneurs, physicians, and athletes on mental skills and overall well-being.

    In this episode, Brad shares valuable insights on handling life’s disruptions and why we should embrace change instead of trying to go back to "normal." He explains concepts like homeostasis vs. allostasis, the importance of flexibility, and why having a well-rounded identity is key. Brad also tells the inspiring story of Olympic speed skater Nils van der Poel, showing how expanding one’s identity beyond work and finding meaning in other parts of life can lead to better mental well-being and performance. We dive into behavioral activation—the idea that action creates motivation—and tragic optimism, which is about facing life’s challenges with hope and purpose. Brad emphasizes how we can accept life’s difficulties while still holding onto hope and the drive to make meaningful progress, even when times are tough. Whether you're dealing with a major life change or just looking for practical ways to stay grounded, this episode is filled with actionable strategies to help you thrive in an ever-changing world.

    —

    Learn more about his book here:https://a.co/d/amtJYp0

    Visit his website here:https://www.bradstulberg.com/

    —

    Subscribe and leave a review. Your support helps more people discover the show, the author and their books.

    —

    Get the popular weekly book marketing 3-2-1 and get access to our Free Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/

    Head to our new website for more content and updates.: www.getshelflife.com

    If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com


    BTB113: Mastering B2B SaaS Pricing: Niche Marketing, Content Strategy, and Harnessing Expertise for Business Growth with Ulrik Lehrskov-Schmidt Dec 09, 2024
    Show notes

    We’re back with Ulrik Lehrskov-Schmidt, a leading expert in B2B SaaS pricing, who has worked with—and is the go-to pricing partner for—some of the biggest names in the industry, including Microsoft Western Europe, SamsungNEXT, Intel IGNITE, SAP.io, Bosch Growth, and top private equity and VC funds.
    In this episode, Ulrik shares his marketing journey, emphasizing that success comes through trial and error, with persistence being key—even when certain strategies don't work out. He also reveals how he uses LinkedIn to share helpful tips based on real conversations with clients.
    Ulrik talks about how his book has generated leads for his consulting business by focusing on the niche area of B2B SaaS pricing. He explains why pricing is a critical yet often misunderstood aspect for businesses, creating high demand for expertise in the field. He also highlights the power of specialized knowledge and how it can help businesses stand out in a competitive market.
    Tune in for valuable lessons on niche marketing, content creation, and leveraging expertise to fuel business growth—and get a sneak peek into Ulrik's upcoming book update, where he’ll dive even deeper into these strategies!
    —
    Learn more about his book here: https://a.co/d/66GYGAa
    Visit his website here: willingnesstopay.com

    —

    Subscribe and leave a review. Your support helps more people discover the show, the author and their books.

    —

    Get the popular weekly book marketing 3-2-1 and get access to our Free Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/

    Head to our new website for more content and updates.: www.getshelflife.com

    If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com


    BTB112: The Pricing Roadmap | Ulrik Lehrskov-Schmidt Dec 02, 2024
    Show notes

    Today, we’re joined by Ulrik Lehrskov-Schmidt, a leading expert in B2B SaaS pricing, who has worked with—and is the preferred pricing partner of—some of the biggest names in the industry, including Microsoft Western Europe, SamsungNEXT, Intel IGNITE, SAP.io, Bosch Growth, and several top private equity and VC funds. With a strong academic background in analytical philosophy and finance from Harvard, and having successfully exited three businesses, Ulrik is widely recognized for his expertise in optimizing pricing strategies. In his book The Pricing Roadmap, he outlines how businesses can build pricing models that drive revenue while still delivering great value to customers. In our conversation, he shares his top strategies for SaaS pricing, how to avoid common pricing mistakes, and why focusing on outcomes can transform a business’s approach to pricing. Don’t miss this episode as Ulrik reveals powerful strategies for optimizing your SaaS pricing and explains how focusing on outcomes can accelerate growth and unlock new value for your business!
    Learn more about his book here: https://a.co/d/66GYGAa
    Visit his website here: willingnesstopay.com

    —

    Subscribe and leave a review. Your support helps more people discover the show, the author and their books.

    —

    Get the popular weekly book marketing 3-2-1 and get access to our Free Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/

    Head to our new website for more content and updates.: www.getshelflife.com

    If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com


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