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    Business

    Become a Media Maven

    If you’re tired of seeing your competition in places you would love to be mentioned or featured, this is where you will learn to get attention in the media without spending money on ads. 

    You don’t need to hire a public relations agency to see the benefits of these marketing tactics. 

    By listening to this podcast, you can become a Media Maven on the local and national news, in newspapers, in magazines, in online articles, in blogs, as a contributor, on podcasts, on the radio, and more.

    Your host, Christina Nicholson, is a TV reporter and anchor turned owner of a PR agency and holds nothing back.

    Past guests include Pat Flynn from Smart Passive Income, Amy Landino from Detail Therapy, Dana Malstaff from BossMom, best-selling small business author Mike Michalowicz, influencer and blogger Christina Galbato, and more.

    Advertise
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    Latest Episodes:
    How to Make Money Blogging without Sponsored Posts with Alex Jimenez - 39 May 21, 2019
    Show notes

    My friend Alex Jimenez has the most visited travel blog in the world.

    She started out working with brands via sponsored posts, but there is an easier way that doesn’t include high expectations and frustration.

    Today, she’s making money with her traffic, affiliate links, and even her own product line for other travel fashion girls like her!

    The smart thing she did from day one - focused on SEO. She uses outlets like Media Vine and Ad Thrive to turn that traffic into profit.

    Some resources mentioned in this episode:

    • TravelFashionGirl.com
    • Compass Rose
    • PitchPublicityProfit.com

    Please subscribe to this podcast and leave an honest review on iTunes. Your ratings and reviews really help and I read each one.

    Join Christina's newsletter for insider tips on growing your business without ads here.
    Become a contributor to a top website to build your brand with free resources here.
    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


    Follow Christina on social media at:

    • Website
    • Facebook
    • Twitter
    • Instagram
    • LinkedIn
    • YouTube
    • TikTok

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

    For more podcast episodes, tap here.



    USMC Leadership Traits to Excel in Business with Rich Cardona - 38 May 14, 2019
    Show notes

    Leadership is key - whether you’re a boss with a team or an employee in corporate America. It’s all about communication and avoiding pitfalls.

    Rich Cardona is a Marine who is opening up his leadership toolbox so we can take everything from good leaders and bad leaders to develop our own style.

    In this episode, he is also going to touch on the three big questions we must always be asking ourselves:

    1. What do I know?
    2. Who needs to know?
    3. Do they know?

    We also talk about how to deal with defensive people and when we should stop trying to prove a point.

    Some resources mentioned in this episode:

    • RichCardona.net
    • Find Rich @FlyBysMedia on Social Media
    • PitchPublicityProfit.com

    Join Christina's newsletter for insider tips on growing your business without ads here.
    Become a contributor to a top website to build your brand with free resources here.
    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


    Follow Christina on social media at:

    • Website
    • Facebook
    • Twitter
    • Instagram
    • LinkedIn
    • YouTube
    • TikTok

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

    For more podcast episodes, tap here.



    How to Work with Influencers to Sell More of your Product with Dhar Mann - 37 May 07, 2019
    Show notes

    Dhar Mann bootstrapped his business from just $600 and is on track to do $20 million in 2019.

    He went from real estate, to medical marijuana, and is now in the cosmetics industry… and he’s making all of this money without spending one dollar on advertising.

    Live Glam started when Dhar met a beauty influencer who was selling out of makeup seminars, so Dhar wanted to get in on it and partner with the influencer.

    By working with beauty influencers, Dhar was able to save money and split all commissions 50/50, then going from online class subscriptions to product subscriptions.

    In this episode, Dhar will show you how to approach influencers so they work with you on a commission only basis.

    Some resources mentioned in this episode:

    • DharMann.com
    • PitchPublicityProfit.com

    Join Christina's newsletter for insider tips on growing your business without ads here.
    Become a contributor to a top website to build your brand with free resources here.
    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


    Follow Christina on social media at:

    • Website
    • Facebook
    • Twitter
    • Instagram
    • LinkedIn
    • YouTube
    • TikTok

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

    For more podcast episodes, tap here.



    The Online Scams, Lies, and Fakers you Believe... Until Now - 36 Apr 30, 2019
    Show notes

    I’m so annoyed with all the scams, stretched truths, and just straight up bullsh*t so many people believe about getting media exposure.

    I touched on this during my talk at the Mom 2.0 Summit in Austin, Texas and wanted to bring it to the podcast because there is a big difference between a journalist, a blogger, an influencer, and a publicist.

    Today, too many are using these titles interchangeably while behaving unethically and breaking the law.

    There are four big issues I touch on in this episode:

    1. You cannot charge brands or people for coverage in or on an outlet you don’t own or work for in the sales department.
    2. You should not pay for any media coverage.
    3. Take good marketing copy and affiliate promotions with a grain of salt
    4. Do not spend any time or money on press release distribution services

    I was prompted to record this episode after hearing way too many stories from people who fell for scams, stretched truths, and straight up bullsh*t because it looked and sounded good.

    Hopefully, this episode will help you make wiser decisions moving forward.

    Join Christina's newsletter for insider tips on growing your business without ads here.
    Become a contributor to a top website to build your brand with free resources here.
    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


    Follow Christina on social media at:

    • Website
    • Facebook
    • Twitter
    • Instagram
    • LinkedIn
    • YouTube
    • TikTok

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

    For more podcast episodes, tap here.



    Going Inside the Business Boutique with Christy Wright - 35 Apr 23, 2019
    Show notes

    Christy Wright works with Dave Ramsey in Ramsey’s solutions, but she is most well known by female entrepreneurs because of the Business Boutique - a live event in Nashville, online course, podcast, and book.

    In this episode, Christy breaks down how she got her start working with Dave Ramsey and how she worked her way up in the company. (Hint: It was by saying “yes” to things she didn’t know how to do.)

    She’s going to talk about pushing through the fear of all the business stuff to actually get things done and be successful.

    Some resources mentioned in this episode:

    • BusinessBoutique.com
    • Amy Cuddy’s Ted Talk on Body Language

    Join Christina's newsletter for insider tips on growing your business without ads here.
    Become a contributor to a top website to build your brand with free resources here.
    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


    Follow Christina on social media at:

    • Website
    • Facebook
    • Twitter
    • Instagram
    • LinkedIn
    • YouTube
    • TikTok

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

    For more podcast episodes, tap here.



    Creating an eCommerce Conversion Funnel with your Brand with Scott Voelker - 34 Apr 16, 2019
    Show notes

    Yes, you can create an eCommerce conversion funnel to sell more products and you can do it all with your brand.

    Scott Voelker has helped many build brands on Amazon to increase their sales.

    In this podcast episode, Scott takes us through how to use your brand to build an audience and use that attention as currency to success online.

    Some resources mentioned in this episode:

    • TheAmazingSeller.com
    • TheAmazingSeller.com/Workshop
    • PitchPublicityProfit.com

    Join Christina's newsletter for insider tips on growing your business without ads here.
    Become a contributor to a top website to build your brand with free resources here.
    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


    Follow Christina on social media at:

    • Website
    • Facebook
    • Twitter
    • Instagram
    • LinkedIn
    • YouTube
    • TikTok

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

    For more podcast episodes, tap here.



    How to Stop Wasting Money on Facebook Ads with Monica Louie - 33 Apr 09, 2019
    Show notes

    Monica Louie is my go-to Facebook ads expert. After hiring multiple people to run my ads, she is the real deal. Trust me.

    In this episode, Monica is going to break down the three biggest mistakes most people make when they start running Facebook ads.

    She’s also going to walk you through the six things you need to do to set up your first, successful Facebook ad campaign… and she’s taking you step by step.

    Make sure you sign up to join Monica and me for her masterclass at MoniceLouie.com/Christina.

    Join Christina's newsletter for insider tips on growing your business without ads here.
    Become a contributor to a top website to build your brand with free resources here.
    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


    Follow Christina on social media at:

    • Website
    • Facebook
    • Twitter
    • Instagram
    • LinkedIn
    • YouTube
    • TikTok

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

    For more podcast episodes, tap here.



    Thinking of Unplugging from Social Media? Don't. with Kimra Luna - 32 Apr 02, 2019
    Show notes

    Kimra Luna has built a multimillion-dollar business online with no business skills.

    She’s also not afraid to post anything, and I mean anything on social media… and she doesn’t care what you think about it.

    That’s is why she’s successful.

    In this episode, Kimra is going to talk about how she got started as a mom blogger, then built real relationships with people online to grow a four million dollar business.

    She did all of this after being on welfare, while raising kids, and working on her own personal development.

    Some resources mentioned in this episode:

    • Abraham-Hicks
    • Dr. Wayne W. Dyer
    • Gala Darling
    • Think and Grow Rich
    • Freedom Hackers
    • Kimra on YouTube
    • Kimra on Instagram
    • PitchPublicityProfit.com

    Please subscribe to this podcast and leave an honest review on iTunes. Your ratings and reviews really help and I read each one.

    Join Christina's newsletter for insider tips on growing your business without ads here.
    Become a contributor to a top website to build your brand with free resources here.
    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


    Follow Christina on social media at:

    • Website
    • Facebook
    • Twitter
    • Instagram
    • LinkedIn
    • YouTube
    • TikTok

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

    For more podcast episodes, tap here.



    How to Leave your 9 to 5 Job with Jill Stanton - 31 Mar 26, 2019
    Show notes

    Jill Stanton said screw the nine to five and today she is traveling the world with her husband and young son… while making money at the same time.

    In this podcast episode, she is sharing how she built multiple successful businesses and how you can too. She takes us step by step how you can get clear on your vision, determine what you’re selling, build an audience to sell to, ask them what they want, sell it to them, and everything in-between.

    Jill also shares why she shut down her Facebook group of more than 45,000 people and why she shut down her very successful membership site to start a new venture.

    Some resources mentioned in this episode:

    • Jill on Instagram
    • My article in Inc. Magazine with Jill
    • Jill’s free guide
    • PitchPublicityProfit.com

    Please subscribe to this podcast and leave an honest review on iTunes. Your ratings and reviews really help and I read each one.

    Join Christina's newsletter for insider tips on growing your business without ads here.
    Become a contributor to a top website to build your brand with free resources here.
    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


    Follow Christina on social media at:

    • Website
    • Facebook
    • Twitter
    • Instagram
    • LinkedIn
    • YouTube
    • TikTok

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

    For more podcast episodes, tap here.



    Overcoming Scarcity Mindset and Fulfilling your Potential with Dr. Shannon Irvine - 30 Mar 19, 2019
    Show notes

    Dr. Shannon Irvine takes the woo out of all the mindset talk and makes it scientific, which is what I like.

    In this episode, Shannon talks about her personal and professional breakdown moment when she was feeling very overwhelmed and how that led her to focus on her systematic brain.

    Your conscious mind is the boss, but we’re on autopilot and the subconscious mind tells us what to believe. Shannon is going to teach us how to get out of autopilot and make the subconscious conscious.

    Some resources mentioned in this episode:

    • DrShannonIrvine.com/MindYourBusiness
    • PitchPublicityProfit.com

    Please subscribe to this podcast and leave an honest review on iTunes. Your ratings and reviews really help and I read each one.

    Join Christina's newsletter for insider tips on growing your business without ads here.
    Become a contributor to a top website to build your brand with free resources here.
    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


    Follow Christina on social media at:

    • Website
    • Facebook
    • Twitter
    • Instagram
    • LinkedIn
    • YouTube
    • TikTok

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

    For more podcast episodes, tap here.



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