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How to Move your Local Business to Online Jul 30, 2019

Show notes

If you’re a small business owner who needs help creating more profit in your online business, you need to start local first.

Abagail and Emylee are the powerhouses behind Boss Project, formerly known as Think Creative Collective.

Both of these ladies started local, then went online.

In this podcast episode, they are going to talk about how they went from local photography and web design to building an amazing, very well known online business… and doing it all by getting in touch with the right people.

And yes, we talk about money here too.

Some resources mentioned in this episode:

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How to Respond to HARO Queries to Earn Publicity - 48 Jul 23, 2019

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If you’re a business owner, you’re going to love Help A Reporter Out, or HARO.

Why?

You will have about 150 topics from journalists looking for expert sources for in your inbox!

Full disclosure: In the past few years, it has gone downhill… a lot. Some people are using it to grab free products and others to hunt for advertising opportunities.

HARO is not closely regulated, but you can still earn quality coverage by following these tips in this podcast episode that walk you through how to respond to queries.

One person responded to everything that he could, that was fit, in one month using the tips I outline in this episode and earned 60 media hits IN ONE MONTH!

(FYI – that’s an INSANE amount.)

Some resources mentioned in this episode:

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Your ratings and reviews really help and I read each one.

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If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

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How to Find the Perfect Accountability Partner with Charlena Smith - 47 Jul 16, 2019

Show notes

Charlena Smith is the founder of a guided accountability program called Optio.

Optio does NOT help you find your best friend. Instead, it connects you with someone who is going to bring out the best of you in business.

The purpose of an accountability partner is not to keep you comfortable but pushes you forward. Still, so many people don’t know how to find this person after they realize the importance of it.

Charlena works with a personality algorithm that was designed by a NASA scientist to ensure success for her clients and their businesses.

Optio is like your business coach and your life coach and BFF just had a baby.

Some resources mentioned in this episode:

Please subscribe to this podcast and leave an honest review on iTunes.

Your ratings and reviews really help and I read each one.

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If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

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How to Build a Community of Superfans with Pat Flynn - 46 Jul 09, 2019

Show notes

Pat Flynn is back, and in this episode, he is talking about why it’s important to build superfans in your business.

In his new book, Superfans, he’s talking about why your business isn’t built on subscribers, followers, or likes. It’s built on Superfans and Pat is going to teach us how to get superfans so your business thrives.

This episode is for you if you’re a solopreneur or you run a Fortune 500 company.

And yes, we talk about that Instagrammer who has 2 million followers, but couldn’t sell 35 shirts to her following as well as what NOT to do and what you should be doing to get superfans in your business.

Some resources mentioned in this episode:

Please subscribe to this podcast and leave an honest review on iTunes. Your ratings and reviews really help and I read each one.

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If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

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How To Market A Non-Fiction Book For More Sales with Ashley Bernardi - 45 Jul 02, 2019

Show notes

Many people will write a book, but they don’t think of the marketing plan for their book.

If your book is non-fiction, then you need to market your expertise.

Promoting your book isn’t about your book. It’s about you and your expertise.

In this podcast episode, I am talking to my friend Ashley Bernardi about putting together a book marketing plan.

For the step by step plan you need to put in place BEFORE you launch your book, listen to this!

Some resources mentioned in this episode:

Please subscribe to this podcast and leave an honest review on iTunes. Your ratings and reviews really help and I read each one.

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The 5 Lies PR Agencies and Publicists are Telling You - 44 Jun 25, 2019

Show notes

Yes, the owners of PR agencies and publicists are telling you lies. In fact, it's so bad that it's part of the reason I started my own agency.

When I worked at an agency full-time, the owner would over promise deliverables to clients and put it on the employees to make the impossible, possible.

Sometimes, I lose business because I don’t tell these five lies, but I'd rather lose the business than end up with a terrible reputation, like many others in the publicity industry.

Some resources mentioned in this episode:

PitchPublicityProfit.com

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How to Promote a Pin on Pinterest with Monica Froese - 43 Jun 18, 2019

Show notes

People talk a lot about Facebook ads and Instagram ads, but promoted pins on Pinterest don’t get a lot of attention.

That means there is less competition to get your content in front of your audience on Pinterest... if you know how to promote a pin on Pinterest.

Monica Froese is a blogger who viewed this gap as money to make… and that’s exactly what she started doing by promoting pins on Pinterest, then teaching others how to do the same thing.

In this episode, Monica takes us through why we should stop caring about the page view and start caring about the conversions.

The data will tell you everything.

Now, let’s go step by step.

First, you need to install the Pinterest tag on every page of your website in the header script. For Facebook advertisers, this is like your Facebook pixel.

Then, you’re going to go determine your goal to set an objective, choose an audience, and do keyword research because Pinterest is a search engine.

The best part? Monica says advertising on Pinterest is cheaper than on Facebook.

Some resources mentioned in this episode:

Please subscribe to this podcast and leave an honest review on iTunes. Your ratings and reviews really help and I read each one.

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If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

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How to Get Traffic From Pinterest with Sarah Morgan - 42 Jun 11, 2019

Show notes

Yes, it’s possible to simplify things while growing your blog at the same time.

Years ago, Sarah Morgan had the right pin posted, at the right time, that sent lots of traffic to her website. Ever since then, Pinterest has been her lead traffic source - more than everything else combined.

In this podcast episode, Sarah is going to share her pinning secrets and how you can automate almost everything on Pinterest.

Some resources mentioned in this episode:

Please subscribe to this podcast and leave an honest review on iTunes. Your ratings and reviews really help and I read each one.

Follow Christina on social media at:

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.

How to Create Content That Leads to Sales with Jessica Stansberry - 41 Jun 04, 2019

Show notes

We know we need to create content, but very few are doing it in a way that leads to sales.

Jessica Stansberry makes money from her content every single day.

With YouTube, blog posts, and digital products, Jessica has built a six-figure business while being a mom in a small town of 500 people.

In this episode, Jessica is going to show you how to create content that leads to sales by creating a content strategy and executing it to drive traffic to your products and services.

Some resources mentioned in this episode:

Please subscribe to this podcast and leave an honest review on iTunes. Your ratings and reviews really help and I read each one.

Follow Christina on social media at:

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.

35 Things to do AFTER you Earn Media Coverage - 40 May 28, 2019

Show notes

The biggest mistake people make after they earn media coverage is they do nothing.

It’s shocking how common this is.

Do not assume that everyone read the article you were mentioned in or saw the segment that featured you on TV. Even if your ideal customer or client did see it, in a few minutes, they will forget.

You need to remind them. Over and over again.

In this episode, I’m sharing 35 things you can do after you earn media coverage to turn publicity into profit.

Some resources mentioned in this episode:

PitchPublicityProfit.com

Please subscribe to this podcast and leave an honest review on iTunes. Your ratings and reviews really help and I read each one.

Follow Christina on social media at:

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.

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