Become a Media Maven

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**Become a Media Maven**

If you’re tired of seeing your competition in places you would love to be mentioned or featured, this is where you will learn to get attention in the media without spending money on ads.

You don’t need to hire a public relations agency to see the benefits of these marketing tactics.

By listening to this podcast, you can become a Media Maven on the local and national news, in newspapers, in magazines, in online articles, in blogs, as a contributor, on podcasts, on the radio, and more.

Your host, Christina Nicholson, is a TV reporter and anchor turned owner of a PR agency and holds nothing back.

Past guests include Pat Flynn from Smart Passive Income, Amy Landino from Detail Therapy, Dana Malstaff from BossMom, best-selling small business author Mike Michalowicz, influencer and blogger Christina Galbato, and more.

Latest Episodes:

3 Things on Thursday - Working from Home WITH Kids Mar 26, 2020

Show notes

In this quick 3 Things on Thursday episode, I'm talking about working from home WITH kids.

I've been working from home for five years now.

Because of the Coronavirus, many of us are doing it with our kids at home.

For my three tips on how you can get things done at home with kids, listen!

Join Christina's newsletter for insider tips on growing your business without ads here.
Become a contributor to a top website to build your brand with free resources here.
Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

Follow Christina on social media at:

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.

How to Start Your Own TV Show with Lisa Remillard Mar 24, 2020

Show notes

TV news has taken a dramatic turn in the last few years.

Yes, it’s the hardest media to earn and for that reason, it brings you the most credibility when you leverage it.

However, many models are turning into pay to play platforms… and you can get in on it in a way you may have never thought of before - by starting your own TV show.

In this episode, I’m chatting with a friend of mine who is a former TV anchor who started her own TV show in Los Angeles.

She is going to walk us through every little detail of how she did it.

Follow Christina on social media at:

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.

3 Things on Thursday - How to Make Money Fast Mar 19, 2020

Show notes

In this quick 3 Things on Thursday episode, I'm talking about how to make money fast.

I used these strategies when I started as a freelancer.

I still use some of them as an agency owner as well.

For my three tips on how you can make money fast, because many of us need that during these crazy Coronavirus times, listen!

How to Become a 6-Figure Freelancer: https://www.mediamavenandmore.com/how-to-become-a-freelancer/

Use LinkedIn for Personal Branding: https://www.mediamavenandmore.com/linkedin-personal-branding/

How to Promote Yourself on LinkedIn: https://youtu.be/JzZk83YyYxs

Follow Christina on social media at:

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.

Three Ways to Write Copy That Sells with Marisa Corcoran Mar 17, 2020

Show notes

Talking about copy should not be boring

You have to know how to bring in leads, how to speak to people, how to share your message - that’s copy.

People make a lot of mistakes when they write emails, website copy, and post on social media.

In this podcast episode, former actress Marisa Corcoran is going to share the three biggest mistakes people make when they write their copy and how to fix them.

Your copy will change over time based on your goals and where your business is. Marisa is here to help!

Some resources mentioned in this episode:

Please subscribe to this podcast and leave an honest review on iTunes.

Your ratings and reviews really help and I read each one.

Follow Christina on social media at:

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.

3 Things on Thursday - Working from Home Mar 12, 2020

Show notes

In this quick 3 Things on Thursday episode, I'm talking about working from home.

I've been doing it for almost five years now. It makes me more productive and happier - at home and in business.

For my three tips on how you can do the same at home, listen!

Follow Christina on social media at:

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.

How I Went From TV to PR Mar 10, 2020

Show notes

I worked in TV as a reporter and anchor for 10 years.

After having a couple of kids, and many PR agencies NOT hiring me, I finally got a job at a PR agency.

It only lasted six months because the working environment was terrible.

That’s when I started working as a “professional freelancer” and accidentally started building a team that led to the agency I have today.

I worked with a variety of business coaches, found clients in different places, and I’m sharing it all in this episode.

Follow Christina on social media at:

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.

She Tripled her Teachers Salary in One Year Working From Home Mar 03, 2020

Show notes

Like many moms, Micala Quinn got tired of the rushing routine to get her kids to daycare then go to a job she didn’t want to be.

After struggling for eight months to make a work from home side hustle work, she started using Facebook groups as a lead generation tool.

Quickly, she tripled her teacher’s salary working a fraction of the hours she worked as a teacher.

Now, she helps other moms make money from home.

Some resources mentioned in this episode:

Please subscribe to this podcast and leave an honest review on iTunes.

Your ratings and reviews really help and I read each one.

Follow Christina on social media at:

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.

Creating a Sales and Marketing Strategy with Scott Thaler Feb 25, 2020

Show notes

The complexity level of what we need to do in marketing is much greater.

It used to be a world of what message are we going to get to them. Now, you need to connect and keep the lines open so you have two-way communication.

For the first time in advertising (and marketing) history, we are on a two-way street with communication.

Scott Thaler is a marketing and advertising executive who has worked with some of the biggest brands in the world.

In this podcast episode, he talks about how paid, earned, and owned media have to work hand in hand because “people are being bombarded and the platforms are being the gatekeeper” making it harder for brands.

When Scott was with Mattress Firm, they used paid, owned, and earned media, but they NEVER ran the same thing in all three.

So, how do you know what’s working and what’s not?

How do you convert?

How do you ensure marketing is working with sales… and vise versa?

We cover it all in this episode!

Follow Christina on social media at:

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.

How to Finally Take Action on a Business Idea with Scott Voelker Feb 18, 2020

Show notes

Scott Voelker is back on the Become a Media Maven podcast to talk about how people can finally take action on a business idea, even if they’re scared.

In his book, The Take Action Effect, he talks about the many businesses he started and how his mindset and hard work played a big part in his success.

Scott talks about the safety nets he hung to fall back on while he carved out time to work on his side hustles.

These five steps will get you started:

1. Side hustle.

2. Start small and work your way up.

3. Use your unique assets.

4. Having the focus and the direction to hit your goal. Pick something, go, AND COMMIT FOR 8-12 MONTHS!

5. Don’t build something, then validate it. Instead, validate it, then build it.

Also, invest in a coach or mentor to take action to see results faster.

Follow Christina on social media at:

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.

Inside my (Expensive) Instagram Giveaway Experiment Feb 11, 2020

Show notes

I participated in not one, but two Instagram giveaways. I did it or two reasons - one, to tell you all about what happened on the Become A Media Maven podcast and two, to experiment.

First, I teamed up with Kris Jenner. Then, I teamed up with Scott Disick.

In this podcast episodes, I’m sharing how many followers I gained, how many I lost after the giveaway winner was announced, and what it did for my engagement rate, reach, impressions, profile visits, and link clicks months later.

I also talk about what I did (or didn’t do) to leverage it and what you need to if you're even thinking about participating in a social media giveaway.

Follow Christina on social media at:

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.

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