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When the New Year rolls around, people start making resolutions to change their lives. More often than not these ventures end in failure, but it doesn't have to be that way. It's not a lack of willpower, motivation or hard work. It's just the way we make resolutions isn't always consistent with the science of behavior change. Jen, Annie and Lauren explore the three ways you can make better resolutions this year, or even decide whether you need to make resolutions at all. Resolve to join us and learn more! What you'll hear in this episode: The best time of year to buy used exercise equipment New Year's resolutions and FOMO The Power of Suggestion, product placement and targeted ads Jumping on the bandwagon and following the leader The perfect storm of post-holiday shame Shame-based marketing as motivation for change Ending the binge-restrict cycle Learning to let the pendulum settle Zooming out to give context to holiday eating What happens when you try to change too many things at once Outcome-based goals vs habit-based goals How to turn an outcome-based goal into a habit-based goal Resources: Five Stages Of Behavior Change Episode 15: Habits 101 – Hack Your Habits, Change Your Life Episode 22: The Oreo Cookie Approach To Breaking A Bad Habit Learn more about Balance365 Life here Subscribe on Apple Podcasts, Spotify, Google Play, or Android so you never miss a new episode! Visit us on Facebook| Follow us on Instagram| Check us out on Pinterest Join our free Facebook group with over 40k women just like you! Did you enjoy the podcast? Leave us a review on Apple Podcasts or Google Play! It helps us get in front of new listeners so we can keep making great content. Transcript Annie: The New Year is upon us and with that comes optimistic feelings of a fresh start, a clean slate and a chance to reach our goals. Love them or hate them, it's estimated that almost half of Americans make resolutions every year. Step into any gym the 1st week of January and it's clear that fitness and weight loss goals are topics for most resolution makers. Resolutions are a dime a dozen. It's sticking to them that can be difficult. Sadly, the reality is that most of us who vow to make changes in 2019 will drop them before January is even over. On this episode of Balance365 Life Radio Jen, Lauren and I dive into common reasons why New Year's resolutions fall flat and changes you can make to help ensure you stick with your goals long after the New Year's excitement fades. Enjoy! Lauren and Jen, welcome back! We are discussing New Year's resolutions already, can you believe it? Lauren: No. Jen: I can't believe how quickly this year has gone. Annie: No, I feel like I blinked and it was like the end of the year. Jen: I feel like I just saw you guys in San Francisco in February. Annie: I know, it was like a year ago. Jen: I know. Annie: That's what happens when you see each other every day and talk to each other every day, all day. Besties. So we are talking about New Year's resolutions because, I mean, it's obviously a timely subject, we're coming up on the end of the year and people are thinking about what they want to accomplish in the New Year, right? Which is ironic because we used to have a challenge, we did a challenge a couple years ago called the Screw Your Resolutions challenge and it was our alternative, our Balance 365 alternative to resolutions because so many of us have made resolutions and failed, right? Have you done that? Jen: Most people. Lauren: Yeah. Jen: In fact. Lauren: No, I've never done it. Jen: In fact, I keep my eye out for workout equipment around March and April because it all goes back for sale, you can get really good deals on treadmills around that time. Annie: Yes and workout clothes as well too, like they'll go on, I mean, they're not on sale right now necessarily but because it's a popular time to be buying them. Jen: Yeah. Oh I mean second hand- Annie: Oh, OK. Jen: March, April, yeah people, they buy, they get the deals in December-January, they spend $2000.00 on a treadmill and then by March-April it's back up for sale for like $400.00 So keep your eye out- Annie: Because that treadmill trend- Jen: on buy and sell websites. Yeah because you just hang laundry on it, really. This is what you do. I mean, I've been there as well. But I sold my treadmill when we moved last time and I really regret it because now I'm looking at getting another one. And but I'm going to wait I'm going to wait for the New Year's resolution dropouts to put theirs up for sale- Annie: Yeah, she's going to take advantage of you guys, listen. Jen: March-April. Annie: She's going to prey on you. Lauren, what about you? Have you made a resolution and failed to keep it? Lauren: Yes, pretty much every year besides the last five. Yeah, it was always obviously diet exercise related too. But then I would add, like, other things so I would want to do all the things. Annie: Yep. Which we'll talk about. Please don't jump ahead of my outline. Lauren: I'm sorry. Annie: We've talked about this. Jen: I made a New Year's resolution-ish. It was a couple years ago it was really big to choose a word, like choose a word for 2016 or 2017 whenever it was and I jumped on board that train and it was a success but we will talk about that later. I won't skip us ahead. Annie: What was your word? Jen: It was respond. Annie: Oh, OK. Jen: Rather than react because I found myself, I was, like, you know, I could be quite reactive. Annie: No. Jen: So I really worked on that secondary, that response, when your inner B. F. F. comes in and it's like "Whoa, chill out, girl." Annie: Yeah, I dig that. Jen: What about this? Annie: Yeah. Jen: So then I would find, you know, I think it was 2016, I worked really hard on it and I'm much better at keeping my reactions under control and responding. Annie: Well, I'll be interested, maybe a little bit later you can tell us about why that was so successful versus other attempts. But before we get any further, really, today we just want to discuss, I have 3 main reasons that we see resolutions kind of fall flat and I want to be clear that we are not anti resolutions, we're not anti goals, we're not anti action plans or whatever you want to tackle, resets, restarts, refreshes in the New Year because I'm totally one of those people that gets super excited about the idea of like a clean slate, like, that's really, like, I love, like, a fresh start, going to start over. I get to do this. I'm going to do it right. It's super exciting and super motivating but just the way in which people approach them and their expectations around resolutions are usually why they aren't successful with them. Jen: Yeah we are pro, we want you to be successful. Annie: Yeah so we're going to discuss 3 ways you can make your resolutions a little bit more successful because again, it's not that there's anything wrong with resolutions inherently, It's more how we approach them and our expectations surrounding them. So let's just dive right into it. The 1st one is that remember that you can set goals, create new habits, set intentions any time of the year, right? Like this is not something specific just to New Year's Day or New Year's Eve, you can do this February 1st, just the same as you can March 1st or May 15th, like whatever time you want to set new goals, you can make new goals and as I noted, I totally understand the excitement that comes when everyone else around you is doing the thing, right, and it's contagious and I have severe FOMO, you know, fear of missing out so I feel this pressure like "Oh I want to do that, like, that's really exciting, right?" Jen: Well, it can be like when you go shopping with your girlfriend and you only need one thing, like you need a pair of jeans and then you get in the store and your friends are like "I'm getting jeans. Oh, I also need earrings and look at this top, it's so cute, and this coat" and then all of a sudden you're like "Yeah, those things are so great. I should look at them too and I should get them too" and then all of a sudden you're leaving the store with like 6 bags and you only want one pair of jeans, right? So during New Years, it's just that you're just surrounded by people changing all the things and you're like "Well that is such a good idea, I need to address that in my life too. Oh and that would be great too and that too" and then all of a sudden you've got 10 New Year's resolutions. Annie: And the power of suggestion, sorry, Lauren, go ahead. Lauren: I was going to say, well, even more than that for me is I would feel like I had to make a New Year's resolution period, like even if I was not in a particular space in my life where I could handle a new goal or setting a New Year's resolution, like, I had my daughter 5 years ago on December 1st and so it was like "Oh, I should make a New Year's resolution" while I had an infant, you know, right, probably not the best time. Annie: Yes and I was just going to add to the power of suggestion is really, really strong around this year because Jen you've shared advertising budget numbers from the diet and the fitness industry, they spend a large percentage of their marketing budget this time of year. They are pushing, pushing, pushing- Jen: Yeah, the first few months of the year, the 1st quarter. I can't remember what the numbers are, I've shared them on a past podcast but it's like 65 percent of their marketing budget is spent in the 1st couple months of the year. Because yeah, so it's everywhere. Annie: So you're really, really, you're likely seeing it in magazines and commercials and newspapers, in bookstores and anywhere you're going, essentially, to buy this product, buy this program, purchase this service, purchase this membership- Jen: Yeah, people have no idea, like, how much thought goes into marketing and so even, you'll see, I noticed in my local bookstore that throughout the year when you walk in there's different tables set up featuring, you know, new books or this all these books on this topic. Well, in December or January the diet table comes to the very front of the store so when you walk in it's right there. Because they know, they know that that's the time to be selling these books, to put them right in front of you, get you thinking about it, it makes you buy them. We like to think we're so in control of our choices but we really are not. Annie: I was just going to say that because I know, Annie 10 years ago would have walked into Barnes and Noble or whatever this bookstore, saw the diet book and "it's like they knew what I wanted," like, yeah, how did I, like, you know, how did they know but really? Jen: If you don't even think about the change, it's like, this must have always been here. Annie: Right, it's like, like, you know, it's like, it's, now we have Amazon ads popping up on our feed, you know, like Lauren, you just talked about how you were, posted about your standing desk. Lauren: Oh my gosh, yes, I got this standing desk which is amazing, I got it from Costco, I don't know if it'll still be here when this airs but I got it from Costco and I posted about it on my story and I had never seen an ad for a standing desk before and after I posted it on my story I was started seeing Instagram ads for this other standing desk and it freaked me out. Jen: Oh. There's so many conspiracy theories around what Facebook and Instagram listen to and of course they deny, deny, deny but that happens to me all the time. Sometimes I feel like I'm talking to a friend about something, like, in person- Lauren: Yes. Jen: Then I'll start seeing those ads on my feed. Lauren: Yeah. Annie: There's a meme that it's like, of course, if I had a dollar for every time I started a sentence with "There's a meme" on Instagram that says "Oh, oh, that's weird how this showed up on my feed when I didn't talk to anyone about it, I didn't type it, I didn't search it, like, it's, like, there in your brains, you know- Jen: You thought it. Annie: Yes, but anyways, it is, you know, it's kind of like when you go to Target and your kids don't want goldfish until they see the goldfish and then you know and it's like "Now I can't live without the goldfish." Jen: And you have to and there's also food, food companies have to pay more to get their products on the shelf at eye level. Lauren: Yes. Jen: Do you know I mean because they know it leads to you choosing it more so they make a deal with, you know, whatever supermarket chain and they pay a fee to have their product at eye level, like, you really, if you know what I mean, like, it's just there's so much of this that goes on that consumers aren't aware of. Annie: Right, which we kind of went off on a tangent there and I think that would make a really great podcast about how the the science and psychology behind marketing and how it works the way it does, especially when it comes to health and wellness but the point here is that you can set these goals any time of year, so even though the bookstores are pushing it or you might feel like you're seeing these messages to get these really brand new fresh goals around your health and your wellness. It seems like it's everywhere. Remember that you can set these 6 months from now, 3 months from now, any time a year. You don't have to feel pressure to do it on New Year's Day. Jen: Yes and now that we have told everybody about it, you will start noticing it and you can be more critical about it and this is called media literacy and media literacy has been found to be one of the greatest tools in preventing disordered eating and body image issues. So pass it on. Annie: Pass it on. Stay woke, right? Jen: Stay woke. Annie: OK. Number two, remember your why. Ask yourself "Does this really matter to you?" when you're setting your New Year's resolutions because along the same lines of getting caught up, this can tend to be following the leader, kind of like Jen said when you're shopping with your girlfriend and in my experience, what's personally happened to me before is one girlfriend dinner is like "Oh yeah, I'm going to join this gym, I'm going to start this program, I'm going to start this diet" and the rest of us are like "Oh yeah, like, I guess that sounds good," like, "That sounds good to me, I'll do that too" or like "Guess I hadn't really given it that much thought but she's done the research. And she seems to think it's a good idea so I'll do it too" and if you listen to our Stages of Change podcast with our Balance365 Coach Melissa Parker, you'll know that skipping stages like contemplation, where you're thinking about doing a thing and preparation, where you're making plans to do the thing, are actually really vital to your success and this is one of the reasons people- Jen: Not skipping stages. Annie: Sorry, yes, not skipping stages. It's really vital to your success and this is one of the reasons that people can fall flat on New Year's resolution time is because they join the gym, they buy the meal plan, they sign up for the challenge or whatever it is they're doing without really considering "Does this even matter to me? Is this a good time in my life to do this? Is this reasonable to…
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