B2B Growth

Latest Episodes:

1230: How a B2B Brand Drove 90% Engagement Among Their Top 25 Accounts w/ Etai Beck Mar 18, 2020

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In this episode we talk to Etai Beck, CEO and Co-Founder at Folloze. Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client. Learn more at: directiveconsulting.com Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

#H2H 11: Why Marketing KPIs Are Not Enough w/ Mark Stouse Mar 18, 2020

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In this #H2H Segment Carlos Hidalgo, author of The UnAmerican Dream and Driving Demand, speaks with Mark Stouse, Co-founder and CEO of Proof Analytics on why marketers need to rethink analytics and how it can have a profound impact on their roles and how they align with their business.

#NewPodcast: The Next Level Podcast w/ Gaetano DiNardi and Yaniv Masjedi Mar 17, 2020

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In this episode of the #NewPodcast series, we share a part of the very first episode of The Next Level Podcast with Nextiva. Check out the new show in your favorite podcast player: Apple Podcasts Spotify Stitcher Google Play

1229: How to Instantly Connect with Anyone You Want to Know w/ James Carbary Mar 17, 2020

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In this episode, we hear Douglas Burdett's conversation with our very own James Carbary featured on The Marketing Book Podcast. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

#CategoryCreation 19: Why Category Creators Need to Nail Positioning w/ Andy Cunningham Mar 16, 2020

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In this episode of the Category Creation series, we talk to Andy Cunningham, author of Get to Aha! and founder and president at Cunningham Collective. Andy has played a key role in launching tech products over her multi-decade career, including the Apple Macintosh. In our interview, we discuss why positioning is so important (especially for category creators) and we break down Andy's unique approach to uncovering your company's DNA. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

1228: How to Leverage PR's Impact for ABM Results w/ Dara Treseder Mar 16, 2020

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In this episode we talk to Dara Treseder, CMO at Carbon. Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast. Check out Casted in action at casted.us/growth Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

#BehindTheCurtain 17: 3 Ways to Turn Prospects Into Friends Mar 15, 2020

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In this episode of the #BehindTheCurtain Series, James & Logan share the importance & impact of seeking friendships in business, with prospects, partners & customers. They talk about 3 specific strategies we've used at Sweet Fish to deepen important relationships with people in our own network. 1) Texting 2) 2nd content collaborations 3) Community building (small, in-person events & online communities) Want to get your copy of James' book, Content-Based Networking? It's available on Amazon now: http://bit.ly/content-basednetworking If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.

#5Things: Jake Braly Mar 14, 2020

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In this episode of the 5 Things Series we talk to Jake Braly, Vice President of Strategic Alliances & Partner Sales at Highspot. Check out Jake's previous appearance on the show here: What Marketers Need to Understand About The Sales Enablement Renaissance. Jake shares the 5 Things he can't live without: 1) Forrester, Sirius Decisions, TOPO & Gartner 2) G2 3) Product Marketing Alliance Slack Channel 4) Amazon Prime Now 5) Mango flavored LaCroix Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

1227: Why Empathy is a Key Leadership Strategy for a CMO w/ Maria Pergolino Mar 14, 2020

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Marketing is a discipline with a lot of functionally specific excellence—and a good CMO will let them get on with their expertise. CMOs have to be able to explain the executive team’s needs to the marketing team and vice versa. We are sharing this episode of The Marketer’s Journey. Randy Frisch of Uberflip speaks with Maria Pergolino, Chief Marketing Officer at Forbes Communications Council. What they talked about: - Why you should let the email marketer get on with sending email - How Maria’s high points were also her low points - The 2 pieces of advice for a senior marketer to jump into the executive team --Mentorship vs. Sponsorship Balancing over 80,000 customers Find The Marketer’s Journey on Apple Podcasts, Spotify, and here.

1226: 300% Increase in Search Traffic to a B2B Website: How They Did It w/ Talmage Egan Mar 12, 2020

Show notes

In this episode we talk to Talmage Egan, Digital Marketing Strategist at O.C. Tanner. Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client. Learn more at: directiveconsulting.com Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

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