B2B Growth

Latest Episodes:

#CX 45: Marketing's About Context, Not Attention w/ Mathew Sweezey Mar 26, 2020

Show notes

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Mathew Sweezey, Director of Market Strategy at Salesforce, about how the age of infinite media shifts the foundations of marketing away from attention and toward context. Hear more episodes of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Google Podcasts To find the other podcast we recommended in today's episode, check out The Sales Engagement Podcast on Apple Podcasts or wherever you do your listening! The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1! If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com

1234: Why You Should Ramp Up Your Content Marketing Right Now w/ Chris Walker Mar 25, 2020

Show notes

In this episode we talk to Chris Walker, CEO at Refine Labs. Sweet Fish is hiring! Click here to learn more. Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client. Learn more at: directiveconsulting.com Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

#NewPodcast: Musicians in Tech w/ Gaetano DiNardi & Jay Alexander Mar 24, 2020

Show notes

In this episode of the #NewPodcast series, we share a part of the very first episode of Musicians in Tech podcast with Gaetano DiNardi & Jay Alexander. Check out the new show in your favorite podcast player: Apple Podcasts Spotify Stitcher Google Podcasts

1233: 3 Keys to Successful Virtual Events w/ Olga Andrienko Mar 24, 2020

Show notes

In this episode we talk to Olga Andrienko, Head of Global Marketing at SEMrush. To find the other podcast we recommended in today's episode, check out The Sales Engagement Podcast on Apple Podcasts or wherever you do your listening! Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

#H2H 12: Why Context is More Important Than Relevance & Redefining Noise w/ Mathew Sweezey Mar 23, 2020

Show notes

In this #H2H segment, Carlos Hidalgo chats with Mathew Sweezey about his new book The Context Marketing Revolution. Sweezey provides great insights on why marketers need to understand context rather than focus on being relevant and how in so doing, they can deliver an experience across the customer journey. His book is available on Amazon and is getting rave reviews! Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishdev.wpengine.com/big3 We’ll never send you more than what you can read in

1232: 3 Benefits to Content Creation "Batching" w/ Joe Sullivan Mar 23, 2020

Show notes

In this episode we talk to Joe Sullivan, Founder of Gorilla 76. Check out the book Joe mentions in this episode here: Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast. Check out Casted in action at casted.us/growth Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

#5Things: Chris Ronzio Mar 21, 2020

Show notes

In this episode of the 5 Things Series we talk to Chris Ronzio, Founder and CEO at Trainual. Chris shares the 5 Things he can't live without: 1) Gmail Hacks - Send & Archive setting & SaneBox 2) Profitwell 3) SleepCycle App 4) Annual Planning with his wife 5) Laughter/Fun To find the other podcast we recommended in today's episode, check out The Sales Experience on Apple Podcasts or wherever you do your listening! Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

1231: The 4 Fear Responses Every Leader Should Recognize (& How to Handle Them) w/ Karin Bellantoni Mar 20, 2020

Show notes

In this episode we talk to Karin Bellantoni, Growth Strategist & Executive Coach, and the Host of the Crazy Busy Podcast. To find the other podcast we recommended in today's episode, check out The Sales Podcast on Apple Podcasts or wherever you do your listening! Are you able to easily track & analyze the reach of your organic LinkedIn content? If not, you may want to check out a tool we've been using here at Sweet Fish: SHIELD Use the promo code B2BGROWTH for a 25% Discount Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

#WhyPodcastsWork 21: 3 Tips You MUST Know Before You Start a B2B Podcast w/ Lindsay Tjepkema Mar 20, 2020

Show notes

You’ve probably noticed … podcasting isn’t coming. It’s here. Why is podcasting so big? And exactly how does it benefit the B2B space, specifically B2B sellers and marketers? Great questions. Lindsay Tjepkema has great answers. She has years of experience in marketing and branding with HUMANeX Ventures, Maestro, Emarsys, and her own company, Blueprint Marketing (just to name a few). She also hosted her own podcast at Emarsys called Marketer + Machine podcast. While she was hosting, it dawned on her — podcasting is a huge opportunity for marketers. But it can be challenging. So she set out and founded her own B2B podcasting platform called Casted. Lindsay came on our podcast, B2B Growth, to tell us why podcasting is the future for B2B. What we talked about: Content machine: First, blog, then, podcast Blog strategy: Post regularly (weekly blog) High-quality content Grow audience Amplification, more customer intel & more ideation Podcasting amplifies your content machine Ideation & collaboration Customer intel Podcasting is insanely fun The Golden Age of radio is back (sort of) Podcasting is meaningful to your guests Tip: Don’t only go for the “GaryVees” or the Seth Godins (go for the people on the frontline) Tip: it is a little more work than you may think Tip: think outside the audio box B2B podcasting Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

#CX 44: A Better Structure for Teaching and Learning w/ Ethan Beute Mar 19, 2020

Show notes

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb and coauthor of Rehumanize Your Business explains the basics of Bloom's Taxonomy, a hierarchy of learning objectives that's useful for you, your team members, and your customers. Because we're all teachers and we're all learners. Subscribe to hear every episode of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Google Podcasts To find the other podcast we recommended in today's episode, check out The Sales Engagement Podcast on Apple Podcasts or wherever you do your listening! The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1! If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com

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