B2B Growth

Latest Episodes:

1312: The 5 Ideals for B2B Marketers w/ Lauri Palokangas Aug 10, 2020

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In this episode we talk to Lauri Palokangas, Chief Marketing Officer at Eficode. To learn more about the 5 ideals from Gene Kim (and the book, The Unicorn Project), click here... Want a free copy of The Unicorn Project? Email james@sweetfishmedia.com and you could win 1 of 3 copies that Lauri and his team are giving away. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

#BTC 36: 5 Reasons You Shouldn't Hire an Outside Podcast Host Aug 09, 2020

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In this episode of the #BehindTheCurtain Series, James Carbary & Logan Lyles talk about 5 reasons you shouldn't hire an outside host for your podcast. While there are some pros to having an outside host (professionalism and dedicated availability), we typically advocate for having someone (or multiple people) from your company be the host of your podcast. If you like this episode, you'll probably also love: ROI Positive in 28 Days with a B2B Podcast 5 Reasons It’s Not Too Late to Launch a Podcast Sweet Fish is hiring! Click here to learn more. Want to get your copy of James' book, Content-Based Networking? It's available on Amazon now: http://bit.ly/content-basednetworking If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.

1311: Discover Whose Marketing Advice You Can Trust & Whose is BS w/ Edward Nevraumont Aug 07, 2020

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In this episode, we talk to Edward Nevraumont, Senior Advisor at Warburg Pincus LLC and Author of Marketing BS. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

#Remote 5: Personal Conversations Are NOT Optional Aug 07, 2020

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Today, Ryan talks about the importance of having built-in, expected personal conversations with the people you work with at your remote company. Caring about other people on your team is a broader culture issue, one that every company should pay attention to. But there’s a reason it deserves special consideration at remote companies.

#CX 64: Marketing Conversations with Sales, Product, and Customers w/ Shanee Ben-Zur Aug 06, 2020

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In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Shanee Ben-Zur, Head of Marketing, Media, and Growth at Crunchbase, about having more and better conversations between marketing and customers, salespeople, and product and dev teams. Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Google Podcasts

1310: The Secret Ingredient to Incredible Brand Positioning w/ Crystal McFerran Aug 06, 2020

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In this episode we talk to Crystal McFerran, Chief Marketing Officer at The 20. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

#NewPodcast: For the Love of Emails Podcast Aug 05, 2020

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For the Love of Emails Podcast, powered by Netcore, is dedicated to helping B2B professionals of all walks engage, grow, and retain customers through seamless and personalized communication. Discover actionable ways to increase ROI and deliver value across multiple channels. As the global market continues to grow in complexity, our guests will teach you how to conquer your very own piece of it Laser-focused conversations on ways to increase ROI and deliver value through email innovations, personalization, optimization, email deliverability & email campaigns. You will hear insights into the real, working world of B2B marketing. No fluff. Tune in to hear best practices and tactical solutions from thought leaders and practitioners and master your email communication. This podcast is brought to you by Netcore solutions, the only global email engagement leader delivering marketing ROI and value to 20+ global unicorns and 5000+ brands for over two decades. In this episode of the #NewPodcast series, we share a part of the episode - Why We Started a Podcast About Email Communication Check out the new show in your favorite podcast player: Apple Podcasts

#Sales 12: Your Cold Outreach Sucks (7 Ways to Fix Your Emails) w/ Kyle Coleman & Miles Veth Aug 04, 2020

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In this episode we talk to Kyle Coleman, VP of Revenue Growth & Enablement at Clari and Miles Veth, CEO at Veth Group. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

1309: 5 Pillars of Your Partnership Marketing Program w/ Jonathan Pogact Aug 04, 2020

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In this episode we talk to Jonathan Pogact, VP of Marketing at Drips. If you like this episode, you'll probably also love... ...these past episodes: The Shared Metrics that Drive Marketing & Finance Alignment with Jeremy Barlow How to Build a B2B Referral Program with Erik Huberman Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify. Tired of just hearing our voices? Now you can watch every episode of B2B Growth on YouTube.

1308: Linkedin Says: "Amplify", Gaetano Says: Create Good Content w/ Gaetano DiNardi Aug 04, 2020

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In this episode we talk to Gaetano DiNardi, Director of Demand Generation at Nextiva. If you like this episode, you'll probably also love: Gaetano DiNardi Explains How to Skyrocket Organic Traffic in 5 Steps Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

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