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    Business

    B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

    B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, AI adoption approaches, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective.

    From the creators and host of the award-winning The Agile Brand with Greg Kihlström® podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The show looks at B2B success in a variety of ways, all with a focus on the intersection of sales, marketing & technology.

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    Copyright: © 2023-2024 The Agile Brand, LLC

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    Latest Episodes:
    #2: Better Customer Journey Mapping with Percy Rose, Hewlett Packard Enterprise Jan 16, 2024
    Show notes

    Today we're going to talk about why customer journey mapping matters, and how it can improve customer loyalty, and drive other customer and business outcomes.

    To help me discuss this topic, I'd like to welcome Percy Rose, Customer Success Strategy Executive, Hewlett Packard Enterprise.

    Resources

    The B2B Agility podcast website: https://agilebrandguide.com/latest-podcasts/b2bagility/

    Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/

    Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

    The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company


    #1: B2C Expectations in a B2B World with Chris Costello, Amazon Business Dec 20, 2023
    Show notes

    Business-to-business (B2B) marketing presents a unique set of challenges and has often been treated as a completely different marketing practice from business-to-consumer (B2C) marketing. But there's one important thing to remember, and that is that all of the business customers are also B2C customers outside of their work life. Today we're going to talk about B2C expectations in a B2B world and how consumer expectations can be managed and even exceeded in a B2B environment. To help me discuss this topic, I'd like to welcome Chris Costello, Executive Vice President, Worldwide Strategic Accounts at Amazon Business.

    Resources

    The B2B Agility podcast website: https://agilebrandguide.com/latest-podcasts/b2bagility/

    Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/

    Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

    The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company


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