AWS re:Invent 2017

Latest Episodes:

MBL204: Architecting Cost-Effective Mobile Backends for Scale, Security, and Privacy Dec 01, 2017

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Successful mobile applications rely on a broad spectrum of backend services that support the features and functionality of the front-end mobile application. The success of the mobile application depends on those backend services being built so that they can scale as the application's audience grows, sometimes explosively when an app takes off. They must also protect the security and privacy of the data used in the application.

MBL209: Learn How MicroStrategy on AWS is Helping Vivint Solar Deliver Clean Energy Dec 01, 2017

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Vivint Solar is a leading full-service residential solar provider in the United States with more than 100,000 solar systems to its credit. Vivint Solar uses MicroStrategy on AWS to keep track of internal processes, including operations, finance, customer support, and human resources. With MicroStrategy on AWS, Vivint Solar could deploy a fully configured MicroStrategy environment in just an hour, giving their IT team more time to focus on other high-value projects. Today, Vivint Solar uses over 25 different AWS tools and services including, AWS Lambda, AWS Step Functions, Amazon SQS, AWS CloudFormation, and AWS CodeDeploy to track and analyze their data. Join us in this session to learn how Vivint Solar is using analytics to transform the way they do business and revolutionize the way people think about renewable energy. Session sponsored by MicroStrategy

MBL301: Testing and Troubleshooting with AWS Device Farm Dec 01, 2017

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Testing your mobile app is important! In this session, learn about UI testing and how to build UI tests, then run the UI tests on a variety of mobile devices in the cloud. Learn how you can go completely device free by using devices in the cloud for your development. Also, learn about using tools like Appium and Jenkins as part of your testing and QA process. We use PWA and native apps in this session to show the difference.

MBL303: Learn How Amazon Leverages Amazon Pinpoint to Drive Growth and Engagement with its Popular Music Streaming Service, Amazon Music Dec 01, 2017

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Amazon Music is a popular music streaming service that uses Amazon Pinpoint to help drive growth of the service through effective engagement with its user base. In this session, learn the ins and outs of how the Amazon Music team uses the Amazon Pinpoint service to drive user growth and retention to achieve the desired business outcomes, achieve KPIs, and use app and user analytics for insight for further improvement projects.

MBL304: Easy Demographics and Campaign Management in a Mobile World Using Amazon Pinpoint Dec 01, 2017

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Driving customer engagement is critical to the success of mobile and web applications. The three main components of customer engagement are customer analytics, demographic segmentation, and multi-channel messaging. This session provides a deep dive into how Amazon Pinpoint drives customer engagement. Learn about Amazon Pinpoint's integrated campaign management is used by developers and marketers to optimize messaging and communications with customers across channels, including mobile push notifications, SMS, and email.

MBL305: Implement User Onboarding, Sign-Up, and Sign-In for Mobile and Web Applications with Amazon Cognito Dec 01, 2017

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Learn how to use Amazon Cognito to build the user identity management workflows, including user on-boarding, sign-up, and sign-on for mobile and web applications. Learn how to customize the look and feel of the UI and UX of the screens and pages, integrate with third-party social identity providers such as Facebook, Google, and Twitter, and use SAML to federate with enterprise directory services.

MBL306: Mobile Application Development: State of the Union Dec 01, 2017

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This session covers the current state of the union for mobile application development on AWS, providing an overview of the services available to mobile developers from AWS. We discuss the entire lifecycle of the mobile application process from building, testing, deploying, and production, to growing your user base and business with ongoing engagement and campaigns.

MBL307: Tracking and Optimizing Ad Monetization for Your Mobile App Dec 01, 2017

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With the "freemium" model as the new norm for mobile apps, developers are supplementing their revenue with ad-based monetization. To maximize ad revenue, developers are using multiple ad networks as a best practice. This has created the need to track performance across ad networks and optimize for maximum revenue and fill rate. In this session, we create an app with ads from multiple ad networks. We illustrate how ad revenue can be maximized across these networks by tracking key metrics. Finally, we provide examples of segmenting users based on ad interactions and attributes, to further optimize ad monetization.

MBL308: Integrating Video in Mobile Apps and Websites Dec 01, 2017

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In this session, we will build a highly scalable mobile app, website, and serverless mobile backend architecture that demonstrates on-demand video streaming, adaptive multi-bitrate transcoding, and video content ingestion. We use AWS Lambda and Amazon Elastic Transcoder to automatically convert high resolution videos upon upload, Amazon CloudFront to stream video content to devices using network-aware adaptive multi-bitrate protocols (such as HLS), Amazon Cognito to authenticate users, and AWS Mobile Hub and AWS CloudFormation to automate setting up the required resources.

MBL310: Building Hybrid and Web apps using JavaScript with AWS Mobile Dec 01, 2017

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Mobile app development toolchains leveraging JavaScript, such as Ionic and React Native, are growing in popularity more each day. The pace of business makes it difficult to hire multiple engineers for different platforms and duplicate efforts. In this session you'll see hands on how you can build beautiful user applications using Ionic and React Native without spending months learning how your backend architecture should be designed. Using the newly released AWS Mobile CLI and build tooling you'll understand how your mobile developers can with a set of simple commands interface with Serverless AWS infrastructure and add in features such as User Sign-In and Sign-Up with Amazon Cognito, Serverless infrastructures using Amazon API Gateway, AWS Lambda and Amazon DynamoDB, and comprehensive analytics through Amazon Pinpoint.

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