AWS re:Invent 2017

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LFS307: Using AWS to Maximize Digital Marketing Reach and Efficiency Dec 01, 2017

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Pharmaceutical company processes tend to be slow when dealing with customer-facing applications that contain FDA-validated messages, all while maintaining infrastructure and security standards. In this session, discover how Mylan, a US–based global generic and specialty pharmaceutical company, overcame these obstacles and provided scalable solutions by leveraging AWS DevOps methods that lower time to market, while maintaining robust security and release management practices. During the presentation, learn how Mylan redefined process models such as infrastructure change management to define new security and process models. Additionally, learn how Mylan used services like Amazon S3, Elastic Load Balancing (ELB), and AWS CloudFormation to define these new models.

MAE201: Media & Entertainment State of the Union Dec 01, 2017

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AWS Cloud adoption is rapidly taking hold within critical aspects of media business processes. New media and other early adopters have been using the cloud for basic transcoding and streaming for several years. But we have seen a significant increase in media workload adoption across more business-critical and complex workloads in content creation, media supply chain management, and content distribution (e.g., broadcast channel playout, publishing, and OTT). This session includes customer panelists from the visual effects, supply chain, and broadcast industries who now see AWS as the new ”normal” for implementing scalable, performant, and cost-effective media workloads. Hear from top leaders in the Media & Entertainment space about their challenges and lessons learned when migrating core media workloads to the cloud.

MAE301: Boom for Your Buck: Rendering with Spot and Deadline on AWS Dec 01, 2017

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Learn how Amazon EC2 Spot and Thinkbox Deadline can make your VFX and CG renders explode off the screen, with minimal effort and low cost. This session focuses on rendering workloads combining Deadline (an AWS rendering pipeline management service), Thinkbox Marketplace usage-based licensing for flexible render licensing, and Spot for scalable low-cost computing. Learn how to seamlessly integrate your existing production pipeline, as well as advanced asset management, synchronization, and connections to other AWS services such as AWS storage and networking for advanced workflows, including the extension of on-premises render workflows into the cloud and all-in-cloud rendering pipelines. We also highlight a few real-world examples of customers with actual Hollywood productions.

MAE303: OTT State of Play: Innovation at Netflix, Hulu, Amazon Video, and AWS Elemental Dec 01, 2017

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Every evening video streaming consumes over 70% of the internet's bandwidth, with demand only expected to increase as young households forego traditional pay TV for OTT services (whether live, on-demand, ad-supported, transactional, subscription, or a combination thereof). In this session senior tech architects from Netflix, Hulu, and Amazon Video discuss lessons and best practices around hosting largest scale video distribution workloads to enable high traffic consumption at demanding reliability requirements. You will also hear from AWS experts on the latest developments in cloud-based video processing, distribution, and personalization for both live and on-demand streaming.

MAE304: Turner's Cloud Archive for CNN's Video Library and Global Multiplatform Versioning Dec 01, 2017

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Turner Broadcasting is using the AWS Cloud to provide storage and content processing required to enable mission-critical video libraries. Turner is creating a copy of CNN's 37-year news video library in AWS to take advantage of the cost and architectural benefits of cloud storage. This project has unique requirements around retrieval times, and Turner partnered with AWS to drive specific capabilities such as those Amazon Glacier expedited and bulk retrieval options. These cloud-based archives can enable Turner to use other cloud-based value-add services, such as AI/ML/search, and media supply chains efficiently. Turner's global content exploitation strategies call for extensive versioning of content assets required for distribution to different platforms, products, and regions. Today, this involves complex workflows to derive multiple downstream versions. Adopting the SMPTE Interoperable Mastering Format (IMF) and cloud-based object storage, Turner will dramatically simplify these workflows by enabling cloud-based automation and elastic scalability. Hear Turner's strategy, implementation around these media workloads, and lessons learned.

MAE401: Designing for Disney/Marvel Studio-Grade Security Dec 01, 2017

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Security is paramount for media storage and workloads and can directly impact a studio's bottom line. As core media workloads move to the cloud, it's imperative to examine the security implications of a multi-tenant public cloud environment in light of various asset classifications, content production, and delivery scenarios, as well as content handling during production workloads. In this session, we address questions and concerns about security in the cloud in the context of tier-1 (pre-released) studio content, as well as the MPAA. We highlight a studio's journey to meet Marvel's security requirements and run a tier-1 content workflow in the cloud and discuss what it took to approve the environment on AWS.

MAE402: Media Intelligence for the Cloud with Amazon AI Dec 01, 2017

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In this session, we take a pragmatic approach to enhancing common media workflows built around ingest, media asset management, live video, and OTT on-demand streaming. We show how to extract metadata as an additional intelligence layer for video using Amazon AI services, such as Amazon Rekognition, in combination with turnkey architecture built around AWS Lambda, Amazon ECS, and Amazon EC2 Spot Instances. The capabilities offered by Amazon AI services provide a unique opportunity to eliminate the traditional undifferentiated heavy lifting associated with contextual, facial recognition and object-based media metadata creation—that is, who is in with what, and where. We also discuss a large studio and broadcaster just starting to use these intelligent offerings from AWS as they change their method of how to best leverage the business value of their content.

MBL201: Progressive Web Apps in the Real World: Optimizing Your Web Workflows with AWS Mobile Hub Dec 01, 2017

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Progressive Web Apps (PWAs) are the future of distributable mobile apps. Learn what they are, what tools you need, and how to build a mobile PWA. Then follow along and build your own mobile PWA. Understand what AWS offers for mobile app developers, and learn how to build a PWA and distribute it through AWS Mobile Hub.

MBL202: DevOps for a Mobile World: Building an iOS or Android Mobile App in the Cloud Dec 01, 2017

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Have you ever thought about building a mobile app, but you're daunted by the technology? Join this session to learn the basics of building native cloud-enabled mobile apps with AWS Mobile Hub. Learn about the tools you need, and then follow along to learn how to build your first mobile app. Understand what AWS offers for mobile app developers, and learn how to build a native app and distribute it through AWS Mobile Hub.

MBL203: Driving effective Digital User Engagement using Analytics, Push Notifications, SMS Text Messages, and Email Dec 01, 2017

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This session describes the importance of digital user engagement using multi-channel messaging to drive effective end-user messaging. Mobile push notifications, SMS text messages, and email help you engage with users and drive your desired business outcomes through improved KPIs that are important for your business. Better user engagement helps drive increased conversions and improve retention for your business.

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AWS re:Invent 2017

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