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    Business

    Awesomers.com

    If you are an Amazon seller, ecommerce entrepreneur, ebay seller or you want to learn how to sell online this Podcast is for YOU!

    What is an Awesomer?

    An Awesomer is someone who through a series of long-term actions and behaviors has demonstrated that they are not satisfied with normal. They are achievers to a penultimate degree in their own industry specialty or area of interest. There are no monetary criteria to be an Awesomer, in fact, many mega-wealthy people are not Awesomers. Some of them are Normies. Others are even Basics! Awesomers want to thrive; not just survive. Awesomers are trying to improve their lives and the lives of those around them. They are trying to make an impact, in whatever way they can, on the world.

    Many Amazon Sellers are awesomers. They took the Amazon FBA opportunity and they siezed the moment by taking action. If you are an Amazon Seller or interested in selling in eCommerce you should take a moment now and listen to all the Awesomer origin stories.

    Entrepreneurs solve problems in the world. They don’t create them. Awesomers are never done learning or improving. To become an Awesomer one must realize the journey to improve is perpetual. In other words, you don’t arrive to the land of the Awesomer as a destination. Being an Awesomer means you are on the path of achievement for the sake of improving your life and those around you. Awesomers are 75% more likely to listen to educational or improvement podcasts.**

    What is a Normie?

    A Normie is someone who is stable and well established in life and ultimately is satisfied with the status quo. They don’t want to rock the boat. They don’t want to take risks. Normies are satisfied to survive. Normies are fine, just ask them. Awesomers have no problems with Normies. In fact, most Awesomers are surrounded by Normies who are their close friends and even family. More often than not Normies do not understand the plight of the Awesomer so they will warn the Awesomer to “be careful” or “don’t do it” or provide other guidance they mean to be helpful, but it is really just negativity that the Awesomer must overcome. We all know and love Normies and we are not criticizing Normies. We’re only delineating some of the differences that exist between Awesomers and Normies. Normies are 84% more likely to listen to news about the Kardashians than Awesomers.**

    What is a Basic?

    A basic is someone who doesn’t care about anyone which is often including themselves. They self-sabotage, they create problems, and they are not people that anyone should hang out with. They suck the life out of everyone around them by manufacturing drama, problems, or other nonsense. These people have chosen a path for themselves often by years and years of behaviors and actions which lead them to the life they have today; which is ok with us. We’re not judging. We just choose not to have our journey detoured by crossing the path of a Basic. (We also refer to this as the no A-HOLE rule.) 63% of basics have a cell phone only to play games, consume news or “vent” on social media.**

    **The preceding statistics for each archetype above is 100% made up. We like to make jokes. But we’ll always tell the truth and set the record straight.

    The Awesomers.com podcast, hosted by Steve Simonson, will showcase some of the amazing origin stories of Awesomers from around the world. There are so many truly inspiring stories from people from all walks of life, but most often the Awesomers that will be focused on will be those who are also entrepreneurs. We’ll be launching in the last half of 2018 as we build the systems and a team to support this important effort. We hope you will join us for this exhilarating journey! Many of these awesomers are Amazon sellers who have built an Amazon FBA ecommerce business and have started to see positive financial and lifestyle results.

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    Latest Episodes:
    EP 64 - Shirley Tan - How to Use a Crowdfunding Campaign to Launch Your Business Oct 03, 2018
    Show notes

    How to Use a Crowdfunding Campaign to Launch Your Business Crowdfunding can be an extraordinarily powerful part of your marketing launch for a new product. On today’s podcast Steve Simonson introduces Shirley Tan, the inventor of the Posture Keeper. She's also the author of Ecom Hell, founder of the Systems Coach and the original founder of AmericanBride.com. She also worked at Yahoo as a Director of Product and part of the growth team. Here are more amazing takeaways on today’s episode: How Shirley invented the Posture Keeper. What crowdfunding is all about and how to set up a campaign. The top crowdfunding platforms: Kickstarter and IndieGoGo. So listen to today’s episode and know more about creating a successful crowdfunding campaign for your next product launch. 01:38 (Steve introduces today’s guest, Shirley Tan.) 03:19 (Steve asks Shirley about her background.) 07:39 (Shirley talks about her origin story.) 32:11 (Shirley talks about Kickstarter and IndieGoGo.) 56:10 (Shirley’s prediction about the future of Posture Keeper.) 58:37 (Shirley’s final words of wisdom.) Welcome to the Awesomers.com podcast. If you love to learn and if you're motivated to expand your mind and heck if you desire to break through those traditional paradigms and find your own version of success, you are in the right place. Awesomers around the world are on a journey to improve their lives and the lives of those around them. We believe in paying it forward and we fundamentally try to live up to the great Zig Ziglar quote where he said, "You can have everything in your life you want if you help enough other people get what they want." It doesn't matter where you came from. It only matters where you're going. My name is Steve Simonson and I hope that you will join me on this Awesomer journey. SPONSOR ADVERTISEMENT If you're launching a new product manufactured in China, you will need professional high-resolution Amazon ready photographs. Because Symo Global has a team of professionals in China, you will oftentimes receive your listing photographs before your product even leaves the country. This streamlined process will save you the time money and energy needed to concentrate on marketing and other creative content strategies before your item is in stock and ready for sale. Visit SymoGlobal.com to learn more. Because a picture should be worth one thousand keywords. You're listening to the Awesomers podcast. 01:38 (Steve introduces today’s guest, Shirley Tan.) Steve: You are listening to episode number 64 of the Awesomers.com podcast series. And we have a tradition, all you have to do is go to Awesomers.com/64, to figure out all the show notes and details and see all the things that we put together for each episode. It's really quite a bit of work and quite a bit of effort, so we hope that you get on over there and check that out right now. Today's episode features Shirley Tan. Now, Shirley is the inventor of the Posture Keeper. She's also the author of Ecom Hell, founder of the Systems Coach and the original founder of AmericanBride.com, which was eventually sold to The Knot which is the number one wedding portal site in the world. She also worked at Yahoo as a director of product and part of the growth team, that's a lot of experience. As an early E-commerce pioneer with more than 20 years of experience as a retail and wholesale and even E-commerce executive, Shirley has consulted with small and mid-sized companies, working to optimize their business processes for sustainability, profitability and saleability, that's the ability to sell you. And once you have all of those abilities then you have scalability. Shirley helps business clients operate like large companies using proven processes and systems to grow, and then prepare them for that eventual exit or sale. Currently, consultancy is on pause while Shirley pursues bringing this new product, her invention, Posture Keeper to the market. This is a lumbar support system that


    EP 63 - Chelsea Cohen - Building Your Success by Helping Others Succeed Oct 02, 2018
    Show notes

    Building Your Success by Helping Others Succeed Entrepreneurs should not only focus on achieving and building their own business but also in helping others around them. Because only when we help others succeed, can we truly become a winner in life. On this episode, Steve’s special guest is Chelsea Cohen. Chelsea is a young entrepreneur who has her own successful E-commerce business. Together with her husband, Ari, they created badassbusinessbuilders.org. Here are more golden nuggets from this episode: The defining moments that helped her along the way. How she’s in favor of hands-on knowledge than getting a degree. The tools that Chelsea Cohen used in improving her business. What Badass Business Builders is all about and how it helps entrepreneurs. So join us on today’s episode and find out how you too can succeed in business while helping others. 01:32 (Steve introduces today’s guest, Chelsea Cohen, a successful E-commerce entrepreneur.) 03:57 (Chelsea talks about how she and Steve knew each other.) 11:50 (Chelsea explains why she doesn’t want to get a college degree.) 15:45 (Both Chelsea and Steve talk about their defining moments which helped put them on their path today.) 20:33 (Chelsea shares the lessons that she learned along the way.) 25:38 (Chelsea shares the time she almost gave up.) 30:03 (Chelsea talks about some of the best days in her life.) 37:04 (Chelsea talks about the tools/resources she use in improving her business.) 41:08 (Chelsea talks about the future of Amazon.) 49:03 (Chelsea talks about how she got rid of the things that are not profitable in her business.) 55:32 (Chelsea imparts final words of wisdom to Awesomers.) 57:14 (Chelsea explains what they do in Badass Business Builders.) Welcome to the Awesomers.com podcast. If you love to learn and if you're motivated to expand your mind and heck if you desire to break through those traditional paradigms and find your own version of success, you are in the right place. Awesomers around the world are on a journey to improve their lives and the lives of those around them. We believe in paying it forward and we fundamentally try to live up to the great Zig Ziglar quote where he said, "You can have everything in your life you want if you help enough other people get what they want." It doesn't matter where you came from. It only matters where you're going. My name is Steve Simonson, and I hope that you will join me on this Awesomer journey. SPONSOR ADVERTISEMENT If you're launching a new product manufactured in China, you will need professional high-resolution Amazon ready photographs. Because Symo Global has a team of professionals in China, you will oftentimes receive your listing photographs before your product even leaves the country. This streamlined process will save you the time money and energy needed to concentrate on marketing and other creative content strategies before your item is in stock and ready for sale. Visit SymoGlobal.com to learn more. Because a picture should be worth one thousand keywords. You're listening to the Awesomers podcast. Steve: You are listening to episode number 63 of the Awesomers.com podcast series, and all you have to do is go to Awesomers.com/63 to find any relevant show notes, details, and links that we've discussed here in today's episode. 1:32 (Steve introduces today’s guest, Chelsea Cohen, a successful E-commerce entrepreneur.) Now today, my guest is Chelsea Cohen, and Chelsea's a bright, young entrepreneur, and she's been running her own successful E-commerce business for over 3 years, grossing well into the 7 figures just in a single year. And she's also been working to help other Amazon entrepreneurs and E-commerce people, including doing live group and one-on-one coaching for Ryan Moran's Freedom Fast Lane within the tribe. Now they went on, Chelsea and her husband, Ari, have went on to build a website to help entrepreneurs and do it in a constructive way so that (a) it didn't


    EP 62 - Joe Lynch - Logistic Services and Why it is Important for your E-commerce Business Oct 01, 2018
    Show notes

    Logistic Services and Why it is Important for your E-commerce Business The E-commerce logistics industry is the cornerstone of action and every E-commerce company has logistical concerns and needs that have to be addressed efficiently. On today’s podcast, Steve Simonson introduces to us Joe Lynch, kingpin of logistics. He is also the founder of The Logistics of Logistics, a podcast host, blogger and industry leader. Here are some key points on today’s episode: His company The Logistics of Logistics and how he helps E-commerce companies. Expert insights on logistics and transportation. The importance of supply chain in business. So stay tuned to today’s episode and find out more about the right logistics solutions for your business. 01:37 (Steve introduces us to today’s guest, Joe Lynch.) 05:44 (Joe talks about The Logistics of Logistics.) 11:19 (Joe talks about his origin story.) 50:03 (Joe’s prediction about the future of logistics.) 56:41 (Joe’s final words of wisdom.) Welcome to the Awesomers.com podcast. If you love to learn and if you're motivated to expand your mind and heck if you desire to break through those traditional paradigms and find your own version of success, you are in the right place. Awesomers around the world are on a journey to improve their lives and the lives of those around them. We believe in paying it forward and we fundamentally try to live up to the great Zig Ziglar quote where he said, "You can have everything in your life you want if you help enough other people get what they want." It doesn't matter where you came from. It only matters where you're going. My name is Steve Simonson and I hope that you will join me on this Awesomer journey. SPONSOR ADVERTISEMENT If you're launching a new product manufactured in China, you will need professional high-resolution Amazon ready photographs. Because Symo Global has a team of professionals in China, you will oftentimes receive your listing photographs before your product even leaves the country. This streamlined process will save you the time money and energy needed to concentrate on marketing and other creative content strategies before your item is in stock and ready for sale. Visit SymoGlobal.com to learn more. Because a picture should be worth one thousand keywords. You're listening to the Awesomers podcast. 1:37 (Steve introduces us to today’s guest, Joe Lynch.) Steve: You are listening to episode number 62 of the Awesomers.com podcast. And our tradition is just go to Awesomers.com/62 to find links to any of the relevant details or things that we discussed here in the episode, as well as a full transcript and things like that make your life a little easier. So today my special guest is Joe Lynch and he is a great guy and certainly an absolute kingpin of logistics. A really really experienced guy and we're going to talk a little bit about his origin story and where he came from and how he built this very specialized skill of logistics. Now he owns a company called The Logistics of Logistics which includes a podcast, blog and other service offerings. And The Logistics of Logistics has been around as a blog in a business for over 10 years and a ton of time in this dynamic environment and dynamic space. Plus he's built a following on LinkedIn, a group with over a hundred thousand followers and participants. So it's a very niche specialized area of logistics yet that it's such a massive area as well. So a very interesting range of experience and we're going to dive into that right now. Hello Awesomers, it's me Steve Simonson and here we are again on the Awesomers.com podcast. And today I have a very special guest Joe Lynch. Joe, how are you? Joe: Very good Steve, thanks for having me on. Steve: Certainly my pleasure. Logistics is very near and dear to my heart. So I can't wait to dive into some of these things. And I've already given the audience kind of the top-line view of you. I've read your bio in and so forth at the top of the episode


    EP 61 - Otakara Klettke - An Inspiring Self-Publishing Success Story Sep 30, 2018
    Show notes

    An Inspiring Self-Publishing Success Story Not everyone is born into equal circumstances but as long as you have passion, faith and dedication, you can do anything you want in this life. On today’s podcast, we are joined by Otakara Klettke, author of the book Hear Your Body Whisper. Otakara shares her transformative story as a young girl from what was then Czechoslovakia, coming to a foreign country, and fulfilling her dream of becoming an author. Here are more awesome takeaways on today’s episode: The inspiring story of Otakara’s father as a musician in World War II How she self-published her first book Her advice to aspiring authors And why you have to take action one day at a time and stop worrying about things you don’t have control over. So put on your headphones and be inspired by Otakara’s amazing story of survival and success. 01:17 (Steve introduces today’s guest, Otakara Klettke author of the book Hear Your Body Whisper.) 05:29 (Otakara shares how she came up with her first book.) 14:28 (Otakara talks about her origin story.) 26:14 (The defining moment in Otakara’s life that put her in the path she is in today.) 35:09 (The production lessons Otakara had to learn working on her first book.) Welcome to the Awesomers.com podcast. If you love to learn and if you're motivated to expand your mind and heck if you desire to break through those traditional paradigms and find your own version of success, you are in the right place. Awesomers around the world are on a journey to improve their lives and the lives of those around them. We believe in paying it forward and we fundamentally try to live up to the great Zig Ziglar quote where he said, "You can have everything in your life you want if you help enough other people get what they want." It doesn't matter where you came from. It only matters where you're going. My name is Steve Simonson and I hope that you will join me on this Awesomer journey. SPONSOR ADVERTISEMENT If you're launching a new product manufactured in China, you will need professional high-resolution Amazon ready photographs. Because Symo Global has a team of professionals in China, you will oftentimes receive your listing photographs before your product even leaves the country. This streamlined process will save you the time money and energy needed to concentrate on marketing and other creative content strategies before your item is in stock and ready for sale. Visit SymoGlobal.com to learn more. Because a picture should be worth one thousand keywords. You're listening to the Awesomers podcast. You're listening to the Awesomers podcast. 01:17 (Steve introduces today’s guest, Otakara Klettke, author of the book Hear Your Body Whisper.) Steve: You are listening to episode number 61 of the Awesomers.com podcast series. Now what does that mean? That means you can go to Awesomers.com/61 to find any of the show notes and details related to today's episode. Now today my special guest is Otakara Klettke. And she as a young child was very sickly so much so that she couldn't even carry her own books to school. Now she wrote a book called Hear Your Body Whisper where she shares how she basically said no to the limitations of her own health problems, left doctors in the dust and started to live her own life to the fullest. Currently, she lives on a ranch with her husband and daughter, a beautiful cascade mountain range in Oregon raising lots and lots of pets. We're going to talk about that for sure. And taking every chance possible to go on road trips with her homeschooled daughter. Now how'd she do it? She basically you know said no and she escaped that special diet, constant visits to the doctors, surgeries, hospital stays and she went on to become a fitness trainer, adventurer and even a TV reporter all while keeping her body in top shape since growing up. So this is a really transformative story and I'm glad that you guys are here to join us. And I know that you're going to take something away


    EP 60 - Steve Simonson - The Miracle Morning Book Review Sep 29, 2018
    Show notes

    The Miracle Morning Book Review What if you could miraculously wake up tomorrow and any or every area of your life was transformed? What would be different? On today’s podcast, Steve Simonson introduces us to another book of the week episode, The Miracle Morning by Hal Elrod. Here are more golden nuggets on today’s episode: The main philosophy behind The Miracle Morning. The movie Rudy based on Rudy Ruettiger’s life and why it is one of Steve’s favorite. SAVERS - an acronym for the six things that we need to focus on each and every morning. The 30-Day Habit Mastery Strategy. So let’s get to know more about our Book of the Week and find out how you too can transform your life, one morning at a time. 03:23 (Steve introduces the book of the week, The Miracle Morning by Hal Elrod.) 03:28 (Steve shares some background information about Hal Elrod.) 05:20 (Steve talks about the movie Rudy, based on the life of Rudy Ruettiger.) 07:08 (Steve talks about SAVERS.) 29:21 (Steve talks about the 30-Day Habit Mastery Strategy.) Welcome to the Awesomers.com podcast. If you love to learn and if you're motivated to expand your mind and heck if you desire to break through those traditional paradigms and find your own version of success, you are in the right place. Awesomers around the world are on a journey to improve their lives and the lives of those around them. We believe in paying it forward and we fundamentally try to live up to the great Zig Ziglar quote where he said, "You can have everything in your life you want if you help enough other people get what they want." It doesn't matter where you came from. It only matters where you're going. My name is Steve Simonson and I hope that you will join me on this Awesomer journey. SPONSOR ADVERTISEMENT If you're launching a new product manufactured in China, you will need professional high-resolution Amazon ready photographs. Because Symo Global has a team of professionals in China, you will oftentimes receive your listing photographs before your product even leaves the country. This streamlined process will save you the time money and energy needed to concentrate on marketing and other creative content strategies before your item is in stock and ready for sale. Visit SymoGlobal.com to learn more. Because a picture should be worth one thousand keywords. You're listening to the Awesomers podcast. 03:23 (Steve introduces the book of the week, The Miracle Morning by Hal Elrod.) Steve: Everybody it's me Steve Simonson and we're back again for another Awesomers.com podcast. And guess what? Today's episode is number 60, that's podcast episode number 60. I can hardly believe it. All you have to do is go to Awesomers.com/60 to find today's show notes, relevant details and things like that. Maybe links that we talked about along the way. Although today mostly I'm going to be talking about a book because today is a book of the week episode. But before we dive into that, I want to just comment that we're a third of the way through the commitment that I made to record a hundred eighty daily episodes. So when I started in Awesomers.com/1, that's our first episode. I laid out our vision, mission of values and I committed the hey listen I'm going to record a hundred eighty episodes. That's a lot of value that I'm trying to deliver to you and I'm going to do that regardless if anybody listens or not, to be honest. Because once I make that commitment, then I'm accountable to it, especially publicly there's no way I'm getting out of it. And so as of today, as of this recording, I'm already a third of the way there. And I hope that you guys are getting value and I hope that's something that you'll take a minute and go leave us a review if you haven't already. Believe it or not when I read those and luckily we've been blessed with positive reviews thus far, I'm sure I'll get a couple trolls that are beating me down at some point. But it's such a positive reinforcement for me and an encouragement for


    EP 59 - Steven Hoffman - Innovation: Key to Startup Success Sep 28, 2018
    Show notes

    Innovation: Key to Startup Success Startups are important in bringing innovative and fresh ideas to life. On today’s episode, Steve’s special guest is Steven Hoffman also known as Captain Hoff. Steven is an angel investor, partner at Founders.VC, serial entrepreneur and author of the book Make Elephants Fly. Some of the highlights of today’s episode include: The difference between an incubator and an accelerator. Raising outside capital, when it’s a good idea and when it’s not. Key insights you can gain from the book Make Elephants Fly that will help increase your chances for success. So, sit back and listen to this episode as Steve Simonson and Steven Hoffman discuss processes and methodologies for innovation and startup businesses. 01:29 (Steve introduces today’s guest Steven Hoffman, author of the book Make Elephants Fly.) 07:04 (Steven talks about his origin story.) 25:41 (Steven explains the difference between an incubator and an accelerator.) 28:16 (Steven talks about raising outside capital, when it’s a good idea and when it’s not.) 32:44 (Steven talks about his book Make Elephants Fly.) 53:11 (Steven predicts what the future holds for emerging companies working with Silicon Valley.) Welcome to the Awesomers.com podcast. If you love to learn and if you're motivated to expand your mind and heck if you desire to break through those traditional paradigms and find your own version of success, you are in the right place. Awesomers around the world are on a journey to improve their lives and the lives of those around them. We believe in paying it forward and we fundamentally try to live up to the great Zig Ziglar quote where he said, "You can have everything in your life you want if you help enough other people get what they want." It doesn't matter where you came from. It only matters where you're going. My name is Steve Simonson and I hope you will join me on this Awesomer journey. SPONSOR ADVERTISEMENT If you're launching a new product manufactured in China, you will need professional high-resolution Amazon ready photographs. Because Symo Global has a team of professionals in China, you will oftentimes receive your listing photographs before your product even leaves the country. This streamlined process will save you the time, money and energy needed to concentrate on marketing and other creative content strategies before your item is in stock and ready for sale. Visit SymoGlobal.com to learn more. Because a picture should be worth one thousand keywords. You’re listening to the Awesomers podcast. Steve: You're listening to Episode Number 59 of the Awesomers.com podcast and all you have to do is go to Awesomers.com/59 to find any of the show notes and details and even a transcript of this particular episode. 01:29 (Steve introduces today’s guest Steven Hoffman, serial entrepreneur, angel investor and author of the book Make Elephants Fly.) Steve: Now today I'm joined by Steven Hoffman also known to insiders as Captain Hoff and he is a serial entrepreneur, angel investor and partner at Founders.VC which he's also a limited partner in August Capital and an author of the book Make Elephants Fly. Hoffman is also the Captain and CEO of Founders Space, which is one of the world's leading incubators and accelerators with over 50 partners in 22 different countries. Now, he's always been innovating in his life. Captain Hoff has tried more professions than cats have lives including serial entrepreneur, venture capitalist, angel investor, studio head, computer engineer, filmmaker, Hollywood TV exec, published author, coder, game designer, animator and voice actor. That's a lot of stuff to do. While in Hollywood, Hoffman worked as a TV development executive at Fries Entertainment known for producing over 100 TV shows, which was acquired later by MGM. He went on to pioneer interactive television with his venture funded startup Spiderdance, which produce interactive TV shows with NBC, MTV, Turner, Warner Brothers, History


    EP 58 - Steve Simonson - Part 1 - Steve’s 11 Axioms to Help You Win More in Business and Lif Sep 27, 2018
    Show notes

    https://awesomers.com/58 Part 1 - Steve’s 11 Axioms to Help You Win More in Business and Life Axioms are critical in conducting business and serve as guardrails in our personal and daily lives. On today’s Insights episode, Steve talks about his first eleven axioms which he learned and continuously tries to infuse in running his own businesses. He also encourages his listeners to learn and apply these axioms in their own day to day lives. Here are more awesome takeaways on this episode: Axioms as a critical factor to ongoing success. Steve’s eleven axioms and detailed explanations for each one. What cost per acquisition means. And why it’s okay to fail fast in running a business and a lot more. So put on your headphones and learn valuable insights from Steve’s 11 axioms in business and life. 01:15 (Steve opens the podcast by giving a short overview on today’s topic.) 02:39 (Steve starts giving his axioms, starting with axiom zero: I don’t know nothing about nothing.) 06:08 (Axiom number one - “You can’t have a world-class brand in a single channel.”) 08:41 (Axiom number two: you don't have a “real business” until you can pour money in the top of the funnel and have a predictable, repeatable, and profitable cost per acquisition at the bottom of the funnel.) 12:12 (Axiom number three: Every upgrade is a downgrade at first.) 15:22 (Axiom number four: Beware of unintended consequences.) 19:22 (Axiom number five: Data-driven decisions outperform emotional driven decisions in business.) 23:03 (Axiom number six: Do what needs to be done when it needs doing.) 28:55 (Axiom number seven: I'm getting tired of being right all the time.) 32:23 (Axiom number eight: We're flying the airplane while we build it.) 37:13 (Axiom number nine: No score, no game.) 41:22 (Axiom number ten: Fail fast.) 45:15 (Axiom number eleven: Do more with less.) 49:16 (Steve recaps today’s episode.) Welcome to the Awesomers.com podcast. If you love to learn and if you're motivated to expand your mind and heck if you desire to break through those traditional paradigms and find your own version of success, you are in the right place. Awesomers around the world are on a journey to improve their lives and the lives of those around them. We believe in paying it forward and we fundamentally try to live up to the great Zig Ziglar quote where he said, "You can have everything in your life you want if you help enough other people get what they want." It doesn't matter where you came from. It only matters where you're going. My name is Steve Simonson and I hope that you will join me on this Awesomer journey. SPONSOR ADVERTISEMENT If you're launching a new product manufactured in China, you will need professional high-resolution Amazon ready photographs. Because Symo Global has a team of professionals in China, you will oftentimes receive your listing photographs before your product even leaves the country. This streamlined process will save you the time money and energy needed to concentrate on marketing and other creative content strategies before your item is in stock and ready for sale. Visit SymoGlobal.com to learn more. Because a picture should be worth one thousand keywords. You're listening to the Awesomers podcast. 01:15 (Steve opens the podcast by giving a short overview on today’s topic.) Steve: Hey, everybody. It's Steve Simonson, and we are back again for another Awesomers.com podcast. This is episode number 58, and we're going to talk a little bit today about Steve's axioms. These are my axioms for how we conduct business and are my general philosophy and a philosophy I tried to infuse throughout the organizations and the people that I deal with, and I've referred to these axioms in prior times, prior episodes and quite regularly actually throughout my career. Sometimes, I'll just repeat things over and over, and some number of years ago, five plus years probably at this stage, I decided to name them axioms


    EP 57 - Whitney Cole - The Value of Human Connection in Content Marketing Sep 26, 2018
    Show notes

    The Value of Human Connection in Content Marketing Content marketing is all about storytelling and using the power of human connection to approach your customers. Today’s guest is Whitney Cole, Owner of The Mission Maven. Whitney is a consultant speaker and writer. She translates difficult technology concepts into simple approachable and readable content for your ideal customers. Here are more valuable insights on today’s episode: How Whitney started in the health tech space. The three pillars of content creation. What her company, The Mission Maven, is all about. And why you should focus your resources on where your customers are. So listen to today’s episode and learn more about how you can leverage the power of content marketing in your business. 01:37 (Steve introduces today’s guest, Whitney Cole of The Mission Maven.) 8:50 (Whitney talks about her origin story.) 20:02 (Whitney shares the business tools she uses in her daily life.) 22:49 (Whitney talks about her journey in the Health Tech space.) 37:13 (Why you should focus your resources on where your customers are.) 47: 21 (Whitney gives a little bonus for the Awesomers listening.) 48:46 (Whitney’s final words of wisdom.) Welcome to the Awesomers.com podcast. If you love to learn and if you're motivated to expand your mind and heck if you desire to break through those traditional paradigms and find your own version of success, you are in the right place. Awesomers around the world are on a journey to improve their lives and the lives of those around them. We believe in paying it forward and we fundamentally try to live up to the great Zig Ziglar quote where he said, "You can have everything in your life you want if you help enough other people get what they want." It doesn't matter where you came from. It only matters where you're going. My name is Steve Simonson and I hope that you will join me on this Awesomer journey. SPONSOR ADVERTISEMENT If you're launching a new product manufactured in China, you will need professional high-resolution Amazon ready photographs. Because Symo Global has a team of professionals in China, you will oftentimes receive your listing photographs before your product even leaves the country. This streamlined process will save you the time money and energy needed to concentrate on marketing and other creative content strategies before your item is in stock and ready for sale. Visit SymoGlobal.com to learn more. Because a picture should be worth one thousand keywords. You're listening to the Awesomers podcast. 01:37 (Steve introduces today’s guest, Whitney Cole of The Mission Maven.) Steve: You are listening to podcast episode number 57 for the Awesomers.com podcast. And that's right episode number 57. All you have to do is go to Awesomers.com/57 to find all the show notes and the fun little details and links and things like that. But we may talk about throughout this episode. Now today Whitney Cole joins the podcast and she is talking about her company and her concept of creating a mission. And she calls herself The Mission Maven which I find to be both clever and great marketing and accurate. Now as a by way of background, Whitney is a consultant speaker and writer on a mission to help life-saving, life-changing technology, breakthrough the noise and achieve mass user adoption/three-step process, amplifying the messages of Health Tech companies, increases user engagement and drives customers to buy. She translates difficult technology concepts into simple approachable and readable content for your ideal customer. And I'm really excited to have Whitney join us today because she's going to talk about all the important things that it takes to connect with that audience and to synthesize your message down into something that's usable. So you're thrilled to be here because I'm thrilled to have you here. And we're going to get into this episode right now. Welcome back Awesomers, it's me Steve Simonson and I'm back again with another


    EP 56 - Rick Cesari Part 2 - Five Keys to Building a Great Brand Sep 25, 2018
    Show notes

    Five Keys to Building a Great Brand On today’s part two of a two-part episode series, we are reintroduced to Rick Cesari, a pioneer in the Direct Response advertising industry. Rick has helped take companies like GoPro from a start-up to over a billion dollars in sales in just a few short years. Rick is also a best-selling author, speaker and consultant and a brand strategy guru. Here are more gold nuggets on today’s episode: Why every brand infomercial should start with the brand logo. Diversification - promoting your brand in different markets not just on TV or online, but also in lower level markets such as state fairs and trade shows. How to distribute your brand in different channels and let consumers buy your products where they want to purchase them. So, sit back and listen to know more about brand response strategies from Rick Cesari and build your business like a billion dollar brand. 5:28 (Rick talks about his experience working with GoPro.) 13:38 (Ricks tells us every GoPro spot starts with a brand logo.) 29:06 (Rick gives examples of tipping points related to GoPro.) 36:54 (Rick tells us how OxiClean became one of the big brand names that everybody knows today.) 56:03 (Rick talks about his first book, Buy Now.) 58:22 (How listeners can download the Five Keys to Building a Great Brand at rickcesari.com.) Welcome to the Awesomers.com podcast. If you love to learn and if you're motivated to expand your mind and heck if you desire to break through those traditional paradigms and find your own version of success, you are in the right place. Awesomers around the world are on a journey to improve their lives and the lives of those around them. We believe in paying it forward and we fundamentally try to live up to the great Zig Ziglar quote where he said, "You can have everything in your life you want if you help enough other people get what they want." It doesn't matter where you came from. It only matters where you're going. My name is Steve Simonson and I hope you will join me on this Awesomer journey. SPONSOR ADVERTISEMENT If you're launching a new product manufactured in China, you will need professional high-resolution Amazon ready photographs. Because Symo Global has a team of professionals in China, you will oftentimes receive your listing photographs before your product even leaves the country. This streamlined process will save you the time, money and energy needed to concentrate on marketing and other creative content strategies before your item is in stock and ready for sale. Visit SymoGlobal.com to learn more. Because a picture should be worth one thousand keywords. You're listening to the Awesomers podcast. Steve: This is Episode Number 56 of the Awesomers.com podcast series and the insiders already know that all you have to do is go to Awesomers.com/56 to get today’s show notes, details, summary, even a link or two that we throw in there from time to time, all of that details waiting for you at Awesomers.com/56. Now today Rick Cesari is coming back to us for Part 2 of this two-part series where we've been talking about how you can build a billion dollar brand. Now, I want to reinforce Rick’s book just dropped yesterday and today it's available for you as well. Go find the book and we'll put the links on the website as well. You can go to Awesomers.com/56 to find the links, but we're going to buy his book because we want to learn how to build billion dollar brands and we're going to leave a review about his book because we're good people and we pay it forward and we understand when valuable content like this is delivered we're going to do the right thing. Now, just a little bit about Rick’s background in case you didn’t join us in Part 1. He’s helped major brands like GoPro, George Foreman Grill, the Juiceman and many more built into massive massive well-known brands. I don’t think there's anybody in the America that you can go to and say you


    EP 55 - Rick Cesari Part 1 - Billion Dollar Branding with Direct Response Marketing Techniques Sep 24, 2018
    Show notes

    Billion Dollar Branding with Direct Response Marketing Techniques Direct response marketing is a great tool for any business to engage with their target customers and drive immediate action to buy. On today’s part one of a two-part episode series, we are introduced to Rick Cesari, a pioneer in the Direct Response advertising industry. Rick has helped take companies like GoPro from a start-up to over a billion dollars in sales in just a few short years. Rick is also a best-selling author, speaker and consultant and a brand strategy guru. Here are more key points on today’s episode: His new book called Building Billion Dollar Brands. How he learned marketing firsthand. How you can download The Five Keys to Building a Great Brand from Rick’s website. His marketing experience with big names such as Juiceman, Sonicare and George Foreman Grill. So listen to today’s episode and learn valuable insights about Direct Response Marketing and how it can help your business. 1:36 (Steve introduces today’s guest, Rick Cesari.) 4:07 (Rick talks about his origin story.) 21:42 (How Rick learned marketing by actually doing it.) 27:17 (How to download The Five Keys to Building a Great Brand from Rick’s website.) 39:26 (Rick talks about George Foreman Grill.) 55:30 (Steve shares a story about a time he launched a product with a huge apparent value.) Welcome to the Awesomers.com podcast. If you love to learn and if you're motivated to expand your mind and heck if you desire to break through those traditional paradigms and find your own version of success, you are in the right place. Awesomers around the world are on a journey to improve their lives and the lives of those around them. We believe in paying it forward and we fundamentally try to live up to the great Zig Ziglar quote where he said, "You can have everything in your life you want if you help enough other people get what they want." It doesn't matter where you came from. It only matters where you're going. My name is Steve Simonson and I hope that you will join me on this Awesomer journey. SPONSOR ADVERTISEMENT If you're launching a new product manufactured in China, you will need professional high-resolution Amazon ready photographs. Because Symo Global has a team of professionals in China, you will oftentimes receive your listing photographs before your product even leaves the country. This streamlined process will save you the time money and energy needed to concentrate on marketing and other creative content strategies before your item is in stock and ready for sale. Visit SymoGlobal.com to learn more. Because a picture should be worth one thousand keywords. You're listening to the Awesomers podcast. 1:36 (Steve introduces today’s guest, Rick Cesari.) Steve: You are listening to the Awesomers.com podcast episode number 55. And as the tradition has been well-established, now all you have to do is go over to Awesomers.com/55 to find all the relevant show notes, details, links and in this case a link to the very special book that is being released today by our special guest Rick Cesari. Now Rick has helped major brands including brands you've heard of GoPro, George Foreman Grill and others. Put together these billion dollar brands all through Direct Response Advertising as we like to call it. His current book that he's just released and now available is called Building Billion Dollar Brands and it aims to put valuable knowledge of the big brands in the hands of inventors, small business owners, entrepreneurs of any kind Amazon sellers, E-commerce guys and others to create innovative successful marketing campaigns. Now Rick is a best-selling author, speaker and consultant and he's a brand strategy guru for sure. And we're lucky that Rick today is bringing us his expertise to talk about branding and video marketing and so much more. Today is a very special episode because we're going to do a part 1 episode out of a two part series with Rick and these are both long-form interviews


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