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    Education

    Authors Who Lead – Learn to write a book from bestselling authors and leaders

    If you want to know how bestselling authors find the time to write their books, the methods they use to be productive and how they find their ideas you will love this podcast. Writing coach Azul Terronez shares interviews with clients such as Pat Flynn, of the Smart Passive Income, Jon Vroman, of the Front Row Factor, and Dana Malstaff of Boss-Mom, Jadah Sellner of Simple Green Smoothies. Learn from the New York Times, Wall Street Journal, and USA Today bestselling authors. Want to get behind-the-scenes insights about how first-time authors overcame their fears and found the courage to write? Are you curious about how successful bestselling authors write or learn how to publish and market a book? Have you thought, “I’d like to write a book,” but I don’t know where to start? I explore authors’ journeys, how they craft their stories, become published, and share their art of writing books with the world. You are meant to write the book now and be inspired by those who have done it. 

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    Latest Episodes:
    153: Why Fake It ‘Till You Make It is Terrible Advice with Dr. (Doc) Shauna Springer May 13, 2021
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    Shauna ‘Doc’ Springer is a best-selling author, frequently requested keynote speaker, and one of the world’s leading experts on psychological trauma, military transition, suicide prevention, and close relationships. She is the author of WARRIOR: How to Support Those Who Protect Us and the co-author of BEYOND THE MILITARY: A Leader’s Handbook for Warrior Reintegration.

    What We Discuss with Dr. Shauna Springer:

    • What is the definition of a warrior?
    • How writing a book became a reality
    • The intended audience of her book
    • The hidden costs of expertise
    • Understanding what’s it’s like to serve warfighters
    • The challenging process of building trust
    • Why you need to fake it till you make it
    • What living by the code means
    • What is strength in the eyes of a warrior?

    To view full show notes, Click Here!


    Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!


    152: Writing a Book To Leave a Legacy with Jason Martin May 06, 2021
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    Jason Martin is a former sports anchor who fulfilled his childhood dream of interviewing top athletes like Tiger Woods and Arnold Palmer. He now runs one of the most successful real estate teams, Jason Martin Group in Washington, DC. His firm has been featured in the Wall Street Journal as one of the top teams in the country. His book, “This Is Your Captain Speaking” is a collection of lessons and wisdom Jason has learned throughout his life and career. In his book, Jason shares the importance of discipline, hard work and chasing one’s dreams – told through the lens of a father and family man sharing his life and journey with his loved ones.

    What We Discuss with Jason Martin:

    • Writing a book as a legacy to his family
    • You don’t have to be a writer, just let it flow from the heart.
    • Writing two books – one for the heart and one as a business professional
    • The power of authenticity in writing your book
    • Why your first time isn’t the time
    • How to deal with self-sabotage to get your book done
    • The divine intervention that comes from writing

    To view full show notes, Click Here!

    Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!


    151: Overcoming Imposter Syndrome with Azul Terronez Apr 29, 2021
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    Today, we address writing challenges related to imposter syndrome. We tackle questions about things that really get in the way of incredible books. The feeling of terror, being stuck, or uncertainty doesn't go away. But having a creative block is not a sign that you're failing or you're not meant for this. You just have to show up consistently.

    What We Discuss with Azul:

    • How to pick the next idea to write on
    • What to do when the structure seems overwhelming
    • Why a visual plan is important
    • How to deal with imposter syndrome
    • How to fill a page when you have a writer’s block
    • Using your real nam vs. your pen name
    • How to get back into the groove of writing

    To view full show notes, Click Here!

    Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!


    150: What's Your Biggest Challenge When It Comes to Writing a Book with Azul Terronez Apr 22, 2021
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    There's a common pattern among people who have a challenge writing a book – they get stuck and wonder what's next. Today, we address some concerns and questions from our listeners. I also discuss how I can personally help you to get your book out of your head and into the hands of your ideal readers.

    What We Discuss:

    • How to connect strongly with the readers
    • Dealing with the “expert dilemma” and having the mindset of being a guide, not a guru
    • How to focus on the daily disciplines
    • What to do when you loathe the editing process
    • Writing as a team sport
    • How to join our 3-day bootcamp

    To view full show notes, Click Here!


    Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!


    149: Why I Chose to Self-publish with Mark Herschberg Apr 15, 2021
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    Mark Herschberg is the author of The Career Toolkit, Essential Skills for Success That No One Taught You. From tracking criminals and terrorists on the dark web to creating marketplaces and new authentication systems, Mark has spent his career launching and developing new ventures at startups and Fortune 500s and in academia.

    What We Discuss with Mark Herschberg:

    • Why he reached out to another author to get help for his book
    • The biggest misconception you find in people when they get in their career
    • Why write about app development
    • What is white label content?
    • The book writing process and some roadblocks he had to overcome
    • Why he chose to self-publish and the lessons he learned from it
    • Book marketing and branding strategies

    To view full show notes, Click Here!


    Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!


    148: I Get to vs I Have To with Alicia Dunams Apr 08, 2021
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    Executive coach and entrepreneur, Alicia Dunams, has coached thousands of leaders, executives, and industry experts to share their message with the world through her signature process and acclaimed Bestseller in a Weekend® and other professional development training. In her new book, I Get To: How Using The Right Words Can Radically Transform Your Life, Relationships & Business, Dunams empowers readers and leaders in all ages and stages of their career and life to harness the power of intentional communication for transformational results.

    What We Discuss with Alicia Dunams:

    • The power of owning your story
    • Changing your mindset from “have to” to “get to”
    • Examples of how you can reframe your brain
    • How the context creates the content
    • Response vs. reaction
    • What it means to “be the fog”
    • The power of stepping into your truth and sharing your message
    • What happens when authors decide to own their message vs. just writing a book
    • Book marketing strategies

    To view full show notes, Click Here!

    Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!


    It’s Never Too Late to Write a Book with Rob Brown Apr 01, 2021
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    Rob Brown has been in the financial services industry as a top-producing advisor and has held several senior leadership roles. Now, as a business coach, Rob helps his clients achieve excellence while living more purpose-filled lives. His book, “Truest Fan” is a story about turning the simple lessons we learn from baseball, loving God and others into a way of living each and every day — and he encourages others to do the same. In his book, Rob shares the seven most important lessons of “Truest Fan” wisdom that, when applied, will lead to personal and professional transformation.

    What We Discuss with Rob Brown:

    • The impetus behind writing Truest Fan
    • Why everyone needs truest fans in their life
    • Finding clarity in your message
    • The creative process of writing fiction
    • Book launch and marketing ideas
    • Showing up and finding the time to write

    To view full show notes, Click Here!


    Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!


    Self-publishing vs Publishing, Which is Right for Me? Mar 25, 2021
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    On this week’s episode of “Authors Who Lead,” Andy joins me as he relives his publishing journey and shares his marketing plan, which included an advanced reader team, scheduling podcasts, and reaching out to others in his professional world.

    What We Discuss with Andy Storch:

    • How Andy got inspired by Hal Elrod to write a book
    • Having the right mindset to have the book launched amidst health challenges
    • Choosing the right path for your book: traditional vs. self-publishing
    • Leveraging whichever path you choose to launch a consulting career
    • Leveraging your network to market your book
    • Tips for a successful book launch

    To view full show notes, Click Here!

    Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!


    Azul Answers Questions From Listeners Mar 18, 2021
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    In this episode, we asked our listeners like you some of their challenges when they go to write a book to figure out what we can do to help you finally get the book you wanted to write done.

    What We Discuss with Azul Terronez:

    • The need for clarity
    • Which to choose to write first when you have many book ideas
    • How to self-publish a book
    • Choosing what language to use in your book
    • How to make your book look professional
    • The different types of editors
    • How to find your authentic voice when writing

    To view full show notes, Click Here!

    Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!


    What Will People Think If I Write This? Mar 11, 2021
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    Anita Morris is a DIY Fashion Blogger who inspires women all over the world to sew their own clothes. She’s an Inspirational Speaker who shares a message of hope, perseverance, and power for women who want to overcome past hurts, trauma, and grief. Anita is the Author of STEP Into It, Overcoming Trials that Lead to Purpose. She understands the struggles that women encounter when faced with devastating life trials.

    What We Discuss with Anita Morris:

    • Her book writing journey with her deceased husband living through her
    • Overcoming self-doubt in writing a book
    • Her moments of vulnerability during the process of writing
    • How telling secrets of her past helped her gain more self-confidence
    • How the book helped her with her healing from grief
    • The learning quality
    • The value of a coach when you want to launch something that's amazing
    • How creativity starts to open up when you allow yourself to be playful
    • How trials usher us to our life purpose

    To view full show notes, Click Here!

    Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!


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