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    Education

    Authors Who Lead – Learn to write a book from bestselling authors and leaders

    If you want to know how bestselling authors find the time to write their books, the methods they use to be productive and how they find their ideas you will love this podcast. Writing coach Azul Terronez shares interviews with clients such as Pat Flynn, of the Smart Passive Income, Jon Vroman, of the Front Row Factor, and Dana Malstaff of Boss-Mom, Jadah Sellner of Simple Green Smoothies. Learn from the New York Times, Wall Street Journal, and USA Today bestselling authors. Want to get behind-the-scenes insights about how first-time authors overcame their fears and found the courage to write? Are you curious about how successful bestselling authors write or learn how to publish and market a book? Have you thought, “I’d like to write a book,” but I don’t know where to start? I explore authors’ journeys, how they craft their stories, become published, and share their art of writing books with the world. You are meant to write the book now and be inspired by those who have done it. 

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    Latest Episodes:
    163: How Authors Can Use a Book to Get on Stages with Alexia Vernon Jul 22, 2021
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    Alexia Vernon joined me on this week’s episode as she talks about her book, “Step Into Your Moxie: Amplify Your Voice, Visibility, and Influence in the World,” her journey from a shy girl to a successful keynote speaker, and how she’s grappled with her recent diagnosis.

    What We Discuss with Alexia Vernon:

    • Hobbyist vs. professional speaker
    • Which comes first: speaking or writing?
    • The keys to keynote speeches
    • How to make a speech soar

    To view full show notes, Click Here!


    Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!


    162: How do I know my writing is any good? with Azul Terronez Jul 15, 2021
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    In today's episode, get a peek into an actual coaching conversation with Shoshana since her concerns are also similar to many other writers who are starting on this journey. Most writers spend too much time living in their head that they end up not knowing what to actually write about. Hopefully, after listening to this episode, you will be inspired to write more and that if you just keep writing, you will get better and better.

    What We Discuss Today:

    • Putting the things you think on the page
    • Getting better at writing by writing
    • The creative brain vs. the editor brain
    • The importance of knowing your genre and audience
    • Trusting the words on the page over processing them in your head
    • The two-minute writing exercise
    • Tips for writing character names

    To view full show notes, Click Here!


    Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!


    161: 7-Figure Entrepreneur Embraces Conscious Leadership with Sarah Hawley Jul 08, 2021
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    In this episode of “Authors Who Lead,” Sarah joins me for a conversation about how, as an entrepreneur, your company will reflect who you are as a leader, and the inspiration behind her book, “Conscious Leadership: A Journey From Ego to Heart.” This conscious leadership that Sarah adopted is all about self-awareness — understanding who you are in the world and how you show up. After all, how you lead is no different from who you are.

    What We Discuss with Sarah Hawley:

    • Why a book on conscious leadership
    • Conscious leadership, defined
    • The first next step
    • How does your company feel today?
    • Putting the book into the world
    • Does the size of the business matter in conscious leadership?
    • Advice to leaders who are aspiring writers

    To view full show notes, Click Here!


    Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!


    160: The End of Jobs with Jeff Wald Jul 01, 2021
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    Jeff Wald harbored an ulterior motive when he dedicated $10 million of his own money to the Future of Work Prize. Modeled after the X Prize, he created this contest because his editor thought he needed more pages in his book, “The End of Jobs: The Rise of On-Demand Workers and Agile Corporations.” Jeff’s book challenges the notion of what “work” actually is as well as the future educational system.

    What We Discuss with Jeff Wald:

    • The ‘Why’ Behind the Book
    • What Is ‘Work’?
    • The 3 Important Technology Shifts
    • The Future Educational System
    • Advice on future work
    • Why not everyone needs to attend college
    • The future of work in 2040

    To view full show notes, Click Here!

    Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!


    159: Using a Contest to Promote Your Book  and Skyrocket your Sales with Kevin Rizer Jun 24, 2021
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    On this week’s episode of “Authors Who Lead,” Kevin joins me for a conversation about adapting to a new workspace, finding work-life balance and how anyone can snare media attention for their book launch by hosting an amazing giveaway.

    What We Discuss with Kevin Rizer:

    • The secret behind working from home
    • How to reclaim your work-life balance
    • Build your own work culture
    • Focusing on equity and intentional support
    • Going behind the scenes of a $20k giveaway

    To view full show notes, Click Here!

    Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!


    158: Suck It Up, Princess with Natalie Sisson Jun 17, 2021
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    Natalie Sisson is a New Zealand-native who's an entrepreneur, author, speaker and the host of The Untapped Podcast. In 2010, she decided to monetize her humble six month old blog, The Suitcase Entrepreneur and turned it into a multiple six-figure online education platform. Since then, she has turned content and knowledge into eight different revenue streams, including digital projects, courses, workshops, international retreats, and coaching. Her new book, Suck It Up, Princess, offers some real life strategies to be the heroine you already are and to have the money, success and life you deserve.

    What We Discuss with Natalie Sisson:

    • The thought process behind writing her new book, Suck It Up, Princess
    • Why she encourages people to write their own memoirs
    • How we can all reinvent ourselves once we discover our why
    • Why we should deeply question our priorities
    • The power of being intentional
    • Her book writing process for this book vs. her previous ones
    • The things that hold people back so much
    • Putting the element of love and self-love in her book

    To view full show notes, Click Here!

    Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!


    157: Finding Your Swagger with Leslie Ehm Jun 10, 2021
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    On this week’s episode of “Authors Who Lead,” Leslie talks about her book, "Swagger: Unleash Everything You Are and Become Everything You Want," and how she discovered her true purpose. Leslie Ehm grew up in a household that valued uniqueness — with a family that encouraged her to do and be anything she wanted. And this “swagger,” as she calls it, helped bring many magical experiences and opportunities into her life.

    What We Discuss with Leslie Ehm:

    • The power of radical vulnerability
    • How to beat imposter syndrome
    • Why swagger is not about being perfect
    • The 5 Swagger Blockers you need to get rid of
    • How to own your swagger

    To view full show notes, Click Here!


    Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!


    156: Are you about to be canceled? With Molly McPherson Jun 03, 2021
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    Molly McPherson is a leading authority on public relations and crisis response in the digital age. On this week’s episode of “Authors Who Lead,” Molly explains why understanding how social media works is so important, the roots of “cancel culture,” how to keep your reputation indestructible, and how to repair it if all goes wrong.

    What We Discuss with Molly McPherson:

    • The digital misfits vs. the digital neutrals
    • How online reputation comes at a cost
    • Why the media crisis starts with a person’s character
    • The three-step framework to help others manage their way through any crisis
    • The roots of cancel culture
    • Finding her book journey

    To view full show notes, Click Here!


    Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!


    155: Biggest challenge when it comes to marketing your book May 28, 2021
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    Marketing is something a lot of authors grow to hate before they even start writing a book. To the point that they even avoid writing because they're afraid they're going to market the book wrong, or that they won't want to do it. In today's episode, we're focusing on the subject of book marketing – how to start, what does book marketing actually look like, and how does it all come together.

    What We Discuss Today:

    • Marketing as a way to just share the message of your book
    • Marketing is about serving your message to the people who really want it.
    • Why you need to market sooner than you think
    • When to start marketing your book
    • The different avenues for book selling
    • Where to find your audience and ideal clients

    To view full show notes, Click Here!


    Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!


    154: Can Writing a Book Bring You Happiness? with Ted Smith May 20, 2021
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    Ted Smith is a relationship and personal coach who has dedicated himself to helping people develop, maintain, and enjoy happy and healthy relationships with themselves and others. He understands the challenges of unhealthy relationships and provides an example of hope, strength, and transformation. In his book, he talks about the journey that he went through navigating an unhealthy relationship and how you can learn from him to heal and transform in your relationships.

    What We Discuss with Ted Smith:

    • What prompted him to want to write a book
    • How he tapped into his creative side being an analytical person
    • The core message of his book
    • Some signs of an unhealthy relationship
    • His aha moments during his writing process
    • How to heal from an abusive relationship
    • Ted’s description of happiness now
    • His thought process around how much of his personal life should be put into the book
    • Why we tend to attract abusive relationships
    • The biggest hurdle he had to overcome as an author

    To view full show notes, Click Here!


    Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!


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