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Authors Who Lead – Learn to write a book from bestselling authors and leaders — Education
Authors Who Lead – Learn to write a book from bestselling authors and leaders

If you want to know how bestselling authors find the time to write their books, the methods they use to be productive and how they find their ideas you will love this podcast. Writing coach Azul Terronez shares interviews with clients such as Pat Flynn, of the Smart Passive Income, Jon Vroman, of the Front Row Factor, and Dana Malstaff of Boss-Mom, Jadah Sellner of Simple Green Smoothies. Learn from the New York Times, Wall Street Journal, and USA Today bestselling authors. Want to get behind-the-scenes insights about how first-time authors overcame their fears and found the courage to write? Are you curious about how successful bestselling authors write or learn how to publish and market a book? Have you thought, “I’d like to write a book,” but I don’t know where to start? I explore authors’ journeys, how they craft their stories, become published, and share their art of writing books with the world. You are meant to write the book now and be inspired by those who have done it.

Latest Episodes:

173: How to have a creative breakthrough with Gay Hendricks Sep 29, 2021

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Gay Hendricks was first on “Authors Who Lead” last October in Episode 124. I am so honored that he’s on the show again today. On this week’s episode of “Authors Who Lead,” we talk about his newest book, The Genius Zone: The Breakthrough Process to End Negative Thinking and Live in True Creativity, and we discuss not only finding, but also stabilizing yourself in your genius zone.

What We Discuss with Gay Hendricks:

The birth of the genius zone
Being stuck in your creativity could be a control issue
Fear of our creativity
If you’re over 50, pay attention to your creativity now!
Tips for living in your zone of genius

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172: Space for Magic with Patty Lennon Sep 23, 2021

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Patty Lennon is a bestselling author, keynote speaker and the founder of The Receiving School. A former corporate banker that discovered there was more to living than making money, she left banking to help others do the same. Patty is a certified coach with a master's in psychology, blending brain science and metaphysics to help her fellow humans find clarity, focus and inspiration so they can easily manifest their dreams into reality. Today, she talks about her new book, Make Space for Magic.

What We Discuss with Patty Lennon:

What got her inclined to write Make Space for Magic
How she defines magic
Where hard work isn’t only where great things come from
The manifestation myth why you’re not manifesting the things you want
How resistance shows up in our lives
Rejected self-worth creates the biggest impact for people
Allowing yourself to want what you want
How The Receiving School was born
Patty’s tips for aspiring writers

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171: “Traditional vs. Self-Publishing” with Azul Terronez Sep 16, 2021

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A lot of people who have always wanted to write a book end up not writing one because they’re stuck in this phase of whether they should go the traditional publishing route or do self-publishing. Today's episode will focus on how to know what publishing path is right for you: traditional publishing or self-publishing?

What We Discuss Today:

Knowing what you want your book to do for you
Why you should think like a publisher
Things you need to know about traditional publishers
Finding an agent and submitting a proposal
What agents are looking for from you
How self-publishing works and how to get your book on Amazon
Investing in editing and a great book cover design

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170: Called to write a book? With Shayna Hammond Sep 09, 2021

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Shayna Hammond is a leadership and life coach who has developed thousands of leaders within the education and nonprofit sectors for nearly 20 years. She's the Founder and CEO of Lead for Liberation and Shayna Renee, a coaching practice dedicated to creating spaces, methods and conditions for black women in leadership to thrive.

What We Discuss with Shayna Hammond:

Writing as a healing journey
Why she used the term Indigo women for the book
Deciding on the vulnerable parts to put in her book
Understanding the concept of conscious sharing
How she navigated through the process as a woman in color
Where she draws her energy comes from
Deconstructing the strong black woman schema
A deliberate shift in her company into building liberatory cultures
Self-care practices for women
Book writing tips

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169: Should I find a coauthor for my book with Jeff Brown Sep 02, 2021

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In today's episode, Jeff Brown is going to talk about his new book Read to Lead. Jeff is also an award-winning radio producer personality and former nationally syndicated morning show host. He currently hosts the podcast Read to Lead.

What We Discuss with Jeff Brown:

His intention behind the book
Selecting the ideal readers for his book
Characteristics of people who constantly reads
Lessons learned from the book writing process
What he would have done differently with his process
Two books resonates with until today
Choosing ideas and quotes to draw from
The publishing process
Taking action to change your reading habits

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168: How do writers find flow? with David Brower and Gido Schimanski Aug 26, 2021

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David Brower & Gido Schimanski are authors I have been working with. Today, they talk about their book writing process, how they started, and how they ultimately found a new process that allowed them to connect with their authentic selves, finding their flow, and transforming in the process.

What We Discuss with David Brower & Gido Schimanski:

A creative process that’s transformative
Their impetus for creating a book
Giving yourself permission to be and let go
Feeling emotional liberation as you’re writing
The power of creating a mind map
Why writing is all about the flow and what that means
Breaking yourself free from the human conditioning
How the true success of a book is measured
Why a book should serve the author first before anyone else

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167: Book Marketing Doesn’t Have to Be Hard with Azul Terronez Aug 19, 2021

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Many people get stuck when it comes to launching their book because they're terrified of having to market their book, which means having to sell it, tell people about it as reviews – all those things seem to terrify authors. This week, I'm teaching you about book marketing. I'll help you figure out how you can market your book, even if you don't consider yourself a salesperson.

What We Discuss Today:

When marketing a book starts and ends
How and where to find your target market
The role of social media marketing
Thinking like a publisher
Finding places where you can serve
Why pre-launch is critical
How to keep yourself accountable
What to do after book launch once sales start to dip

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166: Should I really write this book? with Sivonnia DeBarros Aug 12, 2021

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On this week’s episode of “Authors Who Lead,” Sivonnia shares what led her to want to help athletes, how she protects them, and the book that came from it, “What Are You Sporting About?: For Aspiring, Current & Former Pro-Athletes in Business.”

What We Discuss with Sivonnia L DeBarros:

On finding her calling
Mindset and building teams
Why athletes aren’t getting more help managing their wealth
What book would you write for non-athletes?
Her advice on other aspiring writers

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165: Are you a self-development junkie? with Julia Cha Aug 05, 2021

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Julia Cha is a best-selling author and a success coach for women leaders ready to shatter glass ceilings. With her expertise in subconscious transformation, she guides her clients to create their dream life in all aspects: a thriving career, financial abundance, and supportive relationships.

What We Discuss with Julia Cha:

How much of your story should you put in your book
How your inner desire conflicts what you've been taught to believe
Resisting the conditioning that people have been brought up with
Recognizing that your patterns are not even your own patterns
The need to push against resistance
The kind of mindset that gets you to the other side
How the patterns show up in our life and how to break free from them
Suppressed and processed emotions reside in the subconscious
Ways to tap into your subconscious

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164: How to build an audience for your book? with Jan Koch Jul 29, 2021

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In this book, Virtual Summit Mastery owner Jan Koch takes you by the hand and turns you into a virtual event host. He used every step of the process himself. Since 2015, his online events have brought together tens of thousands of people.

What We Discuss with Jan Koch:

About the Virtual Summit and how it’s different from other events
Using the summit as a brand authority
How he sees competition
Building your email list and reaching out to sponsors and speakers
Targeting the ideal reader for your book
The benefits of joining a summit
Overcoming Zoom fatigue
Mistakes and challenges in running summit events

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