Stay ConnectedThe Asphalt Life Podcast is where we “Live, Roof, Play” together.
As an extension of the Atlas Roofing blog, AtlasRoofing.com/AsphaltLife, our show is dedicated to helping contractors gain the knowledge, insight and inspiration to grow a successful roofing company.
If you’re looking for business-building tips, technical tricks and industry updates, then this is the podcast for you!
Have questions, comments or suggestions for the podcast? Email us at podcast@atlasroofing.com.
In part one of this series, we talked about how to choose an SEO vendor. But what happens after you find one?
In this episode, we cover three DIY ways you can leverage SEO on your website.
Ethan Petroka, CEO of Omega SEO, joins Tiara and Alex for another great discussion. According to him, you shouldn’t consider Google to be a search engine, but a solution engine.
Have a listen to learn more and discover how to be at the top of your SEO game!
Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing
Episode hosts: Tiara Searcy, content and digital marketing manager for Atlas Roofing Alex Dale, regional sales manager for Atlas Roofing
Episode guests: Ethan Petroka, SEO shark
ep@omegaseo.co
Contact info: OmegaSEO.co | 203.349.9232
References: Google reviews plugin:
https://wordpress.org/plugins/widget-google-reviews/
Roofing SEO:
https://omegaseo.co/roofing-seo
Discussion topics:
(0:24) Welcome and intros
(2:34) Having relevant content on your website
(7:02) SEO value for cities served
(10:26) Strategy for backlinking
(15:05) Having high-quality reviews with responses
(20:26) Google reviews plugin (see link/URL above)
(22:13) Google Guaranteed
(25:26) SEO and YouTube
(29:55) The power of videos
(33:08) #AsphaltLifeChallenge
(33:43) Wrap up
Spring has sprung — and so can your sales! In this episode, Stan and Tiara talk to Sam Taggart, founder of D2D, the No. 1 door-to-door sales consulting company in the country. Sam explains how he started his business when he was 11 years old, selling coupon books door to door. And while some may think door-to-door sales is beneath them, Sam explains how and why this simple sales strategy can generate millions — even billions — of dollars in revenue.
In our digital world, where things like work ethic, communication and grit are often a rarity, Sam wants to inspire door-to-door sales professionals to hold their heads high — while also filling their wallets. He also discusses why roofing companies can greatly benefit from a door-to-door sales team.
Join the conversation!
podcast@atlasroofing.com
https://www.facebook.com/AtlasRoofing
https://twitter.com/AtlasRoofing
Episode hosts:
Stan Bastek, national sales director for Atlas Roofing
Tiara Searcy, content and digital marketing manager for Atlas Roofing
Episode guests:
Sam Taggart, expert door knocker
D2D: https://thed2dexperts.com/
D2D Tribe: https://www.facebook.com/groups/D2Dcantknockthis/
Blacklist: https://www.salesblacklist.com/
D2D podcast: https://soundcloud.com/d2d-podcast
Discussion topics:
(1:52) History of D2D
(6:10) Relationships matter
(10:11) Misconceptions about door-to-door sales
(11:21) Tips for success
(15:23) What’s the competition doing?
(18:29) Training door-to-door salespeople
(19:59) Overgeneralizing the generations
(22:23) Integrating door-to-door sales into marketing strategies
(24:29) D2D events
(26:37) Online support (Facebook group, Blacklist, podcast)
(32:28) The hardest door...
In this episode, Stan and Tiara chat with Joe Hughes of Contractor Dynamics, which helps construction companies improve their digital marketing to grow their businesses. Learn what a brand is — and, perhaps more importantly, what a brand is not. Discover the roles company culture, customer communication, pricing and perceived value play in building a successful roofing brand.
Join the conversation!
podcast@atlasroofing.com
https://www.facebook.com/AtlasRoofing
https://twitter.com/AtlasRoofing
Episode hosts:
Stan Bastek, national sales director for Atlas Roofing
Tiara Searcy, content and digital marketing manager for Atlas Roofing
Episode guest:
Joe Hughes, brand boss
Contractor Dynamics: https://contractordynamics.com/
Discussion topics:
(1:43) What is a brand?
(4:37) Brand building for contractors
(6:36) Tangible vs. intangible factors
(7:31) Building a team/culture
(10:54) Customer communication + key messaging
(14:49) Go-to-market strategy + pricing
(17:16) Best, better, good
(19:51) Building company value + the power of consumers
(22:44) Marketing language + perceived value
(27:11) Starting simple
(28:37) Free social media marketing
(29:37) What is Contractor Dynamics?
Spring has sprung, and the warmer weather means more business — and more time being active outside. But the physicality of roofing isn’t enough to keep you in tip-top shape. In this episode, Stan and Tiara chat with Walter Romano and Jon Vitolo of RK General Contracting in Dover Plains, NY. Despite a scaffolding accident that left part of Walter’s face and tongue numb and caused six herniated discs in his back, the guys motivate each other to make strength and conditioning training a priority. Listen as they share tips for starting or upping your workout routine.
Join the conversation!
podcast@atlasroofing.com
https://www.facebook.com/AtlasRoofing
https://twitter.com/AtlasRoofing
Episode hosts:
Stan Bastek, national sales director for Atlas Roofing
Tiara Searcy, content and digital marketing manager for Atlas Roofing
Episode guests:
Walter Romano, one tough cookie
Jon Vitolo, needs more kettle bell
RK General Contracting:
http://rkgeneralcontracting.com/
Discussion topics:
(1:54) Meet Walter + Jon
(6:55) Incorporating workout competitions into home shows
(8:57) Getting started + finding your motivation
(11:12) Cardio vs. strength/conditioning
(12:41) Benefits of core work
(14:47) Creating balance with various routines
(18:16) Strength-training competitions
(20:18) Find what fits you well
(22:08) Diet + meal planning
(26:37) Daily stretching/warmups
(28:22) “World’s best anti-depressant”
(30:26) Making exercise a habit
(31:06) Your job is not keeping you in shape
(32:06) Final thoughts
If you’re not maximizing your website’s search engine optimization (SEO) efforts, you could be missing out on countless job opportunities. In this episode, Tiara and Alex talk to Ethan Petroka, founder of Omega SEO, who explains what to look for in an SEO provider. Learn the difference between black-, white- and gray-hat agencies. Plus, hear some best practices and long-term strategies for growing your roofing business.
Stay tuned for Part 2 of this special series, in which the gang will share practical next steps for getting in the SEO game.
Join the conversation!
podcast@atlasroofing.com
https://www.facebook.com/AtlasRoofing
https://twitter.com/AtlasRoofing
Episode hosts:
Tiara Searcy, content and digital marketing manager for Atlas Roofing
Alex Dale, regional sales manager for Atlas Roofing
Episode guest:
Ethan Petroka, SEO shark
Contact info:
OmegaSEO.co | contact@omegaseo.com | 203.349.9232
References:
5 Questions To Ask Your SEO Provider
https://www.atlasroofing.com/download.php?uid=1841
Keyword Finder
Discussion topics:
(4:12) What is SEO?
(5:11) PPC ads vs. organic SEO results
(7:04) Finding the right SEO agency + “hat” colors
(7:56) Questions to ask (see doc link above)
(11:04) In-house vs. outsourced work
(13:14) Ranking results
(14:58) Developing ranking methodologies
(17:26) Source of search-volume estimates
(19:49) Best practices for keywords, website updates and ads
(22:48) Long-term strategy for growth
(26:03) Contact info + last thoughts
Ready to get into the financing game? In this episode, Tiara shares clips of her webinar with Wade Davis, national contractor programs specialist for Atlas Roofing, and Dave Segur, national sales manager at GreenSky, a leading provider of consumer financing. The trio discuss how financing can help roofing contractors win more (and bigger) jobs and also answer some of the most common questions.
Watch the webinar in its entirety: https://asphaltlife.atlasroofing.com/article/how-to-offer-homeowner-financing-webinar
Join the conversation!
podcast@atlasroofing.com
https://www.facebook.com/AtlasRoofing
https://twitter.com/AtlasRoofing
Episode host:
Tiara Searcy, content and digital marketing manager for Atlas Roofing
Episode guests:
Wade Davis, the contractor whisperer
Dave Segur, wizard of finance
Contact info:
wdavis@atlasroofing.com or 919.685.7217
david.segur@greenskycredit.com or 404.832.4146
Financing 101 For Contractors: https://asphaltlife.atlasroofing.com/article/financing-101-for-roofing-contractors
Discussion topics:
(2:17) Buying characteristics of the perfect homeowner
(3:30) Types of homeowners and scenarios
(9:16) Homeowner financial realities
(11:34) Contractor realities
(14:54) The problem solver
(17:35) Scripting for contractors/how to win the job
(20:10) The price fighter
(23:53) The affluent homeowner
(28:21) Insurance claims + GreenSky financing
(32:13) Getting the bigger jobs
(32:33) Types of financing
(34:30) How to get started + contractor resources
We’re gonna blow your mind — with science! Specifically, the science behind our new Core4® Enhanced Polymer Technology! Stan, Alex and Paul are back for a chat with special guest Hazem Shanab, director of research and development for Atlas.
Hazam explains how Atlas has moved beyond SBS with an enhanced proprietary polymer that makes our asphalt shingles stronger and longer-lasting than those made with standard asphalt technology. The team also discusses how StormMaster® Shake impact-resistant shingles with Core4® earned their UL 2218 Class 4 rating. Learn more about Core4 at AtlasRoofing.com/Core4.
Links:
Core4® Enhanced Polymer Technology
https://www.atlasroofing.com/asphalt-life/atlas-introduces-core4-enhanced-polymer-technology
Join the conversation!
podcast@atlasroofing.com
https://www.facebook.com/AtlasRoofing
https://twitter.com/AtlasRoofing
Episode hosts:
Stan Bastek, national sales director for Atlas Roofing
Alex Dale, regional sales manager for Atlas Roofing
Paul Casseri, product manager for Atlas Roofing
Episode guest:
Hazem Shanab, probably the smartest guy at Atlas
Topics covered:
(2:06) What is a polymer?
(2:47) History of polymer shingles (SBS)
(4:28) Wind performance and nailing area
(11:58) Anchor points and lifting
(14:52) History of asphalt and polymers + R&D
(18:16) “We are the skin”
(19:58) FlexCore™ Technology + ThermalCore™ Technology
(22:13) What happens to shingles without modified polymer
(24:34) PolyCore™ Technology
(25:42) Recycling opportunities
(27:41) WeatherCore™ Technology
(30:35) UL 2218 Class 4 Impact rating
(35:24) Core4 availability
(35:43) “The ultimate test”
In this episode, we share some of the best parts of our webinar with Contractor Dynamics founder Joe Hughes, who helps construction companies leverage their digital marketing to improve and grow their businesses. Joe describes how contractors can use search engines and social media to gain leads for their roofing products and services. He breaks down the digital marketing landscape and explains why most digital marketing doesn’t work. He also covers the six components roofing contractors need to build a brand their market trusts.
Watch the webinar in its entirety
Join the conversation!
podcast@atlasroofing.com
https://www.facebook.com/AtlasRoofing
https://twitter.com/AtlasRoofing
Episode host:
Tiara Searcy, content and digital marketing manager for Atlas Roofing
Episode guest:
Joe Hughes, digital marketing guru
Topics covered:
(1:22) Search vs. social
(3:15) Google AdWords
(4:41) Facebook ad campaigns
(5:26) Understanding your market
(8:05) Setting goals for growth
(9:03) Marketing math
(11:16) Content
(12:56) Developing your web presence
(15:55) Database marketing (following up and capturing leads)
Stan, Alex, Paul and Tiara recap the 2019 International Roofing Expo (IRE) in Nashville, TN. Their discusses some of the highlights of this year’s event, which included talking to countless roofing contractors, distributors and vendors, such as their friends at EagleView, The Catalyst Group, Contractor Coach Pro and Company Cam. They also share what happened at the Atlas booth — from roofing product demos with Atlas shingles featuring Scotchgard™ Protector to a special visit from professional contractor and TV host Mike Holmes. Plus, the gang talks to the winner of the 2018 Asphalt Life Truck Giveaway, David Smith, owner of DKS Roofing in Douglasville, GA, to find out what he plans to do with his new ride — a 1951 “Atlas red” Chevy 3100 pickup.
Join the conversation!
podcast@atlasroofing.com
https://www.facebook.com/AtlasRoofing
https://twitter.com/AtlasRoofing
Episode hosts:
Stan Bastek, national sales director for Atlas Roofing
Alex Dale, regional sales manager for Atlas Roofing
Paul Casseri, product manager for Atlas Roofing
Tiara Searcy, marketing and technology specialist for Atlas Roofing
Episode guest:
David Smith, Atlas Pro™ contractor and all-around nice guy
Discussions:
(0:00) Intro
(1:40) Recap/overall impressions of the 2019 IRE
(4:44) What happened at the Atlas booth
(5:38) Mike Holmes visit
(7:30) Asphalt Life truck giveaway
(8:58) Call with Asphalt Life truck winner, David Smith
(19:59) Wrap-up
(21:02) Upcoming events
Welcome to the Asphalt Life Podcast from Atlas Roofing! In our first official episode, meet hosts Stan Bastek, national sales director; Alex Dale, regional sales manager; and Tiara Searcy, marketing and technology specialist. They explain how the podcast will help you, the roofing contractor, grow your brand and business. They also preview future episodes, which will cover topics such as sales and marketing strategies, technical tips, hot topics and contractor lifestyles. Plus, learn how each of your hosts got into the roofing industry, hear about their families — and judge their taste in college sports teams!
Join the conversation!
podcast@atlasroofing.com
https://www.facebook.com/AtlasRoofing
https://twitter.com/AtlasRoofing
Atlas Roofing is an innovative manufacturer of roofing products that offers a variety of asphalt roof shingles, including shingles featuring Scotchgard™ Protector.
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