Stay ConnectedThe Asphalt Life Podcast is where we “Live, Roof, Play” together.
As an extension of the Atlas Roofing blog, AtlasRoofing.com/AsphaltLife, our show is dedicated to helping contractors gain the knowledge, insight and inspiration to grow a successful roofing company.
If you’re looking for business-building tips, technical tricks and industry updates, then this is the podcast for you!
Have questions, comments or suggestions for the podcast? Email us at podcast@atlasroofing.com.
Our Atlas Pro™ Plus Diamond contractors are the lifeblood of who we are. Without them — and all of our loyal contractors — and the homeowners who choose to put our products on their homes, we wouldn’t be here.
So as we continue to celebrate these ultimate Asphalt Lifers, we chat with Diamond contractors Mike Guy, of Guy Brothers Roofing in the Florida Panhandle and Southwest Alabama, and Michael Woodward, of Mills Roofing in Fredericksburg, VA.
Both companies had humble beginnings. Mike and his brother Ronnie started Guy Brothers Roofing in 1971 with $278 and a 1969 Dodge pickup truck. Michael’s grandfather started Mills Roofing in 1976 with a station wagon, hatchet and toolbelt and a ladder with missing rungs that he found in downtown Fredericksburg.
During our discussion, Mike and Michael explain how technology has changed the way they do business and why they love installing Atlas products.
We tell our contractors and sales reps to stop leading with price and start leading with value. Mike and Michael exemplify this philosophy by building successful companies based on honesty, integrity and dedication.
Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing
Episode hosts: Stan Bastek, national sales director for Atlas Roofing
Tiara Searcy, content and digital marketing manager for Atlas Roofing Alex Dale, regional sales manager for Atlas Roofing
Episode guests:
Mike Guy, cares more about integrity than money
Michael Woodward, does things the right way
Discussion topics:
(0:59) Mike Guy
(10:42) Michael Woodward
We’ve got another great webinar to share with you! This time, Tiara talks with our friends at ContractorCoachPro, founder and head coach Jim Johnson and coach Nathan Tebedo.
Jim describes how his company helps roofing contractors develop leadership strategies for building successful sales teams and businesses. He also explains how to create a game plan for training, hiring, recruiting and onboarding new talent.
Would you work for you? Discover the answer in this episode!
And to top it off, you can get a free coaching session! (See contact info below.)
Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing
Episode host: Tiara Searcy, content and digital marketing manager for Atlas Roofing
Episode guests:
Jim Johnson, ready to put you in the game
Nathan Tebedo, likes big sales and he cannot lie
ContractorCoachPro on Facebook:
https://www.facebook.com/contractorcoachpro/
The Perfect Sales Force by Derek Gatehouse:
https://www.amazon.com/Perfect-SalesForce-Practices-Worlds-Sales/dp/159184178X
For a free coaching session, contact:
Nathan Tebedo
coach@contractorcoachpro.com
719.433.8105
Promo code: ASPHALTLIFE
Discussion topics:
(1:25) Introductions
(6:48) Leadership strategies
(13:19) Developing a winning training program
(31:21) Questions to ask before you hire
(40:16) Recruiting is marketing; hiring is sales
(57:58) Onboarding is service and delivery
(1:00:00) Scalable team best practices
Our ProForce Elite sales reps proudly personify the “Live, Roof, Play” motto.
In the second part of our series highlighting some of our awesome sales team members, Tiara and Alex talk to Bill Taylor and Mike Walker.
Bill covers Maryland, Washington D.C. and Northern Virginia. He tells us how he got into the roofing industry, shares his most embarrassing moment and describes what life is like living with a Pirate (his green-winged macaw).
Mike covers Memphis, TN, and Northern Mississippi. The former teacher explains how talking to people and staying positive helped him establish a successful career in roofing sales. He also tells us about his world travels and how he represents the Asphalt Life everywhere he goes.
Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing
Episode hosts: Tiara Searcy, content and digital marketing manager for Atlas Roofing Alex Dale, regional sales manager for Atlas Roofing
Episode guests:
Bill Taylor, gets his motor running
Mike Walker, makes everyone smile
“Wild Bill” Taylor’s motorcycle burnouts:
Mike Walker in Egypt:
https://www.facebook.com/AtlasRoofing/photos/a.211086891210/10156590857156211/
Discussion topics:
(1:27) Bill Taylor
(12:11) Mike Walker
Atlas Pro™ Diamond contractor Dan Worstell graduated from LSU with a degree in construction. He was supposed to be in a coat and tie, carrying a briefcase. So when he reluctantly took a job with a roofing company while looking for other work, he was embarrassed to tell his friends and family.
“As it turned out, I was the one that had the better job by a long shot,” he says. “I got to dress casually and comfortably and ride around town meeting different homeowners and that was fun for me.”
Since then, Dan has grown and sold roofing companies in Dallas, TX, Denver, CO, and Baton Rouge, LA. Now he’s settled in Virginia, as the owner of Pyramid Roofing.
In the first segment of this episode, Dan shares his journey with Tiara and Alex, including why he has a win-win-win mentality and how “lagniappe” translates to excellent customer service and awesome company culture.
We wrap up this episode on a jobsite in Raleigh, NC, where Tiara visits Will Jordan with Ready Roofing. The pair chat about the best ways to build quality relationships and establish great rapport with homeowners.
Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing
Episode hosts: Tiara Searcy, content and digital marketing manager for Atlas Roofing Alex Dale, regional sales manager for Atlas Roofing
Episode guests:
Dan Worstell, bleeds purple and gold
Will Jordan, persistent about persistence
Discussion topics:
(2:31) Dan Worstell
(34:52) Will Jordan
Today, we’re introducing the first of many episodes highlighting some of our most loyal partners — our Diamond contractors, the heart of the Asphalt Life.
Atlas Pro™ Diamond status represents three consecutive years at the Platinum level. That means, in three years, a contractor has installed 300 Atlas Signature Select® Roofing Systems or 30,000 squares of Atlas shingle squares featuring Scotchgard™ Protector.
In this episode, Tiara and Alex talk to Jason Darnell, owner of Darnell Construction in Cedar Rapids, IA, who’s been in business for 15 years and sells 100% Atlas roofing systems.
Tiara also chats with Tony Moore, owner of TAG General Contractors in Orlando, FL. Tony’s had his business for nearly 20 years, but he’s been in the construction industry since 1980.
The guys share how they got into roofing and why they believe in Atlas products.
Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing
Episode hosts: Tiara Searcy, content and digital marketing manager for Atlas Roofing Alex Dale, regional sales manager for Atlas Roofing
Episode guests:
Jason Darnell, loves commitment
Tony Moore, puts the T in TAG
Discussion topics:
(1:17) Jason Darnell
(12:07) Tony Moore
Do you explain the “why” to your homeowners? If not, you could be missing out on potential jobs! In this episode, pro contractors Mike Holmes and Mike Holmes Jr. cover this and several other strategies that can help you win with homeowners.
The audio comes from the awesome webinar we did with the HGTV and DIY Network hosts, who also tell us how they got into the construction industry and why they’re so passionate about what they do.
Wanna meet the Holmes crew? Go to the link below to enter the Roof It Right sweepstakes. Five lucky contractors will win an all-expense-paid trip to Toronto, Canada, where they’ll get to tour the Holmes facilities and shoot a 30-second promo video with Mike Holmes himself!
Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing
Episode hosts: Stan Bastek, national sales director for Atlas Roofing
Tiara Searcy, content and digital marketing manager for Atlas Roofing
Episode guests:
Mike Holmes, new grandpa
Mike Holmes Jr., expert bottle cap kicker
Enter the Roof It Right sweepstakes:
https://www.atlasroofing.com/pro-rewarded
Discussion topics:
(1:06) Introductions
(3:19) Mike Holmes on working with his dad and “Making It Right”
(6:08) Mike Holmes Jr. on getting into the industry
(7:40) The importance of elevating the skilled trades
(11:21) Educating and explaining the “why”
(13:38) Walking your homeowner through the contract
(15:02) Breaking down the price
(17:40) Picking your battles
(22:21) Upselling value
(24:42) Factoring price into material selection
(26:19) Being transparent
(28:10) Technology’s role in educating your homeowners
(29:12) Building a memorable brand
(31:45) Deciding factors when choosing products for homeowners
(33:12) Chance to meet the Holmes family
(34:18) Q&A
(46:47) Closing thoughts
We love our ProForce Elite sales reps — all 60+ of them! This incredible team of men and women works tirelessly across the country, building amazing relationships with our Atlas Pro™ contractors. So we’re dedicating time on the podcast to get to know some of them better.
In these first three segments, we talk to Cathy Acosta, regional territory manager for Pennsylvania and New York; Adam Stanley, territory sales rep for east Central Florida; and Josh Romano, territory sales rep for Oklahoma. We ask them what it’s like to work in their market, what they love about their job and what they do for fun.
Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing
Episode hosts:
Tiara Searcy, content and digital marketing manager for Atlas Roofing Alex Dale, regional sales manager for Atlas Roofing
Episode guests:
Cathy Acosta, lives and loves the Asphalt Life
Adam Stanley, fishes and knows things (like how to work on a space shuttle, NBD)
Josh Romano, balances work and family life
Discussion topics:
(1:16) Cathy Acosta
(9:42) Adam Stanley
(19:02) Josh Romano
As summer 2019 winds down, Stan, Tiara and Alex chat about the highlights of the season and look ahead to fall. Everyone’s excited for football, back to school and upcoming events.
The gang also discusses Atlas Roofing’s current promotions, which include a chance to win an ultimate Asphalt Life tailgate party as well as a trip to Toronto, Canada, to meet professional contractor and TV host Mike Holmes.
Time to start cooling down!
Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing
Episode hosts: Stan Bastek, national sales director for Atlas Roofing
Tiara Searcy, content and digital marketing manager for Atlas Roofing Alex Dale, regional sales manager for Atlas Roofing
Discussion topics:
(0:23) End of summer = football!
(1:49) Success of Atlas StormMaster® shingles built with Core4™ Technology
(6:12) Back to school
(10:50) What’s coming up + current promotions
(16:21) Transition to fall
(17:36) Closing thoughts
Whether you know a survivor or have lost someone to it, cancer has touched nearly every one of us. In this very special episode, Stan, Tiara and Paul share how cancer has affected their lives and loved ones.
And in honor of Breast Cancer Awareness Month coming up in October, we’re excited to announce a special-edition pink ribbon version of our Summit 60® underlayment. For every roll of Summit 60 (pink and regular designs) sold between Aug. 15 and Oct. 15, Atlas Roofing will donate $2 to Susan G. Komen.
Join us in supporting this great cause!
For more information, visit: https://asphaltlife.atlasroofing.com/article/summit-60-goes-pink-for-breast-cancer-awareness
Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing
Episode hosts: Stan Bastek, national sales director for Atlas Roofing
Tiara Searcy, content and digital marketing manager for Atlas Roofing Paul Casseri, product manager for Atlas Roofing
Reference:
Susan G. Komen
Discussion topics:
(0:24) Welcome and introductions
(1:29) Stats on breast cancer
(3:18) Personal stories
(6:15) Special-edition Summit 60® Pink underlayment
(7:05) Creating awareness
(8:34) Live, Roof, Play heroes
(10:53) How to participate/contribute
In this episode, we took some of the best parts of our webinar on how to become a FORTIFIED Roof Certified Contractor. Fred Malik, managing director for FORTIFIED Building Products, and Mark Zehnal, senior roofing specialist for the Insurance Institute for Business & Home Safety (IBHS), enlightened us on everything from qualifying Atlas products to excellent homeowner incentives. Listen to learn more about this great program and how you can stand out from your competitors!
To watch the webinar in its entirety, go to: https://asphaltlife.atlasroofing.com/article/build-fortified-tough
Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing
Episode hosts: Alex Dale, regional sales manager for Atlas Roofing
Tiara Searcy, content and digital marketing manager for Atlas Roofing Paul Casseri, product manager for Atlas Roofing
Episode guests: Fred Malik, FORTIFIED leader
Mark Zehnal, FORTIFIED trainer
References:
FORTIFIED resources and training:
https://fortifiedhome.org/roofers/
Read about Atlas Pro™ and FORTIFIED Wise contractor Ben Murphy:
https://asphaltlife.atlasroofing.com/article/contractor-ben-murphy-honored-with-fortified-home-award
Enter the Roof It Right sweepstakes: https://www.atlasroofing.com/pro
Discussion topics:
(1:12) Welcome
(3:52) Roof It Right sweepstakes
(6:32) Introductions
(7:36) The effects of natural disasters
(12:27) FORTIFIED in the market
(15:09) Not just for hurricanes
(16:58) Win at the kitchen table
(17:41) Becoming a FORTIFIED Wise roofer
(20:44) The two primary standards/versions of FORTIFIED
(22:03) Kinds of properties eligible for FORTIFIED
(23:05) Third-party certification
(24:30) Components of/creating a FORTIFIED roof
(27:41) Atlas products that meet FORTIFIED requirements
(28:32) Proper underlayment
(31:19) Handling high winds
(33:33) Approved/compatible tape
(34:57) Edge detailing and shingle products
(35:46) FORTIFIED incentives
(40:06) Cost considerations
(43:12) Resources
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