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    Society & Culture

    As You Are with Sammi Jefcoate

    Welcome to my podcast, ‘As You Are’: a space for passionate conversations, delving into what makes people who they are. I wanted to open up a discussion on various topics with individuals that may inspire others. Whether it be growing into adulthood and motherhood, or how much that one Smashing Pumpkins record changed your life, I wanted to explore and discuss all these things that make us who we are.

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    Latest Episodes:
    021: with Lydia Elise Millen | on brand deals, growth on YouTube & overcoming obstacles Feb 26, 2019
    Show notes

    Ending season two with the UK blogging queen, Lydia Elise Millen [@lydiaemillen]. Recorded in the comfort of her home, we chat about what she's been up to thus far this year, starting her YouTube platform after years on IG [and successfully killing it within months] working with brands, and her thoughts on dyslexia & her own blogging style...Let's do this.


    020: with Samantha Ravndahl | on a love of make up, the joys & tribulations of influencer life & happiness Feb 12, 2019
    Show notes

    Sometimes, you have the joy of meeting with someone you totally click with: Sam [@ssssamanthaa] is one of those joyous people for me. We 'met' on IG last summer, I proposed [we'll get into that] & as she was in London for a couple of days this Feb, all dreams came true when she said yes to my podcast invitation.

    Sam basically grew into adulthood online - having started her IG & YT age 19. She somewhat knowingly saw the potential of IG, and within a year of dedication to social media, had amassed one million followers. We talk about the ups and downs of the industry, her life and role within it, the importance of knowing what keeps you sane...and a little progress on our upcoming wedding. She's a true gem.


    019: with Lucy Mountain | on fitness bs, working with a talent agency & full-time influencer life Feb 05, 2019
    Show notes

    Ever bought detox tea or seen it endorsed on Instagram? Lucy [@thefashionfitnessfoodie] is here to help weed out such marketing bs. As a now 'full-time influencer' (or even - 'freelancer') Lucy's content focuses on honesty within the fitness world, and educating her audience on everything that encompasses fitness & food. On this episode, we chat about agency signing and the impact it has had for her (we're both with Sixteenth) the impact of having a following, and, of course, the fitness world.



    018: with Rachel Pitman | on cosmetic tattooing, cosmetic surgery & growing into womanhood Jan 29, 2019
    Show notes

    We're back for the second half of season two: I am v.stoked to have Rachel Pitman as my first guest. Rachel & I met following a chat I had with Lucie [ep.009] regarding my desire for freckle tattoos. I went to see Rachel, & we ended up having some deep & engrossing chats - so naturally I invited her to join me here. Today, we talk about the process of cosmetic tattooing, there's a deep conversation regarding Rachel's personal experience with cosmetic surgery, and growing into womanhood. Really enjoyed this one - hope you guys do, too.


    P.S apologies for the background noise towards the end - some peeps getting v.into their office meetings.


    017: with Toby Gawler | on a love of tattoos, becoming a tattoo artist & working in the industry Dec 11, 2018
    Show notes

    Finally: a full-on, tattoo chat. Today's ep. is with Toby [@tattoosbytoby] who works at Seven Doors in London...we pretty much just talk tattoos. How he fell in love with them, ended up as a tattoo artist, his experience in the industry & advice for future tattooers. If you're into tattoos, or are curious about them & the industry - hopefully you'll be into it...Let's do this.


    016: with Carly Rowena | on pregnancy, motherhood & her journey into fitness Dec 04, 2018
    Show notes

    Carly has come up in conversation from a few people I love in this industry [Kyle Galvin, Vic of In The Frow] & it wasn't until she shouted me out on IG that I put 2+2 together as to who Carly is. I've said this kinda thing before, but sometimes I feel you can get a great aura off someone's IG, and Carly totally has that nailed. At 36 weeks pregnant recording this, we naturally talk a bunch about pregnancy, motherhood & parenting, alongside Carly's journey into YouTube, personal training & fitness. I bloody loved recording this - hope you enjoy listening just as much. Get that kettle on.


    015: with Adison Clark of P&Co | on running a small business & staying independent Nov 27, 2018
    Show notes

    P&Co are a company I've known about for years, thanks to the powers of IG. I sat down with Adison Clark, one of the founders of this UK independent, to chat all things small business: from how P&Co formed, to major challenges faced along the way, to aspirations for the brand's future.


    014: with sunbeamsjess | on growing up on YouTube, university & personal style Nov 20, 2018
    Show notes

    Jess [@sunbeamsjess] & I met in September for a trip with Maison Margiela to Paris Fashion Week. Jess has been immersed in the blogging/IG/YT life for around 8 years, & just finished her masters at university. We go off on a bunch of tangents today - from YouTube trolls & negativity, to personal style & fashion, to university life.


    013: with Yungblud | on music today, finding his passion...& a lady named Marge Nov 13, 2018
    Show notes

    Oh man, I'm so stoked to be back & release the first episode of season two. We're kicking things off with a hell of a passionate conversation with Yungblud. He's a songwriter from the UK, with a lot to say. On this episode, we chat about how he started in the music industry, growing up and finding his passions, and a lady named Marge with a bunch of cats. It's a good one. Get the kettle on & let's go.


    Episode II/II: with a Q&A - in partnership with Mutiny - Maison Margiela Oct 23, 2018
    Show notes

    For the 2nd instalment w/ Maison Margiela & the launch of 'Mutiny', we've got a Q&A with questions sent in from you guys. Also: stoked to say we're coming back for season two; Nov 13th...Mark it.


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