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    Society & Culture

    As You Are with Sammi Jefcoate

    Welcome to my podcast, ‘As You Are’: a space for passionate conversations, delving into what makes people who they are. I wanted to open up a discussion on various topics with individuals that may inspire others. Whether it be growing into adulthood and motherhood, or how much that one Smashing Pumpkins record changed your life, I wanted to explore and discuss all these things that make us who we are.

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    Latest Episodes:
    Episode: I/II: with Lucie Tilbrook | on rebelling, being yourself, motherhood - in partnership with Mutiny - Maison Margiela Oct 02, 2018
    Show notes

    Something a little different for today's episode. Not only did we film this episode in partnership with Maison Margiela's new fragrance, Mutiny, but we also had a more structured chat about what mutiny means to us - such as destroying archaic ideas of motherhood, teenage rebellion, and being yourself...tune in & be sure to head over to IGTV to watch the episode, & leave a question for part II.


    012: with Anton Jefcoate | on music, parenting and our relationship Sep 18, 2018
    Show notes

    It's happened guys. We're at the end of season one. Who better to end the first season with than my husband - Anton. Are you guys ready for this?! Ha. We've been together almost 12 years...so, as you can imagine, know each other pretty well. Today, we back track to Anton's youth, to discuss him finding hardcore punk music & being in bands. We delve into our relationship, how we met, how we think we make it work, how we've found parenting...tbh, there's a lot of subjects bounced around. We recorded this at our home, by our friend Jamie (TY) as we couldn't make London scheduling work to record. I was in pyjamas with candles lit around the room...it was pretty damn cosy. So, get cosy too; have a listen & can't wait to see you guys again for season 2.


    011: with Danny Lowney | on talent management, starting a business & the Instagram algorithm Sep 11, 2018
    Show notes

    Danny is the head of Sixteenth Talent - the influencer agency I am signed with. At the bright young age of 23, Danny saw a gap in the market and started his own agency - pretty impressive. On this episode, we chat about how he became immersed in the world of Instagram, YouTube and social media; our thoughts on university, establishing & growing his own company, and the somewhat dreaded Instagram algorithm...Enjoy.


    010: with Kyle Galvin | on photography, freelancing, & influencers Sep 04, 2018
    Show notes

    Kyle is a freelancer photographer. We met a couple of months ago on a photoshoot for Blogosphere magazine: it was the hottest day of the year (thus far) & we were shooting in a boiling hot studio in East London. The moment Kyle walked in the room, I loved him. He has a real PMA vibe; full of chat and banter. On this episode, we chat about his love of photography, his freelancing career & how he built it up, and the influencer world.


    009: with Lucie Tilbrook | on cosmetic tattooing, parenting & opening her own studio Aug 28, 2018
    Show notes

    Lucie and I met 2 years ago when she tattooed my brows - and changed my life. No longer do I rely on my 10 (lol) eyebrow hairs. On today's episode, we discuss tattoos & cosmetic tattooing (naturally) Playboy (yup) parenting, and drugs. Actually, we discuss so many things - I can't summarise it all here. It was such an honest & open chat. We went out for lunch after & let it continue... Get comfy, get a cuppa, enjoy.


    008: with Ruth Crilly | on blogging, modelling & social media Aug 21, 2018
    Show notes

    Back in January, when I went full-time-blogger, I was invited to a Cult Beauty retreat - and this is where I met Ruth. I loved her no BS sorta vibe, and I felt she didn't judge me for being so new to the industry - it can be a hard world. On today's episode, we chat about all things blogging - how Ruth started out, how the industry has changed, and securing a future in it... Get comfy.


    007: with Charly Cox | on poetry, publishing a book & mental health Aug 14, 2018
    Show notes

    Charly & I met at a Quay Sunglasses event, earlier in the year - if I recall correctly, we bonded over book chats & J.D.Salinger. Fast forward a couple of months and her first poetry book has been published: 'She Must Be Mad'. Charly & I sat down to talk about her book (which, by the way, is awesome) poetry and her writing process, growing up, and mental health - amongst other things. Hope you enjoy listening as much as i enjoyed having a great chat with Charly.


    006: with a Q&A session Jul 17, 2018
    Show notes

    We're wrapping up the 1st half of season 1 with a Q&A. Over on Instagram (@sammijefcoate), I asked you guys to send in questions, and I answered a bunch w/ help from the lovely Rach. We'll be back on August 14th. CAN'T WAIT.


    ​005: with Professor Green | on growing up in the 90's, music influences, and tattoos Jul 10, 2018
    Show notes

    On today's episode, which was actually recorded only a few hours ago in Soho - I chat with rapper, songwriter & documentarian Professor Green. We delve into his youth - growing up on an estate in Hackney - getting into music, his own influences, and tattoos (we both have a few) So stoked he said yes to this - hope you guys enjoy it.


    004: with Reino Lehtonen-Riley​ | on The Great Frog, small business ownership & making jewellery for rock stars Jul 03, 2018
    Show notes

    Making jewellery for the likes of Maiden & Metallica are standard days for The Great Frog. In this episode, I chat with Reino, the owner of London's finest, most awesome jewellery store, The Great Frog. We discuss how he took on his father's business, collaborated with metal's top bands, and ended up in a limo with Lemmy. As you do. Enjoy.


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