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    Business

    Let’s Talk Business

    Today, there are more opportunities than ever to create a business and succeed. But with all of those opportunities also come challenges, questions, and confusion. “How do I rise above the competition? How do I manage my growth? How do I attract and retain top talent? How do I drive my business forward?” Meny Hoffman, CEO of Ptex Group and founder of the Let’s Talk Business Platform, will interview some of the world’s most successful business leaders about their no-nonsense advice to help you learn, grow, and lead. Offering fresh insights for turning ambition into action, blunders into breakthroughs, and passion into profits, these leaders will open up about the challenges they’ve had to overcome, how they’ve reached success—and their candid advice for how you can do the same.Meny lives by one simple belief – that every person should be given the opportunity to succeed in life. This burning belief inside of him from the age of fourteen has allowed him to collaborate with growing businesses and leaders all over the world to help them realize their potential. Now, as the CEO of Ptex Group, an award-winning marketing agency headquartered in Brooklyn, NY, his work centers on creating sophisticated marketing solutions for emergent brands, spanning a variety of industries to help them achieve new milestones in growth. A firm believer and fervent advocate for business education, Meny created the Let’s Talk Business email series, a business advice column with tens of thousands of subscribers. The success of the series prompted him to create a larger Let’s Talk Business platform, a one-of-a-kind business education hub for entrepreneurs and leaders. This game-changing movement continues to help entrepreneurs flourish, equipping them with the tools they need to learn, grow, and lead.Meny frequently shares his strategies for success at public-speaking engagements for regional corporations and trade associations, and is a published business author with two books ranked as Amazon best sellers. More recently, he’s fused his business development experience into the role of angel investor. By investing in promising startups and walking them through the exciting but challenging journey of growth, he is helping his fellow business people succeed, fulfilling a lifelong entrepreneurial passion.Whether you’re looking to take your business to the next level or tackle a specific business challenge, join Meny on the Let’s Talk Business podcast, where he’ll share the strategies he’s learned with audiences in various venues, from conferences and universities, to corporate meetings and summits. He will also be giving practical business insights and actionable tips and strategies that will put you on the fast-track towards serious growth. Likewise, his successful entrepreneur guests will give you the courage to make bold moves in your own business and life. Don’t miss out on all of this and more, right here on the Let’s Talk Business podcast.

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    Copyright: © Copyright 2019 Meny Hoffman. All Rights Reserved.

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    Latest Episodes:
    Simplify Your Business Plan for Dramatic Results—with Laura Posey Nov 23, 2020
    Show notes

    As if it was a contest, businesses tend to come up with the most enticing core values and strategies, usually with the purpose to impress. However, this typically leads to every business plan being neglected and not actually materialized, making them mere punchlines. Speaker and consultant Laura Posey aims to break this stigma. Presenting a unique strategy from her book, How to Plan Your Entire Year on One Sheet of Paper, she discusses how every business can go beyond their visions and make them a reality – all without taking the long, winding road of unnecessary work. Because if you can narrow down your strategies while producing better results, you can start maximizing your resources.

    Leverage Your Uniqueness for Business, Your Brand, and Beyond—with Joel Wolh Nov 16, 2020
    Show notes

    Each of us has something special that only we can offer. We have specific skill sets to help create a unique value, be it in business or life in general. Believing this, Joel Wolh is all about developing a skill set that we can use to add value not only to the company we are working for but also to service other people. Known as the Amazon Madman, Joel has uniquely leveraged his own skills to build his own company, Joel Media, and the brand-new networking platform, Bizfluence. He joins host Meny Hoffman to share his great insights from becoming an expert in his field to building a social presence where you can become the expert in your niche. He also shares some great tips on finding success in Amazon and how you can use your unique skills to stay on top of everyone else.

    What Investors Look For in Your Business—with Kevin Harrington Nov 09, 2020
    Show notes

    Many entrepreneurs fall in love with their product that they forget whether or not it is marketable. How then can you identify if what you have is investable? Inviting just the perfect guest to give the answer to this question, Meny Hoffman sits down with one of the original Sharks on the hit TV show Shark Tank and the creator of the infomercial and the pioneer of the As Seen On TV brands, Kevin Harrington. Here, Kevin reveals what we can do to find an investor and partner for our product and how we can evaluate it to make sure that it is the next winner. Plus, he also shares some tips for business owners out there on how to recoup from COVID-19, survive, and thrive in this uncertain environment.

    Make more money in less time, with less stress—with Adam Lean Nov 02, 2020
    Show notes

    We've all seen great companies suddenly fold because they didn't grasp how to track their financials to achieve success. Do you know how to analyze your numbers for strategic growth? Sadly, most business owners think they do, but they don't.

    That's why I am excited to share my interview with Adam Lean. Adam is an accountant and multimillion-dollar business owner for many years. His passion is helping business owners grow and scale, and Adam is a partner at The CFO Project, an organization that provides small businesses with affordable access to CFOs (Chief Financial Officer) to guide them, to make sense of all the numbers and to give them a clear plan of action for their business goals.

    In this interview, Adam and I discussed the critical skill of interpreting financial data to navigate your company's future. He explains the difference between an accountant, controller, CFO, and bookkeeper, and when to use each of these resources for your business. Pay close attention to Adam's practical seven-step process for tracking your numbers to see where you are now in your business and how to achieve your dreams.

    There are so many golden nuggets in this episode that I know you will enjoy it. Without further ado, here is my interview.

    How to Achieve Breakthrough Growth as an Amazon Brand—with Isaac Kuhlman Oct 26, 2020
    Show notes

    Are you struggling to get the sales you need for your Amazon brand?

    If you're selling on Amazon or thinking of potentially selling on Amazon, you don't want to miss this interview with my guest, Isaac Kuhlman. Isaac is a powerhouse Amazon brand developer whose brands have generated millions of dollars in revenue. Isaac is also the Cofounder of REAL Coaching, a company that provides coaching, support, mentorship, and accountability to dedicated entrepreneurs and has helped thousands of Amazon sellers grow their businesses to achieve financial freedom.

    In this interview, Isaac and I discuss the fundamental first steps you must take to maximize your Amazon brand's success, how to analyze a product to see if it will become the next winning trend, and ideas you can implement immediately to grow your margins on Amazon. Isaac also shares some practical tips on how to negotiate with your vendors to get the best prices possible. There are so many golden nuggets in this interview, please listen and enjoy!

    Cold Calling: How To Make That Introductory Call Part 2—with Wendy Weiss. Oct 19, 2020
    Show notes

    In these trying times where networking events and conferences are not happening, where visiting office buildings and knocking on doors are almost impossible, what then are we left with than the old fashioned phone interview? The queen of cold calling, Wendy Weiss, comes back to the show to discuss the importance of the phone in today's day and age in our sales process. Together with Meny Hoffman, they outline the entire process and what you should be saying, beginning from when they pick up the phone. They discuss the introduction you need to make that will entice them and the questions you need to be asking. On handling objections, they then go through the different possible scenarios to handle tough clients and how you can overcome them. Follow along to this great episode to get more of Wendy's great advice on using the phone to effectively prospect and more.

    The Three Secrets to Creating Wealth On Any Income—with Rennie Gabriel Oct 13, 2020
    Show notes
    How to Master Communication at Work—with Dr. Ethan Becker Sep 29, 2020
    Show notes

    When you know how to harness the power of speech, you'll be able to dominate any business environment—whether it's negotiating with a client, a vendor, or managing employees. That's why I'm excited to share my interview with Dr. Ethan Becker, the President of The Speech Improvement Company and a second-generation speech coach and trainer. Ethan has developed powerful, customized motivational training programs on communication and delivered them worldwide. Celebrity icons and major business leaders hire Ethan to control their fear of speaking, command greater attention and close larger deals. His book, Mastering Communication At Work, is an international bestseller and has been used by Harvard, Johns Hopkins, University of Texas, and many other schools.

    In this episode, we dive into the subject of public speaking, both on the stage and with your team, and discuss powerful techniques for having successful conversations with clients or prospects. Ethan explains the ABCs of why most people have a fear of speaking and offers practical advice on how to overcome that fear. Ethan teaches how to turn defensiveness into a productive, positive conversation, an essential life skill for both work and personal life.

    Why You Need To Hire A Business Lawyer Right From The Start—with E. David Smith Sep 22, 2020
    Show notes

    This week's esteemed guest is E. David Smith. A Principal of Smith & Associates, David serves as outside general counsel for companies, family enterprises, and family offices, guiding his clients in the creation and growth of their wealth. He specializes in helping business people solve complex problems, from positioning them for growth opportunities to assisting with risk mitigation and asset preservation. In our interview, we discussed why it's important to be proactive about legal issues in your business, the key legal areas that business owners typically neglect, and the number one reason a potential buyer would be turned off when they start looking into your business. David also provides some practical tips for what to do before hiring a legal firm. Listen, learn, and enjoy!

    How to Go From Entrepreneur to Leader—with Alex Judd Aug 17, 2020
    Show notes

    If you want to scale your company and graduate from startup academy, you need to transition from being an entrepreneur and become an effective business leader. There is a clear distinction between the two, as you are about to discover in this conversation between Meny Hoffman and Alex Judd, founder and CEO of Path for Growth. What is the primary measure of effectiveness in leadership? What skills do you need in order to lead your team effectively? How do you ensure that your team cares for the company's vision as much as you do? How do you empower each person in your team to bring about the outcomes that you want? Get the answers to all these and more in this episode.

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