App Marketing by App Masters

Latest Episodes:

722: How to Build a Successful Portfolio of Apps with Laura Tallardy Mar 12, 2019

Show notes

How do you build a successful portfolio of apps on multiple platforms including Steam? Well today's guests breaks down her process for coming up with game ideas, her revenue for her paid vs free apps and a great tip for you if you're just getting started in the app business.
Laura Tallardy is an Independent Game & App Developer.

App Store Optimization (ASO) for a Dating or Social Media App Mar 08, 2019

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Are you launching a new social media, dating or local app? You are going to discover how to target any geographic region in the world through keyword research and app store optimization.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=BEvT1H2RdeI

App Store Optimization With No Budget Mar 06, 2019

Show notes

Don't have money to pay for an app store optimization tool? In this video, we show you how to perform keyword research and what signals to look for to figure out the competitiveness of a keyword.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=agONMCh-3T0

721: Mobile Growth Through Partnerships with Suze Schwartz Mar 05, 2019

Show notes

Today's guest has built partnerships with the Oprah Cruise line and Ritz Carlton. You will discover how she's built so many great partnerships, how she used "appbassadors" to grow her downloads and how you can describe your app in a catchy and memorable way.
Suze Yalof Schwartz is the CEO/ Founder of

2 Psychological Triggers to Increase Mobile Ad Revenue Mar 01, 2019

Show notes

How can you increase mobile ad revenue using psychology? Well in this video, you will discover two psychological triggers that you can use to increase video ad revenue in your mobile game.
The two triggers are greed and impatience. These two triggers are commonly used in any lottery system. We want money and we want money fast!
I'll show you two mobile games that are using these psychological triggers to increase their ad revenue.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=ZFHewxni2nI

Reddit Marketing for Mobile App Downloads Feb 27, 2019

Show notes

Want to know how to market your apps on Reddit? You will discover how to use Reddit to drive mobile app downloads.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=NT7V7O5cEj8

720: Pricing Tests to Increase App Subscriptions with Chetna Chandra Feb 26, 2019

Show notes

Coming up -- today's guest shares the pricing tests that she's ran for her clients to increase mobile app subscriptions. Also, you will discover how she balances running an agency and making her own apps; and the key decisions that have helped her company develop better products.
Chetna Chandra is the Co-Founder & COO at Studio Mosaic

3 Key Factors in Deciding Keywords for App Store Optimization (ASO) Feb 22, 2019

Show notes

What factors should you use to decide where to put your keywords? Should you put the keywords in your app title, subtitle or keyword field? In this video, you will discover 3 key factors to help you determine where to actually put your keywords.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=skKpzo2CjFM

Analyzing a VPN App Earning $3M a Month (Hotspot Shield) Feb 20, 2019

Show notes

Coming up, we’re gonna analyze an app called Hotspot Shield that is making over $3 million a month and see why it’s doing well, some of the options it provides and everything else about the app. Stay tuned!
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=NBV2HtFvmyA

719: Using Online Tournaments to Increase Retention with David Mok Feb 19, 2019

Show notes

Are you a game developer who wants to increase the holy grail of all metrics - retention? Well, you're about to discover how adding online tournaments into your games will increase retention and monetization. He also breaks down the elements of successful games, how their platform automatically creates tournaments with players of similar skills and so much more.
David Mok is the Director of Developer Partnerships at

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