App Marketing by App Masters

Latest Episodes:

How to Optimize Your Download to Subscriber Conversion Funnel Apr 03, 2019

Show notes

Coming up, you will discover the key elements that will help you optimize your download and subscriber funnel.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/KxCqiMuVmUA

725: Programmatic Targeting with Eric Seufert Apr 02, 2019

Show notes

Today's guest is none other than Eric Seufert, author of Freemium Economics and editor of the popular mobile blog Mobile Dev Memo. This is the exact interview from our very first virtual summit in 2018 where Eric shares why there's a shift to programmatic targeting, the types of apps in the top grossing charts and what types of games can adopt a subscription-based model.
Eric Seufert leads platform at N3TWORK. Also, he is the author of Freemium Economics, published by Elsevier in 2014 and Owner / Editor at Mobile Dev Memo.

How to Change From In-App Purchases to Subscriptions Mar 29, 2019

Show notes

Want to know how to go from a one-time in-app purchase model to a subscription based app?
In this video, Sarah Boland, Founder & CEO at Life Lapse, will share how:
- How she knew that a one-time in app purchase wasn't a sustainable business model?
- Whether a monthly and annual subscription was more popular?
- Other strategies that she implemented to get conversion rates from 1% to 6%?
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=t4O8rEg-0tk

The Video Ad Creative That Will Increase Your ROI Mar 27, 2019

Show notes

In this video, you will discover how short form videos (4-6 seconds) with one targeted message can lead to a tremendous increase in performance. Shamanth Rao is the CEO of RocketShipHQ, a boutique growth marketing firm. He is an experienced mobile growth leader with experience of 3x exits and has managed 7 figure monthly budgets to help companies grow in a capital efficient manner.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=Q0L9X5TM7yg

724: Using App Store Reviews to Increase Retention Mar 26, 2019

Show notes

Today's guest is the CMO at AppFollow and she shares how to utilize your app store reviews to increase retention and customer loyalty. You will discover how app ratings affect rankings, why user reviews even matter and lastly, if you are a SaaS product, how to attract the top companies to use your product.
Olga Padulosi is the CMO at AppFollow.

How to Monetize Mobile Apps & Games on Google Play and Apple App Store Mar 22, 2019

Show notes

Want to know what are the best ways to make money from mobile apps and games on Google Play and the Apple App Store?
In this video we're going to look at the stats from two of the biggest mobile apps out there - Clash of Clans and Calm and see how they're making millions of dollars a month.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=brMDfh3ubpc

Go-To-Market Strategy: The Simple and Easy Way Mar 20, 2019

Show notes

You will discover our easy and simple go-to-market strategy that will work for any product. We've used this to launch two different businesses and continue to use it in our business today.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=22Gki20BQ1E

723: How to Build a Consumer Centric App with Liat Mordechay Hertanu Mar 19, 2019

Show notes

Today's guest is the Co-Founder and CMO of an app called 24me. You will discover how they built an award winning, Apple Best of the App Store kind of app by being consumer centric. Also, you will discover how to gain attention in a crowded space, the one question you should ask your most frustrated users and finally how always being the first in build new Apple technology has been a great driver of growth.
Liat Mordechay Hertanu is the Co-Founder and CMO at 24me.

How to Respond to Reviews on Google Play Store Mar 15, 2019

Show notes

You are going to discover how to respond to user reviews on Google Play and a test that you should run to increase your keyword rankings.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=ZiWMCYXfPXI

How to Respond to App Store Reviews on iOS Mar 13, 2019

Show notes

Responding to App Store reviews shows your potential users that you take your app seriously. And more importantly, gives the developer side of the story. In this video, you will discover how to quickly respond to your negative app store reviews with Apple's App Store Connect.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=DdisFs7Rgwo

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