App Marketing by App Masters

Latest Episodes:

Multi-Channel App Marketing Campaigns for Retention May 08, 2019

Show notes

You will discover examples of multi-channel app marketing campaigns to better engage and retain your users.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=Mgoltgipvis

730: The Technology to Help You Scale a Mobile Game with Christian Calderon May 07, 2019

Show notes

We have the former CRO at Ketchapp, Christian Calderon. You will discover his go-to strategy for increasing mobile game retention, how his new company helps developers with the marketability of their games and what indie game developers are missing when launching a game.
Christian Calderon is the Co-Founder and CEO at Gamejam

Mobile Growth vs Mobile Features: How to Decide May 01, 2019

Show notes

Want to know if you should be building new features or driving more growth for your app? In this video, we talk about the "staircase" approach to building a sustainable app business.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/sSnTSxLqKxE

729: Launch Early to Launch Successfully with Squad CEO, Esther Crawford Apr 30, 2019

Show notes

We have Esther Crawford, CEO and Co-Founder at Squad. You will discover how she pivoted the company to its current form, how she got initial users on Instagram and the type of ads that worked the best, and how hitting the top charts in smaller countries allowed her to have a network effect. This episode is tactical and inspiring -- just the way I like it.
Esther Crawford is the Co-Founder and CEO at

App Mastermind in Barcelona Apr 26, 2019

Show notes

Join us in Barcelona, Spain on June 15, 2019 for this one day retreat that brings successful app entrepreneurs together to trade knowledge, support each other and build a community that goes beyond business.
This event is limited to 8 attendees to ensure the highest quality of founders and an environment where real relationships can be built.
Reserve Your Spot:
https://www.appmasters.com/retreat

728: Growth With Retention in Mind with Anna Boguslavska Apr 23, 2019

Show notes

We have a fun conversation where you will discover how to get your on-boarding process right (with examples), how to align your multichannel campaigns to re-engage users and how using a fun, but generic content FAILED as a marketing strategy.
Anna Boguslavska is the Engagement Manager at Blindfeed

727: How to Optimize Google Play Listing with Neelay Srivastava Apr 16, 2019

Show notes

Coming up is a coaching call with a developer of a free music player app. You will discover how to balance optimizing your current keywords or finding new ones, should you localize your app and how to run our favorite growth hack on Google Play.
Neelay Srivastava is the creator of Free Music Player

Google Play Link Building Strategy – How it Works Apr 10, 2019

Show notes

What’s up! Today, I’ve got a snippet from our upcoming App Masters Virtual Summit which will start on April 15th. This is a 10-day online-only event where you’ll get to see some of my favorite friends who are independent app developers crushing in the app space.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=0g1Vve0xuYI

726: How to Find & Scale New Growth Channels with Shoji Ueki Apr 09, 2019

Show notes

Today's guest is Shoji Ueki, Sr. Director, Growth Marketing at SeatGeek. You will discover the process that he uses to find new and emerging user acquisition channels and when it works how to actually scale it.
Shoji Ueki is the Sr. Director, Growth Marketing at SeatGeek.

How to Increase Mobile App Retention Rate Through Customer Support Apr 05, 2019

Show notes

Want to know a simple way to increase your mobile app retention rate? Well, today's guest shares why focusing on customer support has allowed her to successfully retain her customers. You will discover a tool she uses to manage the many requests her company receives.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=EGus8l6b93o

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